Aroq BMW Profile 2005ed1

Page 1
BMW AG: 2005 company profile edition 1
2004 All content copyright Arog Ltd. All rights reserved.
Page i
BMW AG: 2005 company profile edition 1
April 2005
Published by
Aroq Limited Seneca House Buntsford Park Road Bromsgrove Worcestershire B60 3DX United Kingdom
Tel: +44 (0)1527 573 600 Fax: +44 (0)1527 577 423 Web: www.just-auto.com
Registered in England no: 430706
2004 All content copyright Aroq Ltd. All rights reserved.
Page ii
Single-user licence edition

This report is provided for individual use only. If you would like to share this report with your colleagues, please order additional copies or sign up for a multi-user licence by contacting:
Rebecca Rice Sales and marketing manager, just-auto.com Tel: +44 (0)1527 573605, Fax: +44 (0)1527 577 423 Email: rebecca.rice@just-auto.com
Copyright statement 2004 All content copyright Aroq Limited. All rights reserved.
This publication, nor any part of it, may be copied, reproduced, stored in a retrieval system, or be transmitted in any form by any means electronic, mechanical, photocopying, recording or otherwise without the prior permission of Aroq Limited.
This report is the product of extensive research work. It is protected by copyright under the Copyright, Designs and Patents Act 1988. Aroq Limited offers a reward of 1,000 for information leading to the successful prosecution for illegal copying of this document.
The authors of Aroq Limited research reports are drawn from a wide range of professional and academic disciplines. The facts within this report are believed to be correct at the time of publication but cannot be guaranteed. All information within this study has been reasonably verified to the authors and publishers ability, but neither accept responsibility for loss arising from decisions based on this report.
Page iii
Table of contents
Single-user licence edition.......................................................................................... ii Copyright statement ..................................................................................................ii Table of contents ........................................................................................................ iii List of tables ................................................................................................................ iv List of figures ............................................................................................................... v just-auto.coms research portfolio ............................................................................ vi Incredible ROI for your budget single and multi-user licences ..............................vi just-auto.com membership ....................................................................................... vii Chapter 1: Company Dossier...................................................................................... 1 Chapter 2: Worldwide Locations ................................................................................ 4 Chapter 3: Financial Analysis ..................................................................................... 5 Chapter 4: Competitor Analysis ................................................................................ 6 Chapter 5: Key Events ............................................................................................... 7 Chapter 6: SWOT Analysis.......................................................................................... 9 Strengths.................................................................................................................. 9 Weakness ................................................................................................................ 9 Opportunities.......................................................................................................... 10 Threats ................................................................................................................... 10 Chapter 7: Customers.............................................................................................. 11 Chapter 8: Products................................................................................................... 13 Chapter 9: Product Development ............................................................................. 15 Chapter 10: Prospects ............................................................................................... 17 Online sources of information .................................................................................. 19 Free email newsletters ........................................................................................... 19 Other research reports ........................................................................................... 19 Global news and feature articles............................................................................ 19 Search the web ...................................................................................................... 19 Your feedback ............................................................................................................ 20
Page iv
List of tables
Table 1: BMWs key automobile production plants worldwide ................................. 4
Table 2: BMWs key financial performance, 2000-2004........................................... 5
Table 3: BMW key products across its automobile brands .................................... 13
Page v
List of figures
Figure 1: Key automobile markets for BMW Group, 2003-2004 (as % of sales).... 12
Page vi
just-auto.coms research portfolio

just-auto.com has been providing timely auto industry intelligence to the automotive industry globally since 1999. We use only experienced and respected authors to publish our portfolio of automotive component sector reports and profiles. Our approach is to cover niche technology sectors often at a module level, such as roof systems or fuel injection systems, to provide you with the best available analysis at a good-value price point.
All of the reports in our growing portfolio, many in their 2nd or 3rd editions, give you an essential overview of a sector. Each study profiles the key players, assesses which technologies are being developed, and gives you other essential intelligence including market share data, forecasts and exclusive interviews with relevant senior executives. In addition just-auto profile many of the major automotive suppliers providing forwardlooking commentary.
A full list of available reports is available at http://www.just-auto.com/store/
Incredible ROI for your budget single and multi-user licences We understand the pressure your research budget is under and price our reports realistically. You won't find our reports with four, or even five-figure price tags, but you will find that they make some of the competition look expensive.
Each title is available to you on a single-user basis, supplied on the strict understanding that each title is not to be copied or shared. Alternatively, titles can be shared within departments or entire corporations via a cost-effective multi-user licence. Multi-user licences can also save you money by avoiding unnecessary order duplication. To further add value, all multi-user copies are hosted on a password protected web site saving you time, resources and effort when sharing research with your colleagues. To find out more please contact:
Rebecca Rice, sales and marketing manager, just-auto.com Tel: +44 (0)1527 573 609 Fax: +44 (0)1527 577 423
Email: rebecca.rice@just-auto.com
Page vii
just-auto.com membership
As a 'consumer' of automotive research, just-auto site membership will be especially valuable to you. For just 125 / US$195 / 175* a year you will gain access to a growing portfolio of exclusive management briefing reports, and also receive 12 new reports for each year you are a member.
These reports are between 5,000 and 10,000 words and give you fresh insight into diverse sectors such as retailing, transmissions, x-by-wire, aftermarket issues and emerging markets.
As well as this impressive list of members' only reports, you also gain one years access to a constantly updated stream of news, feature articles and analysis at www.justauto.com. Established in 1999, just-auto.com has rapidly evolved into the premier source of global automotive news, analysis and data for busy senior executives.
In addition, membership gives you full access to four years of news and feature archives, key news headlines from around the web and your own email alerting tool AMANDA. In short, a one-stop shop for global automotive intelligence.
For further details of this months special joining offer visit www.just-auto.com/offer/
* Prices correct at time of publication.
Chapter 1 Company Dossier
Page 1
Chapter 1: Company Dossier

Company name
Bayerische Motoren Werke Aktiengesellschaft (BMW)
Business activity BMW Group, headquartered in Munich, Germany, is one of the most successful multibrand premium automobile manufacturers in the world. The company manufactures, distributes and sells passenger cars (including Sedans, Coupes, and Convertibles etc) and motorcycles. BMW operates three business segments namely: Automobiles, Motorcycles and Financial Services. In the fiscal ended December 31, 2004, the BMW group posted sales of 44,335 million, an increase of 6.8% over the previous fiscal. Stock symbol
BMWs common stock is traded on the DAX Index and the Prime Automobile Performance Index. The International Securities Identification Number (ISIN) of the companys common stock is DE0005190003. The German Securities Code Number of BMW common stock is 519 000.
Key executives
Dr. Helmut Panke, Chairman of the Board of Management of BMW AG Ernst Baumann, Human Resources, Industrial Relations Director Dr. Michael Ganal, Sales and Marketing Prof. Dr. Ing. Burkhard Gschel, Development Stefan Krause, Finance Dr. - Ing. Norbert Reithofer, Production
Page 2
Summary Financials
In millions Group Sales Automobile Segment sales Net profit (loss) Total assets
2002 XX,XXX XX,XXX X,XXX XX,XXX
2003 2004 XX,XXX XX,XXX XX,XXX XX,XXX X,XXX X,XXX XX,XXX XX,XXX Source: BMW
Key Competitors
BMWs arch-rival in the premium car segment in USA and Europe is DaimlerChryslers Mercedes Car Group. Other main competitors of BMW in Western Europe include Volkswagen (Audi, VW, Bentley), Fiat (Lancia, Ferrari, Alfa Romeo, Maserati), Ford (Jaguar, Land Rover, Aston Martin, Volvo), General Motors (Opel, Saab, Vauxhall), Porsche, Renault, Toyota (Lexus), PSA (Peugeot/Citroen) etc. In USA, the companys major competitors include Ford (mainly the Lincoln luxury brand), Nissan (Infiniti), Honda (Acura), Toyota (Lexus), Porsche, Volkswagen (Audi, VW, Bentley), and some of the models manufactured by General Motors (Saab, Cadillac). The principal competitors of BMWs ultra premium Rolls-Royce brand are DaimlerChryslers Maybach brand and Bentley sedans.
Outlook
Despite the challenging economic conditions, BMW reported 2004 as the most successful year in its history due to record sales volume and earnings. The Automobiles segment reported a profit of X,XXX million from ordinary activities, an impressive increase of XX.X% over 2003. BMW predicts that the premium car segments will experience stronger growth than the volume segment over the coming years. In this backdrop, BMW is looking at further expanding its presence in both traditional and new markets. BMW expects earnings in 2005 to match those of 2004 as the high steel prices and the weak dollar will offset increase in sales volume. However, BMW is confident of a sales volume increase in 2005 across all its brands. On the production front, BMW is all set to vamp up its manufacturing capabilities to aid production of new models over the
Page 3
coming years. However, the continuing fall of the dollar and the increase in price of raw materials are two pressing factors that threaten to temper the companys earnings in the foreseeable future.
Chapter 2 Worldwide Locations
Page 4
Chapter 2: Worldwide Locations

