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Heterogeneous Networks Americas

December 7 - 8, 2011, San Diego, USA

Small cells, macro cells, and everything in between


An evolution of Avren Events renowned Next Generation Networks events, the Heterogeneous Networks Conference is the only event to combine practical network deployment guidance with a strategic perspective on the economics of Self-Organizing Networks and LTE network planning.
Book now at www.avrenevents.com/hetnets
The next generation of networks will combine revolutionary multi-standard macro base station upgrades with innovative small cells to improve QoS in high density hotspots, whilst extending coverage into rural areas. At this unique executive retreat, you will learn how to model and deploy self-organizing, heterogeneous networks with the capacity to handle exponential data trafc growth. Network with early adopter operators and cutting edge equipment manufacturers, who will explain how these innovations simplify network management to drive down capex and opex.

Conrmed speakers include:


Lokesh Vasisht Principal Member of LTE Realization AT&T USA

Stanley Chia Senior Technology Partner Vodafone USA

Caiqin (Catherine) Zhu Director of Wireless Network Technology Research China Telecom

Conrmed speakers include: AT&T Alestra Mexico Claro Brazil China Telecom Cellcom MetroPCS Telcel Mexico Telecom Argentina Vodafone USA Heavy Reading Yankee Research Endeavour Partners Mobile Experts

Eusebio Costa Head of Network Performance Claro Brazil

Heng (Henry) Huang Director, Distributed Antenna System (DAS) Engineering AT&T

Alfredo Musitani Product Manager Telecom Argentina

Rob Riordan Executive Vice President and Director of Corporate Development Nsight/Cellcom Ahmad Armand Vice President of LTE Systems MetroPCS

Co-located with:

Berge Ayvazian Senior Consultant Heavy Reading

Femtocells Americas 2011


December 5 - 6, 2011, San Diego, CA, USA
Gold Sponsor: Bronze Sponsors:

Michael A M Davies Founder and Chairman Endeavour Partners,

Organized by:

Heterogeneous Networks Americas


December 7 - 8, 2011, San Diego, USA

HETEROGENEOUS NETWORKS
Small Cells, Macro Cells and everything in between 4th Annual Avren Next Generation Networks Event

Insert IMAGE Coronado Island Marriott Resort & Spa in this section, top right hand corner of the copy: SAVED HER: S:\Clarion Conferences\Avren\Marketing\2011 EVENTS\HetNet Americas\Venue

Why you should attend Heterogeneous Networks Americas


Welcome to Avrens 4th Next Generation Networks Americas event, re-focused this year to reect the changing priorities for network planners building a cost-effective, self-organizing, heterogenous network. This unique executive retreat provides practical insights into the modelling, testing and deployment of the latest 3G and LTE macro and small cell base stations, enabling operators to identify technologies and techniques to enhance QoS within their network, both in outdoor and indoor urban hotspots, and to provide cost-effective coverage in rural and remote areas. Cost-effectiveness remains a key topic for all operators seeking to optimize their network. Operators are simplifying network management to drive down the capex and opex investments required as they upgrade and supplement existing network capacity to handle exponential data trafc growth.

Why you cant afford to miss Avren Events Heterogeneous Networks Americas Conference 2011
Over the last 8 years, Avren Events has played host to over 3,000 inuential RAN planners and cutting edge equipment and service providers from across the globe, providing unique networking opportunities, learning experiences and informative special sessions The Heterogeneous Networks Americas Conference is the only event that will give you the necessary knowledge and contacts to deploy a heterogeneous network with small cells, macro sites and DAS working together to deliver a multistandard, self-organizing network Case studies from operators from North America to Latin America with rst hand case studies will offer you unique insights into what is happening NOW a great opportunity to identify and learn from the latest network deployment strategies Meet the key OEMs and component manufacturers and stay up-to-date with technical developments in macro and small cell technology The Coronado Island Marriott Resort & Spa offers rst-class accommodation and fantastic networking environment the executive retreat environment created by the event offers exclusive facilities for all attendees and speakers the perfect platform to discuss the latest industry developments and build those all important business relationships

Who will you meet


This unique event attracts a highly inuential layer of network planning decision makers within operators across North America and Latin America, people responsible for bridging the divide between modeling and trialing cutting edge technologies, selecting next generation network equipment, and the deployment of macro and small cell base stations. In its past 3 editions, decision makers from domestic and international operators, OEMs and component manufacturers have made this event a must-attend on their agenda. Director level and above Manager Marketing & BD Media / Analyst
Typical attendee type at Avren Events 2011

40% 24% 11% 7%

Operator OEMs / Vendor Press / Analysts Association

44% 46% 6% 4%

Snr. Manager / Engineering 18%

Typical attendee split at Avren Events 2011

BOOK NOW AT WWW.AVRENEVENTS.COM/HETNETS 50% exclusive operator discount * visit the website for more information

