Web 2.

0 in Recruitment
February 2009
Thomas Shaw Managing Director Recruitment Directory (03) 9018 5722 thomas@recruitmentdirectory.com.au http://www.recruitmentdirectory.com.au
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Video Introduction
IBM TV Commercial on Collaboration/Social Networking

http://www.youtube.com/watch?v=obCHKPYHuhA Thomas Shaw - Web 2.0 in Recruitment Page 2

Contact Details
Thomas Shaw Recruitment Directory (03) 9018 5722 thomas@recruitmentdirectory.com.au http://www.recruitmentdirectory.com.au Follow me on Twitter http://www.twitter.com/thomasshaw Subscribe to my Blog http://www.recruitmentdirectory.com.au/blog Presentation is available for download on our site

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Who am I?
Recruitment/HR Org Dev. background e-marketing, programmer Consult to Recruiters, Employers, Job Boards I blog I twitter I engage I am social
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WTF 2.0 is he talking about?

Recruitment 1.0 & Recruitment 2.0 Social Networking Blogs, Micro-blogging Search Engines Video IM/Chat Mobile Measurement & Management Candidates 2.0 How to become social Future of Recruiting
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What are you doing?

Synchronous (virtual worlds, IMs) Asynchronous (email, forums) One-to-many (blogs, broadcast channels) Few-to-Few (Facebook, Twitter) Many-to-Many (Forums, Virtual Worlds) One-to-One (PMs/DMs, IMs, Chat)

Cater for different communication styles

Source: http://www.laurelpapworth.com

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Terminology
Blog - A web-based journal created by single or multiple writers. Blogs allow for interactive feedback and comments from readers. Wiki - A website created by a group of collaborative users. Wikis are constantly updated and edited by select users, keeping it fresh and up-to date with the latest information. Instant Messaging (IM) - Real-time communication between two or more people. Podcast - An audio file distributed over the internet. Podcasts can be downloaded onto portable media devices, for playback anywhere, anytime. RSS (Real Simple Syndication) - Allows subscribers to receive automatic updates whenever new website content is available. XML is a structured format of data. Search Engine - Retrieves information based upon specified keywords, i.e. Google, Live, Yahoo SEO (Search Engine Optimization) - The process of increasing the website traffic produced from search engines. Social Network Services (i.e. Facebook, MySpace, Ning, LinkedIn, Twitter) - Web based services that allow users to create online communities based upon shared interests and activities. They provide different methods for interaction including messaging, email, blogs, video, and discussion groups.

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Recruitment 1.0
Typical resume shuffling service Post job to job board or newspaper No interaction, stale Information push Dictated by the Employer/Recruiter wait and see who applies 1:1

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Recruitment 2.0
Many to many dialogue Built trust Rich media experience Minimal data connection to organization Companies are deluged with digital wannabees as the print sector continues to dwindle. Recruitment Agencies are now just shifting into the digital space Investing in media, pay-per-click, advertising and social media is useless unless you can track who, what, where and how. Aggregation or syndication of content Aggregate jobs from career sites, recruiters, job boards into 1 search

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Virtual Career Fairs

Second Life $ Resource intensive Usually open for a limited amount of time Requires the users to immerse themselves within the Virtual World Time Wasting Gartner 90% of businesses who try to set up a presence in Second Life fail within 18 months
http://www.slentre.com/second-life-business-only10-of-real-life-businesses-succeed-in-second-life/

http://www.working-worlds.com Thomas Shaw - Web 2.0 in Recruitment Page 15

What is Social Networking?

Social networking websites are online communities of people who share interests and activities, and who are interested in exploring the interests and activities of others. They typically provide a variety of ways for users to interact through chat, messaging, email, video, file-sharing, blogging, discussion groups, images.
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Web 2.0 sites

Over 2,000+ web 2.0 sites http://www.go2web20.net

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Advertising Models on Social Networks

Content Syndication - Submitting articles, press releases, RSS feeds, through social search engines and news aggregators.

Display Advertising - Based on traditional cost-per-click or cost-per-impression model. PPC

Gadgets and Widgets (Applications) - Networks provide development APIs for third-party applications. Creates brand awareness through an interactive experience.

Social Ads Integrated alerts through feeds to target users by characteristics, such as age, gender, location and interests.

Social Network Pages Create a profile or group to represent a business, brand or product. May be customised to leverage the viral strengths of Social Networks.

