Annexure :1

Questionnaire: Advertising/promotion and brand-switching (Soaps and detergents)

Q1: Do you usually change regarding which brand of soap and detergents to buy? A)Yes B)No

Q2: Have you changed soap brand during the last (1) No, I have not (2) Yes, I have

six month ?

Q3. Which brand(s) of soap have you purchased during the last 6 purchases 1----------------- 4---------------2.---------------- 5----------------

3--------------------6------------------

Q4: Which factors plays most important role in switching to other brand of soap.

A)Advertising B) Sales Promotion C) Peer Influence D) Pr ice difference

Q5: For which of the following product category will you tend to switch brand frequently?

A) Soap

B) Electronic gadgets C) buying a Car

Q6: Which brand of soap are you currently using?

Brand Swit ching

disagree, 7=strongly agree ) Questions no. The reason for changing soaps and detergents brand are usually because of your

2 3 4 have already tried the new brand product. I usually change to another brand because of its reasonable price and good

6 relat ively higher price.

8P. Please select the level of your agreement for each following statement. 1=strongly

Serial no. I usually buy soap when there are freebies accompanying them. I buy the lowest price soap that will suit my needs When I am choosing soap, I rely heavily on price

Rating

9. The following content/information of advertising can make me buy another advertised Rank 1 to 5 with t op most criteria being ranked 1. and

Serial

Rating

1 brand I switched over to another brand because of the product quality

I switched over to another brand because of the good image of the brand I switched over to another brand because of the celebrity in advertising I switched over to another brand because of the interesting and likable

Effect of Advert isement

1 to 4 with top most criteria being ranked 1 and the least preferred option ranked 4. Questions 1 Advertising usually makes 3 buy the soap product brand Aware the soap product brand

Serial no. I have switched to a competing brand due to

Rating

2 One Free Get One

I have switched to a competing brand due to

4 Samples (e.g. sachet in newspaper or in a store)

I have switched to a competing brand due to

6 I will postpone t he purchase till it is on

Customer Satisfaction

disagree, 4=strongly agree )

(Thank you for your help!)