Daniel George

User Interaction Designer and Usability Expert

Nationality : British DOB : 15/01/1975 Tel : 0044 7932 034 184 Email : dangeorge@acepointdesign.com Web : www.acepointdesign.com Linkedin : http://uk.linkedin.com/in/danjgeorge

Profile
A User Interaction Designer and Usability Expert with the ability to take an online vision from strategy to reality. I have 11 years experience in web design and user experience roles. Currently working as a User Interaction Designer with expertise in information architecture, wire-flows, UI/IA documentation, conceptual design and implementation. I have had a successful career translating marketing strategies into actionable user interface designs to ultimately meet business objectives. I have a strong knowledge in web standards compliance, usability, accessibility issues, search engine optimization, as well as experience delivering large and at times business critical web projects.

Education
Kingston Upon Thames University B.Sc. Computer Science Sept 1995 June 1999

Technical skills
Software Adobe Photoshop, Illustrator, InDesign, Flash, Fireworks. Macromedia Dreamweaver, MS Visio, OmniGraffle. Proficient in both Mac and PC. Languages XHTML, CSS, Javascript, AJAX, ASP, PHP, XML, XSL Web standards WCAG 1.0/2.0, PAS 78, Usability heuristics

Work experience
Current projects
AstraZeneca Pharmaceuticals, User Interaction Design Lead July 2006 date ESIweb CMS, the AstraZeneca Global Internet platform

Design Lead for the AstraZeneca Global Standards Steering Group. Design Lead for the ESIweb CMS. Design Quality Assurance Manager. Design Manager for the migration of over 100 websites into the CMS. Design Manager for ongoing site builds and redesign projects.

Key relationship builder with Key Stakeholders, Brand teams and Product Managers. Create and maintain guidelines and standards documentation for the platform. Providing design consultancy to external agencies and internal developers. Liaise with Brand Teams, Product Managers and Marketing Teams to evangelise the design practices of the platform, as well as to determine project scope. Information Architecture consultation. Organise intuitive and structured website sitemaps and wireflows (paper/MS Visio). Orchestrate usability testing with user-focused groups (where required). Build supporting UI/Design documentation for client proposals detailing supporting wireframes and branding elements (Adobe Indesign). Create attractive, brand-focused, professional and polished designs (Adobe Photoshop). Hand code clean and efficient front-end code according to web standards, usability and accessibility (WCAG AA) that works seamlessly across defined platforms and browsers. CSS architecture, platform administration and maintenance. Email marketing campaigns.

Freelance project for acepointdesign.com

Istorage UK Ltd, User Interaction Designer and Developer September 2009 date

Meet with the clients to discuss scope of the project.

Consultancy to advise on web best practices. Website Gap Analysis. Create a Strategy Brief to outline project challenges and deliverables and to understand the target audience and how the website should be built to accommodate their needs. Creation of wireframe/wire-flow sketches (paper/OmniGraffle) to aid the customers understanding of critical user paths. Heuristic evaluation testing of recognised user-focus groups through online usability tools. Create design concepts based on the company branding, with focus on promotion of the product line to its key audiences (Adobe Photoshop). Develop the website with standards compliant and web accessible XHTML, CSS and unobtrusive JavaScript, with the goal of improving SEO. Flash promotional imagery. Quality assurance, browser compatibility tests and functional testing before client UAT. Final pre-launch quality assurance and testing.

Previous projects
AstraZeneca Pharmaceuticals, Web Designer September 2003 July 2006 Web Framework CMS

Liaise with clients to understand the project scope. Information Architecture consultation. Create website concepts based on guidelines from the AZ Global Standards (Adobe Photoshop). Flash banner and logo creation. Email marketing campaigns.

Schlumberger, Web Designer September 1999 2002 The BP Global Intranet platform

Create brand/service focused designs. Hand code clean front-end code according to BP intranet guidelines. Flash banner and logo creation.

British Airways, Junior Web Designer July 1997 1998 IS Desktop Product development

Other work
Covent Garden Pizza and Pasta Restaurant, Assistant Manager June 1991 1999

Run the day to day operations of the restaurant, including stock control and restaurant standards. Advertising and promoting the restaurant.

Personal Interests
Design, music, gadgets, football, clothes and cooking, in no particular order.

References
Jonathan Thompson ESIweb Application Development Program Manager (AstraZeneca) jonathan.thompson@astrazeneca.com Other references available on request.