Questionnaire

Dear respondent, I am a student of Navnirman Institute of Management, Surat conducting a survey for my project preparation, as the requirement of partial fulfillment of subject Project in Third year (Semester VI) BBA in Surat city of a study on A STUDY ON EFFECTIVENESS OF PROMOTION MIX OF AMUL MILK IN SURAT CITY. I assure you that the information given by you are strictly used for academic purpose only. I request you to help me in gathering required information by filling up the following information. Thank you, Jyoti Agarwal [Navnirman Institute of Management]

Instructions: Use tick mark ( ) for your favorable answer. Q1.Do You prefer Amul Milk? a) Yes b) No If yes, than continue Q2) Why do you prefer Amul Milk? a) Good quality b) Good taste c) Cheaper product d) Branded company

Q3) Which type of amul milk do you prefer? a) Amul Gold b) Amul Shakti c) Amul Taaza d) Amul Slim N Trim Q4) Which offers of amul milk attracts you the most? a) Price off b) Free sample c) Coupons d) P-O-P Displays e) Other Q5)Are you aware of Amul Kool Flavour Milk? a) Yes b) No Q6)By which media of advertisement you came to know about Amul Kool Flavour Milk? a) Newspaper b) Television c) Magazine d) Others Q7)According to you how much you agree with the punch line amul the taste of India? a) Strongly agree b) Agree c) Neutral d) Strongly disagree e) Disagree

Q8)Does amul milk deliver at your doorstep? a) Yes b) No Q9) If yes, than who delivers the amul milk? a) Company directly b) Agent a) Retailer Q10) Are you aware that amul has sponsor Denmark cricket team in world cup 2011? a) Yes b) No Q11) If yes, than do you think that this strategy of amul have influence you to purchase amul milk? a) Yes b) No Q12) From the following which event was sponsor by amul? a) Master chef India b) Dance India Dance c) Voice of India d) Sa Re Ga Ma Pa Q13) How much do you agree that this strategy of amul influence you to purchase amul milk? a) Strongly agree b) Agree c) Neutral d) Strongly disagree e) Disagree

Q14)Is strategy of amul milk that is with 4 packets of amul milk you will get family pack of amul ice-cream for just rs 45 influence you to purchase amul milk? a) Yes b) No Q15)For following statement give your opinion? For:- Strongly agree(SA), Agree(A), Neutral(N), Strongly disagree(SD), Disagree(D) a) Hoarding of amul milk attracts you b) Advertisement of amul milk attracts you c) Amul requires famous brand ambassador to increase their sale d) Packaging of amul milk attracts you e) You have heard good word about amul milk

Q16) Would you suggest amul milk to others? a) Yes b) No

Personal Details:

Name:

Address:

Contact No.:

Age Group:

18 to 25

25 to 35

35 to 50

Above 50

Gender:

Male

Female

Occupation:

Businessmen

Government employed

Housewives

Student

Monthly Income: (In Rs)

0-25000

25000-50000

Above 50000

Family Member: