M S RAMAIAH INSTITUTE OF TECHNOLOGY (Autonomous Institute affiliated to VTU) DEPARTMENT OF MANAGEMENT STUDIES BREAK UP OF CREDITS FOR THE MBA

DEGREE CURRICULUM 2011-13 Core Courses 52 Elective Courses 36 Seminar 2 Project 10 Total Credits 100

SCHEME FOR THE AUTONOMOUS MBA PROGRAMME 2010-12 SL. No. 1 2 3 4 No. of subjects I Sem 8 Subjects 7 subjects 1 subject II Sem 8 Subjects III Sem 1 Core Paper Seminar IV Sem Project in specialization Core Core No. of Credits per subject 3 credits 4 credits 3 credits 3 credits 2 credits the area of 10 Credits 10 Credits Total No. of Subjects 25 Credits 24 Credits 05 Credits

Note: The student must earn a total of 100 credits for the award of MBA Degree. Hence, the student must choose electives for a total of 36 credits spread over semesters 3 and 4.

SCHEME OF TEACHING FOR I SEMESTER MBA 2011-13 Subject code MBA 11 MBA 12 MBA 13 MBA 14 MBA 15 MBA 16 MBA 17 MBA 18 Name of the subject Principles of Management Managerial Economics Organizational Behaviour Accounting for Managers Management Information Systems Marketing Management Business Statistics Business Communication TOTAL No. of Credits 3:0:0 3:0:0 3:0:0 4:0:0 3:0:0 3:0:0 3:0:0 3:0:0 25

SCHEME OF TEACHING FOR II SEMESTER MBA 2011-13

Subject code MBA 21 MBA 22 MBA 23 MBA 24 MBA 25 MBA 26 MBA 27 MBA 28

Name of the subject Quantitative Techniques for Management Economic Environment Business Law Financial Management Human Resource Management Supply Chain Management Production and Operations Management Change and Knowledge Management TOTAL

No. of Credits 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 24

SCHEME OF TEACHING FOR III SEMESTER MBA 2011-13

Subject code MBA 31 MBA 32

Name of the subject Business Research Methods Seminar Electives 6 Subjects Total

No. of Credits 3:0:0 2:0:0 18:0:0 23

SCHEME OF TEACHING FOR IV SEMESTER MBA 2011-13

Subject code MBA 41

Name of the subject Project work in the area of specialization Electives 6 Subjects Total

No. of Credits 10:0:0 18:0:0 28

Prerequisite The Candidate should have registered and appeared for the course MBA 31 Business Research Methods

LIST OF ELECTIVES MBA 2011-13 Subject code MBA - E101 MBA - E102 MBA E103 MBA E104 MBA E105 MBA E106 MBA E107 MBA E108 MBA E109 MBA E110 MBA E111 MBA E112 MBA E113 MBA E114 MBA E115 MBA E116 MBA E117 MBA E118 MBA E119 MBA E120 MBA E121 MBA E122 MBA E123 MBA E124 MBA E125 MBA E126 MBA E127 MBA E128 MBA E129 MBA E130 MBA E131 MBA E132 MBA E133 MBA E134 MBA E135 MBA E136 Name of the subject Total Quality Management Management Accounting and Control Systems Business Ethics and Corporate Governance Customer Relationship Management Strategic Management Entrepreneurship Development Intellectual Property Rights Business Process Re-engineering E-Commerce Business Marketing Sales and Retail Management Consumer Behavior Services Marketing Rural Marketing Strategic Brand Management Integrated Marketing Communications International Marketing Advanced Financial Management Security Analysis and Portfolio Management Mergers, Acquisitions and Corporate Restructuring Merchant Banking and Financial Services Business Analysis and Valuation Project Appraisal, Planning and Control International Financial Management Risk Management Tax Management Financial Engineering Microfinance Organizations: Structure, Process and Design Legal Environment & Industrial Legislations Management of Organizational Behavior and Developing Competencies Personal Growth & Interpersonal Effectiveness International HRM Team Building and Leadership Organizational Development Training and Development No. of Credits 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0 3:0:0

General

Marketing Management

Financial Management

Human Resources Management

Principles of Management Subject Code: MBA 11 Credits: 3:0:0 Course Objective: The objective of this course is to equip students with basic concepts of management and organization, management functions and decision making. In detail: 1. To provide a fundamental understanding of management, its nature, scope, functions of a manager and historical evolution of management theory and practices 2. To throw light on the process of planning and organizing and the concept of MBO 3. To provide an insight into the organizational structure and departmentation and staffing and leading processes 4. To provide conceptual understanding of motivation processes, and different control systems in management 5. To apprise the students on the application oriented case studies on functions of management Course Outcome: The student will be able to demonstrate conceptual understanding of management and organization , various management functions and decision making. Unit 1 11 hrs Introduction: Management theory and practice definition of management nature, purpose and functions management: science or art systems approach to operational management the functions of managers systems model of management factors responsible for increasing significance of management managerial roles Fredrick Taylor and scientific management Fayol: father of administrative management theory the emergence of behavioral sciences the Hawthorne studies recent contributions to management thought Peter Drucker social responsibility of managers. Unit 2 10 hrs PLANNING & ORGANIZING : the nature of planning types of plans steps in planning the planning process objectives MBO the process of managing by objectives strategies policies planning premises decision making search for alternatives evaluation of alternatives selection of an alternative programmed and non-programmed decisions modern approaches to decision making under uncertainty decision trees. Unit 3 10 hrs Nature of organizing and entrepreneuring formal and informal organizations organizational structure and departmentation span of control decentralization delegation of authority the art of delegation matrix organization. staffing & leading: definition the systems approach to human resources management overview of staffing function. Unit 4 11 hrs Human factors and motivation motivation and motivators the carrot and stick theory of motivating basic theories of motivation McGregors theory X and Y Maslows need hierarchy hygiene approach to motivation relative analysis of theories Leadership definition ingredients trait approaches to leadership leadership based on the use of authority Likerts four systems of management the managerial grid Robert Blake and John Mouton model committees nature of committees reasons for using committees types merits and demerits. CONTROLLING the basic control process critical points and standards control as a feedback system requirements of effective control.

Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Management and Behavioural Processes Dr. B Janakiram, Vijay N Rao Excel Books 1/e.2010. REFERENCE: 1. Principles And Practices Of Management L M Prasad Sultanchand And Sons, 2003 ed 2. Principles of Management V.S.P.Rao Excel Books, 2008 ed 3. Management A Global Perspective Harold Koontz, Heinz Weihrich TMH 6th edition, 2004 ed

Managerial Economics Subject Code: MBA 12 Credits: 3:0:0 Course Objective: The objective of the course is to equip students with concepts of economics like demand and supply variables, elasticity of demand, and types of competition, pricing strategies and profit analysis. In detail: 1. To provide a conceptual understanding of managerial economics, its scope, role an relationship with various management functions 2. To throw light on fundamental principles of managerial economics principles of demand analysis 3. To provide a basic understanding of production function, law of diminishing returns, costs and revenue functions and economics of scale 4. To discuss various market structures and product differentiation, break even analysis and its application 5. To apprise the students on the application oriented case studies in business economics Course Outcome: The Student will be able to demonstrate ability to apply economic concepts to managerial decisions. Unit 1 11 hrs Introduction to Economics: Managerial Economics- Nature, Scope, & significance, Role of Managerial Economist in decision making- Relationship of Managerial Economics with functional areas of business Concepts, Objectives of the firm, alternate objectives of firm, firm & Industry: Theories of firm, Managerial theories: Baumols model, Marriss Theory, Williamsons theory, Behavioural theories: Satisfying Behaviour, Simple model of Behaviorism Unit 2 10 hrs Fundamental Principles of Managerial Economics: OpportUnity Costs, Incremental, Time perspective, Discounting and Equimarginal principles Demand analysis, Law Of Demand, Exceptions to law of demand, Elasticity of demand- Price, Income & cross elasticity. Uses of elasticity of demand for Managerial decision-making Measurement of elasticity of demand, Advertising and promotional elasticity of demand Demand forecasting: Meaning & Significance, Methods of demand forecasting Unit 3 11 hrs Production analysis: Concepts, production function: Single Variable & Two variable Function. Total, Average & Marginal Product, Law of diminishing returns, returns to scale Costs & Revenue functions, Short run and long run cost curves, combination, expansion path, Economies and diseconomies of scale, Law of supply, Elasticity of supply Unit 4 10 hrs Market Structure: Perfect Competition, Features. Determination of pricing under perfect competition Monopoly: Features, Types of monopoly, monopoly power, Pricing under monopoly, Price discrimination Oligopoly: Features, Kincked demand Curve, Cartels, Price leadership Monopolistic Competition: Features, Pricing Under monopolistic competition, Product differentiation Profits- nature, measurement, Break-even analysis Meaning, Applications and limitations

Unit 5

3 hrs 7

Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Dr D M Mithani: Managerial Economics Theory and Application Himalayan Publication, 2/e, 2005 2. Managerial Economics Jhinghan and Stephen Vrinda Publications, 2/e, 2008 REFERENCE BOOKS: 1. Economics for management texts and cases Misra and Puri, HPH 2006 2. Managerial Economics Varshney & Maheshwari Sultanchand, 2003 3. Managerial Economics P.N.Chopra, Kalyani Publishers. 2007

Organizational Behaviour Subject Code: MBA 13 Credits: 3:0:0 Course Objective: The objective of this course is to provide a conceptual understanding of the behavioural factors in organization like personality, perception, motivation, learning, attitude and group dynamic. In detail: 1. To provide basic understanding of dynamics of OB and the concept of personality 2. To bring out the concepts of perception and organizational learning 3. To provide fundamental understanding of values, attitudes and job satisfaction 4. To create awareness about employee motivation and group dynamics at workplace 5. To apprise the students on the application oriented case studies in the field of OB Course Outcome: The student will be able to demonstrate the conceptual knowledge with respect to factors influencing individual behaviour, group behaviour and organizational behavioural and also to demonstrate ability to understand, analyse, predict and to some extent control human behavior for organizational effectiveness. Unit 1 11 hrs Organizational Behaviour Introduction, nature scope perspectives, The Behavioural approach, Challenges, Past and Contemporary. Theoretical framework, Contributing disciplines to the OB field. Foundation of individual behavior- Personality definition determinants personality traits types from concepts to skills personality attributes influencing OB Personality: Values, Emotions, Attitudes and Job related outcomes, theories of personality Unit 2 10 hrs Perception meaning factors influencing perception the link between perception and individual decision making creativity and innovative behavior decision making in organizations. The Perception Processes: Nature, Implications in the Organizational Context. Learning definition theories of learning some specific organizational applications, Learning processes: objectives, principles, organizational systems and applications. Unit 3 10 hrs Values, Attitude and Job Satisfaction: Values definition importance of values sources of our value systems types of values loyalty and ethical behavior Attitudes definition sources of attitudes types of attitudes cognitive dissonance theory from concepts to skills changing attitudes Job satisfaction meaning measuring job satisfaction determinants effect of job satisfaction on employee performance Unit 4 11 hrs Motivation Concepts and Application, Definition, Early and Contemporary theories, From Concept to Applications Job design, goal setting and other programmes. Foundation of Group Behaviour defining and classifying groups stages of group development internal influence of group group structure group decision making. Unit 5 3 hours Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Organizational Behavior Stephen Robbins, Sangi, Judge Pearson Education, 13/e 9

2. Management & Behavioral Processes Dr. B Janakiram, Vijay N Rao Excel Books 1/e REFERENCE BOOKS: 1. Understanding Organizational Behaviour, Udai Pareek Oxford, 1/e, 2003 2. Management And Behavioral Processes K Shridhar Bhat Himalaya Publications, 1/e, 2005 3. Organizational Behavior, Fred Luthans, McGraw Hill, 10th edition, 2005

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Accounting For Managers Subject Code: MBA 14 Credits: 4:0:0 Course Objective: The objective of this course is to impart students the knowledge of accounting mechanics involved in the preparation, analysis and interpretation of financial statements of sole trading concern and joint stock companies. In detail 1 To provide basic understanding of principles of double entry book keeping 2 To provide an understanding of Depreciation accounting and inventory valuation. 3 To provide an understanding of mechanisms involved in preparation of final accounts of sole trading concern and companies. 4 To provide an understanding of tools and techniques of analyzing financial reports of sole trading concern and companies. 5 To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course Outcome: The student will be able to demonstrate the understanding of the published reports of business firms and companies and also demonstrate the ability to draw meaningful conclusions about the financial performance of business firms and companies. Unit 1 (14 Hours) Principle of double entry bookkeeping: Importance & scope of accounting, GAAPS & accounting standards, Accounting equation, Users of accounting statements, Preparation of books of original records: Journal, ledger, and subsidiary books. Unit 2 (14 Hours) Depreciation & Inventory valuation: Concepts & methods of depreciation, Problems on straight line & WDV methods, Inventory-concepts & methods, Problems on LIFO, FIFO & weighted average Unit 3 (14 Hours) Preparation of final accounts/statement: sole trading concern and companies, Provisions of the companies act 1956 affecting preparation, presentation & analysis of Audit reports & directors reports. Fund Flow Statement & Cash Flow Statement Unit 4 (14Hours) Analysis of financial performance of a firm: Different tools, Ratio analysis- Different types of ratios, Inter-relation between Ratios, Du-Pont analysis, comparative and common size statements. Window dressing, Determination of EBDIT, EBIT, EDT, EAT, EPS, DPS, PE Ratio, ROCE, RONW, BV & Entity Value Unit 5 (4 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: Financial accounting for managers Narayanswamy- PHI publication, 4/e, 2010 REFERENCE BOOKS: 1. Accounting For Managers Jawaharlal Himalaya Publishing House, 4/e, 2004 2. Advanced Accountancy- R.L. Gupta & M. Radhaswamy Sultan Chand Publications, 2002 11

Management Information Systems Subject Code: MBA 15

Credits: 3:0:0

Course Objective: The objective of this course is to provide the student with required knowledge so that they can be part of teams that specify, build, implement, manage and use information technology to support effective decision making. In detail: 1. To provide the basic understanding of the information systems 2. To apprise the student on the support of MIS for organizations 3. To provide the understanding about the planning and implementation of MIS 4. To create awareness about the applications of MS OFFICE 5. To discuss the case studies, to show the application of concepts Course Outcome: The student will be able to demonstrate the understanding of conceptual knowledge about system analysis, design and implementation for effective decision making and also to demonstrate the understanding of strategic role of information systems in business. Unit 1 (11 Hours) Introduction to Information systems: Concepts and definitions Data, Information, Knowledge, Value and characteristics of information, System concepts, system performance and standards, information system, computer based information system, Business information systems, Enterprise systems, MIS, DSS, Knowledge Management, Artificial Intelligence, Expert System and Virtual Reality, System development, Information Technology architecture and infrastructure, information systems in organizations, types of information systems, careers in information systems. Managing data and knowledge: Managing data, the database approach, DBMS, Data warehousing, Data Mart, Data Mining and Data Governance, Knowledge Management systems and KMS cycle. Telecommunications and network fundamentals, An overview of telecommunications, networks and distributed processing, network applications, web 2.0, Distance learning, telecommuting, internet, intranet and extranet. Electronic and mobile commerce, overview of E-business and E-commerce, B2B, B2C, Electronic payment, Ethical and legal issues in E-Business, wireless technologies and modern organizations Unit 2 (10 Hours) Information systems that support organizations- Enterprise systems : an overview Transaction processing systems, Functional area information systems, Enterprise Resource Planning Systems, Customer Relationship Management Systems, Supply Chain Management Systems, Electronic data interchange and Extranets, Information Systems, Management and decision making: manager and decision making, An overview of Management Information systems, Functional aspects of MIS, An overview of DSS, Components of DSS, Group Support systems, Expert Support systems, Business Intelligence, Multidimensional Data Analysis, Data Mining and Decision Support Systems, Digital Dashboards, Data Visualization Technologies, Intelligent systems. Unit 3 (10 Hours) Planning for, acquiring and maintaining information systems : planning for and justifying IT Applications, Strategies for acquiring IT applications, Traditional SDLC , alternative methods and tools for systems development, outsourcing and application service providers, System Development: Investigation and Analysis: Factors affecting system development success, Systems Design, implementation, operation and maintenance 12

Information systems: Ethics, privacy and security, Ethical issues, Threats to information security, protecting information resources, Behavioral actions to protect information assets, computer based actions to protect information assets Unit 4 (11 Hours) MS Office : Introduction, Components and their functionaliry (Word, Excel, PowerPoint, Access, Outlook, Publisher, Infopath, Visio). Using MS Word for Project Work and Assignments. Using MS Powerpoint for presentations Using MS Excel for Data analysis: Introduction to basics of excels, Working with formulas and functions, creating charts and graphs, using advanced excel features, analyzing data with excel: elementary data handling, correlation analysis, regressions models, time series analysis, using functions. Unit 5: (3 Hours) Case Study: compulsory question for 20 marks: Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED TEXT BOOKS 1. Introduction to Information Systems Rainer, Turban Wiley Second Edition 2. Introduction to Information Technology Turban, Rainer, Potter- Wiley- Second Edn 3. Principles of Information Systems a managerial approach Ralph Stair, George Reynolds Cengage learning- 2008 4. Principles of Information Systems Ralph Stair, George Reynolds Cengage learning- 6th edition 5. Using Ms Office 2007, bott, leonard, Que publishing, 2008 edn. 6. Excel 2010 Bible- John Walkenbach- Wiley 2010 edition 7. Data Analysis using Microsoft Excel, Ash Narayan Sah, Excel books, 2009 edn.

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Marketing Management Subject Code: MBA 16 Credits: 3:0:0 Course Objective: The objective of this course is to give conceptual knowledge about marketing and its techniques, to provide the rationale for making marketing decisions from a managerial perspective and to build on foundation of consumer behaviour and marketing mix decisions. In detail: 1. To provide basic understanding of marketing management, marketing mix, marketing environment, marketing research and services marketing. 2. To provide basic understanding of behavioral aspects of marketing and the bases of market segmentation. 3. To provide a basic understanding of pricing strategies and channel of distribution 4. To provide practical framework for planning and controlling of marketing communication programs. 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The Student will be able to demonstrate knowledge and skills in the managerial aspects of marketing. Unit 1: (10 hours) Introduction to Marketing Management and Marketing Research: Marketing management-meaning, importance, concepts, marketing mix, recent trends in marketing , services marketing characteristics of services marketing, importance of services marketing, differences between goods and services Marketing environment: Environment scanning, measuring and concept of Macro/Micro Environment, Introduction to marketing research objectives, limitations, scope and applications Unit 2 (11 hours) Consumer buying behavior and Product development: Consumer decision-making process, Market segmentation-concept and importance, bases and factors determining the choice of bases, targeting and positioning ,Product planning and development: Product concept, product hierarchy, new product development, product life cycle, branding, packaging and labeling Unit 3 (10 hours) Pricing and Distribution: Importance of pricing, objectives, Pricing strategies Distribution:Channel of distribution, meaning, types, and factors influencing channel selection, channel design, channel conflict and control. Unit 4 (11 hours) Promotion and Marketing planning: Integrated Marketing Communication (IMC), Promotion mix , meaning, introduction to personal selling, advertising-advantages and disadvantages, sales promotiontypes, publicity and public relations, CRM-meaning and importance. Marketing planning: Marketing planning, scope of planning- strategic company planning, strategic marketing planning, annual marketing plan, contents and importance of annual marketing plan, marketing audit, importance and limitations Unit 5 (3 hours) Case study compulsory question for 20 marks. Review and recap of case studies discussed from Unit 1 to 4. 14

RECOMMENDED BOOKS: 1. Fundamentals of Marketing Management, M J Etzel,BJ Walker, William Stanton, TMH 13th Edition 2005 2. Principles of Marketing, Philip Kotler,Gary Armstrong,Perason/PHI 12th Edition 2005 3. Marketing Management :the Indian context,Ramaswamy & Namakumari-McMillan India Ltd,2009 4. Customer Relationship Management by Peru Mohammed ,VPH,2nd edition,2004 5. Case Studies in Marketing Indian Context by R.Srinivasan, PHI, 4th edition, 2011 REFERENCE BOOKS: 1. Marketing by Lamb, Hair, McDaniel Thomson, 7/e, 2004 2. Marketing Management by Rajan Saxena TMH, 3/e, 2005 3. Marketing Management, Subhash G Jain Thomson, 6th Edition, 2004 4. Marketing Management by Zinkota & Kotbe Thomson, 2/e, 2001 5. Marketing by Zigmund / Amico, Thomson, 7th Edition, 2001 6. Marketing by Evans & Berman, 2/e, Biztantra, 2005 7. Marketing in the New Era by J S Panvar 2007

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Business Statistics Subject Code: MBA 17 Credits: 3:0:0

