Verafied, LLC.

1.0 Executive Summary Verafied, LLC based in Saint Louis, Missouri is a new business providing high-quality, full service/exclusive regional distribution of OKF Aloe-Vera King juice, a functional beverage to large grocery store chains and convenience stores/ gas stations throughout the St. Louis and Midwest market(20/20oz bottles for $14.75 a case sold @ $22- $25 per case). Our strategy is to focus 100% of our efforts on the market for OKF Aloe-Vera King in the St. Louis and outlying areas which will include a multi-state (Oklahoma, Kansas, Arkansas, Nebraska, Iowa) region in the near future. This business plan has been developed to present Verafied, LLC. to prospective investors and to assist in raising $253,681 of equity capital needed to begin distribution. The principal owners are Anita Buchanan (a minority woman) and Marcus Love, whose combined experience brings a lifetime of knowledge in aloe vera, office management, high levels of customer service, and over 10 years in marketing and product distribution and sales management. At this time we are seeking additional equity capital to complement our own investment to secure our 2nd vehicle and 2x more product and are seeking to arrange a bank line for warehousing, equipment, inventory and receivables financing. We have firm commitments to distribute several high-quality new age functional beverage products, and have verbal commitments from independent retailers throughout the St. Louis market to carry our product. We plan to distribute our first products within 30-60 days of finalizing financial arrangements. Sales projections for Verafied LLC. are estimated to begin at approximately $718,646 the first year, increasing to approximately $1,437,292 in Year 2 and approximately $2,155,938 in Year 3. Our net profit is projected at approximately $397,214 the first year, increasing to $1,261,282 by the end of the third year of operation. Verafied, LLC. is seeking a $253,681 in a financial package based on a note due in five years, but amortized over 15 years. The note will be personally guaranteed by the company's assets. By amortizing the note over 15 years, the company will be afforded the opportunity to establish a healthy track record which will enable the company to seek alternate financing for the balance. In light of that strategy, Verafied, LLC. proposes the following payback schedule: Months Months Months Months 1-12: No payback of 13-24: 15% interest 25-48: 10% interest 49-60: 10% interest principal or interest plus 10% net profit plus 15% net profit plus 20% net profit

Distinguishing characteristics of our business will be the combination of management experience, sales and marketing/ distribution experience, high-quality, innovative products and exceptional customer service. In particular, what really sets up apart is that we are the ONLY full service distribution company servicing the aloe-vera and functional beverage industry in the St. Louis/ Midwest market. In addition, Verafied, Inc. has an exclusive contract to distribute a new, groundbreaking product that would enable us to gain immediate access to a majority of the potential customer base. The company is currently developing its own aloe vera juice to final product and approval stage. It is also seeking to establish its corporate identity in the beverage industry.

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The Products Verafied, LLC. has been given exclusive regional distribution rights to the OKF Aloe-Vera King brand of juices(we have 1620 cases or 34,000 bottles on the way one of our milestones) which are the global #1 seller of aloe juices in the world in 17 delicious flavors. The Only 100% Natural and Organic Aloe Vera Drink in the Market Contains 30% of Organic Aloe Vera Up to 22% more Aloe Vera than other brands in the market

