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***2012***
b. Activity-based cost system The activity rates for the activity cost pools are: Activity Total activity volume (1) 2,910 7,500 82,700 3,740 4,850 229,920 Estimated cost (2) Activity rate (3)=(2)/(1)
Fermentation Days Direct Labor Hours Machine Hours Number of Orders Number of Quality Control Inspections Number of Bottles Produced
Fermentation Days ($13.06/day) Direct Labor Hours ($1.00/hour) Machine Hours ($0.07/hour) Orders ($8.36/order) Quality Control ($2.16/time) Bottle ($0.10/bottle) Total manufacturing overhead cost
Direct material cost (1) Direct labor cost (2) Total Cost Number of bottles Cost per bottle
432 $0.88
Question 2: Advantages and disadvantages of each system for SDM: The plant-wide allocationThe activity-based cost system based on direct labor hours Simple The estimated unit price is closely related to the real value Easy to calculate Advantages Applicable to big Applicable to small-sized companies with a smallcompanies with large number of product lines number of product lines Inaccurate becauseComplicated different products havecalculation on unit price different level of resource depreciation the estimated unit price does not reflect exactly the real value
Disadvantages
Buffalo Ale Expected batches sold (1) Number of Bottles per Batch (2) Expected Bottles sold (3) = (1) x (2) Cost per bottle Selling price per bottle (4) Net income per bottle Net income per product
Bismarck Bock
250
120
120
528
384
432
2. ABC model Buffalo Ale Expected batches sold (1) Number of Bottles per Batch (2) Expected Bottles sold (3) = (1) x (2) Cost per bottle Selling price per bottle (4) Net income per bottle Product margin Bismarck Bock Four heads Stout
250
120
120
528
384
432
Total net income = $59,400 $4,608 + $26,957 = 81,749 Question 4: What price should South Dakota Microbrewery charge for each of its three products? Justify your answer with supporting arguments and analysis. 1. Current situation Following the situation accordance with the information mentioned in the case, we have collected the data and the suggested solutions below - Buffalo Ale is sold primarily to bars in college town that quite large shipment and some beers prices are fluctuating substantially. Moreover, Ale prices have been decreased throughout the market. Therefore, $1.05 is a good price to the market. - When it comes to the second product, Bismarck Bock, we have found that there was no apparent market response to 10% increase in price of this beer. In addition, the selling price is lower than the cost. Hence, we might set a new price which is 15 or 20% higher
keep an eye on feedbacks from the market. We should make no change in the price of Four Heads Stout due to no related significant data and the price is in the practical and profitable level.
Question 5:
- The given table shows the problem in pricing strategy of SDM that the selling price of Bismarck Bock is lower than the cost. Therefore, we should raise the price in order to prevent negative responses from the market. . - We should consider in reducing the quantity of Bismarck Bock produced. If there is no increase in demand from upscale restaurants and hotel, we may either reduce or maintain the current production capacity. Another reason is that the product margin of Bismarck Bock is quite low. . - It should be considered that there is a need to raise the Buffalo Ale quantity produced due to the following reasons: + There is a great demand from the bars with reasonable price in compliance with the majority of people. + Computed cost per bottle by using ABC model is lower than traditional one. Additionally, it has the lowest cost compared with the two others. - We must not reduce the fund for the activities such as quality control, fermentation day because it can affect the quality of the product.