Course Objective: The objective of this course is to provide students an understanding of basic concepts of statistics, to develop quantitative analytical skills to solve business problems and to improve the ability to communicate the results of statistical analysis. In detail: 1. To provide an understanding of basic concepts of Statistics and analyze basic charts and graphs, tables. 2. To provide a basic understanding of descriptive statistical tools including frequency distributions, measures of central tendency, measures of dispersion. 3. To familiarize the students with the statistical tools of correlation, regression and time series analysis. 4. To introduce the concepts of probability, Sampling and Sampling Distribution 5. To provide fundamental concepts of hypothesis testing Course Outcome: The student will be able to exhibit skills in solving quantitative problems using statistical methods. Unit 1: (9 Hours) Introduction to Statistics: Definition of Statistics Importance and Scope of Statistics Functions of Statistics - Statistical Investigation - Limitations of Statistics Distrust of Statistics Statistical Data: Primary and Secondary data Sources of Data Types of Classification of data - Frequency Distribution: Discrete or Ungrouped Frequency Distribution, Grouped Frequency Distribution, Continuous Frequency Distribution Diagrammatic and Graphic Representation: Line Diagram, Bar Diagram, Rectangle Diagram, and Pie Diagram -Choice of a suitable Diagram Graphs: Histograms, Frequency Polygon, Cumulative Frequency Curves or Ogives Advantages and Limitations of Diagrams and Graphs Unit 2: (9 Hours) Measures of Central Tendency: Average: Concept, Types Mathematical Averages: Arithmetic Mean, Geometric Mean, Harmonic Mean Position or Locational Averages: Median, Mode - Partition Values: Quartiles, Deciles and Percentiles - Comparison of the Various Measures of Central Tendencies Measures of Dispersion: Range Quartile Deviation Mean Deviation Standard Deviation Variance Coefficient of Variance Comparison of various measures of Dispersion Unit 3: (9 Hours) Correlation: Scatter Diagram, Karl Pearsons coefficient of Correlation, Rank Correlation, Concurrent Deviation Regression: Method of Least Squares, Curve Fitting. Time Series Analysis: Introduction, Objectives of Time Series, Identification of Trend Variations in Time Series: Secular Variation, Cyclical Variation, Seasonal Variation, and Irregular Variation Methods of Estimating Trend

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Unit 4: (9 Hours) Probability: Concept and Definition - Relevance to Management Decisions - Sample Space and Events - Relevance of Permutations and Combinations to Probability - Rules of Probability, Random Variables and Concept of Probability Distribution. Theoretical Probability Distributions: Binomial, Poisson and Normal. Sampling and Sampling Distribution: Concept and Definitions - Census and Sampling Probability Samples and Non-Probability Samples. Relationship between Sample size and errors. Unit 5: (9 Hours) Testing of Hypothesis and Inferences : Introduction to Hypothesis Testing, Procedure of testing hypothesis, Type I and Type II Errors. Z-Test, t-test, F-test, Chi-Square test; Analysis of Variance One-Way and Two-way classification. Problems on one way ANOVA only. NOTE: THE QUESTION PAPER SHALL CONSIST OF THEORY & PROBLEMS IN THE RATIO OF 40:60 RECOMMENDED BOOKS: 1. Fundamentals of Statistics, S. C. Gupta, Himalaya Publishing House, 6/e, 2004 2. Statistics for Management, Richard I Levin, Pearson Education / PHI, 17/e, 2000 3. Complete Business Statistics 6/e, Aczel and Sounderpandian, Tata-McGraw Hill, 2005 REFERENCE BOOKS: 1. Statistics Concepts and Applications, Nabendu Pal and Sahadeb Sarkar, PHI, 1/e, 2005 2. Business Statistics R S Bhardwaj, Excel Books, 2nd Ed 2008 3. Statistical Methods, S. P. Gupta, Sultan Chand & Sons, 2002 4. Business Statistics, J.K.Sharma, Pearson, 1/e, 2004 5. Business Statistics for Contemporary decision-making, Ken Black, 4th Edition, John Wiley, 2004 6. Statistics for Business and Economics, JIT S Chandan, Vikas Publishing House, 2/e, 2004

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Business Communication Subject Code: MBA 18 Credits: 3:0:0 Course Objective: The objective of this course is to acquaint the students with the knowledge of communication, written as well as oral require in the corporate world in its day to day functioning. In detail: 1. To explain the importance and requirements of communication 2. To impart the practice of preparing business letters, reports and case method of learning 3. To explain about Negotiation, Employment communication, advanced visual support available for business presentations and communication networks 4. To make students to know various forms of group communication 5. To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions Course Outcome: The student will be able to convey right message to the right person, coordinate the activities of different persons in running a business, develop good human relations and promote cooperation and develop managerial skills by understanding human behavior at work. Unit 1 (10 Hrs ) Introduction: Communication Definition, classification, purpose, characteristics of successful communication, barriers, communication structure in organization Oral Communication: Conversation Control, refection and empathy, two sides of effective oral communication Written communication: principles of effective writing, 3x3 writing process, coherence Unit 2 (10 Hrs ) Business Letters and Reports: Writing routine and persuasive letters, writing memos, what is a report, purpose and kinds, writing reports Presentations: What is a presentation, elements, designing a presentation Case method of Learning: Types of cases, reading a case, case analysis approaches, dos and donts for case preparation Unit 3 (11 Hrs ) Negotiation: What is negotiation , need, factors affecting negotiation, stages, negotiation strategies Employment Communication: Writing CV, group discussions, interviews Advanced Visual Support for business presentations: Types of visuals, media selection, impact of technological advancements on communication Communication networks intranet, internet, teleconferencing, video conferencing Unit 4 (11 Hrs ) Group Communication: purpose of meeting, common complaints about meetings, media management, press release, press conference, seminars, workshops Unit 5 Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4 (03 Hrs)

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RECOMMENDED BOOKS: 1. Business Communication: Concepts, Cases and Applications P D Chaturvedi, Mukesh Chaturvedi Pearson Education, 1/e, 2004 2. Basic Business Communication- Lesikar, Faltley,TataMcGrawHill, Eleventh Edition 3. Communication C.S.Rayadu, Himalaya Publishing, 8/2, 2007 4. Advanced Business Communication Penrose, Rasberry, Myers Thomson Learning, 4/e, 2002

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Quantitative Techniques for Management Subject Code: MBA 21

Credits: 3:0:0

Course Objective: The objective of this course is to provide conceptual understanding of business application of QT and to provide a basic understanding of QT tools in accomplishing predetermined objectives of business like profit maximization, cost minimization, or efficient and effective use of production capabilities. In detail: 1. To introduce the basic concepts of Operations Research and various Quantitative Techniques 2. To provide basic understanding of Linear Programming Problem and its application in management 3. To bring out the concept of transportation and assignment and solutions to them 4. To introduce PERT and CPM, Theory of Games and the principle of Dominance for solving game theories 5. To provide fundamental understanding of queuing system in business situations and Monte Carlo method for simulating management systems. Course Outcome: The student will be able to demonstrate ability to use quantitative methods including statistical and programming techniques in decision making and problem solving in business and also will be able to demonstrate the skill of applying basic OR techniques to business situations.

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Unit 1 9 hrs Introduction to Operations Research: Origin, Development, Meaning and Definition of Operation Research; Scope, Techniques, Characteristics and Limitations of Operation Research; Methodology and Models in OR (only theory) Unit2 9 hrs Linear Programming Problem (LPP) Application of LPP in Management, Advantages of LPP (only theory) Formulation of LPP Solution of LPP by Graphical method: Infeasible and Unbounded Solution, Formulation of Dual of a LPP. Unit 3 9 hrs Transportation Models: General Structure; Various methods for finding initial solution: Maximization and Minimisation problems North West Corner Method, Least Cost Method, Vogels Approximation Method; Finding Optimal Solution: Modified Distribution method; Variations: Unbalanced Transportation Problem, Degenerate Solution (Theory only); Assignment problems; General Structure; Finding Optimal Solution; Variations: Non square matrix, Maximization problem, Restrictions on Assignments, Alternate Optimal solutions. Unit 4 9 hrs Network Analysis: Terminology; Networking Concepts; Rules for drawing network diagram; CPM Computations: CPM Terminology, Finding critical path - Different Floats; PERT Computations: Computation of earliest and latest allowable times, Probability of meeting the scheduled dates; difference between PERT and CPM, Crashing of a Project (Theory only) Theory of Games: Terminology; Two person zero sum game; Solution to games: Saddle point, dominance rule, Value of the game, mixed strategy, Graphical method of solving a game (2 x n) and (m x 2) games. Unit 5 9 hrs Queuing Models: Introduction; Characteristics of Queuing models, Models for Arrival and Service Times; Single Poisson arrival with Exponential Service Rate; Applications of Queuing models. Simulation of Management Systems: Terminology, Process of Simulation, Monte Carlo Method, Waiting Line Simulation Method, Inventory Management Simulation, Marketing Management Simulation, Financial Management Simulation RECOMMENDED BOOKS 1. Quantitative Techniques for Management ND Vohra, 4th ed, 2010 2. R Srinivasan, Engineering Management & Operations Research ,Pearson Education,2006 3. S. D. Sharma, Operations Research, Kedar Nath and Ram Nath & Co. Ltd.15th ed, 09 4. Operations Research, J.K.Sharma, McMillan India. 2007, 5. Operations Research With C Programs - Vikas Publication, 2010 ed

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ECONOMIC ENVIRONMENT Subject Code: MBA 22 Credits: 3:0:0 Course Objective: The objective of this course is to equip the students with basic understanding of the economic structure, economic problems and policy implications on organizational performance. In detail : 1. To provide basic understanding of economic environment concepts 2. To provide basic understanding of macro economics 3. To create awareness regarding the Indian economic environment 4. To apprise the student on the globalization and its impact 5. To discuss the case studies and show how the concepts can be applied Course Outcome: The student will be able to demonstrate identifying and applying relevant terminology and concepts to economic issues, to analyse the implication of government policy on business decisions and to demonstrate the development of macro-economic models both graphically and mathematically. Unit 1: (10 Hours) Business and its environment: Meaning of business, Environment of business. Economic environment of business: Economic system, Macroeconomic scenario, prosperity, recession, depression and stagflation, financial system, Economic policies, Neo-Liberal profile of the economy. Economic roles of the state and the Government: The evolving role of the state, Economic roles of the state/Government, Economic roles of the Government of India Economic Fluctuations, Growth and Development: Business cycle, Economic growth and Development-concepts; factors in Economic development, Growth models, Market, Economic planning and controls Unit 2: (11 Hours) Basics of Macroeconomics: Income fundamentals: circular flow, Theory of consumptions and Investment, , The MEC schedule and Rate of Investment. National income determination: The equilibrium level of income-two sector model-three sector model-four sector model with equations and graphs. The theory of multiplier: The concept of multiplier, two sector model, three sector model, four sector model. The two market equilibrium- IS/LM model: product market equilibrium- The IS curve, Money market equilibrium-The LM curve, two market equilibrium- The product and money markets. Inflation and stagflation: Inflation and its sources, Demand pull inflation, cost push inflation, Demand push and cost push interrelations, control of inflation, The Phillips curve, stagflation. Monetary and fiscal policies: monetary policy and its objectives, instruments of monetary policy, some problems in monetary policy, the fiscal policy, economic stabilization, instruments of fiscal policy, some problems of fiscal policy. Issues in economic stabilisation Indias Fiscal and Monetary policies : Objectives of Fiscal policy in India The Fiscal imbalance and the New Fiscal approach Fiscal Responsibility in India Monetary policy of RBI control of currency and credit by RBI- An appraisal of Monetary policy of RBI. Unit 3: (11 Hours) Broad profile of Indian economy and The Macro economic scenario: India- An underdeveloped developing mixed economy-Macroeconomic scenario- Economic slowdown in 2008-09.Economic reforms and liberalisation: The origins of economic crisismacroeconomic stabilisation-structural reforms- an appraisal of economic reforms Economic planning in India: The Rationale for planning- Important features of Indian PlansIndias Five year Plans : Basic approach strategy of economic development. Industrial 22

Policy: New Industrial Policy and its appraisal. Export-Import Policy and Trade Liberalisation: New trade policy in the reform period-Foreign Trade Policy (2009-14) Unit 4: (10 Hours) Globalisation: Meaning, Drivers, International trade theory: Mercantilism, Absolute advantage, Comparative advantage, Heckscher-Ohlin, Product Life Cycle, New trade theory, National competitive advantage: porters diamond, Globalisation and its impact on Indian economy- meaning and levels of globalisation- factors influencing globalisation-globalisation strategy for a company- a critique of globalisation- globalisation in india- steps towards globalisation effects of globalisation. International institution : The IMF and World BankWorking of the IMF overlapping roles of IMF and World Bank, Conditionalities and Washington consensus-a critical evaluation of IMF and World Bank. WTO and India Functions and Organisation- Agreements Indias commitment to WTO-Benefits proclaimed for India- A critical review of the working of WTO Unit 5: (3 Hours) Case Study: compulsory question for 20 marks : Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED BOOKS: 1. Misra & Puri, Economic Environment, Himalaya Publishing Co. 2009 2. M Adhikari, Economic Environment, S.Chand & Co. 2009 3. Rudder dutt and K P M Sundaram, Indian Economy, 49/e, S.Chand & Co. 2009 REFERENCE BOOKS: 1. Rudiger Dorn Bush, Stanley Fisher and Richard Startz Macro Economics, 9e TMH, 2005 2. G S Gupta, Macro Economics Theory and Applications, TMH, 2/e, 2005 3. Charles W L Hill International Business: Competing in global market place, Mc Graw Hill, 5th Edition 2008. 4. Paul A samuelson, William D Nordhaus, Economics 17th Edition McGraw Hill

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Business Law Subject Code: MBA 23 Credits: 3:0:0 Course Objective: The objective of this course is to make students familiar with basic provisions of law concerning incorporation and regulation of business organizations and to create an awareness about certain legislations concerning Indian business. In detail: 1. To provide basic understanding of law of contract, Law of agency, Bailment & Pledge 2. To provide basic requirements of Negotiable Instruments Act, Law of Insurance and Law of Partnership for the purpose of conducting business 3. To impart basic provisions of Companies Act concerning incorporation and regulation of business organizations 4. To create an awareness about important legislations namely Sale of Goods Act, Consumer Protection Act, Factories Act having impact on business. 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The student will be able to demonstrate an understanding of basic provisions of law concerning incorporation and regulation of business organizations and to demonstrate an understanding of legal provisions of certain Indian legislations concerning conduct of business. Unit- 1 (11 Hours) Law of Contract: Definition, essentials and types of contracts, offer definition and essentials, acceptance definition and essentials, consideration definition and essentials, exceptions to the rule, no consideration, no contract, doctrine of privity of contract, capacity of parties, free consent, quasi contract, legality of object, performance of contract, termination of contract, remedies for breach of contract. Law of Agency: Essentials, kinds of agents, rights and duties of agent and principal, creation of agency, termination of agency Bailment and Pledge Bailment, definition, essential elements, rights and duties of bailer and bailee. Pledge essentials, rights and duties of pledger and pledgee Unit 2 (10 Hours) Negotiable instruments act 1881, Nature and characteristics of Negotiable instruments, kinds of negotiable instruments promissory notes, bills of exchange and cheques. Parties to negotiable instruments, Negotiation, presentment, discharge and dishonour of negotiable instruments Law of insurance general principles of insurance, life, fire and marine. Law of partnership: Definition, essentials of partnership, formation of partnerships, kinds of partners, authorities, rights and liabilities of partners, registration of partnership, dissolution of partnership firm. Unit 3 (10 Hours) Companies Act: definition, characteristics and kinds of companies, steps in formation of company. Memorandum of association, articles of association, prospectus. Directors: appointment, power, duties and liabilities. Meeting and resolutions: types of meetings. Auditor: Appointment, rights and liabilities. Modes of winding up of a company.

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Unit 4 (11 Hours) Sale of goods Act: Essentials, sale v/s agreement to sell. Condition v/s warranties, rights of unpaid seller. Consumer Protection Act: Objectives, definition, consumer protection council and state consumer protection council Factories Act- Factory, occupier-Definition and meaning-Welfare, Health and safety of workers-Employment of Women and young person-Provisions regarding leave and holiday. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Saravanavel & Sumathi Busines Law for Management HPH-2008 2. N D Kapoor Elements of Mercantile Law Sultan Chand-2009

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Financial Management Subject Code: MBA 24 Credits: 3:0:0 Course Objective: The objective of the course is to provide the students with the conceptual knowledge of time value of money, and the activities involved in raising, allocation and distribution of finance associated with business organisation. In detail: To inculcate conceptual knowledge about the financial management and time value of money and cost of capital of the firm To inculcate the knowledge about investment decision, project evaluation techniques and conceptual knowledge about the capital structure and theories. To inculcate the knowledge about the various sources of funds and leverage To inculcate the conceptual knowledge of working capital and dividend decisions To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The student will exhibit the conceptual understanding of various steps involved in raising , allocation and distribution finance. Unit 1 : (11 Hrs.) Introduction to Financial Management and Cost of capital : Objectives of financial management, risk return trade off, emerging role of financial manager in India, Indian Financial System: Financial market, Capital Market, Money Market, Forex Market, Time value of money. : Basic concepts, cost of debt and preference, cost of equity, weighted average cost of capital, CAPM, cost of retained earnings, floatation cost and WACC Unit 2: Capital budgeting (11 Hrs.) Importance, Project classification, Investment Criteria - discounting and non discounting criteria, estimation of cash flows elements, basic principles and cash flow estimation for new and replacement projects. Capital budgeting techniques Capital Structure Theories NI, NOI and MM Approach. Unit 3 (10 Hrs.) Leverages and sources of funds: Meaning, difference between capital structure and financial structure, EBIT EPS Analysis, ROI ROE Analysis, leverages, Sources of Funds: Long term sources equity capital, internal accruals, preference capital, term loans and debentures. Raising long term finance initial public offer, venture capital, rights issue, private placement, preferential allotment. Unit 4 : (10 Hrs.) Working Capital Management and Dividend Policy: Characteristics of current assets, factors influencing working capital requirements, level of current assets, current assets financing policy, operating cycle and cash cycle, estimation of working capital requirements, Projected P&L account, Balance sheet Working capital financing accruals, trade credit, working capital advance by commercial banks, public deposits, short term loans from financial institutions, commercial paper, factoring. Dimensions of dividend policy, legal procedural aspects, Bonus shares and stock splits, share buy backs. Dividend models traditional and MM models.