Headquartered in Munich, Germany, the BMW Group has XX production and assembly plants across the world. The company also has XX sales subsidiaries and a research and development (R&D) network. The BMW Group employed XXX,XXX people as of December 31, 2004. The following table illustrates some key BMW Group production plants across the world.
Table 1: BMWs key automobile production plants worldwide Country Germany Plant Berlin plant Dingolfing plant Landshut plant Munich plant Hams Hall plant Oxford plant Swindon plant Spartanburg plant BMW Brilliance Automotive Ltd, Shenyang (joint venture with Brilliance China Automotive Holdings) TRITEC Motors Ltda, Curitiba (joint venture with DaimlerChrysler) Source: BMW
UK
USA China Brazil
Chapter 3 Financial Analysis
Page 5
Chapter 3: Financial Analysis

In the fiscal year 2004, the BMW group posted revenues of XX,XXX million, an increase of X.X% over the previous fiscal. The Automobiles segment contributed XX,XXX million (or approximately XX%) of total Group sales. The sales of the Automobiles Segment rose by XX% over fiscal 2003. The rise in sales of the Automobiles Segment was primarily due to the increase in number of cars sold in 2004. BMW sold X,XXX,XXX cars in 2004, an increase of X.X% over 2003. Automobiles Segments profit before taxes for 2004 amounted to X,XXX million, an increase of XX.X% over 2003.
Table 2: BMWs key financial performance, 2000-2004 (in millions, except employee figures) Group Sales Automobiles Segment sales Profit from ordinary activities Net profit (loss) Capital Expenditure Total Assets Number of Employees 2000 XX,XXX XX,XXX X,XXX X,XXX X,XXX XX,XXX XX,XXX 2001 XX,XXX XX,XXX X,XXX X,XXX X,XXX XX,XXX XX,XXX 2002 XX,XXX XX,XXX X,XXX X,XXX X,XXX XX,XXX XX,XXX 2003 2004 XX,XXX XX,XXX XX,XXX XX,XXX X,XXX X,XXX X,XXX X,XXX X,XXX X,XXX XX,XXX XX,XXX XX,XXX XX,XXX Source: BMW
Chapter 4 Competitor Analysis
Page 6
Chapter 4: Competitor Analysis

BMW is a supplier of premium cars and primarily serves customers in the high price and high quality segment. The companys arch-rival in the premium car segment in USA and Europe is DaimlerChryslers Mercedes Car Group. Other main competitors to BMW in Western Europe include Volkswagen (Audi, VW, Bentley), Fiat (Lancia, Ferrari, Alfa Romeo, Maserati), Ford (Jaguar, Land Rover, Aston Martin, Volvo), General Motors (Opel, Saab, Vauxhall), Porsche, Renault, Toyota (Lexus), PSA (Peugeot/Citroen), etc. In the USA, the companys major competitors include Ford (mainly the Lincoln luxury brand), Nissan (Infiniti), Honda (Acura), Toyota (Lexus), Porsche, Volkswagen (Audi, VW, Bentley), and some of the models manufactured by General Motors (Saab, Cadillac). The principal competitors of BMWs ultra premium Rolls-Royce brand are DaimlerChryslers Maybach brand and Bentley sedans.
In USA, which is the largest market for luxury cars, the BMW brand saw its market share increase to X.X% in 2004, from X.X% in 2003. During the same period Mercedes-Benz's market share remained the same X.X%. In Western Europe, the market share of BMW increased from X.X% in 2003 to X% in 2004, while Mercedes-Benz's share fell from X.X% to X.X%. Moreover, BMW is waging a pitched battle against Toyota's Lexus division for overall sales leadership in traditional luxury brands in the USA. The Rolls-Royce Phantom is still the market leader in the luxury car segment. The key international competitors for BMW in the buoyant Chinese market include DaimlerChrysler, Volkswagen and Ford.
Chapter 5 Key Events
Page 7
Chapter 5: Key Events