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Why are we using it?

Embracing Social Networking as a tool to attract and retain talent Creating Pages, Groups, Profiles, Applications Connecting Alumni Promoting EVP, Employer of Choice Careers NOT Jobs User Generated Content Publishing news, photos, events, podcasts Interactive Fun Exciting Evolving
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Facebook
Feb 14th 2009 175,000,000 active users
45% of Facebooks US audience is now 26 years old or older. The fastest growing segment in the US: Women over 55, up 175.3% in the last 120 days. Facebook growing faster with women than men in almost every age group. The number of people on Facebook grew by over 10% monthly in 52 countries in January. It grew by over 20% monthly in January in 13 countries. Facebooks monthly growth accelerated by at least 25% in 30 countries in January vs. December 2008.

http://www.insidefacebook.com/2009/02/14/facebook-surpasses-175-million-users-continuing-to-grow-by-600k-usersday/ http://mashable.com/2009/01/22/business-facebook-apps/

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LinkedIn
Groups Q&A Exchange Ideas Connections 6 degrees of seperation

Professional Searchable Social Resourceful

http://www.techcrunch.com/2009/02/14/as-the-economy-sours-linkedins-popularity-grows/ http://www.linkedin.com Thomas Shaw - Web 2.0 in Recruitment Page 21

Where should you start?

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Opportunities with Social Networking

Establishing a simple Web presence Promoting specific products or services Creating loyalty with your products and services Consolidating existing, unofficial social networks related to your organisation Informal outreach that blends the personal and professional Researching candidates, employees and other users Strengthening relationships between people who already know each other Encourage and respond to feedback quickly

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What are other Recruitment Agencies, Employers, Job Boards doing? Embracing Social Networks Connecting with passive and active job seekers. Engaging with users on a social level Groups Employers, Agencies, Alumni, Interests, Private or Public Applications Job Search, Latest Jobs, Refer a Friend, Job Mail, Competitions, Graduate Recruitment Programs Pages Advertising product or service, Connecting with users
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Is your username taken?

http://www.usernamecheck.com/ Thomas Shaw - Web 2.0 in Recruitment Page 25

What are other Recruitment Agencies, Employers, Job Boards doing?

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What are other Recruitment Agencies, Employers, Job Boards doing?

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What are other Recruitment Agencies, Employers, Job Boards doing?

http://apps.facebook.com/revealingtalent http://apps.facebook.com/alliedhealthjobs Thomas Shaw - Web 2.0 in Recruitment Page 28

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What are other Recruitment Agencies, Employers, Job Boards doing?

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Using Ning.com platform http://www.ning.com

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Why Most Online Communities Fail

Ed Moran from Deloitte 2008 Survey 6% of businesses put over $1m into branded online community building efforts 35% have less than 100 members, < 1/4 have more than 1,000

3 Reasons why: Business are being enticed by fancy technology Lack of proper Management The wrong measurements metrics

http://blogs.wsj.com/biztech/2008/07/16/why-most-online-communities-fail/ http://www.sitepoint.com/blogs/2008/07/18/study-why-most-online-communities-fail/

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Blogs
Write Well and Write Often Answer questions with blog posts Invite guest blog posts Highlight your success Conduct feedback surveys Encourage comments Build a community of clients, prospects, partners, etc Submit Your Blog to Search Engines Submit Your Posts to Social Bookmarking Sites Promote your blog via social media and network sites Promote your blog via email Be a resource - link to other relevant articles Blogging creates a discussion - you are the host. Tag Your Posts Don't Forget Images Search Engine Optimization Promote Outside Your Blog

http://www.recruitmentdirectory.com.au/Blog/review-of-oracle-recruiter-a81.html http://blogs.oracle.com/jobsatoracle/ Thomas Shaw - Web 2.0 in Recruitment Page 33

http://www.twitter.com Fastest growing, hottest social media property right now Potential to be as big as/bigger than Facebook and MySpace and even takes on Yahoo and Google for news. Basically SMS over the internet limited to 140 characters 1 to many, 1 to 1 Searchable, Free, Easy to set up and use

Opportunities for Recruitment Post hot jobs, or latest job links on twitter back to the employers or agencies web site Recruitment news updates.. ie "Looking for a PHP developer in Melb, Top rates apply" Speaking/networking functions.. ie "Speaking at XXX on how to find a job", "Meet us at the Careers Expo" Links to career content - employee profiles, videos, articles, etc. Follow discussions on various topics or trends Connecting with job seekers via twitter Market Intelligence

http://www.recruitmentdirectory.com.au/Blog/twitter-and-recruitment-a13.html Thomas Shaw - Web 2.0 in Recruitment Page 34

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Avatar

USER PROFILE BIO

People I am Following People that are following me

Recent tweets

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What should I say?