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Unit 5 (3Hrs.) Case study compulsory fro 20 marks. Review and recap of case study discussed from Unit 1 to Unit 4. RECOMMENDED BOOKS: 1. Financial Management Prasanna Chandra, 6/e, 2004, TMH Publications 2. M.Y. Khan & P.K. Jain Basic Financial Management (TMH) 2008 3. Financial Management Sharma & Shashi K Gupta, Kalyani Publishers,2007 4. Financial Management IM Pandey Vikas Publishing House, 10th ed

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Human Resource Management Subject Code: MBA 25 Credits: 3:0:0

Course Objective: The objective is to introduce the concepts and techniques of HRM, to provide an understanding of various sub-functions in HRM and their contribution towards achievement of organizational objectives. In detail: 1. To introducing the concepts and functions of HRM, concept of HR planning, process, functions of HRP and recruitment policy, techniques and process 2. To Make aware of various steps involved in Selection, Placement and Induction and providing methods, procedure and evaluation in Training and Development 3. To provide an understanding of Performance appraisal and Payroll and Benefits in corporate 4. To explain Career planning bases of Internal mobility and, HR audit and HR outsourcing 5. To appraise the students on the leading practical application oriented relevant and updated case studies, doing case analysis and arriving at conclusions facilitating business decisions Course Outcome: The student will be able to demonstrate an understanding of HRM as a central function in a business organization, to demonstrate the application of the management functions and principles to the process of acquisitioning, developing, maintaining, remunerating employees and utilizing their services in a business organization. Unit 1 (12 Hours) Nature and scope of HRM and HRD introduction definition human resource management personal v/s HR meaning of HRM features of HRM role of HRM managerial functions and operative functions objectives of HRM policies procedures and programmes organization of HRM line and staff and personnel management role of personnel manager and HR manager qualities of HR / personnel manager HR planning (HRD) introduction objectives of HRP definition and need for HRP benefits of HRP factors affecting HRP process, -recent trends in HRP -problems and limitations of HRP job analysis job evaluation job description Recruitment definition objectives subsystems factors affecting recruitment policy centralized and decentralized recruitment recruitment techniques recruitment process, erecruitment, employee referrals. Unit 2 (10 Hours) Selection, Placement and Induction meaning definition of selection essentials of selection procedure significance of selection process and selection as a source of competitive advantage selection procedure recruitment application form written exams preliminary interview various types of tests (aptitude, achievement, situational, interest, personality) different types of interviews and interview process means to make interview effective medical exams reference checks final decision employment placement and induction Human Resource Training and Development meaning of T & D importance of training benefits of training need and objectives on-the-job and off-the-job training methods training procedure final evaluation,- how to make training effective

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Unit 3 (10 Hours) Performance appraisal (PAS) introduction meaning need purpose objectives contents of PAS appraisers and different methods of appraisal uses of performance appraisal limitations and problems of performance appraisal 360 Appraisal Payroll and Benefits Introduction definition need for sound salary administration objectives factors affecting wages / salary levels wage salary survey wage incentives merits and types of incentive plans profit sharing bonus concepts ESOPs pay for performance, employee benefits-continuing education opportUnities, flexi time, insurance schemes, work life balance organizational initiatives for employee benefits. Unit 4 (10 Hours) Career planning and Internal mobility career planning meaning need, career development actions promotion meaning purpose bases of merit seniority merit cum seniority benefits problems promotion policy transfer meaning purpose types reasons benefits demotion meaning need for demotion policy HR records HR accounting HR audit HRIS, HR outsourcing. Unit 5 Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4 (03 Hrs)

RECOMMENDED BOOKS: 1. Personal And Human Resource Management P Subba Rao Himalaya Publication, 4/e 2. Human Resource Management Biswajeet Patnayak PHI 3/E, 2005 3. Managing Human Resources Bohlander, Snell, Sherman Thomson Learning 13/E, 2004 4. Human Resource Management Cynthia Fisher, Shaw Wiley Dreamtech / Biztantra, 5/e, 2005 REFERENCE BOOKS: 1. Human Resource Management Gary Desler Pearson Education 9/E / PHI, 10/e Pearson, 2005 2. Human Resource Management John M Ivancevich TMH 9/E, 2004 3. A Hand Book Of Human Resource Management Michael Armstrong Kogan Page India Ltd.2008 4. Human Resource And Personnel Management Text And Cases K Ashwatappa TMH 4/E, 2005 5. Human Resource Management Robbins, D Cenzo John Wiley & Co 9/e,2006 6. Managing Human Resources Gomes Mejia, Bakin Candy Pearson Education / PHI, 4/e, 2005

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Supply Chain Management Subject Code: MBA 26 Credits: 3:0:0

Course Objective: The objective of the course is to provide the basic concepts of supply chain management and its impact on business strategy and operation, to provide an insight into inventory management, logistics management, and role of information in supply chain management and to develop the ability to design logistics system and formulate integrated supply chain strategy. In detail: 1. To develop an understanding of fundamentals of supply chain management, Key issues in Supply chain Management and Inventory management. 2. To provide basic understanding of supply chain Integration and to impart the role of information in enhancing supply chain performance. 3. To impart the comprehensive understanding of Design for Logistics concepts that are used to control logistics cost and make the supply chain more efficient 4. To provide the basic understanding that Information Technology is used to enhance customer value in supply chain. 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The student will be able to demonstrate the principles of supply chain management and to determine the appropriate logistics arrangements for a range of requirements and to demonstrate the optimization of supply chain elements and effectively managing demand inventory and supplier relation. Unit 1 (11 hours) Introduction to supply chain management What is SCM? The development chain, Global optimization, Managing uncertainty and risk, the complexity, Key issues in supply chain management. Inventory management and risk pooling: single warehouse inventory, risk pooling, centralized versus decentralized systems, managing inventory in the supply chain, demand forecasting. Network planning network design Data collection, data aggregation, transportation rates, modeling and data validation, inventory positioning and logistics coordination Unit 2: (10 hours) Supply contracts and Information in SCM: Introduction, Bull whip effect, effective forecasts, and information for the coordination of systems, locating desired products lead time reduction, information and supply chain trade offs, Supply Chain Integration: Introduction, push, pull, push-pull systems, demand driven strategies, impact of internet, distribution strategies. Unit 3: (11hours) Strategic alliances: Framework, 3PL, retailer-supplier partnerships, distributor integration, procurement and outsourcing strategies outsourcing benefits, e-procurement. Coordinated product and supply design: Design for logistics, supplier integration into new product development, mass customization

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Unit 4: (10 hours) Customer value and Smart Pricing: Dimensions of customer value, Strategic pricing, Yield Management, Smart pricing, customer value measures, IT and customer value, RFID Meaning and Importance. Unit 5: (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS 1. David Simchi-Levi, et al Designing and Managing the Supply Chain TMH, 3e, 2008 2. Mohanty, Deshmukh Supply Chain Management Biztantra Publications, 2/e,2005 REFERENCE BOOKS 1. Logistical Management Donald J Bowersox, David Closs TMH, 2004 2. Logistics Management K Shridhar Bhat HPH, 1/e, 2005 3. Supply Chain Management Sunil Chopra, Peter Meindl Pearson /PHI, 2/e, 2004 4. The Management Of Business Logistics Coyle, Bardi, Langley Thomson Sw, 7/e, 5. Essentials Of Supply Chain Management Mohanty, Deshmukh Jaico Publication, 6/e 2008

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Production and Operations Management Subject Code: MBA 27 Credits: 3:0:0

Course Objectives: The objective of this course is to expose the students to various issues involved in the conversion process of manufacturing and service industries and to acquaint the students with the effect of technology on management. in details: 1. To impart an awareness and an appreciation of the importance of the Productions & Operations to the sustainability of an enterprise. 2. To create the ability to apply some mathematical forecasting techniques. 3. To create an awareness of the importance of facility layouts and work measurement. 4. To provide an understanding of the concept of capacity planning, aggregate Planning and inventory management. 5. To provide an understanding of the concepts of operations scheduling & technology management Course Outcomes: The student will be able to demonstrate ability to identify, formulate, and solve organizational problems in conversion process. Unit 1 (9 Hours) Introduction to Production & Operations Management (POM): Nature of production & Operations, Systems approach to POM, Factors affecting POM today, types of Production and Production systems, Productivity and competitiveness, Production/Operations Strategy. Product, Process and Service design: PPC, Product design and development, Process planning and process design, Production processes, Service operations, Production Technology Unit 2 (9 Hours) Forecasting, Facility Location Planning Forecasting as a planning tool, forecasting time horizon, short and long range forecasting, sources of data, types of forecasting, qualitative forecasting techniques, quantitative forecasting models Linear regression, Moving average, Weighted moving average, Exponential smoothing, Exponential smoothing with trends, Measurement of errors, Monitoring and Controlling forecasting models. Facility location planning, factors affecting facility locations. Note: The Unit will cover both theory and numerical problems Unit 3 (9 Hours) Capacity, Location and Layout: Facility layout (Problems in Layout), types of layout, principles of layout. Work Study: Job Design, Ergonomics, Methods Study and Work Measurement, Employee Productivity (Problems in Work Measurement). Unit 4 (9 Hours) Capacity Planning: Learning Curve, Long range capacity planning, Short-term Capacity Planning, Aggregate planning and Capacity requirement planning. Materials Management: Scope of Materials Management, functions, information systems for Materials Management, Purchasing functions, Stores Management, Inventory Management, Materials requirement 32

planning, Just in Time (JIT) and Enterprise Resource Planning (ERP), (Problems in Inventory Management and Vendor Selection) Unit 5 (9 Hours) Production scheduling: Master Production scheduling, detailed scheduling, facility loading sequencing operations, priority sequencing techniques, line balancing and line of balance (LOB), (Problems in Priority sequencing, Johnsons rule and Line Balancing) Technology Management: Advanced Manufacturing Technology, Automation and Robotics, Managing Technological Change, Applications of Information Technology in POM, Maintenance Management and Total Productive Maintenance. RECOMMENDED BOOKS: 1. Production & Operations Management Elwood S Buffa, Sarin, PHI, 2008 2. Production & Operations Management Prof. K Ashwathappa, K Sridhar Bhat HPH, 2008 3. Operation Management Norman Gaither, Greg Frazier Thomson Learning, 9/e, 2002 4. Operations Management SN Chari, TMH, 3/e, 2008 REFERENCE BOOKS: 1. Operations Management Lee J Krajewski, Larry P Ritzman Pearson Education/PHI, 7/e, 2005 2. Operations Management for Competitive Advantage Chase, Jacobs, Aquilano TMH, 10/e, 2006

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Change and Knowledge Management Subject Code: MBA - 28 Credits: 3:0:0

Course Objectives: The objective of the course is to develop an understanding of the complexity and dynamics of change in organization, to bring out the conceptual issues involved in organizational transition, to identify different factors and their interrelationships that accelerate organizational change and to study various knowledge management practices followed by the organization. In detail: 1. To provide an understanding of basic concepts of personal change and planning change with Kurt Lewins model and Fore-field analysis 2. To provide an insight into learning culture in an organization and managerial options for implementing change successfully 3. To discuss various approaches to knowledge management and strategies to the same in global economy 4. To throw light on innovative practices for managing knowledge workers and knowledge audit processes. 5. To apprise the students on the application oriented case studies in the field of OB Course Outcomes: The student will be able to demonstrate the ability to manage personal and organizational transition and to exhibit familiarity with concepts and practices of knowledge management techniques, systems and tools. Part A Change Management Unit 1 11 hrs PERSONAL CHANGE: Meaning of personal change - Self awareness self analysis self efficacy self esteem organizational roles role efficacy ORGANIZATIONAL CHANGE definition nature types forces organizational change process- models of organizational change Kurt Lewins three step Model-Action Research Model-Grieners model- Force field analysis perspectives on change Planning Model on change Unit 2 10 hrs ORGANIZATIONAL CULTURE & CHANGE Definition Types of culture - learning culture in organizations Developing organizational culture blocks in creativity. CHANGE MANAGEMENT reasons for change resistance to change, dealing with individuals and groups overcoming resistance to change Developing learning organizations IMPLEMENTING CHANGE - Managerial options for implementing change top down approach Laissez faire approach collaborative approach What is OD? - Intervention strategies Part B Knowledge Management Unit 3 10 hrs Introduction evolution need scope approaches to knowledge management Global knowledge economy sources of knowledge - Essentials of knowledge management Types of knowledge Nonakas model of knowledge creation Knowledge management strategies Unit 4 11 hrs Implementing KM in organizations Role of CKO managing knowledge workers knowledge audit knowledge management practices in organization.

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Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED TEXT BOOKS 1. Change and Knowledge Management Dr.B.Janakiram, Dr.P.V.Raveendra, Shubha Muralidhar. Biztantra 1/e,2010. REFERENCE BOOKS 1. Leading With Knowledge Madan Mohan Rao TMH 2003 2. Fifth Discipline & Field Book Peter M Senge, Currency doubleday Publication, Newyork, 1990 ed. 3. Knowledge Management Sudhir Warier Vikas 2003 4. Knowledge Management Elias M Award, Hussain M Ghazini Pearson Education 2004 5. Management Of Organizational Change K Harigopal Response Books 2001 6. Managing Organizational Change V Nilkant, S Ramanarayan Response Books 2004 7. Making Organizational Roles Effective Udai Pareek TMH-6/e

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Business Research Methods Subject Code: MBA 31 Credits: 3:0:0

Course Objective: The objective of the course is to provide knowledge to identify research problem, collect data, analyze and interpret the data in the functional areas. In detail: 1. To provide an understand of the role of business research & identify research problem. 2. To provide knowledge and understand of statistical data analysis in managerial decision-making & compare the types of measurement and scaling. 3. To provide knowledge to design and perform hypothesis tests and other evaluative tests in research 4. To apprise the students on the techniques of presenting research findings using oral and written reports. 5. To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course Outcome: The student will be able to demonstrate the understanding of knowledge in defining the business problem, collection of data, analyze the data, interpret and presenting the same. Unit 1 (11 Hours) INTRODUCTION TO RESEARCH METHODOLOGY Meaning of research objectives Motivation in research Types of research Approaches Significance Research methods vs. methodology Research Process Criteria of good research Problems for researchers in India RESEARCH PROBLEM AND RESEARCH DESIGN Research Problem Selection defining techniques involved in defining Research Design meaning nature features of good design Different research designs principles of experimental designs Unit 2 (11 Hours) SAMPLING DESIGN, MEASUREMENT AND SCALING Meaning census and sample survey steps in sampling design criteria of selecting sampling procedure characteristics of good sampling design types of sample designs Measurement in research measurement scales sources of error techniques of developing sound measurement tools Scaling meaning important scaling techniques METHODS OF DATA COLLECTION Collection of Primary data observation method interview method questionnaires schedules other methods collection of secondary data selection of appropriation method case study method DATA ANALYSIS Processing operations problems associated in processing types of analysis statistics in research Central tendency, Dispersion, Correlation, Regression and others (Theory Only). Unit 3 (10 Hours) TESTING OF HYPOTHESES Hypothesis meaning basic concepts procedure of testing of Hypotheses Tests of hypotheses parametric and non-parametric (F-test, t-test, Z-test, ANOVA, ANCOVA Theory only) MULTIVARIATE ANALYSES 36

Characteristics and applications classification variables in multivariate techniques important techniques (Theory only) Unit 4 (10 Hours) INTERPRETATION AND REPORT WRITING Meaning of interpretation techniques precautions Report writing significance steps in report writing types of research reports oral presentation precautions for writing research reports. Note: (Numerical problems on the above modules are excluded) Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Research Methodology C R Kothari New Age International Publishers, 2nd Revised Edition, 2008 2. Marketing Research Naresh Malhotra Pearson Education / PHI, 4/e, 2004 REFERENCE BOOKS: 1. Business Research Methods William G Zikmund Thomson 2/e 2007 2. Business Research Methods Cooper And Schinder TMH, 8/e, 2004

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Seminar Subject Code: MBA 32 Course Objectives: 1. The objective of seminar is to help students in pooling knowledge and enhancing their oral communication skills, presentation skills, and leadership skills. 2. To boost the confidence provide access to skills needed to accomplish goals more effectively and efficiently 3. To familiarize students more extensively with the methodology of their chosen topic and also to allow them to interact with examples of the practical problems that always occur during research work. 4. To foster creativity in the approach of students in designing and delivering the contents. 5. To inculcate time management in their topic presentation. Course Outcome: The student will be able to locate, gather, organize, summarize and present a body of work and gain practice in the art of presentation skills. Seminar is a course requirement wherein under the guidance of a faculty member a student is expected to do an in-depth study in a specialized area by doing literature survey, understanding different aspects of the problem and arriving at a status report in that area. While doing a seminar, the student is expected to learn investigation methodologies, study relevant research papers, correlate work of various authors/researchers critically, study concepts, techniques, prevailing results etc., analyze it and present the same in the seminar presentation. It is mandatory to give a seminar presentation before a panel constituted for the purpose. The marks are awarded on the basis of the depth of the work done, understanding of the problem and presentation by the student concerned. Seminar Guidelines: 1. A panel consisting of 2 faculty members drawn from the faculty lists on a specified date. 2. The faculty member in the panel will value the seminar for a maximum of 50 marks each individually and the total will be taken for 100. 3. One of the panel members will be the Guide. 4. A faculty may not be required to guide more than 10 students for the purpose of seminar. Credits: 2:0:0

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Criteria for allotting marks: Sl.No 1. 2 3 Criteria Introduction, Scope and Significance Contents and adequacy of coverage Communication skills and level of confidence Topic Knowledge Recent trends and creativity Time Management, Question and answer Session TOTAL Marks 10 5 5

4 5 6.

10 10 10 50

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Project Subject Code: MBA 41 Credits: 10:0:0

Course Objectives: 1. To expose students to the working of any organization and managers. 2. To relate various concepts learnt by the students to the working of the organization. 3. To make the students analyse and understand the environment of an organization with respect to McKinseys model of 7-S 4. To provide an opportUnity to apply scientific research methods to study an identified organizational problem and propose suggestions for improvements. 5. To foster creative thinking and effective report writing skills in the students. Course Outcome: The students will get a broad understanding of working of an organization, and exhibit a thorough understanding of how research methodology can be applied to study an identified organizational problem. The students can correlate classroom learning to contemporary workplace practices. GUIDELINES 1. The project work shall be for a period of 4 weeks immediately after III semester examinations and the prerequisite for a student to take up this paper is registration and attendance of MBA 31 . 2. The subject code of the project report shall be MBA 41 and shall be compulsory for all students opting all specializations. 3. The student shall submit 3 copies of project reports within one month after the commencement of the 4th semester. 4. No two students of the institute shall work on the same problem in the same organization. 5. The student shall seek the guidance of the internal guide on a continuous basis, and the guide shall give a certificate to the effect that the candidate has worked satisfactorily under his/her guidance. 6. On completion of the project work, student shall prepare a report with the following format. i. The project report shall be prepared using word processor Viz., MS Word, Times New Roman 14 or Ariel 12. ii. All the reports shall be printed in the A4 size 1 margin on all sides, 1.5 line spacing. iii. The report shall be hard bound facing sheet (only white colour) indicating the title of college and month and year of admission (Spiral binding not permitted). iv. A certificate by the guide, HOD and Head of the institution indicating the bonafide performance of project by the student to be enclosed. v. An undertaking by the student to the effect that the work is independently carried out by him. vi. The certificate from the organization, if the project work is done outside the institution. vii. Acknowledgement viii. Contents, a. Executive Summary should contain a brief explanation of the project. b. Introduction to the concept c. Industry profile, d. Company profile - Background and inception of the company - Nature of the business carried 40

- Vision, Mission and Quality Policy - Product/Services Profile - Area of Operation Global/National/Regional - Ownership Pattern - Competitors Information - Infrastructural facilities - Achievement Award if any - Workflow model (end to end) e. i) Mckinseys Seven S Model as applicable to that organization Structure: a. Overall organization structure details Board of Directors/functional head etc. b. Substructure dealing with each functional discipline Skill: a. Classification of skill detail the steps taken to impart necessary skills on the job/off the job training Style: a. Top down / Bottom up b. Authoritarian / Participative Any one decision making parameter should be studied pertaining to day-to-day operation, to conclude the style of functioning. Strategy: Any one strategy adopted by the company should be considered to explain, How it is implemented e.g. pricing/waste elimination etc. System: System followed in any one department in the organization should be detailed. Inventory control system / order execution system / Merit rating system etc. Staff: Classification / Duties and responsibility of various groups of staff. Eg.: Technical / Supervisory / Clerical. Shared Value: i) Study of implementing shared value in the company by an illustration, where the company has implemented its stated objective. ii) The SWOT Analysis f. Research Methodology - Title of the Project - Statement of the problem - Objectives - Operational definitions - Data collection - Statistical Tools used for research - Sampling Technique Sampling Unit, Sample Size and Sampling method. - Plan of Analysis - Limitations to the study g. Data Analysis and interpretation h. Summary of findings i. Suggestions j. Conclusions Future Growth k. Learning Experience l. Annexure i) Financial Statements ii) Questionnaires iii) Bibliography Details of articles, books and websites referred. 7. The Project report shall be around 75 pages. 41

8. The Project work shall be on a topic in the area of specialization specified in the syllabus and opted by the candidate. MARKS ALLOCATION FOR IV SEMESTER MBA PROJECT REPORT (MBA 41) Sl. No. 1. 2. 3. 4. 5. 6. 7. 8. Particulars Executive Summary Industry Profile, Company Profile, Product/Services Profile McKenseys 7S Model SWOT Analysis Research Methodology Data Analysis and Interpretation Findings, Suggestions and Conclusion Learning Experience Total Marks Max. Marks 05 05 05 05 10 10 05 05 50

MARKS ALLOCATION FOR PROJECT VIVA-VOCE (MBA 41) Sl. No. 1. 2. 3. 4. 5. Particulars Practical application of Mckinseys 7S Model and SWOT Analysis Presentation of relevance and suitability of the project work Presentation of methodology Presentation of Analysis, Interpretation, findings and recommendations Communication, Expression and overall presentation Total Marks Max. Marks 10 10 10 10 10 50

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Total Quality Management Subject Code: MBA E101 Credits: 3:0:0

Course Objective: The objective of this course is to impart the knowledge and importance of quality philosophy, quality concepts, and techniques of quality control in modern businesses. In detail: 1. To introducing the concept of quality, total quality and total quality management and to provide and overview of quality management philosophies 2. To explain about TQM models, process capability and quality standard awards 3. To provide an understanding of quality engineering and product design and techniques 4. To make aware of benchmarking, capability maturity models and business process reengineering 5. To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions. Course Outcome: The students will be able to demonstrate an understanding of basic quality concepts, tools and techniques of quality control and also to demonstrate importance of quality in solving quality oriented problems in an organization. Unit 1 (12 Hrs) Introduction: Quality- Definition, dimensions, costs of quality, quality control, quality assurance, concept of total quality, total quality control & management, TQM concept, benefits of TQM, reasons for failure of TQM Quality management philosophies: Quality management philosophies - Deming philosophy, Deming cycle, Deming14 points, Juran Philosophy- quality trilogy, universal breakthrough sequence, comparison of Deming with Juran philosophy, Crosby philosophy absolutes of quality management, 14 steps for quality improvement, taguchis quality loss function Unit 2 ( 10 Hrs) Managing for quality and high performance: Elements of TQM - Quality function deployment, robust design, quality at source, Process capability process capability index, TQM models-integrated model by Sohal,Tay,Wirth, Zaire model, TQMEX model, Quality standard awards- Malcolm Baldridge National Quality awards, the Deming Prize, European quality awards, ISO standards Unit 3 ( 10 Hrs) Process management : Scope, concurrent engineering, quality engineering-system design, parameter design, tolerance design, process improvement, Quality circles, kaizen umbrella, product design concepts and techniques- DFM, DFA, FMECA ,Value Analysis, DFO, design for post sales service, design for recycling, poka yoke, 7 QC tools Unit 4 ( 10 Hrs) Benchmarking; Evolution of benchmarking, advantages, limitations, levels and types, benchmarking process, issues related to benchmarking process CMM & BPR: Capability Maturity models concepts, levels, components, Business process reengineering: Definition, principles, reengineering process, benefits and limitations. Unit 5 Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4 (03 Hrs)