Day 1 December 7, 2011


9:00 Welcome remarks from the organizer Carole Mayhew, Managing Director, Avren Events Morning Session Chairman: Ken Rehbehn, Principal Analyst, Yankee Group Research 9:05
Operator

Afternoon session Chairman: Michael Davies, Chairman, Endeavour Partners 1:30


Vendor

The role of backhaul for small cells in Heterogeneous Networks

Fredrick Reynolds, VP Marketing, Taqua 2:00


Operator

Heterogeneous Networks, LTE and the future of network architecture

The evolution of China Telecoms Heterogeneous Network

What drives todays technology in network planning why Heterogeneous Networks and LTE are critical The role of small cells, WiFi, DAS in expanding the operators network Footprint strategy and technology considerations Challenges in a broad LTE architecture

Why we need Heterogeneous Networks Overview of China Telecoms Heterogeneous Network What China Telecom has accomplished so far

Caiqin Zhu, Director, Wireless Network Technology Research, China Telecom 2:30
Analyst

Dr. Ahmad Armand, Vice President of LTE Systems, MetroPCS 9:35


Operator

The coming Hotspot 2.0 revolution, making Wi-Fi work for mobile operators

Bringing LTE into your network

What is Hotspot 2.0 How does it change the customer experience? Implications for the operator business case: ofoad or revenue?

The rationale behind LTE deployment Updated LTE deployments What you need to do before LTE? Spectrum, equipment, backhaul, MIMO

Ken Rehbehn, Principal Analyst, Yankee Group Research 3:00 How to plan for a multi-standard future network

Lokesh Vasisht, Principal Member of LTE Realization, AT&T 10:05 Futures of Heterogeneous Networks Analyst opportunities and challenges North America leadership in smart phone, data usage, streaming video and WiFi, and dealing with the data deluge The thing formerly known as a base station A view of Self-Organizing Networks, the Connected Home, dynamic adaptive networks (P1905.1) and future hybrid architectures Opportunities and challenges for service providers, network operators and equipment vendors

The economics of upgrading existing macro sites The economics and availability of new macro sites Mapping trafc hotspots (drive tests versus RNC) and optimizing small cell placement strategies to ensure a seamless QoS without interference Coffee break The evolving ecosystem: shifting from coverage to capacity

3:30 4:00
Analyst

Michael Davies, Chairman, Endeavour Partners 10:35 Coffee break 11:05 Dimensioning a small cell network for 2015 from Vendor the ground up How many data users can a small cell really serve? An analysis of Erlang-style dimensioning for forecasted mix of mobile broadband services Case study: small cell layers for large urban areas An analysis of providing coverage and capacity for the London area A global extrapolation for delivering 2015 global mobile broadband forecasts

Data trafc demand is driving new mobile architectures Small cells will see big growth in carrier deployments DAS systems will see competition from small cell solutions Market forecasts for active antenna systems, femtocells, and picocells

Joe Madden, Principal Analyst, Mobile Experts 4:30


Operator

Simplifying network complexity

What makes our current wireless network such a mess The challenges of managing a complex Heterogeneous Network Innovations for managing the complexities Implications for future network planning

Eusebio Costa, Head of Network Performance, Claro Brazil 5:00 PANEL SESSION: How WiFi and small cells work together when building Heterogeneous Networks

Rupert Baines, VP of Marketing, Picochip 11:35 PANEL SESSION: Strategies to address capacity and coverage challenges Moderator: Ken Rehbehn, Principal Analyst, Yankee Group Research Panellists: Robert Riordan, EVP & Director of Corporate Development, Cellcom Dr. Ahmad Armand, Vice President of LTE Systems, MetroPCS Caiqin Zhu, Director, Wireless Network Technology Research, China Telecom 12:30 Networking lunch

How WiFi and femtocells are complementary, not competitive In-home applications and services How Hotspot 2.0 will overcome the current WiFi challenges in QoS, seamless roaming and security

Moderator: Berge Ayvazian, Senior Consultant, Heavy Reading Panellists: Stanley Chia, Senior Technology Partner, Vodafone USA Lokesh Vasisht, Principal Member of LTE Realization, AT&T Ken Rehbehn, Principal Analyst, Yankee Group Research 5:45 End of day 1, followed by the Networking Drinks Reception

BOOK NOW AT WWW.AVRENEVENTS.COM/HETNETS 50% exclusive operator discount * visit the website for more information

Day 2 December 8, 2011


Morning Session Chairman: Dr. Ahmad Armand, Vice President of LTE Systems, MetroPCS 9:00
Operator

