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10-Feb-12
CEO Speak
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Getting you there Innovators have a unique way of looking at their inventions, some of them look at it as business or work and for a few others it is passion and commitment. It could be an individual looking at opportunities to incubate his idea in company or an employee with a flair for new design trends. Apple as an innovation startup believes in collaborating with such teams of researchers and innovators who can envision a product that will be an outcome of team effort. Apple has a holistic view of its operations. The strategy is to have a cohesive approach towards all aspects of products starting from conceptualization to sales. This implies that at any given time the product and all related information is accessible which minimizes and even eliminates scope for errors due to operational misalignment or hitches. Apple believes that innovation is the key to its survival. It is quick at adapting to growing trends in market and quick in releasing cutting edge technologies to acquire market share for further releases. It is quick at integrating technologies to offer a unified integrated service for its users. Apples iCloud is its own version of cloud storage service. All the Apple products now have Apples iCloud embedded into them which allows better syncing, backup and collaboration with other Apple gadgets. A few buyers have found iCloud highly personal as only those users with more than one Apple device is benefitted by this feature and a few others have found its collaboration to be highly limited. Amazon, Google and Microsoft are competitors in this space. But what really matters is that Apple has released its innovation into market to create a first mover advantage, buyers are now familiar with brand name, customers are aware of its limitations and market will definitely look forward to new releases to find out if they have better features in future. That is very reflective of their startup culture.
CEO Speak
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