43

RECOMMENDED BOOKS: 1. Total Quality Management Prof.K.Shridhar Bhat HPH, 1/e, 2002 2. Total Quality Management Dr.B. Janakiraman, Prof.R.K.Gopal, PHI,2005

44

Management Accounting and Control Systems Subject Code: MBA E102 Credits: 3:0:0

Course Objective: The objective of the course is to acquaint the students with the use of methods and techniques of costing in effective management control systems of business organization. In detail 1. To provide an understanding of strategic importance of management accounting and control system in modern business organization. 2. To provide an understanding of utility of CVP model in managerial decision making. 3. To provide an understanding of mechanisms involved in preparation of functional and flexible budgets and implications of different pricing policies on the profits of the organization. 4. To provide an understanding of standard costing as a tool for cost control. 5. To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course Outcome: The student will be able to demonstrate the understand the implications of pricing policies, budgetary control, standard costing, and cost audit on organizational performance. Unit 1 (10hours) Basic concepts, goals, and strategic key variables in management control systems. Concept of cost centers, profit centers and investment centers. Cost Units- classification of costs- cost analysis for management decision making. Determining product cost - allocation and absorption of factory overheads- job order costing and process costing. Activity Based Costing. Unit 2 (11hours) Cost-volume profit (CVP) Relationship: Profit planning- behavior of expenses in relation to volume-sensitivity analysis of CVP Model for changes in underlying parametersassumptions of the CVP Model, Comparison between Marginal costing and Absorption costing, Utility of CVP Model in Management Decision Making. Unit 3 (10hours) Pricing policies:- objectives of pricing policies- full cost pricing-ROI pricing contribution approach to pricing concepts of transfer pricing. Budgetary control- preparation of Functional and flexible budgets. Unit 4 (11Hours) Standard costing and variance analysis: Need for setting standards- variance analysis material and labour and overhead variances Cost control and cost reduction: tools and techniques of cost control and cost reduction. Cost Audit: Scope of cost audit Types, Advantages, limitations. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Jain and Narang Cost Accounting Kalyani Publishers,2005 2. Khan& Jain- Management Accounting (TMH), 3/e, 2003 45

REFERENCES: Cost Accounting -Charles T Horngren Pearson/PHI, 11/e, 2003

46

BUSINESS ETHICS AND CORPORATE GOVERANCE Subject Code: MBA E103 Credits: 3:0:0

Course objectives: The objective of the course is to familiarize students with central philosophical and ethical problems in any business practices. To integrate the human values and corporate work ethics with emerging principles of management so as to provide the students with grater rationality in decision making. Course Outcome: Students will be able demonstrate the ethical issues inherent in the rapid changes in business and can apply general ethical principles to any business Unit 1 (11 hours) Introduction to Ethics: : Meaning and definition of ethics nature and objective of ethics meaning of business ethicsneed and objective of business ethicssignificance of business ethicsEthical dimensionsfactors causing unethical behaviourimportant factors of building an ethical infrastructurevalues and ethics Ethics in organization : Development ethical corporate behaviourLeadershipethics and valuessignificance of Ethical Leadership-Establishment an ethical framework Unit 2 (11 hours) Ethical decision making: Ethical decisions in organizationstructure of ethical decision makingProblems in ethical decision makingGuidelines for managers for ethical decision makingEthical dilemmas in organizations Ethics in different management practices: Ethics in Marketing-Ethics in financeEthics in Human Resource ManagementEthics in Information Technology and other related issues CORPORATE GOVERNANCE: Unit 3 (10 hours) Introduction to corporate governance: DefinitionHistorical perspective of corporate governance and Issues in corporate governanceTheoretical basis of corporate governancemechanism- corporate governance systemsIndian model of governance What is good corporate governanceobligations towards society and stake holders Mckensey survey on Corporate governanceIndian committee and guidelineworking group on the companies act, 1996, the Confederation of Indian Industrys initiativeSEBI,s Initiatives Unit 4 (10hours) Rights and Privileges of share holdersViews of various committees on the issuepoor track record of shareholder protectiongrievance redressal process Investors problems and ProtectionCorporate governance and other stakeholdersBoard of directors: a powerful instrument in governance. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 Books Recommended 1. Business Ethics Concepts and Cases Manuel G Velasquez PHI Publication.6/e 2. Corporate Governance Principles, Policies & Practices A.C. Fernando.2005 3. Ethical Management Text & Cases Satish Modh.2003 47

Customer Relationship Management Subject Code: MBA E104 Credits: 3:0:0

Course objectives The objective of the course is to develop an understanding and application of the concept and principles of Customer Relationship Management (CRM). This course has been developed to enable students to enhance their skills and knowledge in dealing effectively customers in any business setting. Course Outcome: Students will be able demonstrate the different facets of Customer Relationship Management (CRM) analyze the key components of CRM and its integration within an organization. Unit 1 (11 Hours) what is a customer? How do we define CRM? CRM concepts: Acquiring customers, customer loyalty, and optimizing customer relationships. CRM success factors, the three levels of Service/ Sales Profiling, Service Level Agreements (SLAs), creating and managing effective SLAs. CRM in Marketing: One-to-one Relationship Marketing, Cross Selling & Up Selling, Customer Retention, Behaviour Prediction, Customer Profitability & Value Modeling, Channel Optimization, Event-based marketing. CRM and Customer Service: The Call Centre, Call Scripting, Customer Satisfaction Measurement. Unit 2 (11 Hours) Sales Force Automation - Sales Process, Activity, Contact, Lead and Knowledge Management. Field Force Automation. CRM links in e-Business: E-Commerce and Customer Relationships on the Internet, Enterprise Resource Planning (ERP), Supply Chain Management (SCM), Supplier Relationship Management (SRM), Partner relationship Management (PRM). Unit 3 (10 Hours) Analytical CRM: Managing and sharing customer data - Customer information databases, Ethics and legalities of data use. Data Warehousing and Data Mining concepts. Data analysis: Market Basket Analysis (MBA), Click stream Analysis, Personalization and Collaborative Filtering. CRM Implementation: Defining success factors, preparing a business plan - requirements, justification, processes. Choosing CRM tools: Defining functionalities, Homegrown versus out-sourced approaches. Unit 4 (10 Hours) Managing customer relationships: conflict, complacency, Resetting the CRM strategy. Selling CRM .internally: CRM development Team, Scoping and prioritizing, Development and delivery, Measurement. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Customer Relationship Management:Emerging Concepts, Tools And Applications,Jagdish N Sheth, Parvatiyar Atul, G Shainesh,Mc Graw Hill,1/E, 2000 48

2. Customer Relationship Management,Kristin Anderson, Carol Kerr, Mc Graw Hill,1/E, 2001 3. Customer Relationship Management, By WILLIAM G. ZIKMUND, RAYMOND MCLEOD, JR., FAYE W. GILBERT,Wiley publishing,1/e,2010

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Strategic Management Subject Code: MBA E105 Credits: 3:0:0

Course Objective: The objective of this course is to provide the student with the conceptual understanding of the strategic management, to enable the student to appreciate the importance of matching the internal capabilities of an business organization with the external environmental conditions and to provide exposure to various corporate level and business level strategies. In Detail: 1. To provide a basic understanding of the discipline of Strategic Management and to highlight the importance of strategic intent in an organization. 2. To provide the concept of environment and its sectors and also the techniques of environmental appraisal. 3. To introduce various corporate and business level strategic options 4. To bring out the process of strategic analysis and choice and mechanisms of strategic evaluation and control. 5. To apprise the students on the application oriented case studies in the field of organizational strategy. Course Outcome: The student will be able to exhibit a fair understanding of the concepts related to strategic management and its application to a business situation,demonstrate the understanding and appreciating the presence, importance and the operation of strategic management process at various levels and across various functions of a business organization. Unit 1 10 hrs Introduction to strategic management: Evolution of SM-Strategic Decision making Schools of thought of strategy formationIntroduction to Strategic management. Strategic IntentVisionMissionfeaturesBusiness definitionBusiness models Goals and objectivesfeatures roles-Critical success factors Unit 2 10 hrs Environment appraisal; Concept of Environment-Internal and External SWOT analysis classification of environment-sectorsscanningappraising the environment Organizational appraisal: dynamics of internal environment- organizational capability factors-financial capabilitymarketing capability-operations capability --personal capability information management capabilitygeneral management capabilityconsiderations in organizational appraisalmethods and techniques used for organizational appraisal. Unit 3 11 hrs Corporate level strategies: Expansion-combination strategiesintegrationdiversification strategiesInternationalizationcooperation and digitalization-- stabilityretrenchment. Business level strategies: Generic business strategiescost leadershipdifferentiation focusbusiness strategies for different industry conditionsbusiness strategies and digitalization, internationalization. Unit 4 11 hrs Strategic analysis and choice Process of strategic choicestrategic analysistools and techniques for strategic analysissubjective factors in strategic choicecontingency strategies Activating strategies: Natures of strategy implementationbarriers interrelationship between formulation and implementationstructural implementation 50

behavioral implementationfunctional operational implementation Strategic evaluation and control: Nature of strategic evaluation and control-im`ortancerequirements for effective controlstrategic control-operational controltechniques of strategic evaluation and control and role of organizational system in evaluation Case study Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Strategic Management and business policy: Azhar kazmi, The McGraw-Hill, 4th edition, 2008 2. Strategic Management Indian Context: R.Srinivasan, PHI, 3rd edition, 2009 3. Business policy and Strategic Management Lawrence, Januch & Wiliam I Glueek, 4ed, 1989

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Entrepreneurship Development Subject Code: MBA E106 Credits: 3:0:0

Course Objective: The objective of the course is to impart the knowledge of entrepreneurship, to identify innovative project ideas, opportUnities and to analyze real-life successful cases and develop business plan. In detail: 1. To provide basic understanding of Entrepreneurship and comprehensive Entrepreneurship Development process. 2. To identify and distinguish intellectual property assets of a new venture and to impart scope and value of business plan to investors, lenders ,employees, suppliers and customers. 3. To create awareness about various types of financing available for an entrepreneurs and to impart the strategies to be followed in managing and growing new venture. 4. To create awareness about role of MSME and various institutions supporting entrepreneurs. 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The students will be able to demonstrate an understanding of the concept of entrepreneurship and demonstrate the ability to prepare a business plan. Unit 1 10 Hours

Entrepreneurship: Definition and Nature -Role of Entrepreneurship in Economic Development, Entrepreneurship, Types of entrepreneur Entrepreneurial Process-Identifying and evaluation the opportUnities, Developing a Business plan, Determine the resources required Managing the Enterprise, The entrepreneurial Culture. Starting the business: business idea, opportUnity recognition, Product planning and development at different stages, Creativity, Innovation and entrepreneurship, barriers to creativity, Techniques for improving the creative process, Business Incubation Unit 2 11 Hours

Legal issues for the entrepreneurvarious forms of organization, legal issues setting up the organization, Business Plan: Meaning, advantages,format, preparation, Business planning process, benefits, updating the business plan, failure reason, Marketing plan, Production/operations plan, Organizational plan, Financial plan, Final project report with feasibility study, Preparing a model project report for starting a new venture. Unit 3 11 hours

Financing the new venture: Sources of capital- An overview, debt and Equity financing, Internal and External funds, Funding from banks and financial institutions, Government and development sources, various schemes, types of loans, Venture capital, Natures of venture capital approaching and presenting and obtaining the funds, private equity funds ,angel investors. Managing and growing the new venture: Risk reduction strategies for new entry exploitation, market scope strategy, imitation strategies, and growth strategies. Identifying the growth opportUnities, penetration strategies, market development strategies, product development strategies, diversification strategies, and turnaround strategies. 52

Unit 4

10 Hours

Micro, Small and Medium Enterprises: Role of MSME, concept and definitions, government policy and SME in India, Growth and performance of MSME Sector, problems, causes of sickness, symptoms and remedial measures for sickness,various institutions supporting Entrepreneurs-SIDBI, NABARD, IDBI, SIDO, Indian Institute of Entrepreneurship, DIC, Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4. Recommended Books 1. Entrepreneurship Development Text and Cases Dr. B Janakiram, Mrs RizwanaExcel Books 1ed, 2011 2. Entrepreneurship Development Mr. Renu Arora, Dr. S. K Sood Kalyani Publishing House, 1 ed, 2011 3. Entrepreneurship Madhurima Lall, Shikha Sahai Excel Books,2nd Edition Reference Books 1. Entrepreneurship in the NewMillineum Donald F.Kuratkco,Hodgetts Cengage 2007 India Edition 2. Dr. Mathew J Manimala, Entrepreneurship theory at crossroads, Biztantra 2009 1st ed 3. Vasant Desai, Entrepreneurial Development and Management, Himalaya Publication 2011 ed

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Intellectual Property Rights Subject Code: MBA E107 Credits: 3:0:0 Course Objective: The objective of the course is to provide the students an introduction to the meaning, background, importance, and forms of intellectual property rights (IPRs),to make them familiar with the procedure for obtaining IPR protection, the governing laws, the statutory authorities, and the relief available in case of infringements. Course Outcome: The student will be able to demonstrate the understanding of different IPRs, the principles underlying the various IPRs, procedure for obtaining patents or registering trademarks and copyrights. Unit 1 (10 Hours) Introduction to IPR: Evolution of IPR, Technology a key driver, Intellectual Assets and value realization, the knowledge canopy, knowledge parasites, the balancing of interests by national regulatory bodies. International Trade & IPR, the task ahead, the changing R&D processes and IPR, Evolving Research Models and IPR, Approaches for Todays industrial innovators, Incorporating IPR in Project Management, TRIPs its scope and options. The IPR Tool kit, International & Regional Agreements/ Treaties in IPR, The paris convention Patent Law: Introduction, Meaning of the term Patent, Objective, Legislative, principles underlying the patent law in India, patentable subject matter, Patent of addition, Procedure for obtaining Patent, provisional and complete specification, Contents and form of specification, Kinds of specification, the interpretation of specification and its importance Unit 2 (10hours) Rights conferred on a patentee, Exceptions and Limitations, How the rights of a patentee are enforced, duties of a patentee, Transfer of patent, Kinds of assignment, conditions to create a valid assignment, Licence, Transmission of patent by operation of law, Revocation and Surrender of Patents Infringement of patents, Construction of Claims and the infringement, What can amount to infringement, patent law and the court, patents held to be infringed, patents held not to be infringed, Action for infringement, procedure followed in the suit, who is entitled to sue, Onus of establishing infringement, Expert Evidence, Reliefs available injunctions, damages, Patent Agents- Qualifications, rights, Patent in Computer Programmes Unit 3 (11 Hours) Trade Marks Law: Meaning of Trade Mark, The principles for comparison of the marks, Trade description, the functions of trade mark, Need and emergence of Trade Marks Law, Essentials of a Trade Mark, Trade Mark Law in India, The trade mark rules 2002- procedure for registration of trade mark, Statutory authorities, the jurisdiction of Trade Mark offices, Registrar of trade mark, Register of trade mark. Rights conferred by registration of trade marks, Infringement of Trade marks, essentials of infringement, forms of infringement, Suit for infringement, who can sue and who can be sued, Relief in suits for infringement or passing off, types of relief Unit 4 (11 Hours) Copyright Law: Meaning of copyright, Characteristics of copyrights, Indian Copyright Law, Basic principles of copyright and the Indian Contract Act, Requirements of copyright, subject matter of copyright, Works in which copyright subsists, Author and Ownership of copyright, The distinction between contract of service and contract for service, Quantum of Extracts, Piracy and copyright law. Rights conferred by copyright nature of rights, Term of copyright, Assignment of Copyright, mode of assignment, transmission of copyright by operation of law, Licencing of copyright, Infringement of copyright, acts which constitute 54

infringement, General Principle, Acts not constituting infringements, Remedies against infringement of copyright, Registration of copyright, Regulatory authorities Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS 1. Dr. B. L. Wadehra, Law relating to Intellectual Property, Universal Law Publishing Co., 4th ed, 2008 2. Prabuddha Ganguli, Intellectual Property Rights, TMH Publishing Co. Ltd, 1st ed, 2001 REFERENCE BOOKS 1. Deborah E. Bouchoux, Intellectual Property Rights, Cengage Learning India Edition 1, 2008

55

Business Process Re-engineering Subject Code: MBA E108 Credits: 3:0:0

Course objectives: The objective of the course to make students to understand the importance of process reengineering in business in order to enhance performance in different business functions. Course outcome: The students exhibit a conceptual understanding of various business processes and reengineering methodologies in order to achieve operational and strategic success. Unit 1 (11 hours) Definition of Business process, Dimensions of Business process, Common Business processes in an Organization. Definition of various management related terms, overview of Business Process Reengineering, Business process improvement History of BPR, Basics of BPR, Definition of BPR, The need for Reengineering, Benefits of BPR, Role leader and manager, Breakthrough Reengineering Model, BPR guiding principles, BPR and performance improvement, Key targets of BPR, Myths about BPR. Unit 2 (11 Hours) Introduction to Information technology and BPR, relationship between BPR and Information Technology, Role of IT in Reengineering, Role of IT in BPR with practical examples. Reason for implementation of BPR, necessary attributes of BPR methodology, Key concepts of BPR, BPR methodology, different phases of BPR, BPR model, BPR methodology selection guidelines, implementation of BPR and the common steps in it, different BPR methodologies and their comparison, consolidated model, steps of process reengineering, Unit 3 (10 Hours) Organizational redesign using BPR, Performance measure of BPR, BPR project management, recommendations, threads of BPR in various phases.Success factors of BPR, managing barriers to BPR, BPR and relevant technologies Unit 4 (10 Hours) History definition and importance of lean manufacturing, Tools and methods used for lean implementation, steps to lean manufacturing implementation, six sigma and lean production. Virtual manufacturing.ERP introduction, evolution, need, major characteristics, suppliers of ERP, Feature and components of ERP, BPR and ERP, Selection of ERP, Implementation, ROI. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Business Process Reengineering: R Sinivasan,TMH,2011 2. Business Process Reengineering text and cases R.Radhakrishnan , S. Balasubramanian, Prentice Hall India.2004 3. Reengineering The Corporation: A Manifesto For Business Revolution Michael hammer & James Champy , Harper Collins.4/e 4. Business process Reengineering and change management Dey Biztantra 2004 ed 56

57

E-COMMERCE Subject Code: MBA E109 Credits: 3:0:0

Course objectives: The objective of the course to provide basic understanding of electronic commerce and the interplay between technology, managerial and policy issues that will shape its future. Course Outcome: Students will be able demonstrate business technologies, standards and processes involved in implementing e-commerce. Unit 1 (10 Hours) Introduction to E-Commerce-Benefits, Impact of E-Commerce, Classification of ECommerce, Application of E-Commerce Technology, Business Models, Framework of ECommerce., Business to Business, Business to Customer, Customer to Customer Network Infrastructure LAN, Ethernet ( IEEE 802.3), WAN, Internet, TCP/IP reference model, Domain names, Internet Industry Structure, FTP applications, Electronic Mail, WWW. Unit 2 (10 Hours) HTTP, Web Browsers, HTML, Simple exercises in HTML, Common Gateway Interface, Multimedia objects Securing Business on Network: Security Policy, Procedures and Practices, Site Security, Firewalls, Securing Web Service, Transaction Security, Cryptology, Cryptological Algorithms, Public Key algorithms, Authentication Protocols, Digital Signatures, Security protocols for Web Commerce Unit 3 (11 Hours) Electronic Payment Systems: Online Electronic Payment Systems, Prepaid and Post Paid Electronic Payment Systems Information Directories and Search Engines Internet Advertising, Models of Internet advertising, Sponsoring Content, Corporate Website, Weaknesses in Internet advertising, Web Auctions. Unit 4 (11Hours) Launching Your E business- Marketing an E-Business, Search Engines and Directories, Public Relations, Consumer Communication, News Groups & Forums, Exchanging Links, Web Rings, E-Business Back end systems, Business Record Maintenance, Back up procedures and disaster Recovery plans Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Electronic Commerce -Framework, technologies and Applications - Bharat Bhasker TMH Publications 2. World Wide Web Design with HTML : C Xavier TMH 2000 ed 3. Creating a winning E-Business: Napier, Judd, Rivers, Wagner- Course TechnologyThomson Learning, 2001 REFERENCE BOOKS: 1. E-Commerce Cutting Edge of Business- Kamlesh K Bajaj, Debjani Nag Tata McGraw Hill, 1/e, 2003 2. Global Electronic Commerce- Theory and Case Studies J Christopher Westland, Theodre H K Clark- University Press 58

3. E-Commerce an Indian perspective P T Joseph Prentice Hall, 2/e, 2005 4. E-Commerce concepts, Models, Strategies C S V Moorthy Himalaya Publications,2004 5. Electronic Commerce Gari P Schneider Thomson Course Technology, 4/e, 2004 6. Strategic Management of e-Business Stephen Chen John Wiley & Co,2005

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Business Marketing Subject Code: MBA E110 Credits: 3:0:0