USER DASHBOARD People I am Following People that are following Me DMs sent RSS

Recent tweets by the users I am following

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http://www.hashjobs.com
#job, #jobpost, #NAJ, #HAJ, #employment, #recruiting, #hiring, #rtjob, #career, #staffing, naj, haj, hiring

http://search.tw itter.com Have A Job? (#HAJ) Need a Job? (#NAJ)

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cont..
Frequently Used Phrases The Twitterverse, or the Twitosphere - the community of Twitter users Tweeter, or Twitterer - a Twitter user Tweeple - Twitter Users Tweet - a post on Twitter. Tweets - the updates you, and everyone else, post Followers - people who have chosen to receive updates for a particular Twitterer Twitterati - the members of the Twitter A-list that everyone wants to follow. Twitterstream - the public, or friend, timeline - the posts on Twitter are chronologically listed Mistweet - an accidentally posted tweet - may have errors or be incomplete ie a mistake Retweet - the action of reposting another users post, crediting them for it Retweeter, or Retweetist - someone who retweets Twisticuffs - the posts when 2 or more twitterers have a disagreement Twetiquette ( or Twitetiquette) - the right way to behave on Twitter

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cont..
Twitter Shorthand Because each post can only contain 140 characters, shorthand is used lots when tweeting: RT = Retweet, followed by @ then the person youre retweetings username e.g. RT @thomasshaw indicates you are retweeting one of my posts OH Overheard DM - Direct Message @ - Send/Reply to e.g. @thomasshaw - sends a message to me on the public timeline BTW - By The Way JV - Joint Venture IRL - In Real Life LOL - Laugh out Loud, or Lots of Laughter depending on who you ask! FTF - Face to Face IMHO - In My Honest Opinion abt - about Page 39

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cont..
Twellow http://www.twellow.com Is a service to help Twitter users find people to follow. From Accountants to Yoga, Twellow categorizes and organizes Twitter into hundreds of niches to make your searching easier. So go ahead, Connect with people who matter

TwitterFeed http://www.twitterfeed.com Heres how to get your jobs/blog (or any other RSS) sent to popular microblogging platforms: Decide which network(s) you want to post to - twitterfeed can post directly to twitter, identi.ca, custom laconica installations, and via Ping.fm, simultaneously to the many services supported by Ping.fm Login to twitterfeed using your OpenID, Provide us with the URL for your blog's RSS feed, and how often we should post on your behalf Our servers will check your blog's feed at the specified interval and post any new items to your specified service. You just sit back and relax!

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http://ping.fm/
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Search Engines
Search Engines Google, Yahoo, Live Submitting Content http://www.google.com/webmasters/tools SEO, SMO Advertising PPC, banner ads

Trends http://www.google.com/trends http://www.compete/com Analytics, ROI http://www.google.com/analytics

http://www.recruitmentdirectory.com.au/Blog/social-media-optimisation-%28smo%29-say-what-a22.html Thomas Shaw - Web 2.0 in Recruitment Page 45

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http://flickr.com/
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RSS / XML
Standard XML/RSS feed Aggregate/Mashup multiple feeds Allows users to keep up with their favorite website, receiving updates in a constant, automated, and organized manner. Candidates can easily receive constant updates on new positions that fit their qualifications. RSS Job Alerts allow recruiters to stay constantly connected to candidates and ultimately reduce time-to fill costs and other expenses.