Afternoon session Chairman: Berge Ayvazian, Senior Consultant, Heavy Reading 1:45 Making mobile broadband a more protable opportunity by building cost-efcient networks

Indoor coverage solutions to extend the network

The role of femtocells in expanding the operators network Drivers and challenges for in-building solution deployment Incorporating femtocells in a broad LTE architecture Femtocells and small cells as a differentiator

The economics of investment in multi-standard Heterogeneous Networks Opex savings: power, site rental, maintenance Offsetting Capex through network sharing How to adapt cell sites to handle different frequencies and standards

2:15
Operator

Multi-standard network components Dealing with the predicted data usage explosion

Robert Riordan, EVP & Director of Corp Development, Cellcom 9:30


Operator

Oscar Aguilar, Strategic RAN Planning Manager, Telcel Mexico 2:45


Operator

Beyond trafc ofoad B2B product innovation in a competitive market

Trafc capacity and user experience requires an integral network, device and content delivery solution Network congestion is only one component that drives cost and user experience The inuence of content adaptation, intelligent caching and policy management The trade-off between the multitude of solutions Will a hybrid approach be optimal or will technology advancement in one or two sectors polarize the solution?

Carlos Lerma, Head of Product Development, Alestra Mexico 3:30


Operator

Mixed access WiFi ofoad: strategies for covering major events with mixed connectivity services

Case studies of the Copa America Argentina and Hockey World Cup Rosario 2010 Mixed transport from uncompressed Video Services, 3G Data, 2G Voice+Data, WiFi OffLoad

Stanley Chia, Senior Technology Partner, Vodafone USA 10:00 In-building DAS design options and considerations
Operator

Alfredo Musitani, Product Manager, Telecom Argentina 4:00 4:30 Coffee break PANEL SESSION: Challenges and opportunities for Heterogeneous Networks in Latin America

Driving forces behind in-building DAS DAS design considerations: passive or active? Single tenant or neutral host? BTS or repeater? DAS design philosophy and approach: site survey, design criteria, integration, optimization

Heng (Henry) Huang, DAS Engineering Director, AT&T 10:30 Case Studies of small cell deployment
Analyst

The case for Heterogeneous Networks in markets evolving from 2G to 3G implications for equipment selection Improving QoS in hotspots in dense urban areas Cost-effective connectivity for rural Latin America

Enterprise and residential offerings Creating new revenue streams for operators Minimising churn

Moderator: Berge Ayvazian, Senior Consultant, Heavy Reading Panellists: Eusebio Costa, Head of Network Performance, Claro Brazil Alfredo Musitani, Product Manager, Telecom Argentina Oscar Aguilar, Strategic RAN Planning Manager, Telcel Mexico 5:15 Conference close

Berge Ayvazian, Senior Consultant, Heavy Reading 11:00 Coffee break 11:30 Multi-vendor Self-Organized Networks implications for QoS How Self-Organization works in a multi-standard Heterogeneous Network Interference management in multi-vendor SON A vision of a future single RAN?

12:00 PANEL SESSION: Integrating small cells and DAS into a Heterogeneous Network Moderator: Joe Madden, Principal Analyst, Mobile Expert Panellists: Heng (Henry) Huang, DAS Engineering Director, AT&T Eusebio Costa, Head of Network Performance, Claro Brazil Alfredo Musitani, Product Manager, Telecom Argentina 12:45 Networking lunch

BOOK NOW AT WWW.AVRENEVENTS.COM/HETNETS 50% exclusive operator discount * visit the website for more information

Heterogeneous Networks Americas


December 7 - 8, 2011, San Diego, USA

Extend your visit by attending the co-located 4th annual Femtocells Americas event! Double your insights and save up to 25% on your all access pass!
Femtocells Americas 2011
December 5 - 6, 2011, San Diego, CA, USA

Hear the latest small cell trends, innovations and deployment news at the only small cell-focused event in the Americas, featuring case studies from Verizon, Sprint, Telcel Mexico, Telecom Italia, US Cellular, Comcast, Antel Uruguay, Clear Mobitel, Mosaic, NTT Docomo, China Telecom, GCI, Avea and Optus.

For your convenience, Femtocells Americas takes place right before Heterogeneous Networks Americas in the same venue, register for both events and save up to 25% with an All Access Pass! Operators qualify for up to a 65% discount!

Femtocells Americas is exclusively endorsed by the

About your hosts Avren Events


Part of Clarion Events, a global business-to-business event organiser with over 500 staff in ofces in the UK, United States, Netherlands, Germany, South Africa, Brazil, UAE and Singapore, Avren Events constructs unrivalled programmes of speakers and topics that get to the very heart of the issues facing operators, manufacturers, regulators and analysts, and is committed to providing actionable intelligence which enables clients to solve their most pressing challenges. For More information please visit: www.avrenevents.com.