Course Objective: The objective of the course is to equip the students with the knowledge and skills required to effectively manage the marketing function in an industrial setting, to familiarize them with the forces that affect Business demand, the composition of Business markets, the nature of Business buyers and their buying behaviour and to apply the marketing concepts and strategies to B2B market. In detail: 1. To provide basic understanding of the different perspectives of the industrial marketing in contrast with consumer marketing 2. To imbibe knowledge about the strategy formulation for industrial markets 3. To provide an understanding of relationship management 4. To create awareness with regard to sales management 5. To discuss the case studies and show how the concepts can be applied Course outcome: The student will be able to demonstrate the difference between industrial markets and consumer markets and to demonstrate the application of marketing mix decisions for a business market Unit 1: (10 Hours) Dimensions of Industrial Marketing: Nature of Industrial Marketing, Industrial marketing Vs. Consumer Marketing, Economics of Industrial Demand The resellers market The industrial Marketing concept, Understanding Industrial markets, Types of Industrial markets, Classifying Industrial Products, Organizational Procurement Characteristics The Industrial Marketing Environment, Environment effect on industrial Market with special reference to government Rule. Organizational Buying and Behaviour: The nature of Industrial buying, Organizational buying activity, Buying models and buying center concept Inter personal Dynamics of Industrial buying behaviour, Influencers and Decision makers influence in Industrial buying process conflict resolution in Decision making buying committee, supplier choice and evaluation Unit 2: (11 Hours) Strategy formulation in Industrial Markets: Development of Strategic plans, Strategic planning process Assessing market opportUnities, Marketing research for industrial products, Standard industrial classification (sic) of industrial products industrial market, Use of marketing Decision Support systems in Segmentation Target marketing and positioning, Differentiated and undifferentiated Markets, Concentrated market and Niche markets, Positioning Strategies. Formulating Product Planning: Developing product strategy, analyzing industrial product life cycle, developing strategies for existing and new products. Systems marketing and services marketing, new industrial product, innovation and competitiveness, technology and diffusion of innovation, product development strategy, new product development process Unit 3: (11 Hours) Formulating Channel Strategy: Industrial distributors choice of the right distributors, participation of the other channel members in industrial distribution Channel Logistics relationship of logistics and physical distribution, total cost approach, customer service, assessing the customer service, identifying the cost centers such as transportation and warehousing. 60

Pricing strategies: Price determinants, factors that influence the pricing strategies, concept of BEP, ROI, learning curves, pricing strategies, competitive bidding, leasing. Negotiations, The Promotional Strategies: Advertising in Industrial markets, Sales Promotion, publicity, message and media strategies, funding Unit 4: (10 Hours) CRM Strategies for Business Markets: Relationship marketing, Managing buyer seller relationships, measuring customer profitability, Customer Relationship Management, Planning, Organizing, Staffing and controlling of sales function: selecting and recruitment of industrial sales person, sales training, directing, motivating, compensation, managing the industrial sales force, organizing and controlling the sales force activities, planning for the sales force development. Unit 5: (3 Hours) Case Study: compulsory question for 20 marks : Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED BOOKS: 1. Industrial Marketing, Robert R Reeder & Betty H Reeder PHI 2008 2. Business Marketing Management, Michael D Hutt, Thomas W Speh Thomson, 8/e, 2004 REFERENCE BOOKS: 1. Business to Business Marketing, Vitale Giglierano Thomson Learning, 1/e, 2004 2. Industrial Marketing, Robert Dwyer, John F Tanner Jr. TMH, 3/e, 2005 3. Industrial Marketing, Krishna Havaldar TMH, 2/e, 2004

61

Sales and Retail Management Subject Code: MBA E111 Credits: 3:0:0

Course Objective: The objective of this course is to expose the students to the challenges of a sales manager in order to meet the organizations sales objective and also aims at enabling the students with an understanding of retail business in order to grab the opportUnities in retail area. In detail: 1. To provide the understanding of sales management to achieve sales goals 2. To apprise the student on the basics of retail management 3. To create awareness regarding the location , layout and merchandising activities 4. To provide the understanding on visual merchandising and ethics in retail 5. To discuss case study to show the application of the concepts Course Outcome: The student will be able to exhibit organizing skills to achieve sales objective, to demonstrate the ability to analyze and understand different retail formats and devise appropriate retail strategy. Unit: 1 (11 hours) Introduction to sales Management: meaning, importance, Emerging trends in sales management qualities and responsibilities of sales manager, Elementary study of Sales Organization. Sales forecasting methods of sales forecasting. Selling Process: The Personal Selling process, Importance of Personal Selling, Classifications of Personal selling approaches, Selling skills.Management of Sales Territory and Quota, sales territory, meaning, designing ,sales quota, types of sales Quota. Unit: 2 (11hours) Introduction to Retail: meaning, characteristics - Retail Management process Retail Models/types and Theories of retail development -retail Industry in India- The concept of organized retail-Evolution of retail in India- Drivers of retail change - The size and segments of retail in India - Key challenges-, trends in retailing, Careers in Retailing. Understanding Shopping and Shoppers: Concept of shopping- shopping process Shopping behavior Demographics of Indian shopper Psychographic profile of Indian shoppers Value and lifestyle profile of Indian shopper Mediagraphics of Indian shoppers- Behaviour based segmentation Attitude/Orientation based segmentation-Shopping patterns in India Unit: 3 (10 hours) Location and Layout: The process of deciding location- methods of estimating demand and evaluating a trading area Herfindahl Herschman Index Index of retail saturation Reilly law of retail gravitation Types of retail location- Trends in retail property development in India-Retail store design and visual merchandising: Objectives of Layout and Design Elements of Store Layout- Planning and circulation Exterior and Interior store designTypes of Layout- The grid layout-the Race track layout Freeform layout Layout selection considerations The planogram. Merchandise Management: Basics of Retail Merchandising, The process of merchandise planning, The Methods of Merchandise procurement, Retail pricing and Evaluating Merchandise performance private labels category management. Unit: 4 (10 hours) Merchandise Management : Retail pricing and Evaluating Merchandise performance private labels category management Retail strategy and operations Retail strategy Human resource Management in retail Marketing Management in retail - Retail store 62

operations personal selling & customer service - Financial management in retail Retail Franchising - Ethics in Retail Point of purchase communication Retail logistics and SCM Store design and visual merchandising: The concept of store design principles- elementsVisual merchandising tools - methods Unit 5: (3 Hours) Case Study: compulsory question for 20 marks: Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED BOOKS: 1. Sales Management, Charles Futrell-Thomson Learning 6/e . 2. Sales and Distribution Management,Tapan Panda-Oxford. 2008 3. Sales Management,still,cundiff,Govoni,PHI,2008 4. Retail Management ,Barry Berman,PHI,9/e,2005 5. Retail Management, Levy & Weitz TMH,5/e 2002 6. Retail Management- Chetan Bajat-Oxford 2008 REFERENCE BOOKS: RETAILING MANAGEMENT : TEXT & CASES - Swapna Pradhan ,2007 Retail Marketing Management, David Gilbert Pearson Education, 1/e, 1999 Management of Sales force, Rosann Spiro TMH, 11/e, 2004 Integrated Retail Management, James Osden Biztantra, 2005 Indian Reprint Retailing Environment and Operations, Andrew J Newman Thomson, 1/e, 2002 Retail Management, Chetan Bajaj Oxford 2008 Retail Management Rosemary Varley, Mohammed Rafiq Palgrave Macmillan 2007

1. 2. 3. 4. 5. 6. 7.

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Consumer Behaviour Subject Code: MBA E112 Credits: 3:0:0

Course Objective: The objective of the course is to make the student to familiar with the consumer behaviour process and various aspects of consumer behaviour. In details: 1. To provide an understanding the need of consumer behaviour and its motivation. 2. To provide an understanding of different perspectives that characterize the study of Consumer behavior & personality. 3. To provide an understanding concept of consumer Communication process & social and cultural setting 4. To provide an understanding concept of consumer decision making process. 5. To provide an understanding of application of theoretical concepts to practical situations involving several cases Course Outcome: The student will be able to demonstrate the buying behaviour of the consumers. Unit 1 (10 Hours) Introduction To The Consumer Behavior: Definition and scope of CB, Development of consumer behavior, consumer research, Market segmentation Consumer as an individual: Consumer needs and motivation what is motivation motivation needs goals positive and negative motivation rational versus emotional motives the dynamic nature of motivation needs and goals frustration arousal of motives types and systems of needs diversity of need systems the measurements of motives motivational research development motivational research today Unit 2 (10 Hours) Personality and consumer behavior: personality, theories, self and self image, consumer innovativeness and personality traits brand personification perception, elements and dynamics, imagery, Elements of consumer learning, theories, measurement, attitudes, models, formation and change, relationship between attitude and consumer behavior. Unit3 (11 Hours) Communication and persuasion: Components of communication the communication process the message initiator (the source) the target audience (the receivers) feedback the receivers response designing persuasive communications communication strategy media strategy message strategies crisis communication strategies Consumers in their social and cultural setting: Consumer relevant reference groups family decisions making and consumption related roles family life cycle social class and consumer behaviour influence of culture on consumer behaviour Unit 4 (11 Hours) Consumer decision making process: Personal influence and the opinion leadership process what is opinion leadership dynamic of the opinion leadership process opinion leaders are persuasive the motivation behind opinion leadership. Diffusion of innovations the diffusion process the innovation the channels of communication the social system, time the adoption process stages in the adoption process the adoption process and information sources Consumer decision making, choosing and consuming what is a decision levels of consumer decision making extensive problem solving limited problem solving 64

routinized responsive behavior models of consumer four views of consumer decision making an economic view passive view cognitive view emotional view model of consumer decision making input-process-out put consumer gifting behavior beyond decision: consuming and possessing Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED TEXT BOOKS 1. Consumer Behavior Leon Schiffman, Leslie Lazar Kanuk Pearson / PHI, 8/e 2. Shopper, Buyer And Consumer Behavior Dana Nicoleta, Jay Lindquist Biztantra, 2/e, 2003/04 3. Cross cultural marketing Robert Rugimbana and Sonny Nwankwo Thomson Learning, 1/e, 2003 4. Customer Relationship Management Peeru Ahamed & Sagadevan Vikas Publishing, 2007 REFERENCE BOOKS 1. Consumer Behavior Hawkins, Best, Coney TMH, 9/e, 2004 2. Consumer Behavior In Indian Perspective Suja Nair Himalaya Publishers, 2004 3. Customer Behavior A Managerial Perspective Sheth, Mittal Thomson, 2/e, 2004 4. Conceptual Issues In Consumer Behavior Indian Context S Ramesh Kumar Pearson, 1/e, 2002

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1. Services Marketing Subject Code: MBA E113 Credits: 3:0:0

Course Objective: The objective of the course is to provide the students various concepts and techniques of services marketing, important aspects of marketing of services, enhanced understanding of marketing practices and strategies in service sector and to expose them to the issues arising from difference between service marketing and product marketing. In detail: 1. To provide basic understanding of services marketing, customer expectation of services to promote a customer service-oriented mindset. 2. To provide the insight of understanding customer expectation through marketing research and to comprehend the importance of setting customer defined service standards. 3. To gain an appreciation for the role that people (both employees and customers) play in influencing service delivery, customer satisfaction, and service recovery. 4. To provide comprehensive understanding of managing supply and demand ,managing promises in services specific industry 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Outcome: The students will be able to demonstrate the unique attributes of services relative to those of physical goods and marketing practices in service organizations and demonstrate integrating the course concepts into individual performance to become better service provider. Unit 1 (10 hours) Introduction to services: what are Services? Why Services Marketing? Differences between goods v/s services, the services marketing mix, the gap model of service quality. Consumer behavior in services: Search, Experience & credence properties. Customer Expectations of services. Meaning and types of services expectations, Factors that influence customer expectation, Model of customer service expectation Current issues involving customer service expectations, Customer Perception, customer satisfaction, service quality, service encounters. Unit 2 (11 hours) Understanding customer expectation through marketing research Using marketing research to understand customer expectations, Elements in effective Market Research, Types of service research, analyzing and interpreting Market Research, Relationship Marketing, building customer relationships, levels of relationship strategies. Customer defined service standards Factors necessary for appropriate service standards, customer defined service standards, Process of developing customer defined service standards, Physical evidence and service scape: Physical evidence, types of service scapes, role of service scapes, framework for understanding service scapes. Unit 3 (11 hours) Delivering and performing service, Employees role in service delivery The critical importance of service employees, Boundary Spanning roles, Strategies for closing GAP 3, , The importance of customers in service delivery, Customers roles, Self service technology, Strategies for enhancing customer participation, delivering service through intermediaries and electronic channels. 66

Unit 4 (10hours) Managing Demand & Capacity Lack of Inventory Capability, understanding demand patterns, strategies for matching capacity and demand, waiting line strategies. The need for co-ordination in marketing communication Four category of strategies to match service promises with delivery, exceeding customer expectations. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4. RECOMMENDED BOOKS: Services Marketing, Valarie A Zeithmal & Mary Jo Bitner TMH, 4/e, 2008 Services Marketing, R.Srinivasan-PHI, 2nd edition, 2009 Services Marketing, Christopher Lovelock, Jochen Wirtz Pearson, 5/e, 2004 Services Marketing, Rajendra Nargundkar TMH, 1/e, 2004

1. 2. 3. 4.

REFERENCE BOOKS 1. Services Marketing, Kenneth E Clow, David L Kurtz Biztantra, 2/e, 2003/04 2. Essentials of Services Marketing, K Douglas Hoffman, John E G Bateson Thomson, 2/e, 2002 3. Services Marketing, Govind Apte Oxford ,2/e 4. Services Marketing ,Steve Bonon & Kim Harris, Palgrave, 2004 5. Services Marketing ,Ravishankar, Excel Books.,2/e

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Rural Marketing Subject Code: MBA E114 Credits: 3:0:0

Course Objectives: The objective of the course is to expose the students to the differences and similarities between rural and urban markets, to make them understand the potential of rural market and marketing strategies which are unique to rural market. In detail: 1. To provide basic understanding of rural marketing, Rural marketing environment and rural consumer behavior. 2. To create awareness of the different parameters and basis that can be employed to segment the rural market and to comprehend the reasons behind the requirement of a modified mix for rural market. 3. To provide basic understanding of various pricing and distribution strategies that needs to be adopted to achieve success in the rural market. 4. To create awareness about various communication strategies and financial services available for rural customers. 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The student will be able to demonstrate the fundamentals of rural marketing, will be able to evolve appropriate strategies for improving marketing activities in rural areas. Unit 1 (10 hours) Rural Marketing: nature, definition, components of rural markets, classification of rural markets, rural vs. urban markets scope of Rural Marketing , problems in rural Marketing, Rural marketing environment -Population occupation pattern income generation location of rural population expenditure pattern literacy level land distribution land use pattern irrigation development programs infrastructure facilities, rural retail outlets print media in rural areas , rural demand rural market index(Thomson rural Market index). Rural Consumer behavior: Consumer buying behaviour models, Factors affecting Consumer Behaviour, ,Characteristics of Rural consumer- Consumer Buying Process, Opinion Leadership Process, Diffusion of Innovation, Brand Loyalty Unit 2 (11 hours) Segmenting, Targeting and Positioning :Segmentation, Segmentation, Degrees of Segmentation, Basis of Segmentation and Approaches to Rural Segmentation, Targeting,Positioning Rural Marketing Strategies - Product Strategy Introduction, Marketing Mix Challenges, Product concepts classification- Rural Product Categories Consumer Adoption Process, Product life cycle, Product Mix, Branding in Rural India- Fake Brands, Structure of competition in Rural India, Product warranty and After-sales service, Unit 3 (10 hours) Rural Marketing Strategies -Pricing Strategy Introduction, Internal Influences, objectives, External Influences, Pricing Strategies, Market Entry Strategies. Rural Marketing Strategies -Distribution Strategy: 68

Introduction: Accessing Rural Markets, Coverage Status in Rural Markets, Channels of Distribution, Evolution of Rural Distribution Systems, Behavior of the Channel, ,Prevalent Rural Distribution Models, Emerging Distribution Models,Ideal distribution model for Rural Unit 4 (11 hours) Rural Marketing Strategies -Communication strategy: Challenges in Rural Communication, A view of Communication Process, Developing Effective,Creating advertisement for rural audiences rural media, The Media Model, Media innovation, Influence of Consumer Behavior on Communication strategies,Taxonomy of communication strategies. Financial Services Introduction, Need for credit, Consumer finance for Durables, Sources of credit, Innovative credit delivery System, Financial Products in Rural Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 . RECOMMENDED BOOKS: 1. Rural Marketing, Pradeep Kashyap & Siddhartha Raut, Biztantra, 2008. 2. Rural Marketing, T.P. Gopal Swamy, Vikas Publishing House,2/e 3. Rural Marketing, Balaram Dogra & Karminder Ghuman, TMH,1/e 4. Rural Marketing, Sanal Kumar Velayudhan,2/e, Response, SAGE Publication 2002 ed REFERENCE BOOKS: 1. Rural Marketing U.C.Mathur, excel books, 1/e 2. Rural Marketing C G Krishnamacharyulu, Lalitha Ramakrishnan Pearson Education 2009 ed 3. Rural Marketing Habeeb Ur Rahman HPH, 1/e, 2004 4. Rural Marketing Sukhpal Singh Vikas Publishers, 2004 5. Rural Marketing Minouti Kamat& R. Krishnamoorthy -HPH, 3/e,

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Strategic Brand Management Subject Code: MBA E115 Credits: 3:0:0

Course Objective: The objective of the course is to provide understanding of the important issues in planning and evaluating brand strategies, the appropriate theories, models and other tools to make better branding decisions. In detail: 1. To provide the basic understanding on brand and branding 2. To apprise on the methods used for measuring and interpreting brand performance 3. To create the awareness on the strategies for designing and implementation of a brand 4. To provide the understanding of managing the brand for the long term 5. To discuss case studies, to show the application of various concepts Course Outcome: The student will be able to demonstrate the conceptual knowledge of theories and concepts in brand management and assessment of the brand equity construct and application through case studies. Unit 1: (11 Hours) Branding Perspectives: What is a Brand- Why do they matter -Can everything be brandedWhat are the strongest brands-Branding challenges and opportUnities The Brand Equity concept Strategic Brand Management Process-Customer Based Brand Equity-Making a Brand strong : Brand Knowledge Sources of Brand Equity-Building a strong Brand: The four steps of Brand Building-Creating customer value Brand Positioning: Identifying and Establishing Brand Positioning Positioning Guidelines Defining and Establishing Brand Mantras Internal Branding Brand Audits - Rolex brand audit. Positioning with examples and cases. Planning and Implementing Brand marketing programs: Criteria for choosing brand elements, options and tactics for brand elements, legal brand considerations- Conceptualizing the Leveraging Process - Company-Country of origin and other Geographic areas-channels of distribution- Co-Branding- Licensing-Celebrity Endorsement- Sporting, cultural or Other Events-Third Party Sources. Unit: 2 (11 Hours) Measuring and Interpreting Brand Performance: Developing a Brand Equity Measurement and Management System: The new accountability- The Brand value chaindesigning brand-tracking studies- establishing brand equity management systems. Measuring sources of brand equity: Qualitative research techniques - quantitative research techniquescomprehensive models of Consumer Based Brand Equity- Young and Rubicams Brand Asset Valuator. Measuring Outcomes of Brand Equity: Capturing Market Performance: Comparative Methods Holistic Methods; Brand equity Aaker vs Kellers approach; Brand Valuation Methods: Cost based, Market based, Economic, Hybrid, Consumer based. Unit: 3 (10 Hours) Designing and implementing brand strategies: Brand Architecture Brand HierarchyDesigning brand strategy- using cause marketing to build brand equity Introducing and Naming New Products and Brand Extensions: New products and Brand ExtensionsAdvantages of extension Disadvantages of Extensions Understanding how consumers evaluate brand extensions Evaluating brand extension opportUnities Extension guidelines based on academic research. Brand extension examples and cases Guidelines for profitable extensions 70

Unit: 4 (10 Hours) Managing Brands over time : Reinforcing brands Revitalizing brands Adjustments to Brand Portfolio Managing Brands over Geographic boundaries and Market Segments: Regional Market segments other demographic and cultural segments Rationale for going international Advantages of Global marketing Programs Disadvantages of Global Marketing Programs Standardization vs. customization Global Brand strategy Building Global Customer Based Brand Equity Tylenol: Managing brand crisis- Corporate name changes : Rationale and guidelines Strategic Brand Management Guidelines what makes a strong brand Special applications: Industrial and B2B products High tech products Services Retailers Small business Online Future brand priorities- The Marketing advantages of strong brands Legal branding considerations Private label strategies and responses coordinating media to build brand equity Branding and finance Managing brand at Ogilvy & Mather - Brand report card- Anti brand thinking : No logo & Fitzeralds proposition. Unit 5: (3 Hours) Case Study: compulsory question for 20 marks : Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED TEXT BOOKS 1. Strategic Brand Management, Building Measuring & Managing Brand Equity 3rdEd Phi / Pearson Education Kevin Lane Keller 2. Brand Management The Indian Context Y L R Moorthi Vikas Publication.2005 REFERENCE BOOKS 1. Brand Management Chunnawalla HPH, 1/e, 2003 2. Brand Imitations Dr S SKaptan, Dr S Pandey HPH, 1/e, 2004