The history of BMW can be traced to the establishment of Rapp-Motorenwerke by Karl Rapp in Munich (Germany) in 1913. The company initially produced aircraft engines. The modern day Bayerische Motoren Werke (BMW) officially came into existence in 1917, when Max Friz and Franz-Josef Popp took over Karl Rapps business. The following year the company went public. The first factory of BMW was constructed in Neulerchenfeldstrasse, Germany. In 1928, BMW purchased the Eisenach/Thuringia car factory along with the license to construct a small car named Dixi. In 1940, the company commissioned a streamlined body for the famed sports car of the period, Mille Miglia. BMW entered the small car segment with the Isetta in 1956. The company released its first sporty family sedan, the new 1500 in 1961. In 1966, BMW purchased the ailing Glas Company and converted Dingofling into its biggest plant over the following years.
BMWs first 5 Series car was launched in 1972. During the same year BMW Motorsport GmbH was founded. Almost a decade later, BMW became the first European company to set up a subsidiary in Japan. In 1986, the company unveiled the BMW 745i, which was the first European car to be equipped with an internal fuel preparation and liquid hydrogen tank. The 8501 Coup was launched in 1989. Also during the year, BMW acquired the process engineering specialist, Kontron GmbH.
More than a decade later, in 2001, BMW took several steps to expand its capacity. Production of the BMW X5 was increased by over XX% at the companys Spartanburg plant in the USA. Also, production commenced at the companys Hams Hall plant in Great Britain. BMW decided to construct a new plant in the Leipzig/Halle region, with an investment of X.X billion. In 2002, to derive full advantage of the market potential in Poland at the time, BMW set up its own sales company there. In the latter half of 2002, BMW initiated restructuring of its European sales network following the Block Exemption Regulation (BER) passed by the European Union (EU) commission.
In 2003, the BMW Group Partner portal went online. This portal helps to integrate suppliers and development partners into the work processes of the Group. It was part of BMWs strategy to involve its business partners in the form of a supplier web.
Chapter 5 Key Events
Page 8
A very significant event in 2003 was that the BMW Group added the Rolls-Royce brand to its portfolio. Also during the year, BMW took over direct market responsibility in Ireland, Greece, Luxembourg, and Denmark, as part of its strategy to expand its international market presence. The strategy came into effect from October 1, 2003, around the same time as the EUs BER came into force. Towards the end of 2003, BMW announced that the company was appointing individual brand managers for each of its BMW, Mini, and Rolls-Royce brands. The move was part of the companys attempt to strengthen the Group brands after successfully adding Mini and Rolls-Royce to its brand portfolio during the preceding three years. The appointments came into effect on January 1, 2004.
In April, 2004, BMW commenced the production of the BMW X5 4.8is at its Spartanburg plant in the USA. In May 2004, BMWs new plant in Shenyang (China), a joint venture with Brilliance Automotive Holdings, was officially inaugurated. BMW opened a Sales and After-Sales Training Academy in Unterschleiheim, Germany. This facility has the capacity to train over 10,000 individuals annually. With its BMW 1 Series launched in September 2004, BMW entered the compact class segment. For the first time the company offered a convertible equipped with a diesel engine when it launched its new BMW 320Cd Convertible
Chapter 6 SWOT Analysis
Page 9
Chapter 6: SWOT Analysis

