THE UNIVERSITY OF HONG KONG FACULTY OF BUSINESS AND ECONOMICS School of Business BUSI0088 Artificial Intelligence for Business

s Applications Semester 2, 2011-2012 I. Information on Instructor, Tutor, and Course Instructor: Michael Chau, Ph.D. Office: Room 729D, Meng Wah Complex Phone: 2859-1014 Email/MSN Messenger/Facebook: mchau |at| business |dot| hku |dot| hk URL: http://www.business.hku.hk/~mchau/ Consultation time: by appointment Tutor: Mr. Ian Chan (ichanhku |at| gmail |dot| com) Lecture hours: Tuesday 4:00-4:55pm (MW324), Thursday 4:00-5:55pm (MW322) Course Website: Class readings, assignments and other related materials will be provided on the course Website ( http://www.facebook.com/busi0088/ ). Please visit this site frequently. Pre-requisites: 1. BUSI0048 Business applications development or CSIS1117 or ENGG1002 or equivalent; and 2. BUSI0052 Database development and management or CSIS0278 or equivalent. Main Text: Artificial Intelligence: A Modern Approach (2nd edition) by Stuart J. Russell, Peter Norvig, Prentice Hall, ISBN: 0137903952 Reference Text: Data Mining: Introductory and Advanced Topics by Margaret H. Dunham, Prentice Hall, ISBN: 0130888923 II. Course Description and Objectives This course focuses on the fundamentals of Artificial Intelligence (AI) and their applications in business. Students will learn how to use various AI techniques to solve real-world business problems and gain hands-on experience in developing and using different AI tools. Topics to be covered include: Basics of AI Uses of AI in business applications AI for financial data analysis AI algorithms, e.g., neural networks, decision trees, genetic algorithms Intelligent agents Human computer interaction (HCI) Knowledge management technologies AI for customer relationship management Expert systems Data mining, text mining, and Web mining Other current topics Course objectives 1. Provide students with the opportunity to learn the basics of artificial intelligence (AI) and some common AI algorithms. 2. Provide students with hands-on experience in developing AI systems. 3. Raise students awareness of the importance of AI and its application in business.

III. Learning Outcomes After taking this course, students should be able to: 1. Describe and explain the basics of artificial intelligence and the major paradigms in the field. 2. Design, implement, and evaluate business and financial information systems that use artificial intelligence. 3. Describe the characteristics of various artificial intelligence algorithms, compare their pros and cons, and apply them effectively in business. 4. Explain the power and the limitations of artificial intelligence. IV. Alignment of Program and Course Outcomes Program Learning Outcome 1. Acquisition and internalization of knowledge of business and information systems 2. Application and integration of knowledge of business and information systems 4. Developing global outlook

Course Learning Outcome 1,3,4 2,3,4 1

V. Teaching and Learning Activities Teaching and learning activities for this course include: Lectures: basic concepts and knowledge will be presented in-class through powerpoint-slides. Demonstration: live demonstrations of software and technologies will be given in class to show students how they work. Tutorial lab sessions: students practice concepts learned in class in the computer lab and work on examples with the tutor. Videos: video clips are shown for selected topics. Students are required to answer questions and problems based on the video contents. These questions offer students opportunities to apply basic concepts and techniques to specific scenarios. In-class exercises: basic concepts and techniques are illustrated using examples. Students work along with the lecturer to solve the problems. These exercises help students follow the lectures closely and actively. In-class discussions: sometimes discussion questions are raised by the lecturer. Students are encouraged to participate in discussions and share opinions with their peers. These discussions encourage students to think more for certain arguable topics. Online discussions: students express and share their ideas and questions online. These discussions encourage students to think about the class materials after class. Guest seminar: guest speakers from the industry will be invited to share experience on the applications of the concepts and technologies in the real world. Assignments: students accomplish tasks using technologies covered in class. Through the assignments they can acquire hands-on experience using these technologies. Project: students apply the knowledge learned in-class in a group project in hypothetical or real business situations. Written examination: mid-term exam tests students knowledge of the topics covered in class and their application of the knowledge. VI. Assessment Each learning outcome in a course should be assessed. A matrix can be a helpful way to check that the outcomes, teaching and learning activities and assessment tasks are aligned. Students can see the direct relevance of the activities and can see that they are being assessed on what is relevant and what they have been covering during the course.

Learning outcome 1. Describe and explain the basics of artificial intelligence and the major paradigms in the field.