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Integrated Marketing Communications Subject Code: MBA E116 Credits: 3:0:0

Course objective: The objective of the course is to develop an understanding about the role of communication in the marketing mix, to make students understand the different types of promotional tools, media and methodologies of integrated marketing communication process. In detail: 1. To provide basic understanding of Integrated Marketing Communications 2. To apprise the student on the IMC strategy formulation 3. To create awareness regarding the media planning strategy 4. To provide a framework to the students for evaluating the effectiveness of IMC 5. To discuss the case studies and show how the concepts can be applied Course Outcome: The student will be able to demonstrate the knowledge and understanding of the function of IMC and analyze the role of IMC practitioner in an organization by applying logical and strategic thinking to solve communication problems. Unit 1 (11 hours) Understanding Integrated Marketing Communications: An Introduction to Integrated marketing communications; The Role of IMC in the Marketing process; Integrated marketing program situation analysis; Organizing for advertising and promotion: The role of Ad agencies and other marketing communication organizations Advertising Definition, importance, types of advertising. Advertising agency- Definition, Types of agencies, agency compensation, evaluation, services offered by agencies, career in agencies. Setting goals, objectives, deciding on advertising budgets, DAGMAR approach; Perspectives on consumer behavior. Analyzing the communication process: The communication process; Source, Message, and Channel factors Unit 2 (11 hours) Objectives and budgeting for integrated marketing communications programs; establishing objectives and budgeting for the promotional program; Developing the integrated marketing communications program; Creative strategy: planning and development; Creative strategy: implementation and evaluation; Creative strategy, meaning, planning, developments, implementation copy writing, for different media, TV, Radio, Newspaper Unit 3 (10 hours) Media planning and strategy; Evaluation of print media; Support media; Direct marketing; The internet and interactive media; Sales promotion; Public Relations, publicity and corporate advertising; Personal selling Unit 4 (10 hours) Monitoring, Evaluation and control: Measuring the effectiveness of the promotional program; methods used for evaluating advertising effects, evaluating print and broadcasting media, other media, test for checking advertising effectiveness, recognition test, recall test; Special topics and perspectives: International advertising and promotion; Regulations of advertising and promotion; Evaluating the social, ethical and economic aspects of advertising and promotion

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Unit 5 (3 Hours) Case Study: compulsory question for 20 marks : Review and recap of case studies discussed from Units 1 to 4 RECOMMENDED BOOKS 1. Advertising and Promotions IMC Perspectives: Belch and Belch Tata McGraw Hill, 6/e 2008 2. Integrated Advertising Promotion, & Marketing Kenneth E Clow Pearson/PHI, 2/e 3. Foundation of Advertising Theory and Practices Chunawalla Himalaya Publications, 7/e, 2004 REFERENCE BOOKS: 1. Advertising and Integrated Brand Promotions O Guinn, Allen, Semenik- Thomson, 3/e, 2003 2. Promotion & IMC Richard J Semenik Thomson, 1/e, 2001 3. Advertising management Rajeev Batra PHI, 5/e

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International Marketing Subject Code: MBA E117 Credits: 3:0:0

Course Objective: The objective of the course is to make students understand the conceptual knowledge of international marketing, to examines the interdependence of product, price, distribution and promotion in an international context. In details: 1. To provide an understanding concept of international marketing & Research. 2. To provide an understanding concepts of Positioning the same product or service in different cultural markets. 3. To provide an understanding concepts of Pricing decisions and product of services in B2B 4. To provide an understanding concept of analyzing global marketing channels, distribution and logistics management. 5. To provide an understanding of application of theoretical concepts to practical situations involving several cases Course Outcome: The students will be able to understand the various strategies involved in global marketing and the distinctive preferences and behaviours of a variety of cultures. Unit 1 (11 Hours) Framework of international marketing Definition scope and challenges difference between international marketing and domestic marketing the dynamic environment of international trade transition from domestic to international markets orientation of management and companies. Developing a global vision through marketing research Breadth and scope of international marketing research research process problems in availability and use of secondary data gathering primary data qualitative and quantitative research problems in gathering primary data multicultural research a special problem research on internet a new opportUnity estimating market demand problems in analyzing and interpreting research information responsibility for conducting marketing research communicating with decision makers Unit 2 (10Hours) Global marketing management planning and organization Global perspective global gateways global marketing management an old debate and a new view planning for global markets alternative market entry strategies organizing for global competition Products and services for consumers Quality products and culture analyzing product components for adaptation marketing consumer services globally brands in international markets Unit 3 (10Hours) Products and services for Business Demand in global business-to-business markets quality and global standards business services trade shows' crucial part of business-to-business marketing relationship markets in business-to-business context Pricing decisions Pricing policies and decisions price escalations cost of exporting marginal cost pricing its importance price quotation INCO terms preparation of quotations Unit 4 (11 Hours) 74

International distribution International marketing channels distribution patterns alternative middlemen choices factors affecting choice of channels surface vs. air transportation advantages and disadvantages marine transportation warehousing. International Promotions Promotions international advertising sales promotion in international markets international advertising direct mailing personal selling exhibition generic promotions in international marketing Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED TEXT BOOKS 1. International Marketing Cateora, Graham TMH 12/E, 2005 2. International Marketing R Srinivasan PHI, 3/e, 2009 3. Global Marketing Management Warren Keegan Pearson / PHI, 7/e, 2007 4. International Marketing Rakesh Mohan Joshi Oxford, 2004 5. International Marketing Dana Nicoleta, Lascu Biztantra, 2003 REFERENCE BOOKS 1. International Marketing: Analysis And Strategy - Sak Onkvisit, Johnshaw Pearson Education/PHI, 3/e, 2008 2. International Marketing Varshney, Bhattacharya S Chand, 4/e, 2006 3. International Marketing Francis Cherunillam HPH, 7/e, 2004 4. International Marketing Michael Czinkota, Illka A Ronkainen Thomson, 7/e, 2004 5. Global Marketing Strategies Jean Pierre Jeannet, A David Hennessey Biztantra, 6/e, 2005 6. International Logistics Pierre David Biztantra, 2004/05

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Advanced Financial Management Subject Code: MBA E118 Credits: 3:0:0

Course Objective: The objective of the course is acquit knowledge about the process of profitability, liquidity management, strategic issues ,like valuation approaches, taxation and the turnaround of sick Units.. In detail: 1. To understand the concept of working capital and identifying the various short term sources of funds 2. To inculcate conceptual knowledge about corporate governance, cash management models and credit management 3. To inculcate the conceptual knowledge about inventory management and strategies for revival sick Units 4. To inculcate the knowledge about divisional performance measurement and calculate EVA 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course Outcome: The student will be able to demonstrate the conceptual application of various liquidity management dimensions and strategic issues including valuation of firms and divisional performance measurement and turnaround management Unit 1 ( 10 Hrs.) Working capital management Determination of level of current assets, Sources for financing working capital, Bank finance for working capital, Working capital leverages Unit 2 (10 Hrs.) Cash Management and Receivable management Forecasting cash flows Cash budgets, long term cash forecasting, monitoring collections and receivables, optimal cash balances Baumol model, Miller-orr model, stone model, Strategies for managing surplus fund Credit management through credit policy variables, marginal analysis, credit evaluation: Numerical credit scoring and discriminate analysis, Control of accounts receivables, Factoring Corporate governance- Relevance of Clause 49 of SEBI listing agreement, corporate governance rating Unit 3 ( 11 Hrs.) Inventory Management - Determination of inventory control levels, ordering, reordering, danger level, EOQ model, Pricing of raw material, Monitoring and control of inventories, ABC Analysis Financial Management of sick Units Definition of sickness, causes, symptoms, predictions, revival strategies, institutions for revival of sick Units Unit 4 ( 11 Hrs.) Divisional performance appraisal and Corporate financial modeling - meaning of divisions reasons for divisionalisation management of investment in division. Measurement of divisional performance return on investment residual income approach, Inter-divisional relationship transfer pricing Approaches to value measurement: Economic Value Added (EVA) concept, components of EVA, Market Value Added (MVA) 76

and - Agency problem and consideration, effect of inflation on: Asset value, firm value, returns. Unit 5 (3Hrs.) Case study compulsory fro 20 marks. Review and recap of case study discussed from Unit 1 to Unit 4. RECOMMENDED BOOKS: 1. Prasanna Chandra: Financial Management, (TMH06/e,2004 2. M.Y.Khan & P.K.Jain Financial management (TMH), 4/e, 2004

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Security Analysis and Portfolio Management Subject Code: MBA E119 Credits: 3:0:0

Course Objective: The objective of the course is to provide various investment avenues, secondary market operations and valuation of securities along with portfolio construction and evaluation. In detail: 1. To inculcate the knowledge about investment process and financial markets 2. To understand the concept of risk , return , its calculation and calculation of value of securities 3. To inculcate the knowledge about fundamental analysis and technical analysis and usage of charts for investment. 4. To acquaint knowledge about portfolio construction & evaluation and mutual fund evaluation 5. To appraise the students on the leading practical application oriented case studies relevant and updated and doing case study analysis & arriving at conclusions facilitating business decisions Course outcome: The Student will demonstrate how the firms can benefit from various investment avenues in the primary and secondary markets for maximizing return with optimum risk with the help of portfolio construction and evaluation Unit 1 (10 Hours) Investment and Financial Markets Introduction: Concepts of investment- forms of investment Objectives of financial investment, Sources of investment information. Financial markets primary and secondary markets major players and instruments in secondary market - Functioning of stock exchanges, trading and settlement procedures at NSE & BSE.. Stock markets guidelines on primary & secondary markets. Unit2 (11 Hours) Analysis of risk and return and Valuation of securities Analysis of risk & return, concept of total risk, factors contributing to total risk, systematic and unsystematic risk, default risk, interest rate risk, market risk, management risk, purchasing power risk. Risk & risk aversion. Capital allocation between risky & risk free assets-Utility analysis Bbond and fixed income instruments valuation -bond pricing theorems, duration of bond and immunization of interest risk, term structure of interest rate, determination of yield curves, valuation of equity and preference shares (Dividend capitalization & CAPM). Unit 3 (11 Hours) Fundamental & Technical Analysis of equity stocks and Behaviour , Concept of intrinsic value, Objectives and beliefs of fundamental analysts, EconomyIndustry-Company framework, Economic analysis and forecasting, Theory of Technical analysis, points and figures chart, bar chart, contrary opinions theory, confidence index RSA, RSI, Moving average analysis, Japanese Candlesticks. Behaviour of stock market prices The market mechanism, testable hypothesis about market efficiency, implications of efficiency market hypothesis for security analysis and portfolio management. Asset pricing theories, CAPM & Arbitrage pricing theories Unit 4 (10 hours) Modern portfolio theory and Portfolio Performance Evaluation Asset allocation decision, Dominant & Efficient portfolio simple diversification, Markowitz diversification 78

model, selecting an optimal portfolio single index model, Treynor Black model, Determination of corner portfolio, Process of portfolio management International Diversification Portfolio performance evaluation Sharp & Treynor & Jensens measure, Portfolio revision Active and passive strategies & formula plans in portfolio revision, Mutual funds- types, performance evaluation of mutual funds, functions of Asset Management Companies Unit 5 (3Hrs.) Case study compulsory fro 20 marks. Review and recap of case study discussed from Unit 1 to Unit 4. RECOMMENDED BOOKS 1. Portfolio Management S. Kevin Prentice Hall Ind, 2007. 2. Reilley & Brown Investment Analysis & Portfolio Mgmt. Thomson Learning, 7/e, 2004 3. Prasanna Chandra - Investment Management Tata McGraw Hill.3/e REFERENCE BOOKS 1. PUnithavathy Pandian Security Analysis & Portfolio Mgmt. Vikas, 2/e, 2005

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Mergers, Acquisitions and Corporate Restructuring Subject Code: MBA E120 Credits: 3:0:0

Course Objective: The objective of the course is to expose the students to different forms of organizational restructuring strategies for achieving corporate excellence. In detail 1 To provide an understanding of strategic importance of mergers and acquisitions in modern business organization. 2 To provide an understanding of different methods of corporate restructuring and takeover defenses. 3 To provide an understanding of mechanisms involved in determination of share exchange ratios and valuation of firms. 4 To provide an understanding of legal and regulatory framework of mergers and acquisitions. 5 To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course outcome: The student will be able to exhibit the understanding of how modern business organizations achieve fast inorganic growth through mergers and acquisition strategies and the accounting, legal and regulatory framework associated with them. Unit 1 (11Hours) Mergers: types and characteristics motives behind mergers theories of mergers role of industry life cycle change forces contributing to M & A activities, strategic perspective of M&A, Merger Process: Five-stage model due diligence. Unit 2 (10 Hours) Corporate restructuring different methods of restructuring joint ventures sell off and spin off divestitures equity carve out leveraged buy outs (LBO) management buy outs master limited partnerships employee stock ownership plans (ESOP) Take over defenses financial defensive measures Coercive offers and defense antitakeover amendments poison pill defense. Unit 3 (11 Hours) Methods of financing mergers cash offer, share exchange ratio mergers as a capital budgeting decision Valuation valuation approaches discounted cash flow valuation relative valuation valuing operating and financial synergy valuing corporate control valuing LBO. Unit 4 (10 Hours) Accounting for amalgamation pooling of interest method, purchase method procedure laid down under Indian companies act of 1956 Legal and regulatory frame work of M & A provisions of companys act 1956, Indian Income Tax act 1961 SEBI take over code, Provisions of Competition Act. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4

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RECOMMENDED BOOKS: 1. Fred Weston, Kwang S Chung, Susan E Hoag Mergers, Restructuring And Corporate Control PHI 2005 ed REFERENCE BOOKS: 1. Sudi Sudarsanam Value Creation From Mergers And Acquisitions Pearson Education, 1/e, 2003 2. Ashwath Damodaran Corporate Finance-Theory And Practice John Wiley & Sons, 2nd edition. 3. Shukla & Grewal- Advanced Accounts Vol 2 S.Chand & Sons

81

Merchant Banking and Financial Services Subject Code: MBA E121 Credits: 3:0:0

Course Objective: The objective of the course is to provide various merchant banking activities involved in raising of long terms in domestic and foreign markets. In detail: a. To introduce the basics of merchant banking services, financial markets and to provide SEBI guidelines for Merchant Bankers b. To explain about modes of raising capital from international markets; to provide an understanding of role of depositories and money markets c. To explain about financial services including leasing and hire purchase d. To make aware of other financial services, securitization of debt and marketing of financial services e. To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions. Course Outcome: The Students will be able to demonstrate an understanding of Indian capital market, procedure involved in rising of long term funds, an understanding of financial markets, financial instruments and financial services. Unit 1 (11 Hrs.) Merchant Banking -Nature of services, structure of merchant banking firms. Financial Markets: Capital markets, Money market, Forex markets, Linkages between the markets. SEBI guidelines for merchant bankers: Issue Management--equity issues, rights issues, debenture issues, Book building, Private placement- Pre issue and post issue activities Unit 2 (11Hrs.) Raising of capital from international markets: Loan syndication, ADRs, GDRs, EDRs, ECB, pricing of issues. Depositary services: role of depositoriesa brief discussion on performance of NSDL and CSDL. Stock Broking Services including SEBI guidelines Money markets - Treasury bills, commercial bills, commercial papers, certificate of deposits and gilt-edged securities, Money Market Mutual Funds, Bills Discounting, Factoring, Forfeiting Unit 3 (10 Hrs.) Financial services- fund based and fee based services; Credit rating- Definition, Process of credit rating of financial instruments Lease financingmeaning and types, present legislative frameworks of leasing, lease & taxes Hire Purchasing- concept and characteristics, hire purchase Vs Lease, condition and warranties in leasing and their implications, tax implications of hire purchasing. Evaluation of hire purchasing from hirer & hires angle. (including problems) Unit 4 (10 Hrs.) Consumer finance, credit cards, vehicle financing and consumer durable financing. Securitization of debt - Meaning, Features, Special Purpose Vehicle, Pass Through Certificate & mechanism. Marketing of Financial Services Conceptual framework distribution pricing promotion segmentation positioning development and launching of new products, recent developments. 82

Unit 5 Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4

(03 Hrs)

RECOMMENDED BOOKS 1. Financial Services Dr.R.Shanmugam, Wiley India Pvt. Ltd., 1/e, 2009 2. Financial Markets & InstitutionsS.G. GuruswamyThomson Learning, 1/e, 2004 REFERENCE BOOKS 1. Financial Services Gorden & Nataraju HPH ,2006 2. Financial Services & Systems S.G.Guruswamy Thomson Learning, 2004 3. Merchant Banking J.C.Verma,4th edn, Bharat Law House

83

Business Analysis and Valuation Subject Code: MBA E122 Credits: 3:0:0

Course Objective: The objective of the course is to expose the students to different forms of organizational restructuring strategies for achieving corporate excellence. Course outcome: The student will be able to exhibit the understanding of how modern business organizations achieve fast inorganic growth through mergers and acquisition strategies and the accounting, legal and regulatory framework associated with them. Unit 1 (11Hours) Introduction to Business Analysis with Financial statements; Business strategy analysis, accounting analysis, financial analysis, prospective analysis. Strategy analysis: Industry analysis, competitive strategy analysis, corporate strategy analysis. Unit 2 (11 Hours) Accounting analysis: Institutional frame work for financial reporting, factors influencing accounting quality, steps in accounting analysis. Implementing accounting analysis, financial analysis. Prospective analysis: Forecasting future performance Techniques, sensitivity analysis.Application of valuation concepts in equity analysis, credit analysis and distress prediction, mergers and acquisitions. Unit 3 (10 Hours) Corporate governance and executive compensation: Divergence of interest, devices for containing agency costs, corporate governance in industrially developed world, corporate governance in India, reforming corporate governance, legal provisions and SEBI code, executive compensation, employee stock option plan. Performance measurement and balanced scorecard: Rationale for the current focus on business performance measurement, financial measures, non-financial measures, balanced scorecard, parta system, performance excellence awards, divisional performance measurement, strategic performance measurement Evolving practice. Unit 4 (10Hours) Financial management in intangible intensive companies: Characteristics or features of intangible assets or intangible-intensive firms, implications for financial management, types of intangible assets and approaches to valuation, the economic approach to valuation, Infosys Technologies An Exemplar Intangible Intensive company. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Financial Management Prasanna Chandra, 6th edition, TMH

84

Project Appraisal, Planning and Control Subject Code: MBA E123 Credits: 3:0:0

Course Objective: The objective of this course is to make students understand about various phases and analysis of project management. In detail: 1. 2. 3. 4. 5. To provide the framework of capital budgeting and generation and screening of project ideas To provide knowledge and understanding of market and demand analysis, technical analysis, project risk analysis and financial estimates and projections To expose students to special decision situations, social cost benefit analysis, qualititative analysis and environmental appraisal of projects To create an awareness of project financing, financing infrastructure projects, project management, network techniques and project review and administrative aspects To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions.