Strengths
Worldwide, the BMW Group is one of the most successful multi-brand premium car manufacturer in the automobile industry. The Rolls-Royce phantom holds the number one position in the super-luxury car segment. Moreover, BMW is the only automobile manufacturer possessing three non-overlapping premium car brands in its portfolio.
The BMW group on an average spends around X% of its revenues on R&D, which is one of the highest in the industry. The keen focus on R&D is evidenced by the number of new models the Group has released over the past few years. Thanks to its R&D efforts, BMW has also developed an innovative array of engines such as the Hydrogen H2R (1 and 2) Hydrogen Combustion Engine, the Straight-six petrol engine 3 etc.
Weakness
BMWs heavy cost German base might affect the profitability of the company in the long run as more and more competitors shift product development activities to lower cost countries. BMW might be forced to negotiate a way to maintain cost competitiveness and its reputation for German engineering excellence.
Chapter 6 SWOT Analysis
Page 10
Opportunities
The expansion of the European Union (EU) to XX countries from XX countries in May 2004, has converted the EU into the worlds biggest trading bloc with a combined population of around million. This offers ample opportunities for BMW to leverage its strong
European position in the premium car segment to garner more market share across new and expanding markets. BMWs concerted forays into the Chinese luxury car market portends to an increase in the earnings of the company over the coming years. China already ranks as the thirdlargest market for BMWs 7 Series luxury limousines. BMW predicts that robust growth will place China among the companys seven largest markets in a few more years. This is a significant improvement over the 12th position held by the Chinese market for BMW in 2002.
Threats
The continuing decline of the dollar against the euro threatens to undercut BMWs topline thereby tempering its profitability. The rising price of raw materials such as steel threatens to offset the companys earnings.
Chapter 7 Customers
Page 11
Chapter 7: Customers
Overall, the BMW group sold X,XXX,XXX cars spanning all its brands in 2004, an increase of X.X% over 2003. The USA remained the largest market with BMW selling a total of XXX,XXX cars in that country. This represented an increase of X% over the sales volume achieved in 2003. It is notable that no European manufacturer of premium cars sold more cars in the US market in 2004 than BMW. In Western Europe, sales increased by XX,X% in 2004 to XXX,XXX units. Germany alone registered sales of XXX,XXX units, an increase of XX.X% over 2003. Over the last five years, BMW has more than doubled its sales in the UK. In 2004, XXX,XXX units were sold in the UK, an increase of X% over 2003. The total number of cars sold in Asia in 2004 was XX,XXX units, an increase of X.X%. Over half of this quantity was sold in Japan, where XX,XXX units were sold. Japan registered an increase in sales of X.X% in 2004, over 2003.
Chapter 7 Customers Figure 1: Key automobile markets for BMW Group, 2003-2004 (as % of sales)
Page 12
2003
Other XX.X% USA XX.X%
France X.X% Japan X.X% Italy X.X% United Kingdom XX.X% Germany XX.X%
2004
Other XX.X% USA XX.X%
France X.X% Japan X.X% Italy X.X% United Kingdom XX.X%
Germany XX.X%
Market USA Germany United Kingdom Italy Japan France Other
2003 XX.X XX.X XX.X XX.X XX.X XX.X XX.X
2004 XX.X XX.X XX.X XX.X XX.X XX.X XX.X Source: BMW
Chapter 8 Products
Page 13
Chapter 8: Products
The BMW Group is one of the most successful multi-brand premium car manufacturers in the automobile industry. The BMW and Rolls-Royce brands of the company serve the premium and ultra premium segments of the automobile market. The BMW brand includes Sedans, Coupes, Tourings, Compacts, etc. The company sells small cars through its Mini premium brand.
The following table illustrates key vehicle ranges under each of the Groups automobile brands.
Table 3: BMW key products across its automobile brands BMW Brand BMW 1 Series BMW 3 Series models Sedan Convertible Coup Compact Touring BMW 5 Series 525i Sedan 530i Sedan 545i Sedan BMW 6 Series models Coup Convertible BMW Individual 6 Series Convertible BMW Individual 6 Series Coup BMW 7 Series models Sedan Security vehicle BMW X3 Series (X3) BMW X5 models X5 Security vehicle BMW Z4 (Z4) BMW M models M3 Coup M3 Convertible Mini Brand MINI One MINI One D Rolls-Royce Brand Rolls-Royce Phantom Rolls-Royce 100EX (Centenary Experimental Car)
MINI Cooper
Rolls-Royce Phantom (Centenary model), limited edition
MINI Cooper S
MINI One Cabrio
MINI Cooper Cabrio MINI Cooper S Cabrio
Chapter 8 Products M5 M5 Individual M6
Page 14
Source: BMW
Chapter 9 Product Development
Page 15
Chapter 9: Product Development