Do you have innovative macro or small cell base station equipment and services to sell? Demonstrate and differentiate your offering by exhibiting or sponsoring this event!
Avren Events offers a range of exhibit and sponsorship packages individually tailored to meet your needs and budget. Meet qualied, decision maker level network planning experts from leading operators across North America, Latin America and beyond. Add dozens of qualied leads to your sales pipeline, and accelerate your existing pipeline many of your clients and prospects will be at the conference! Position yourselves as thought leaders and differentiate yourself from the competition at time of press, we have a limited number of opportunities for qualifying technology and service innovators to present at this event.

Forthcoming Avren Events:


Femtocells Americas 2011
December 5 - 6, 2011, San Diego, CA, USA

Heterogeneous Networks Americas


December 7 - 8, 2011, San Diego, USA

Femtocells Asia 2012


26-27 March 2012, Taiwan

To discuss our range of sponsorship opportunities, please contact: Carole Mayhew, Managing Director e: carole@avrenevents.com t: +44 (0) 1761 492547 Maz Khoja, Business Development Manager e: maz@avrenevents.com t: +44 (0) 20 7370 8115

Connected Home 2011

Connected Home Global Summit 2012


24-25 April, London, UK

Femtocells World Summit 2012


June 21-23, London, UK

Heterogeneous Networks Europe


25-27 September 2012, UK

BOOK NOW AT WWW.AVRENEVENTS.COM/HETNETS 50% exclusive operator discount * visit the website for more information

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Heterogeneous Networks Americas


December 7 - 8, 2011, San Diego, USA

Register to attend Heterogeneous Networks Americas


3 easy ways to register:
1. Register online at www.avrenevents.com/hetnets 2. Complete the form below and fax back to +44 (0) 207 067 1807 3. Email to ming@avrenevents.com 1. Your Choice of Registration Package Please select your registration type (all registrations will be manually veried) Operator* Attendees Femto Forum Full Member** All other

REGISTRATION FEES 1 day pass to conference/exhibition: $1599 2 day pass to conference/exhibition: $2199

Attendee Attendee Attendee 1 2 3

50% Operator Discount available!


Early Bird Discount Early Bird Group Discount Register 3 delegates and get a 20% discount on all attendee passes. 2 day pass at 20% discount $1759.20 1 day pass at 20% discount $1279.20 PAYMENT METHOD Check enclosed (payable to Clarion Events Limited) Please send me an invoice Purchase Order No. Credit Card Payment card type: Visa MasterCard Amex Discount $100 Expires 11/25/2011

*All Operators qualify for a 50% discount **All Femto Forum Full members qualify for a 20% discount. Only one discount applied per registration

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CH Mr/Mrs/Miss/Ms/Dr/Other: __________________________________ EA First Name: ________________________________________________ 0% E2 Last Name: ________________________________________________ AV S Job Title: __________________________________________________ ES Department: _______________________________________________ DE N Tel: ________________________ Fax: _________________________ TE AT 3 Mobile: ___________________________________________________ OK Email: _____________________________________________________ BO
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What is included in the fee? Access to all meetings and networking opportunities All food and refreshments during the conference sessions (excludes evening meals) All post meeting presentation slides and notes for training purposes On-site assistance with networking When do I pay? On receiving your completed registration form, Avren Events will send an ofcial conrmation and invoice within 3 days. Payment of the full delegate fee is due 14 days from the invoice date, or immediately with registration if the booking is made within one month of the event. In the event that payment has not been received before the start of the event, delegates will be refused entry. We recommend you check with your nance department that payment has been made before travelling to the conference. Cancellation policy: Cancellations made within 48 hours of receipt of the completed registration form will be eligible for a full refund. Cancellations received in writing more than one month prior to the start of the event will be refunded less a 50% cancellation fee. Cancellations received in writing within one month of the start date of the event will receive no refund and registrants will be liable for payment of 100% of the invoiced amount. A substitute delegate can be named at any time before the event starts and no fees will be applied to this. Important notes: This booking form constitutes a legally binding contract. It may be necessary for reasons beyond the control of Clarion Events to change the content and timing of the programme, the speakers, the date or the venue. In the unlikely event of the programme being cancelled, Clarion Events will issue a credit note or make a full refund but disclaim any further liability

Authorisation Signature:**__________________________________ Date ______________________________________________________


**Please note, the booking form must be authorised before we can proceed with the registration

NB: FULL PAYMENT MUST BE RECEIVED BEFORE THE EVENT For the full Terms and Conditions please visit: www.avrenevents.com/hetnets I have read and agree to the terms and conditions of registration

BOOK NOW AT WWW.AVRENEVENTS.COM/HETNETS 50% exclusive operator discount * visit the website for more information