Course Outcome: The Student will be able to demonstrate an understanding of various phases of project management, analyzing the worthiness of the project, project financing, project implementation and review. Unit 1 (10 Hrs)

Planning & Analysis Overview: Capital Investments: Importance and difficulties, Phases of capital budgeting, Levels of decision making, Resource Allocation Framework - Key criteria for allocation of resource Grand Strategy portfolio strategy interface between strategic planning and capital budgeting. Generation and screening of project ideas: Monitoring the environment corporate appraisal tools for identifying investment opportUnities scouting for project ideas - preliminary screening project rating index sources of positive NPV the porter model for estimation of profit potential of industries. Unit 2 (11 Hrs) Market and demand analysis: Situational analysis and specification of objectives collection of secondary information characterization of the market demand forecasting. Technical analysis: manufacturing process and technology - material inputs and utilities product mix plant capacity location and site machinery and equipment structures and civil works environmental aspects - project charts and layouts schedule for project implementation Project Risk Analysis: Sources, measures and perspectives on risk sensitivity analysis scenario analysis Break even Analysis - Hillier Model-decision tree analysis simulation analysis-Managing risk project selection under risk risk analysis in practice How financial institutions analyse risk Financial Estimates and Projections: Cost of project - means of financing estimates of sales and production cost of production working capital requirement and its financing estimates of working results breakeven points projected cash flow statement projected balance sheet 85

Unit 3 (11 Hrs) Special decision situations: Choice between mutually exclusive projects and unequal life optimal timing determination of economic life interrelationship between investment and financing aspects Analysis of firm and market risk: Portfolio theory and capital budgeting capital asset pricing model estimation of key factors CAPM and Capital budgeting Social Cost Benefit Analysis(SCBA): Rationale for SCBA UNIDO approach Net benefit in terms of economic prices - Little and Mirlees approach to SCBA. Multiple projects and constraints: Constraints methods of ranking mathematical programming approach linear programming model integer linear programming model goal programming model. Qualitative Analysis: Qualitative factors in capital budgeting strategic aspects strategic planning and financial analysis informational asymmetry and capital budgeting organizational considerations. Environmental appraisal of projects: types and dimensions of a project meaning and scope of environment Environmental resources values environmental impact assessment and environmental impact statement. Unit 4 (10 Hrs) Project financing: Menu of financing Project financing structures schemes of assistance project appraisal by financial institutions. Financing Infrastructure projects: Typical project configuration key project parties project contracts managing risks in private infrastructure projects - preparation of detailed project report Project Management: Forms of project organization project planning project control prerequisites for successful project implementation. Network techniques for project management development of project network determination of critical path scheduling when resources are limit PERT and CPM models Network cost system Project review and administrative aspects: Control of in-progress projects-the post-audit abandonment analysis administrative aspects of capital budgeting evaluating the capital budgeting system of an organization. Unit 5 Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4 (03 Hrs)

RECOMMENDED BOOKS: 1. Prasanna Chandra Project Planning: Analysis, Selection, Implementation and Review TMH, 7/e 2. Narendra Singh Project Management and Control HPH , 2003 3. UNIDO guidelines on project evaluation UNIDO REFERENCE BOOKS: 1. Gray & Larson Project Management: The Managerial Process TMH, 3/e , 2005

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International Financial Management Subject Code: MBA E124 Credits: 3:0:0

Course Objective: The objective of the course is to make the students familiar with foreign exchange market, exchange rate mechanism, international monetary system, and foreign exchange exposure management. In detail 1 To provide an understanding of importance, rewards and risks of international business. 2 To provide an understanding of mechanisms involved in determination of foreign exchange rates, impact of international parity relationships on exchange rates. 3 To provide an understanding of utility of derivatives in foreign exchange exposure management. 4 To provide an understanding of designing and valuation of interest rate and currency swaps. 5 To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course Outcomes: The student will be able to demonstrate exploring the realities and implications of international developments and foreign exchange risk on the financial performance of both multinational and domestic firms and strategies available to hedge foreign exchange risk. Unit 1 (10Hours) International financial Environment- the Importance, rewards & risk of international financeGoals of MNC- International Business methods Exposure to international riskInternational Monetary system. Balance of payments, Equilibrium, disequilibrium & adjustment of Balance of payment & Trade deficits. Agencies that facilitate International flows . Government influence on exchange rate. Unit 2 (11Hours) International Financial Markets:- Foreign exchange markets-foreign exchange trading-Cash & Spot exchange markets-foreign exchange rates & quotation- forward markets-Exchange rate Behavior-Cross Rates-Foreign exchange market participants-arbitrage profit in foreign exchange markets, Swift Mechanism. Forecasting foreign Exchange rate:- Measuring exchange rate movements-Exchange rate equilibrium Factors effecting foreign exchange rate- forecasting exchange ratesinternational parity relationship: interest rate parity, purchasing power parity & fisher effects. Unit 3 (11Hours) Foreign Exchange exposure:- Management of Transaction exposure- Management of Translation exposure- Management of Economic exposure- Management of political Exposure- Management of Interest rate exposure. Foreign exchange risk Management: Hedging against foreign exchange exposure Forward market- Futures Market- options Market, Hedging through currency of invoicing- Hedging through mixed currency invoicing Hedging through selection of supplying country. Unit 4 (10 Hours) Currency Swaps-Interest rate Swaps- valuation of interest rates swap and currency swap

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Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. S P Srinivasan & Dr B Janakiram - International Finance Management ---(Biztantra Wiley Dreamtech, 2005) 2. Jain, Periyad, & Yadav International Finance Management ---(Mc Millan) 2007 ed REFERENCE BOOKS: 1. Eun & Resnick International Finance Management ---(McGraw Hill), 3/e 2. Jeff Madura International Finance Management ---(Thomson), 7/e, 2004 3. P.G. Apte-International Finance Management- ( Tata McGraw Hill), 3/e

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Risk Management Subject Code: MBA E125 Credits: 3:0:0

Course Objective: The objective of this course is to acquit knowledge about different types of financial risks and techniques to mitigate them with the help of forwards, futures, options and swaps In detail: 1. To provide an introduction to risks, risk management and financial forward and future contracts 2. To provide knowledge and understanding of options, option pricing models, option trading strategies and to work out problems in these areas 3. To expose students to options on future contracts, using options to manage interest rate risk, short term and long term interest rate futures and to work out problems in these areas 4. To impart the knowledge of credit risk and credit derivative instruments and to provide basic understanding of VaR 5. To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions. Course Outcome: The students will be able to demonstrate different types of financial risks and techniques to mitigate them with the help of forwards, futures, options and swaps. Unit 1 (10 Hrs) Introduction to Risk: Concept of risk, types of risks Risk Management and Control - Definition, process; Risk Management objectives , Risk Financing, Risk Retention, Risk Transfer, Risk Control, Risk Management Information System, Types of financial derivatives Financial forward and futures contracts differences, valuation of forward and futures contract, types of futures, hedging strategy using futures Unit 2 (10 Hrs) Options concept, types, distinction between options and futures, option valuation Option pricing models determinants of option prices, Black - Scholes option pricing model, binomial option pricing model one step Options trading: Strategies, option spreads, Volatility trading, straddles, strangles, strips, straps Hedging with options: Fixed hedging, Strategies - stop loss, zero cost, delta, theta, gamma, vega, rho and phi Unit 3 (12 Hrs) Options on future contracts: Valuing European future options, valuing American futures options Using options to manage interest rate risk : caps, floors, collars, valuation Short term interest rate futures: Types of interest rates, forward interest rates, FRA, hedging FRA, Treasury bill futures, hedging using short term interest rate futures Long term interest rate futures: Treasury bonds- bond transaction price, duration of the bond, Treasury bond futures contract conversion factor, determining T-bond futures prices, hedging with T-bond futures 89

Unit 4 (10 Hrs) Credit risk: Concept, assessment; Credit Derivative instruments CDS, TRS, Credit options, credit linked notes, benefits of credit derivatives Value at Risk (VAR) Measure, computing VaR, stress testing and back testing Unit 5 Case Study: Compulsory question for 20 marks Review and recap of case studies discussed from Unit 1 to Unit 4 (03 Hrs)

RECOMMENDED BOOKS: 1. Futures and Options, NDVohra and B R Bagri, 2nd edition, Tata Mcgraw hill, 2007 2. Derivatives Valuation and Risk Management, David A.Dubofsky and Thomas W.Miller,Jr, Oxford University press,2003 3. Options,Futures andother derivatives, JohnC. Hull, Sixth edition, PHI, 2007 4. Financial Derivatives Theory, Concepts and problems, S.L.Gupta,PHI,2007

90

Tax Management Subject Code: MBA E126 Credits: 3:0:0

Course Objectives: The objective of the course is to educate students about the provisions and procedures of income tax act in determining the tax liability of individual, firms and companies and provisions and procedures under central excise, customs, VAT in determining the indirect taxes liability of business organizations. In detail 1 To provide an understanding of basic concepts of income tax such as residential status, tax incidence 2 To provide an understanding of income tax provisions involved in determination of income from salary, business and profession 3 To provide an understanding of determination of tax liability of partnership firms and companies 4 To provide an understanding of provisions of indirect taxes in determining VAT, excise duty and customs duty. 5 To provide an understanding of application of theoretical concepts to practical situations involving several cases. Course Outcome: The student will be able to demonstrate the understanding of the implications of both direct and indirect taxes on the income of individual, firms and companies and help them in their tax planning and management. Unit 1 (11 hours) Basic concepts: assessment year, previous year, person, assessee, Income, charges on income, gross total income, capital and revenue receipts, residential status, receipt and accrual of income, connotation of income deemed to accrue or arise in India, incidence of tax, Tax Planning, Tax Evasion, Tax Management, Direct Taxes Code Unit 2 (10hours) Computation of income under the head salary: different forms of salary leave salary, gratuity, commutation of pension, provident fund. Income under the head profit and gains of business or professions and its computation- basismethod of accounting- scheme of business deductions/ allowance- deemed profitsmaintenance of books, Depreciation (Both Theory & Problems) special provisions relating to 44AD, 44AE& 44AF. Problems on computation of income from business/ profession Unit 3 (10hours) Computation of taxable income of a firm and partners Computation of taxable income of a company with special reference to MAT Unit 4 (11hours) Central excise: nature and types of excise duties, methods of calculating duty payable, determination of assessable value Customs: nature of customs, types of customs duties, valuation for customs duties VAT, new cenvat scheme, input credit, advantages and disadvantages of VAT, introduction to goods and services tax (GST) Unit 5 (3 hours) 91

Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Vinod Singhania- Students Guide to Income Tax Taxman Publications 2010 ed 2. V S Datey Indirect Taxes Taxman Publications 2007 ed REFERENCE BOOKS: 1. Vinod Singhania Direct Taxes Taxman Publications 2010 ed 2. Mehrotra- Direct Tax Sahitya Bhavan 2003 ed

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FINANCIAL ENGINEERING Subject Code: MBA E127

Credits: 3:0:0

Course Objective: The course aims to provide the students knowledge and skills in basics of financial engineering to show how financial managers can utilize capital markets technology to create value Course Outcome: The students exhibit an understanding of how financial engineering, especially derivatives and risk management techniques, can be used to advance the strategic goals of their firms. Unit 1 (10 Hrs) Introduction money market problem- Review of Markets, Players and Conventions: Markets-Players-mechanics of deals- market conventions instruments-positions-syndication process Cash flow Engineering and Forward Contracts: What is synthetic? Forward and currency forwards- synthetics and pricing- contractual equation- applications a better synthetic conventions for forwards Unit 2 (10 Hrs) Engineering simple interest rate derivatives: LIBOR and other benchmarks forward loans FRA-euro currency contracts-real world complications forward rates and term structure conventions strips Swap Engineering: Swaps engineering interest rate swaps uses of swaps mechanics of swapping new issues-conventions-currency swaps versus FX swaps Unit 3 11 hrs Repo Market strategies in FE: Repo-types equity repos - repo market strategies-synthetics using repos Engineering of Equity Instruments: Engineering equity products, financial engineering of securitization Dynamic replication methods and synthetics: review of static replication, Ad-hoc synthetics, principles of dynamic replication, real life complications Framework for fixed income engineering: term structure modeling-term structure dynamicsmeasure change technology Unit 4 11 hrs Option Engineering with Applications: Option strategies, volatility based strategies, Exotics, Quoting conventions, real world complications Tools for volatility Engineering: Volatility positions invariance of volatility payoffs-pure volatility positions-volatility swaps-uses of the contract-volatility smile-trading the smile pricing with the smile Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 REFERENCE BOOKS: 1. Financial Engineering Principles: A Unified Theory for Financial Product Analysis and Valuation by: Perry H. Beaumont , 2004, Wiley 2. Principles of Financial Engineering. By Salih N. Neftci. Elsevier,2008

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MICROFINANCE Subject Code: MBA E128 Credits: 3:0:0 Course Objective: The objective of this course is to impart students the knowledge of the role of microfinance as a feasible financing alternative, the accounting and financial aspects involved in the management of micro financial institutions. In detail: 1. To provide basic understanding of problems in credit markets, principles of Micro Finance products and services 2. To provide an institutional structure of Micro Finance in India and emergence of private Micro Finance industry in India 3. To create an awareness about the regulatory framework affecting the functioning and consequences of delivery models in India 4. To impart the analytical tools for evaluating the performance of Micro Finance Institutions, measurement of credit risks and hedging credit risk through risk management tools and techniques in Micro Finance 5. To appraise the students on the leading practical application oriented relevant and updates case studies, doing case analysis and arriving at conclusions facilitating business decisions Course Outcome: The student will be able to demonstrate the understanding of rationale behind microfinance, Structure and functioning, the published reports of micro financial institutions and also demonstrate the ability to draw meaningful conclusions about the financial performance of micro financial institutions. Unit 1 (10 hours) Nature and Scope of Microfinance Three classic problems in Credit Markets: Selection, Monitoring and Enforcement. The Rationale and genesis of micro credit/microfinance, the nature of microfinance: microcredit vs. microfinance, Principles of microfinance and role of microfinance in poverty alleviation and empowerment of the poor, The concept of Bottom of Pyramid. Products and Services in Microfinance Financial Services: Credit Products Microcredit, Micro-leasing, Micro-venture capital. Savings, Payment Services and Insurance Products, New frontiers in Microfinance Services. Unit 2 (11hours) Institutional Structure of Microfinance in India NABARD and Microfinance : strategy ,Capacity Building Support to Government, Bankers ,MFIs ,NGOs,SHGs and Trainers Training. Microfinance Development and Equity Fund(MFDEF),SHG- Bank Linkages. SIDBI and Microfinance: Approach ,Capacity Building Support for Microfinance, On lending, Liquidity Management ,Loan to Micro-enterprises, Rating of MFIs. Role of RMK in Microfinance Development in India. Role of Commercial banks ,RRBs , Cooperative banks, Private Banks,NBFCs,and MFIs in the Development of Microfinance. Emergence of Private Microfinance Industry Nature and features of MFIs. Market Size and Growth ; types and working of various MFIs in India- For profits MFIs , Cooperative MFIs model ,Not for profit MFIsSKS,BASIX,SEWA,PRADAN,SKDRDP,GrameeKoota,Sanghamithra. Associations for Microfinance: Sa-Dhan,AKMI. SHPIs: Nature and features of SHPIs: Importances of SHPIs in microfinance development.

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Unit 3 (10 hours) Regulatory Frameworks for MFIs Principles of Regulation ,Regulations Vs Supervision ,Determinants for regulating microfinance ,Costs of regulation, Constraints to regulating ,Self regulation in India: Concerns and Prospects, Objectives and benefits of self regulation Need for microfinance regulation in India, Microfinance Bill. Microfinance Delivery Models In India The Grameen Model: Nature and features ,Development of Grameen Model in Bangladesh and its replicators in India ,Advantages and disadvantages . Self-Help Groups(SHGs): Nature and features ,Advantages and disadvantageous SHG clusters and Federations. India SHG : Problems and Issues ,Difference between SHG and JLG Model SHG Bank Linkages Program: Role of NABARD under SHG-Bank Linkage Programme. Role of Commercial banks, RRBs, DCCBs, NGO and Farmers clubs. Status and Progress of Self-Help Groups in the country. Unit 4 (11 hours) Accounting and Financial Aspects of Microfinance Accounting for client transactions; Accrued loan interest revenue; Loan write-offs; Purchase, Depreciation, Sale or disposal of fixed assets; Grants and donations etc. Accounting procedures at SHGs/Clusters/Federations/MFIs, etc. Financial Statements of MFIs; The portfolio and operational reports; Disclosure of financial information; Consolidating financial statements of branches. Closing entries; Accounting systems/reporting formats etc. at Cooperatives/NGOs etc. Financial Statement Analysis; Financial ratios; Comparative analysis; Cash Flow Analysis. Credits Planning ,Appraisal ,Deployment ,Monitoring and Follow up Credits: Meaning and types of credits proposals, Lending norms and policies of micro financial Institutions, Documentation, Credit counseling and financial supervision. Risk Management in Microfinance: types of risk in microfinance-strategy for risk minimization, Credit rating Models-GIRAFE,PEARLS,CAMEL,CRSIL. Non performing assets Classification of over dues, recovery management. Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 Recommended Books 1. Rural Credit and Self-help Groups: Microfinance Needs and Concepts in India, K.G Karmakar, Sage Publications, New Delhi,2008 2. Indian Microfinance: The Challenges of rapid growth Prabhu Ghate, Sage Publications, New Delhi,2007 3. The Economics of Microfinance, Beatriz Armendariz de Aghion, Jonathan Morduch (2005), The MIT Press, Cambridge. 4. Microfinance, Maro La Torre and Gianfranco A.Vento (2006), Palgrave Macmillan Publication, New York. 5. Beyond Micro-credit: Putting Development back into microfinance, Thomas Fisher and M.S. Sriram, Visaar Publication, New Delhi,1997 6. Sustainable Banking with the Poor: Microfinance Handbook An Institutional and Financial Perspectives Jonna Ledgerwood (1998), the World Bank, Washington D.C., USA. 7. Credit Appraisal, Risk Analysis and Decision Making, by D.D. Mukherjee, Snow White Publications Private Limited, Mumbai,2010 8. Management of Savings and Credit Programmes by NGOs: A Reference Book R.C.Gupta(1994), Har-Anand Publications, New Delhi. 95

9. Microfinance in India: Banyan Tree and Bonsai, Mahajan, Vijay and Bharti Gupta Ramola (2003), Background paper prepared for World Bank, Washington DC: The World Bank. 10. Indian Microfinance: The Challenges of rapid growth Prabhu Ghate, Sage Publications, New Delhi,2008 11. Knowledge Products of Microfinance: A Synthesis of Consolidated Replies. UNDP report.

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Organizations: Structure, Processes and Design Subject Code: MBA E129 Credits: 3:0:0

Course Objective: The objective of the course is to expose the students to organizational design issues, the effect of organizational structure influenced by technology, environment and strategies and its effect on stakeholders and productivity. In detail: 1. To bring out the nature and scope of organization, structure and approaches to measure organizational effectiveness 2. To provide a conceptual understanding of organizations workflow, organizational design and matching strategy and structure 3. To provide the conceptual understanding of organizational power, politics and conflicts 4. To create awareness about organizational cultural issues and ways of managing them 5. To apprise the students on the application oriented case studies organizational design and effectiveness. Course Outcome: The student will be able to demonstrate the understanding of interrelationship among various organization elements and theories and models for performance related outcomes. Unit1 11 hrs Organization: Nature and scope definitions overview of various components and structure evolution of organization theory organizational theories images of organization. Organizational Effectiveness: Definition importance and approaches to organizational effectiveness the goal attainment approach the systems approach the strategic approach constituencies approach the competing values approach relative comparison of approaches Unit2 10 hrs Organizational Processes: Organizational work flow processes / business processes process re-engineering work flow as the basis for organizational design Organizational Design: determinants of organizational design components of organizational design complexity formulization centralization types of organizational structures technological determinants of organizational design nature of technological influences technology and organizational structure job design organization environment interface environmental impact on organizations strategies for managing environment Organizational strategy and structure strategy * structure link strategic choices strategic failures Unit 3 11 hrs ORGANIZATIONAL POWER, CONFLICT AND POLITICS : Significance of power and politics in organizations structural determinants of organizational power power imbalances sources of organizational conflicts Labor management conflicts low formalization dependence on common scarce resources differences in evaluation criteria and reward systems participative decision making heterogeneity of members status in congruence role dissatisfaction communication distortions managing organizational conflicts five major conflict resolution techniques super ordinate goals reducing interdependence between Units expanding resources mutual problem solving approach systems formal authority increasing interaction organization wide evaluation criteria and reward systems merging conflicting Units conflict stimulation techniques Organizational Decision Making and Strategy Formulation : organizational decisions 97

operating decisions strategic decisions administrative decisions influences on organizational decisions approaches to organizational decision making the normative / rational approach the entrepreneurial approach the political approach the consensus building approach Unit 4 10 hrs Managing Organizational Culture : The essence of organizational culture definition functions types characteristics creating sustaining and transmitting culture strong and weak cultures organizational culture and strategy when cultures collide mergers and acquisitions the effective organization culture culture and organizational effectiveness Managing Organizational Evolution: Growth and decline of organizations changing environment information / communication technology globalization and competition customer and quality managing growth and decline corporate restructuring mergers and acquisitions human face of mergers and acquisitions cultural and structural adjustments restructuring designs and implementation organizing for the future Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS 1. Understanding Organizations Madhukar Shukla PHI,3/e. 2. Organization Theory And Design Richard Daft Thomson Learning, 8/e, 2004 REFERENCE BOOKS 1. Designing Organizations Philip Sadler Kogan Page India Ltd,2010 2. Organization Behavior Concepts, Controversies And Applications Stephen Robbins Pearson/PHI, 11/e 3. Organizations: Structure, Processes And Outcomes - Richard Hall Pearson/PHI

98

Legal Environment and Industrial Legislation Subject Code: MBA E130 Credits: 3:0:0

Course Objective: The objective of the course is to provide conceptual understanding of Industrial Relations with special reference to Indian Context including collective bargaining, trade unions, grievance procedure, industrial disciplinary procedures and industrial conflict management and to provide an overview of important labour enactments in India. In detail: 1. To provide basic understanding of Industrial Relation dynamics in India and the system of collective bargaining. 2. To provide fundamental understanding of trade unionism, grievance procedure in industrial setup, disciplinary mechanisms and resolving industrial conflicts. 3. To provide important provisions of important enactments including Trade Union Act, Industrial Disputes Act and Employees Standing Orders Act. 4. To bring out the important provisions of employment related Acts such as Factories Act, PF Act, Gratuity Act, ESI Act, etc. 5. To apprise the students on the application oriented case studies in the field of IR Course Outcome: The student will be able to demonstrate a conceptual understanding of the dynamics of IR system and application of the knowledge to analyse the IR issues in an organization with a fair understanding of the labour enactments in India. SECTION A LEGAL ENVIRONMENT Unit 1 10 hrs Indian Industrial Relations An overview A general survey, need, objectives and principle of legal environment. IR in the post Independence period, Importance and objectives of Industrial Relations, Main approaches to IR. Labour and Indian constitution, special features of Indian Industrial Relations, policies and practices in India, code of Discipline and historical initiatives for harmonious IR, Government policies relating to labour in 5 year plans, Legal Enactments, ILO and its influence on Legal Enactments in India. Collective Bargaining in India: Definition, Essential conditions for the success of collective bargaining, functions of collective bargaining, collective bargaining process, prerequisites for collective bargaining, trends and conclusions, Workers Participation in Management. Techniques of negotiation. Unit 2 11 hrs Trade Unions: Meaning, Historical perspective of trade union movement in India, functions of trade unions, objectives of important trade unions, union structure, problems of trade unions, measures to strengthen trade union movement in India, Rights and responsibilities, future trends of trade union movement in India. Grievance procedure and Discipline management: Grievance, meaning and forms, approaches to grievance machinery, Grievance procedures, model grievance procedure. Discipline - Judicial approach to discipline, Domestic enquiries, Disciplinary procedures, approaches to manage discipline in Industry. Industrial Conflicts: Nature of conflicts and its manifestations, causes and types of Industrial conflicts, prevention of Industrial conflicts, settlement of Industrial conflicts. SECTION B INDUSTRIAL LEGISLATIONS An overview of the following labour enactments covering the definitions, applicability, provisions, registers and returns; penalties for non-implementation and other major provisions including the schedules and latest amendments. 99