In 2004, BMW incurred R&D costs of XX,XXX million, an increase of XX.X% over 2003. Preparations for new models and engines were the key focus of R&D at BMW Group in 2004. Recent technological development initiatives of BMW include the following: Hydrogen H2R (1 and 2) Hydrogen Combustion Engine: BMW is the worlds first car manufacturer to prepare medium and long term development of its vehicles in alignment with a hydrogen-based operation. The major aim of this concept called BMW CleanEnergy is to eradicate emissions and to utilise regenerative sources of energy. The H2R is based on the petrol engine of BMW 760i and features advanced technologies such as fully variable Valvetronic valve drive.
V10 engine 2: The V10 is claimed to be the most powerful BMW engine till date. It has a maximum engine speed of 8,250 rpm. The engine helps in lower fuel consumption and increased power output.
Variable Twin Turbo Diesel 1: The Variable Twin Turbo Technology comes armed withy multi-stage charging and is touted to be one of the most powerful diesel engine in its class. The engine comes with two varied sized and successively activated turbo-chargers. The engine was fitted to the BMW 535d Sedan and the 535d Touring.
Straight-six petrol engine 3: The three-litre, straight-six power unit is the worlds lightest six-cylinder engine. Continuously variable valve control or the VALVETRONIC ensures fuel economy and powerful torque at low engine speeds also.
Seven-speed SMG transmission: The Seven-speed SMG transmission provides eleven gearshift options ranging from comfortable cruising with automatic gear selection to rapid gearshifts for sporty driving. The system also
Chapter 9 Product Development
Page 16
features Launch Control, a maximum acceleration programme inspired by Formula 1.
Second-generation ActiveSteering: This new system alters the steering ration vis--vis driving situation requirements. The system also automatically stabilises the vehicle resulting in more safety and comfort.
xDrive all-wheel-drive system 1: The xDrive system acts before the wheels start to lose their grip unlike conventional all-wheel drive systems that require at least one of the wheels to be spinning. In the new system, an electronically controlled multi-plate clutch transfers power between the front and rear axles, thus facilitating optimum traction and sporty driving.
MINI Convertible soft top system 2: The MINI Convertible allows the front section of the soft top to open and close at the touch of a button.
During 2004, BMW introduced a number of vehicle models that include the BMW 1 Series, the BMW X3 Sports Activity Vehicle, the BMW 6 Series Convertible, the MINI Convertible etc. The BMW 1 Series marked BMWs successful entry into the compact vehicle category. BMWs new BMW M5, was presented in the autumn of 2004 and is slated to hit the market in April 2005. Various models have been lined up to hit the market during the first half of 2005. The line up includes the new BMW 3 Series, the new BMW M6, and the revised BMW 7 Series. The MINI brand was also augmented with the MINI Convertible, which is now available in three engine options.
Chapter 10 Prospects
Page 17
Chapter 10: Prospects

In 2004, for the first time in the history of BMW, its brand exceeded the sales threshold of one million by registering sales of X,XXX,XXX cars during the year. A number of new models were released in 2004 including the BMW 5 Series Touring in Europe, the BMW 6 Series Coup, the Convertible models, the BMW X3, etc. Through the introduction of new models, the Group has gained access to new customer groups. Despite challenging economic conditions, BMW reported 2004 as the most successful in its history due to record sales volume and earnings. The Automobiles segment reported a profit of X,XXX million from ordinary activities, an impressive increase of XX.X% over 2003.
Across the world, the economic momentum which characterised the first half of 2004 slowed down visibly as the year progressed. Global growth is expected to be burdened by high raw material and oil prices coupled with more restraining economic policies. The economies of USA, Japan and other emerging economies such as Latin America and Asia are expected to post moderate economic growth rates. While the Euro region is likely to recover at a moderate pace, the German economy is expected to decline marginally. With respect to the auto industry, while some growth is expected in the traditional markets of Europe and Japan, growth is expected to be flat in the largest luxury car market of USA. However, the major emerging markets of Asia and Latin America are expected to witness a robust growth in terms of total number of vehicles sold.
BMW predicts that the premium car segment will experience stronger growth than the volume segment over the coming years. In this backdrop, BMW is looking to further expand its presence in both traditional and new markets. BMW also expects earnings in 2005 to match those of 2004 as the high steel prices and the weak dollar offset increase in sales volume. However, BMW is confident of an increase in sales volume in 2005 across all its brands. A number of new models were set to be launched in 2005 such as the refined BMW 3 series, the 2005 BMW Z4, the 2005 BMW 7 series etc. The high number of models set to be launched during the year is expected to boost the companys topline.
Chapter 10 Prospects
Page 18
On the production front, BMW is all set to vamp up its manufacturing capabilities to aid production of new models over the coming years. Overall, the company is set to invest over XXX million in production facilities in Oxford, UK by 20XX. Further, the company has decided to invest XXX million in its Steyr engine facility over the coming years. Other important areas of capital expenditure also include the BMW plant coming up in Leipzing, Germany and modifications carried out at the Spartanburg (USA) plant. However, the continuing fall of the dollar and the increase in price of raw materials are two pressing factors that threaten to temper the companys earnings in the foreseeable future.
Online sources of information
Page 19
Online sources of information
Free email newsletters