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Video
Target your audience Engage with the audience Be honest in your presentation Integrate with the rest of your recruitment campaign Short and sharp Encourage feedback Share via YouTube, social bookmarking, widgets etc
http://www.recruitmentdirectory.com.au/Blog/2009-year-of-the-recruitment-videos-a59.html http://www.recruitmentdirectory.com.au/Blog/the-difference-between-a-video-interview-and-video-resume-a64.html Thomas Shaw - Web 2.0 in Recruitment Page 49

http://www.youtube.com/watch?v=oBf8GWTiz3s
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Aggregation
Google is a search engine, which spiders websites for new content Job Aggregators ie SimplyHired, Recruit.Net, Jseeker.com.au aggregate (mashup) the job listing from leading job boards, career sites etc. The aggregation occurs reading a XML/RSS feed for the new jobs, and updating its existing content. Using these tools, recruiters have become more connected with candidates and clients. Candidates no longer have to wait for the newspaper, or conduct searches on job boards. Social networks continue to grow in number as well as intelligence. Emergence of these tools has allowed employers/clients the same opportunity to use these tools as a recruitment agency. 2 fields Job Title, Location

http://www.recruitmentdirectory.com.au/Blog/q%26a-about-simplyhired-launcing-in-australia-%26-linkedin-applications-a9.html Thomas Shaw - Web 2.0 in Recruitment Page 51

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Chat/IM
AIM, ICQ, MSN Messenger, Yahoo Messenger, Google Talk, Facebook Chat, Skype Integrate into your website?
http://www.recruitmentdirectory.com.au/Blog/chat-and-im-use-for-recruiters-a113.html Thomas Shaw - Web 2.0 in Recruitment Page 53

Mobile
Push/Pull Advancements in technology ie iphone, android, HTC SMS, MMS Optimized websites Application compatibility Costs $$ iPhone does not currently have Flash, Java and other plugins that work in PC based browsers.

Are candidates going to use mobiles?

http://www.recruitmentdirectory.com.au/Blog/optimising-your-job-site-for-mobile-devices-a107.html http://www.recruitmentdirectory.com.au/Blog/using-sms-in-recruitment-a61.html Thomas Shaw - Web 2.0 in Recruitment Page 54

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Check mobile optimization of your site http://ready.mobi/

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Background Checking
Ethical? Legal? Spokeo, Wink, Google 10 Privacy Settings Every Facebook User Should Know http://www.allfacebook.com/2009/02/facebook-privacy/

http://www.recruitmentdirectory.com.au/Blog/conducting-free-background-checks-on-search-engines-and-social-networking-sites-a102.html

http://jobadder.com/blog/2009/02/10/Is-it-ethical-for-a-recruiter-to-Google-a-candidate-I-think-so.aspx Thomas Shaw - Web 2.0 in Recruitment Page 56

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http://www.spokeo.com
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Candidates 2.0
Connected & informed Multiple profiles across social networking sites Candidate will engage with potential employer before submitting interest in a role Interactive resume VisualCV.com, YouTube.com Candidate will champion their job 24/7 Network of friends
http://www.recruitmentdirectory.com.au/Blog/the-difference-between-a-video-interview-and-video-resume-a64.html Thomas Shaw - Web 2.0 in Recruitment Page 59

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Measurement & Management

http://www.recruitmentdirectory.com.au/Blog/using-google-analytics-a95.html http://www.buzznumbers.com.au http://www.recruitmentdirectory.com.au/Blog/monitoring-your-business-or-competitors-using-google-alerts-a76.html http://www.fistfuloftalent.com/2009/02/roi-metrics-of-social-media-recruiting-draft.html Thomas Shaw - Web 2.0 in Recruitment Page 63

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How?
Be transparent, honest and open Refer all links, jobs, content back to your website Use other web 2.0 sites to disperse content Conversation - Engage with users Recruitment blogs are a great way to interact with candidates and provide them with a sense of a companys culture and work. Blogs add an element of humanity to the hiring process and allow recruiters to find candidates that are qualified and that fit within their companys culture. Devote enough time to maintain their social networks. What are our competitors doing? Rich media interface? Mobile optimization? Create a short video on why you should work with XYZ Agency/Employer? Podcasts? Use social networks as a sourcing tool to reach passive candidates and for hard to fill positions. RSS

http://www.recruitmentdirectory.com.au/Blog/web-2-0-recruitment-sites-a50.html http://inspecht.com.au/wp-content/uploads/52_Social_Media_Ideas_for_HR.pdf Thomas Shaw - Web 2.0 in Recruitment Page 65

Where are you headed?

Be a leader, not a follower Understand the medium Identify your target market Create integration not fragmentation Engage with users! Manage your reputation 360 Degrees of Technology ROI, Feedback, Comments Work smarter, not harder!

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