Unit 3 Trade Union Act Industrial Disputes Act Industrial Employment standing orders Act 1946 Payment of Wages Act Minimum wages Act 1948 Unit 4 Factories Act 1948 Employees provident Fund and Miscellaneous Provisions Act 1952 Payment of Gratuity Act 1972 Maternity Benefit Act 1961 Workmens Compensation Act Employees State Insurance (E.S.I) Act Payment of Bonus Act 1965

10 hrs

11 hrs

Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Mamoria & Mamoria Dynamics of Industrial Relations, Himalaya Publishing house, 4th ed 2. Arun Monappa Industrial Relations, Tata McGraw Hill Publishing Company Ltd, 1/e, 2002. REFERENCE BOOKS: 1. P Subba Rao Essentials of Human Resource Management and Industrial Relations (Text, Cases and Games), Himalaya Publishing House, Mumbai, 10th Ed., 2008

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Management of Organizational Behavior and Developing Competencies Subject Code: MBA E131 Credits: 3:0:0

Course Objective: The objective of the course aims is to impart advanced concepts of OB for building upon the foundational learning acquired by the students in MBA 13, and to develop in-depth and comprehensive understanding of advanced concepts like diversity management, stress management, competency mapping and behavioral assessment tools. In detail: 1. To provide a fundamental understanding of Personality, Emotions, Attitudes, job satisfaction, group behaviour, and their implication to organizational context. 2. To provide the concept of conflicts and resolution techniques and stress coping mechanisms at various levels of an organization. 3. To bring out the concept of employee counseling and diversity management in multicultural organization. 4. To introduce various behavior assessment psychological tools competency management techniques 5. To discuss cases on advanced OB and apply concepts to practical business situations. Course Outcome: The student will be to demonstrate the capability of applying the advanced concepts of OB to the business context relating their learning to industry practices in people management and also demonstrate their conceptual skills in understanding, predicting and controlling of employee behaviour to certain extent so as to make them complying organizational citizens. Unit 1: (11 Hours) Background of OB; Personality: Values, Emotions, Attitudes and Job related outcomes The Perception Processes: Definition Nature, Factors influencing and Individual Decision Making, Implications in the Organizational Context.) Learning Processes: Objectives, Principles, Organizational Systems and applications. Foundations of Group Behaviour: Nature, types, Stages, Framework for analysis, Organizational Context, Structure, Process and Decision-making. The Emerging Team concept, Groups and Teams difference, Effective Teams. Unit 2 (10 Hours) Conflict, Transition Process: Levels: Individual, Interpersonal, Intergroup, Organizational. Conflict Resolution Approaches at various levels, Functional / Dysfunctional skills, including negotiations. Stress: Meaning, Nature and levels of stress, causes, effects and coping strategies. Organisational Role Stress. Unit 3 (10 Hours) Employee Counseling: Meaning need Managers role in changing behaviour Managing Diversity in Behaviour: The Nature of Diversity, Reasons for the Emergence of Diversity, Characteristics of Diversity, Work force Diversity, Managing Diversity, Developing the Multicultural Organization, Individual Approaches to Managing Diversity, Organizational Approaches to Managing Diversity Unit 4 (11 Hours) Behaviour Assessment Tools Psychological Tests Big Five Factors, Type A & B, Selfmonitoring etc. Developing Competencies: Meaning, definition and history of competency method. Characteristics of competencies. Types of competencies. Competency mapping: Meaning, 101

definition, purpose and approaches of mapping. Tools for mapping: behavioural event interview, repertory grid, critical incident technique, subject expert discussions, survey method and participant observation. Competency Assessment: Meaning, definition and purpose of assessment. Tools for assessment: Assessment Center, 360-degree feedback, performance records, tests and interviews. Balanced score card- HR score card Unit 5 (3 hours) Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS 1. Hellerigel et.al. Organizational Behaviour, Thomson Learning, 10/e, 2004 2. Stephen P Robbins Organizational Behaviour, Pearson / PHI, 11/e, 2005 REFERENCE BOOKS 1. Fred Luthans, Organizational Behaviour, TMH, 10/e, 2005

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Personal Growth and Interpersonal Effectiveness Subject Code: MBA HR E132 Credits: 3:0:0

Course Objective: The objective of the course is to provide the student with an understanding of personal growth concepts and tools for self exploration and awareness, to provide concepts and skills connected with interpersonal behaviour and relations and to introduce the concept of emotional intelligence and its use for achieving interpersonal effectiveness. In detail: 1. To provide a basic understanding of personal growth concepts 2. To provide conceptual knowledge of pedagogy, adult learning process, creativity processes, and tools for effectiveness in interpersonal behaviour like FIRO-B and Johari Window 3. To apprise the student perception process, personality formation, intra individual conflicts, Life positions, and Transactional Analysis 4. To provide the student concepts of Emotional Intelligence and to emphasize on cultivation of habits for success 5. To discuss case studies on personal growth and apply concepts to practical life situations Course Outcome: The student will be able to exhibit the understanding of personal growth concepts, more insights into ones own personality and capability to visualize a personal growth plan and also to demonstrate the knowledge of important interpersonal relations tools like Johari Window, FIRO-B , Transactional Analysis, Life Positions, etc. along with basic EI concepts. Unit 1 10 hrs Meaning Personal Growth, Concepts of Personal Growth, Self-awareness and self-esteem, Life Roles, Social roles and Organizational roles, Personal Life style choices, Personal Growth and Training Individual conflict. Nature of values and attitudes, Job satisfaction, Job involvement, Organizational commitment. Feeling, thinking and behaviours. Personality theories, Carl Jungs theory of personality types and Myers Briggs type Indicator (MBTI) Trait theories Guilford Peogut Unit 2 11 hrs Pedagogy and Androgogy, Adult Learning Process; learning styles and its relatedness to personality development. Interpersonal relations and personal growth, Interpersonal needs, motivation and behaviour FIRO B and Johari Window. Defense Mechanism in groups. Basic functions of mind- Creativity and innovation. Blocks to creativity. Creativity processes and tools- convergent and divergent thinking. Neuro Linguistic Programming Unit 3 10 hrs Micro perception of organization behaviour, Perception process, importance of sensation versus perception, Personality and attitude, interactive conflict and negotiation, Personality meaning, Definition of how personality is formed. Interpersonal behaviour, Nature of conflict, Levels of conflict, Source of conflict, Effects of conflict, Assertive Behaviour, Transactional Analysis, Ego states, Types of Transaction and time structuring. Life position, scripts and games Life position, Application of T.A in Organizational context with cases. Unit 4 11 hrs 103

Emotional Intelligence Nature and Scope Working with emotional intelligence self mastery people skills Emotionally intelligent organization. Attitudes, beliefs, Values and their impact on behaviour. Personal change- meaning, nature and requisites. Social adjustments and habit formation. Habits of personal effectiveness. Seven habits of highly effective people. Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Organizational Behaviour Human Behaviour at work by John.W.Newstrom and Keith Davis Tata McGraw Hill, 11/e, 2003 2. Organizational Behaviour Concepts, controversies and applications Stephen P Robbins Prentice Hall International, 11/e REFERENCE BOOKS: 1. Training Instruments in HRD & OD Udai Pareek TMH, 2/e, 2004 2. Organizational Behaviour Fred Luthans, TMH, 10/e, 2005 3. Emotional Intelligence Daniel Goleman, Bantam Books,2000 4. The Seven Habits of Highly Effective People by Stephen R Covey,2000

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International HRM Subject Code: MBA E133 Credits: 3:0:0 Course Objective: The objective of the course is to equip students with knowledge of international HR practices and to explore and understanding IHRM practices in the global context. In detail 1. To introduce the fundamental concepts of IHRM, its special features and emergence 2. To provide a basic understanding of recruitment and selection processes in a global business corporation 3. To throw light on training and development and compensation management practices as relevant to an MNC 4. To provide an insight into industrial relations issues and international HRM strategies 5. To apprise the students on the application oriented case studies on IHRM Course Outcome: The student will be able to demonstrate an ability to understand the international HR practices Unit 1 11 hrs Introduction: Definition Approaches to IHRM Difference between IHRM and Domestic HRM Reasons for emergence of IHRM Models of IHRM Matching model Harward Model Contextual Model 5P Model European Model Internationalization of HRM: Socio-cultural context Culture and employee management issues Culture and specific HRM issues non-cultural influences of HRM. Unit 2 10 hrs International Recruitment and Selection: Different approaches to multinational staffing decisions Advantages and Disadvantages of different selection methods parent country nationals third country nationals host country nationals selection criteria use of selection tests. Performance Management: Constraints in goal attainment performance and appraisal in IHRM appraisal of expatriate, third and host country employees Unit 3 11 hrs Training and Development: Expatriate training training of host country nationals developing international staff and multinational teams knowledge transfer in multinational companies International compensation: Approaches to international compensation repatriation process Unit 4 10 hrs International Labour Relations: Key issues response of labour unions to MNCs social dumping HRM International Joint Ventures: HRM Practices in different countries Japan, USA, UK, Turkey, Middle East, India and China International HRM strategies. Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4

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RECOMMENDED BOOKS 1. International Human Resource Management Peter J Dowling, Denice E Welch, Randall S Schuler Thompson South Western Excel Books third edition 2005 2. International Human Resource Management Monir H Tayeb Oxford University Press 2005.

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Team Building and Leadership Subject Code: MBA E 134 Credits: 3:0:0

Course Objective: The objective of the course is to provide the student with the understanding of concepts, theories and practices of team building and corporate leadership, to bring forth an understanding of how high performance can be achieved in teams and to create the knowledge about leadership development programme, leadership succession, shared leadership and such contemporary issues in leadership. In detail: 1. To introduce the fundamental concepts of team building and principles of teambuilding 2. To provide understanding of team performance management, Self Managed Work Teams and Virtual Teams 3. To provide an insight into basics of organizational leadership and various related theories 4. To discuss the role of leader in change management and the dynamics of power, politics and authority in an organizational setting. 5. To apprise the students on the application oriented case studies on leadership and teamwork Course Outcome: The student will be able to demonstrate the knowledge of leadership concepts, theories, functions, practices and issues in 21st century, and also shows a fair understanding of team performance management and collaboration techniques. Sec-A: TEAM BUILDING Unit 1 11 hrs Introduction to team work, Meaning of group and team, differences between team and group. Scope and significance of team work, the nature of teams, classification of teams, group and team processes, advantages and disadvantages of teamwork. Psychological dimensions of teamwork, is team work always necessary? Some principles of team building, five different approaches, using a mixture of approaches Characteristics of effective teams, team decision making approaches, Making team meetings effective, Importance of shared purpose and common goals, Team development stages, Unit 2 10 hrs Determinants of team performance, Team performance curve, Evaluating Team Performance, Psychometric approaches to team measurement, principles of team measurement, Rewards and Incentives, building collaboration in teams Selection of team members, team skills, attitude for teamwork, personality type of members for effective team work, procedures for facilitating team learning, Self Managed Work Teams (SMWT), Meaning, Advantages and disadvantages of SMWTs, Objectives of SMWTs, Virtual teams, Meaning, objectives, Advantages and disadvantages, Barriers to communication and supervision in virtual teams and overcoming them, Innovative teams at work, how a team can influence an organization, resistance SEC- B: LEADERSHIP Unit 3 10 hrs Definition of Leadership, Leadership Effectiveness, Ohio State Leadership Studies, Michigan Leadership Studies, Nature of Participative Leadership, Consequences of Participative 107

Leadership, Normative Decision Model, Delegation, Perceived Empowerment, LeaderMember Exchange Theory, Leader Attributions about subordinates, Correcting Performance Deficiencies, Follower attributions and implicit theories, Impression Management, Follower contributions to effective leadership, Self management, Guidelines for followers, integrating leader and follower roles, leadership in different types of teams Theories of leadership: LPC Contingency Model, Managerial Grid, Three-dimensional Theory of Leadership Effectiveness, Path Goal Theory, Situational Leadership Theory, Leadership Substitutes Theory, Multiple-Linkage Model, Cognitive Resources Theory, Two early Theories, Attribution theory of Charismatic Leadership, Self-Concept Theory of Charismatic Leadership, Consequences of Charismatic Leadership, Transformational Leadership, Transformational Vs Charismatic Leadership Types of leaders Unit 4 11 hrs Power and Influence: Conceptions of Power and Authority, Power types and sources, how power is acquired or lost, consequences of position and personal power, how much power should leaders have? Influence tactics, power and influence behaviour, use and effectiveness of influence tactics Leadership functions (Task and Maintenance Functions), Leadership in 21st century, Leading change in organization, change processes in organizations, influencing organization culture, developing vision, implementing change, Leadership development programmes, Ethical Leadership, Gender & Leadership, Leadership in different cultures, Managing Diversity, Strategic leadership by executives, Leadership Succession Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Leadership in organizations Gary Yukl Pearson Education 6th Ed. 2. Managing Teams A Strategy for Success Nicky Hayes, Thomson Learning, 2nd Ed. 3. Andrew Dubrin Leadership Biztantra/Wiley Dreamtech, 6th ed, 2004 REFERENCE BOOKS: 1. How to use TEAM BUILDING to foster Innovation throughout your organization Eric Skopec, Dayle M Smith Contemporary Books, 1/e 2. Richard L Daft The Leadership Experience Thomson Learning, 2/e 3. Organizational Behavior Stephen Robbins, Sangi, Judge Pearson Education, 13/e

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Organizational Development Subject Code: MBA E135 Credits: 3:0:0

Course Objective: The objective of this course is to to equip students with concepts of OD interventions and OD practitioner role as a change agent. In detail: 1. To provide an understanding of OD concepts and interventions and OD models 2. To provide and insight into Systems theory, Group processes and team building interventions 3. To throw light on process of consultation approach to change and person focused OD interventions 4. To discuss the OCTAPACE model for understanding organizational climate dimensions and the application of OD in job design, self-managed teams, and TQM 5. To apprise the students on the application oriented case studies in the field of OD Course Outcome: The student will be able to demonstrate ability to manage change in the organization with or without third party interventions. Unit 1: (11 Hours) Conceptual framework of OD: Overview of the field of OD, Definitions of OD, History of OD, values, assumptions and beliefs in OD, characteristics of OD, Organizational change and OD: Dynamics of planned change, models and theories of planned charge, force field analysis. Types of organizational change, triggers for change, factors leading to resistance to change, objectives and strategies for implementing organizational change, OD interventions to implement organizational change initiatives. An overview of OD interventions: Process of OD, steps in OD, types of OD interventions Classification of OD interventions, OD cube Organizational Diagnosis, Weisbords (Six Box) model for organizational diagnosis, Diagnostic tools and their appropriate usage in the diagnostic process Bechkards confrontation meeting. Unit 2: (10 Hours) Theory and Management of OD: Systems theory Participation and empowerment, empowerment & commitment Group & team processes. Teams and team work, Broad team building interventions, A gestalt approach to team building, techniques and tools used in team building. Parallel learning structures A Normative re educative strategy of changing Unit 3 Theory and Management of OD II: (11 Hours) Process of consultation approach to change Action research, a process and an approach, history and varieties of action research, example of action research in OD Third-party peace making interventions Organization Mirror interventions Partnering Survey Feedback, Systems 1 4T Grid organization development Person focused OD interventions Role focused OD interventions Unit 4: (10 Hours) Organizational climate OCTAPACE Model of climate survey Training Based OD Interventions: Applied behavioural science, T-Group Behavioural modeling Life and career planning Coaching and mentoring Instrumented training Structural Interventions and the applicability of OD: Techno structural approach socio technical system, job design, job enrichment and job enlargement Work redesign Self-managed teams: Problems in implementation Quality of work life projects TQM and OD, re-engineering organizations, 109

large-scale systems change and organizational transformation The Future and OD: The changing environment Fundamental strengths of OD Implications of OD for the client Ethical standards in OD ODs future Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 RECOMMENDED BOOKS: 1. Wendell L French, Cecil H & Bell Jr. Organizational Development Behavioural Science Interventions for Organization improvement (6e) PHI, 2. S Ramnarayan, T V Rao & Kuldeep Singh Organization Development Interventions & strategies Response Books, 2003 3. Richard Bechard Organizational Development: Strategies & Models Addison Wesley Publishing.2005 4. Cummings & Worley Organizational Development & Change Thomson Learning, 7/e, 2002

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Training and Development Subject Code: MBA E136 Credits: 3:0:0

Course Objective: The student will be able to emphasize the theoretical concept in training and development and the student will understand the training needs, the types of programmes, practices in conducting a training and development session and evaluation of programmes. In detail: 1. To introduce the concept of training and development and training need analysis 2. To provide an insight into training design and various methods adoptable in training programmes 3. To discuss various training techniques and audio visual enhancements helpful in making a training programme effectivbe 4. To throw light on training program implementation, facilities management and approaches to evaluation and audit of training program 5. To apprise the students on the application oriented case studies in the field of OB Course Outcome: The student will be able to demonstrate understanding of the concepts like training need assessment, design, implementation, and evaluation of training programmes. Unit 1 10 hrs INTRODUCTION : Definition, Scope, Difference Concepts, Objectives, Benefits of training, The role of Training in Organizations, Place of Training in organizational structure, A training process Model, Difference between training and development. Training need analysis, Why conduct Training Needs Analysis? When to conduct a Training Need Analysis? Where to look for Performance Discrepancies? The framework for conducting a Training Needs Analysis: Organizational Analysis, Operational analysis, Person Analysis, Gathering Training Needs Data, Outcomes of Training Needs Analysis Non training Needs, Training Needs, Approaches to Training Needs Analysis Business. TNA and Design. Unit 2 11 hrs TRAINING DESIGN & TRAINING METHODS Factors, Organizational constraints, Developing objectives, why use Training objectives, Facilitations of learning-focus on trainee, Design theory, Outcomes of Design. Approaches to Training, Matching Methods with Outcomes. Lectures and Demonstrations Straight Lectures, Discussion Methods, Demonstrations Computer Based Training-Programmed Instruction, Intelligent Tutoring Systems, Interactive Multimedia, Virtual Reality. Unit 3 11 hrs TRAINING TECHNIQUES & AIDS Games and Simulations Equipment Simulators, Business Games, In-Basket Technique, Case studies, Role Play, Behaviour Modelling. On-The-Job Training Job Instruction Technique, Apprenticeship Training, Coaching, Training The Trainer For On-The-Job Training. Audio Visual Enhancements To Training Static Media, Dynamic Media Training Aids for Training. Unit 4 IMPLEMENTATION AND EVALUATION OF TRAINING 10 hrs

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Facilities The Training Room, Off-Site Training Facilities. The Strategy, Alternatives. Implementation Dry Run, Pilot Program, Tips For Trainers, Training Policy. Validation concepts, Types, Methods.Rationale For Evaluation, Need, Principles, Criteria, Objectives, Approaches, Resistance to Evaluation, Types of Evaluation Instruments, Types of Evaluation Data, Evaluation Designs. Training Audit Meaning, Features, Approaches, Functions, Model, and Steps. Unit 5 3 hrs Case Study: Compulsory question for 20 Marks. Review and recap of case studies discussed from Unit 1 to Unit 4 BOOKS RECOMMENDED 1. Dr.B.Janakiraman, Training & Development, Biztantra/Wiley Dreamtech, 2005 2. Effective Training, P Nick and Blanchard, Pearson Education/PHI, 2/e, 2005 REFERENCE BOOKS 1. Training for Organizational Transformation, Rolf Lynton and Udai Pareek, Sage Publications, New Delhi. 2006. 2. Effective HR Training Development Strategy, Dr.B.Ratan Reddy, HPH, 2005 3. Training and Development concepts and practices, S K Bhatia, Deep and Deep Publications (P) Ltd., 2004 4. Management of Training Programme R P Singh Anmol Publications, 2004 5. Training in Practice, A H Anderson, Infinity Books 6. Training and Development, ISTD Publications-Excel Books 7. An Introductory Course in Training and Training Methods for Management Development ILO Publication Sterling Publications (P) Ltd.2006 8. Training and Development S True Love Sage Publications. 6/e 9. ASTD Hand book of design & development of Training Philip TMH, 1/e

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