Experience just-auto.com via our free newsletters:
Daily industry headlines The most important headlines direct to your inbox daily.
Dave Leggett's 'Editors weekly highlights' Dave's unique take on the most important industry events each week.
Rebecca Rice's 'Research Update' A monthly synopsis of new, important and reduced-price research.
Sign up at http://www.just-auto.com/subscribe_large.asp
Other research reports

Search for related research reports from over 20 leading research suppliers in the just-auto.com store.
Global news and feature articles

Search for related news items and feature articles from just-autos news and feature archives, going back more than four years.
Search the web

Try http://www.google.com to search for related web sites and pages.
Your feedback
Page 20
Your feedback
Your feedback is greatly valued. Please complete the form below with your positive and negative comments, along with any questions or queries, and fax it to us on +44 (0)1527 577 423. Thank you.
Name ________________________ Job title ________________________ Company ________________________ Phone ________________________ Email ________________________ Study title ______________________________________________________________
Things I liked about this study... ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Things I disliked about this study... ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ My questions regarding the content... ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ I would like to see more information on... ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ Other subject areas of interest to me include... ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________ ______________________________________________________________________

Aroq BMW Profile 2005ed1

Enviado por

Dados do documento

Descrição original:

Título original

Direitos autorais

Formatos disponíveis

Compartilhar este documento

Compartilhar ou incorporar documento

Opções de compartilhamento

Você considera este documento útil?

Este conteúdo é inapropriado?

Direitos autorais:

Formatos disponíveis

Aroq BMW Profile 2005ed1

Enviado por

Direitos autorais:

Formatos disponíveis

Page 1

BMW AG: 2005 company profile edition 1

2004 All content copyright Arog Ltd. All rights reserved.

BMW AG: 2005 company profile edition 1

Registered in England no: 430706

2004 All content copyright Aroq Ltd. All rights reserved.

Single-user licence edition

2004 All content copyright Aroq Ltd. All rights reserved.

2004 All content copyright Aroq Ltd. All rights reserved.

Table 1: BMWs key automobile production plants worldwide ................................. 4

Table 2: BMWs key financial performance, 2000-2004........................................... 5

Table 3: BMW key products across its automobile brands .................................... 13

2004 All content copyright Aroq Ltd. All rights reserved.

2004 All content copyright Aroq Ltd. All rights reserved.

just-auto.coms research portfolio

A full list of available reports is available at http://www.just-auto.com/store/

2004 All content copyright Aroq Ltd. All rights reserved.

* Prices correct at time of publication.

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 1 Company Dossier

Chapter 1: Company Dossier

Bayerische Motoren Werke Aktiengesellschaft (BMW)

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 1 Company Dossier

2002 XX,XXX XX,XXX X,XXX XX,XXX

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 1 Company Dossier

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 2 Worldwide Locations

Chapter 2: Worldwide Locations

USA China Brazil

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 3 Financial Analysis

Chapter 3: Financial Analysis

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 4 Competitor Analysis

Chapter 4: Competitor Analysis

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 5 Key Events

Chapter 5: Key Events

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 5 Key Events

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 6 SWOT Analysis

Chapter 6: SWOT Analysis

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 6 SWOT Analysis

2004 All content copyright Aroq Ltd. All rights reserved.

2004 All content copyright Aroq Ltd. All rights reserved.

France X.X% Japan X.X% Italy X.X% United Kingdom XX.X%

Market USA Germany United Kingdom Italy Japan France Other

2003 XX.X XX.X XX.X XX.X XX.X XX.X XX.X

2004 All content copyright Aroq Ltd. All rights reserved.

Rolls-Royce Phantom (Centenary model), limited edition

MINI One Cabrio

MINI Cooper Cabrio MINI Cooper S Cabrio

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 8 Products M5 M5 Individual M6

2004 All content copyright Aroq Ltd. All rights reserved.

Chapter 9 Product Development

Chapter 9: Product Development

2004 All content copyright Aroq Ltd. All rights reserved.