SWOT Analysis on Apple INC Strength 1.

Leading Innovator in iPOD, iPhone, iPAD coupled with Highest spending on R&D W Internal Factor Evaluation Matrix R 0.25 WS Weakness 4 1.00 1. Less Profitability W R WS 0.15 1 0.15

2. Steve Jobs (CEO)

0.05

0.20 2. Absence of Qwerty 0.05 2 Keyboard with No Flash Video

0.10

3. Integrated Marketing with premium pricing, efficient advertising Wider International Distribution with AppStore 4. Compatitability of Apple with Microsoft - Full Fledged Digital Convergent Company Total Diagnosis of Apple

0.10

0.30 3. Sole Relience of AT&T Network

0.10 1

0.10

0.10

0.30 4. Sole Relience of Propretory Standard

0.20 2

0.40

1.00

2.55

1. Despite the presence of the dynamic CEO Steve Jobs impressive record of innovation with higher spending on R&D coupled with the fall in component cost, the

2. Apple has an integrated marketing with premium pricing, efficient advt. with wider network to take advantage of the growing demand from PC market - Home corperates, education and govt with the Solidly supported by growing demand and cheaper distribution network and external providers.

3. Despite the Growing Competition from Google, Nokia, RIM and Online Music Stores Apple is still sticking to sole relience on proprietory standards with heavy r

4. Apple continues to face challenges in the wake of reduction of ASP by 8%, existince of substitutes and compliments persistence and growth piracy and grey ma

Final Diagnosis To conclude Apple lacks collaboration with open standards Vision of Apple To become Global leader in Integrated Device Industry before 2025 Mission of Apple To induct collaborative inovation consistent with consumer delight before 2025 Corperate Objective To increase market share 5% to 25% at a cost of not exceeding 75% as against 85% of existing sales before 2015. Stakeholder Analysis Name of Stake holder Expectation from Apple Power Customer Value for Money Switch to Competitor To increase market share 5% to 25% at a cost of not exceeding 75% as against 85% of existing sales before 2015 consistant with customer satisfaction. Customer is always right and is the foundation of Apple. Hence his objective is completed

External Factor Evaluation Evaluation Matrix W R WS Threats W R WS Opportunities 1.Changes in consumer 0.20 4 0.80 1.Growing 0.20 4 0.80 behavior/taste towards Competition from technological advancements PC Google, Nokia, Market: Home, Small, Medium RIM and Online size business, cooperates, Music Stores education and govt. Periodical replacement of PC by major companies due to importance 2.Joint Venture with Microsoft. 0.10 3 0.30 2.Annual decline 0.10 2 0.20 Open standards of ASP by 8%

3.Fall in component cost due to design improvement

0.10 4 0.40 3. Existence of 0.05 1 substitute/compli ment products

0.05

4.Cheaper distribution Network and External Network provider Total

0.20 2 0.40 4.Piracy & Grey Market

0.05 1

0.05

1.00

3.00

Name of Stake holder

Power Change the Board of 2. Owners/Share Holders EPS and Growth in MP Directors To increase market share from 5% to 25% at a cost of not exceeding 75% as against 85% of existing sales before 2015 consistant with customer satisfaction. The Share holders interest is indirectly taken care of in increase in market share and reduction in cost which will definitely lead to profitability. To have a good public image it is not necessary to include profitability as subjective.

Expectation from Apple

Name of Stake holder 3. Employees

Expectation from Apple Power Stability and growth of Low productivity employment To increase market share from 5% to 25% at a cost of not exceeding 75% as against 85% of existing sales before 2015 consistant with customer satisfaction. The employees interest is indirectly taken care of in increase in market share and reduction in cost which will definitely lead to stability and growth. To have a good public image it is not necessary to include profitability as subjective.

Name of Stake holder 4. Suppliers

Power Stoppage of Supply, delayed supply and poor quality To increase market share from 5% to 25% at a cost of not exceeding 75% as against 85% of existing sales before 2015 consistant with customer satisfaction and liquidity. The suppliers are very crucial people for the growth and development of R&D of Apple hence the word liquidity will assure them prompt payment.

Expectation from Apple Continous order with prompt payment

Name of Stake holder 5. Financiers

Expectation from Apple Prompt payment of principal and interest and solvency of the company

Power Chapter 11, bankruptcy application

To increase market share from 5% to 25% at a cost of not exceeding 75% as against 85% of existing sales before 2015 consistant with customer satisfaction, solvency and liquidity. The financiers are the backbone of the financial arrangements of any industry, hence their expectation is incorperated.