Market Potential A massive potential market base exists for OKF Aloe-Vera King and functional drinks. To specifically target our customers, we examined the market trends. Verafied, LLC.s products are targeted at the functional and nutraceutical beverage segments with a specific aim at the health segment. Overall projections are that the market will grow by 103% between 2010 and 2015, with total annual sales exceeding $78 billion in 2015. Consumers may talk about eating healthy and making better food choices, but that doesn't always translate to purchase behavior. The more customers know about a product's health benefits and clinical support, the more likely they are to embrace the brand. For one, the functional food and beverages sector has made gains, in terms of overall usage. Some 56% of adults in a 2010 Mintel custom-conducted survey indicate they have purchased any functional food or beverage in the last three months--up from 48% in May 2008, which represents a substantial increase. Secondly, since 2004, sales in the overall market are up considerably. According to Mintel estimates, sales of functional food and beverages in food, drug and mass merchandisers (FDMx solutions, excluding Wal-Mart) reached nearly $16 billion in 2010, with solid growth of 36% from 2004-2010. Mintel expects that, by the end of 2011, the market will reach $16.5 billion. Products need to provide a solid nutritional profile that parents will value and children will enjoy eating. Studies like the National Institute of Healths Report on Americas Children 2003 brought to attention foods thought to contribute to childhood obesity (especially those high in fat and sugar), and manufacturers were forced to re-evaluate not only their marketing, but more importantly, their products nutritional attributes. Market trends indicate that the customer needs an functional product that works as well as or better than competitive sugary products. The product should be priced against competing beverages and functional lines and should be easy to use, environmentally safe, and have superior health performance. Verafied, LLC. can specifically target customers who are socially aware and health conscious, and also those who just want a product that works better than the rest for a competitive price. We have researched our local St. Louis retail outlets for our juice or a similar concept and there is not one of its kind on any of the shelves from Schnucks (47 stores), Dierbergs(23 stores), Walgreens (83 stores, we are in Walgreens stores on the east coast right now), Quick Trip (44 stores)...Golds Gym..Etc. We can corner the market by being the first of our kind. PRODUCT/SERVICES

Verafied's product - OKF 100% natural /organic aloe-vera juice is a unique and revolutionary product made from aloe vera and 100% fruit juice. Aloe vera contains more than 75 nutrients and 200 active compounds, 20 minerals, 18 amino acids and 12 vitamins. Our product will have a 2 yr. shelf life and a

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100% money back option from OKF. Our services will include invaluable trade resources with the exclusive rights to regional distribution.
CUSTOMER PROBLEM

Living in the new twenty first century, our bodies metabolic and detoxification systems are under everincreasing stress from foreign chemicals, nutrient depleted food, and immune damaging infectious agents. In order to control and prevent the inevitable progression of immune system destruction therapy must be multifactorial involving all levels of health, diet, and lifestyle. All of this evidence makes Aloe Vera Juice a logical choice to live.
TARGET MARKET

Led by the US and Europe, consumers are increasingly interested in healthy living products. Market segments of the functional beverage industry are divided mainly by four parts. Those include hydration, energy/rejuvenation, health and wellness and weight management. Each segment has its own target market and consumers. Overlapping of target consumers does occur, not because of undefined market needs, but due to the consumer acceptance of function
MANAGEMENT

The principal owners are Anita Buchanan and Marcus Love, whose combined experience brings office management, high levels of customer service, and over 10 years in marketing and product distribution and sales management.
CUSTOMERS

Functional beverages market is expected to experience the highest growth, at a compound annual growth rate (CAGR) of 8.8% during the 5-year period from 2011 to 2016. This sector is expected to be worth $57 billion in 2011 and nearly $87 billion in 2016. The average North-American consumer spends approximately US$ 90 per year on functional foods and beverages resulting in a market exceeding US$ 27 billion.
SALES/MARKETING STRATEGY

Our basic marketing strategy is to work with customers on a one-to-one basis to ensure that they know about all the benefits of drinking OKF aloe vera juice every day. Make sure all of their supply needs are being met and help develop unique marketing programs for each of them. We intend to prioritize customer service and make it a key component of our marketing programs. It is for this reason that we will emphasize in-person/community samplers.
BUSINESS MODEL

The conventional distribution model, calls for all parties in the channel to protect their own best interests. The primary alternative distribution channel is direct distribution. This is the model Dell, Avon and many other successful companies use. It calls for you to sell and deliver your product yourself, using your own salespeople and warehouses. Going direct can cut significant costs from the system no middleman.
COMPETITORS

This product is not currently available in our St. Louis market by any other suppliers. Our primary weakness is that we are a new business competing largely against established suppliers. However by offering a superior selection of OKF aloe vera juices and new groundbreaking products to the market, and focusing on high-quality service and full service delivery, we feel will can quickly establish accounts and build solid relationships with retailers.
COMPETITIVE ADVANTAGE

No other wholesaler in the market offers full service delivery with the variety of products we feature. We are better positioned than our main competitors to take advantage of the increasing demands of Aloe Vera and functional beverages because we have an existing relationship with the owner of the company that manufactures our beverage and focus exclusively on high-quality distribution and customer service.