Teaching and learning activity Lectures, demonstration, in-class exercises, tutorials, in-class discussions, online discussions, assignments, exam 2. Design, implement, and evaluate Lectures, demonstration, in-class business and financial information exercises, tutorials, in-class systems that use artificial discussions, online discussions, intelligence. assignments, exam 3. Describe the characteristics of Lectures, demonstration, in-class various artificial intelligence exercises, tutorials, in-class algorithms, compare their pros and discussions, online discussions, cons, and apply them effectively in assignments, exam business. 4. Explain the power and the Lectures, videos, in-class limitations of artificial intelligence. exercises, tutorials, in-class discussions, online discussions, exam

Assessment Participation in discussions, assignments, exam

Participation in discussions, assignments, project, exam

Participation in discussions, assignments, project, exam

Participation in discussions, exam

VII. Standards for assessment Assignments (30%) Two programming assignments will be given. You will have approximately two weeks to complete each assignment. All assignments are individual. Please make sure you work on the assignments yourself and do not share your assignments with others. Please be prompt in submitting your assignments. If your submission is late for 24 hours or less, 40% will be deducted. If your submission is late for more than 24 hours, no credit will be given. Group Project (30%) You will need to form a group of three to five students for the group project in this course. Each group will identify a business problem in which artificial intelligence techniques can be applied, and design and implement a prototype AI system to address the problem. You will need to submit a brief proposal for the approval before carrying out your project. At the end of the semester, each group will give a system presentation/demo and submit a project report. Exam (30%) The written exam will be closed book, closed notes. You must receive permission to take an exam at a different time at least one week prior to the scheduled date and have a documented emergency. Failure to do so will result in a zero for the exam. Other exam/projects during the same week do not constitute a valid excuse. Class Participation (10%) Your class participation will be assessed based on both your participation inside classroom (in-class discussion) and outside classroom (online discussion). VIII. Academic Conduct Plagiarism will be reported to the University. Plagiarism and sharing of your assignments with others are serious offences and may lead to disciplinary actions. You should read the chapters on Plagiarism and Copyright in the Undergraduate/Postgraduate Handbook for details. You are strongly advised to read the booklet entitled What is Plagiarism which was distributed to you upon your admission into the University, a copy of which can be found at www.hku.hk/plagiarism. A booklet entitled Plagiarism and How to Avoid it is also available from the Main Library.

IX. Course Schedule Week 1 Date Jan 17 (Tue) Jan 19 (Thur) Jan 23 - 28 2 Jan 31 (Tue) Feb 2 (Thur) Feb 7 (Tue) Feb 9 (Thur) Feb 14 (Tue) Feb 16 (Thur) Feb 21 (Tue) Feb 23 (Thur) Feb 28 (Tue) Mar 1 (Thur) Mar 5 Mar 10 7 Mar 13 (Tue) Mar 15 (Thur) Mar 20 (Tue) Mar 22 (Thur) Mar 27 (Tue) Mar 29 (Thur) Apr 3 (Tue) Apr 5 (Thur) Apr 10 (Tue) Apr 12 (Thur) Apr 17 (Tue) Apr 19 (Thur) Apr 24 (Tue) Apr 26 (Thur) May 2 (Wed) Topic Course Introduction Introduction to Artificial Intelligence (Ch. 1) -- Lunar New Year Holiday -Intelligent Agents and HCI (Ch. 2) Problem Solving (Ch. 3-4) Problem Solving (Ch. 3-4) Genetic Algorithms (Ch. 4, handouts) Genetic Algorithms (Ch. 4, handouts) Game Programming (Ch. 6, handouts) Knowledge and Reasoning (Ch. 7-8) Knowledge and Reasoning (Ch. 7-8) Knowledge and Reasoning (Ch. 7-8) Machine Learning (Ch. 18, 20) -- Reading Week -Machine Learning (Ch. 18, 20) Decision Trees (ID3) (handouts) Decision Trees (ID3) (handouts) Neural Networks (Ch. 20) Neural Networks (Ch. 20) Written Exam Natural Language Processing (Ch. 22-23) Natural Language Processing (Ch. 22-23) Web Intelligence (handouts) Web Intelligence (handouts) Other current topics Other current topics Project Presentation Project Presentation Project Final Report Assignment 2 Assignment 1 Hand-in

Project Proposal

10

11

12

13