PACKAGIN G& LABELING IN FOOD INDUSTRIE S

NAVEEN KUMAR P 1DS09MEM12 II Sem, M.Tech (MEM)

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Contents
1. 2. 3. 4. 5. 6. 7. 8.

Introduction Definition - packaging Types of packaging Objectives of packaging Consideration for packaging Definition labeling Objectives of labeling Case Study

Introduction

Most physical products must be packaged and labeled. Some packages such as coke bottles are world famous. Many marketers have called packaging as fifth P, along with price, product, place and promotion.

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Definition
Packaging
Packaging is the science, art and technology of enclosing or protecting products for distribution, storage, sale, and use. Packaging is the activities of designing and producing the container for a product.

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Types of Packaging
1.

Primary packaging

The material that first envelops the product and holds it. This usually is the smallest unit of distribution or use and is the package which is in direct contact with the contents.

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Types of Packaging
2. Secondary packaging

Secondary packaging is outside the primary packaging, perhaps used to group primary packages together.

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Types of Packaging
3. Tertiary packaging

Tertiary packaging is used for bulk handling, warehouse storage and transport shipping. The most common form is a palletized unit load that packs tightly into containers.

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Primary package

Secondary package

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Objective of Packaging
1.

Physical protection

The objects enclosed in the package may require protection from, among other things, shock, vibration, compression, temperature etc. Eg : Egg, Bottles

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Objective of Packaging
2. Barrier protection

A barrier from oxygen, water vapor, dust, etc., is often required. Controlled atmospheres are also maintained in some food packages, keeping the contents clean & fresh. Eg: Fruits, Vegetables

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Objective of Packaging
3.

Containment or Agglomeration

Small objects are typically grouped together in one package for reasons of efficiency. Eg: Chocolates, Biscuits

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Objective of Packaging
4. Marketing

The packaging and labels can be used by marketers to encourage potential buyers to purchase the product. Package graphic design and physical design have been a important phenomenon. Eg: Chips, Biscuits

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Objective of Packaging
5. Security

Packages can be made with improved tamper resistance to deter tampering and also can have tamper evident features to help indicate tampering.
Eg: Coke drinks, water bottles

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Objective of Packaging
6. Convenience

Packages can have features that add convenience in distribution, handling, stacking, display, sale, opening, reclosing, use, dispensing, and reuse. Eg: Sauce, Jam

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Objective of Packaging
7. Portion control

Single serving packaging has a precise amount of contents to control usage. Commodities can be divided into packages that are a more suitable size for individual households. Eg: Milk, Ice creams

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Consideration for packaging

1.
2.

Prevention Reuse -

Use packaging where needed

Minimization Minimize mass & Volume Encourage reuse of packages

3.

4.

Recycling - Reprocess materials into new products Disposal - Use disposable, eco-friendly packages

5.

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Definition
Labeling
Labeling is any written, electronic, or graphic communications on the packaging or on a separate but associated label. Display of information about a product on its container, packaging, or the product itself.

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Objective of Labeling
1. Brand Identification

Labeling helps in the identification and principal place of business of the person by or for whom the prepackaged product was manufactured, processed, produced or packaged for resale

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Objective of Labeling
2. Description

Labels provide the information regarding the food product. It describes the contents, nutritional values, cost, product usage methods, shelf life etc

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Objective of Labeling
3. Promotion

Finally labels helps in promoting the product through attractive and bright graphics replacing paper labels glued on cans and bottles.

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CASE STUDY : TETRA PAK

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Tetra Pak can be traced back to Akerlund & Rausing (A&R), a packaging company established in 1920 by Ruben Rausing (Rausing) and Erik Akerlund. Tetra Pak is a Swedish packaging and processing solution providers for food manufacturers across the world In 1956, had created milk & ice cream packages, then decided to create packages for other liquid foods They began working towards Aseptic Packaging technology

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Tetra Pak brought out many more innovative products that catered to the changing needs of customers, retailers and manufacturers In 1997, the company introduced three packaging ranges:
1.

Tetra Prisma Aseptic. Tetra Wedge Aseptic. Tetra Fino Aseptic.

2.

3.

They differed only in shape.

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Created a huge impact in packaging and labeling industry. Tetra Pak's tetrahedron packaging systems revolutionized the beverage manufacturing industry. In December 2002, the company began offering packaging solutions for dry fruits, cereal, sugar, confectionary and pet food.

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TETRA PRISMA

TETRA WEDGE

TETRA FINO PACKAGING & LABELING

TETRA GEMINA 25NAVEEN

TETRA CLASSIC

TETRA BRIK

TETRA TOP PACKAGING & LABELING

TETRA RECART 26NAVEEN

Packaging & Labeling Machines

The choice includes:
1. 2. 3. 4. 5. 6.

Technical capabilities. Labor requirements. Worker safety. Maintainability. Serviceability. Reliability. Capital cost. & LABELING
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7. PACKAGING

Symbols

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Symbols

Poly Ethylene Terepthal ate

Use no clamps

Use clamps

Use no hooks

Avoid sunlight PACKAGING & LABELING

Fragile

Avoid water

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Symbols

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Symbols

Vegetaria n

Nonvegetarian

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Future Trends

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Future Trends

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Future Trends

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Future Trends

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Research Literature
1.

Packaging Research in Food Product Design and Development Published Online: 28 Sep 2009 Michele

Author(s): Howard R. Moskowitz, Reisner, John Ben Lawlor, Rosires Deliza

Print ISBN: 9780813812229 Online ISBN: 9781444319330 http://www.researchmethodsarena.com/foodpackaging-science-and- technology-9780824727796 Overview of Food PACKAGING & LABELING packaging research36NAVEEN

2.

Research Literature
3.

Earth Friendly wrappers Resource : Food packaging research with technology development Author : Dawson, Paul. L Date : May 01,1998 https://www.highbeam.com/reg/reg1.aspx? origurl=/doc/1G1-20793296.html&full=yes

4.

Impact of research

Packaging

&

Labeling

on

consumer

ISSN: 1944-0057 (electronic) 1944-0049 (paper) Publication Frequency: 12 issues per year Publisher: Taylor & Francis PACKAGING & LABELING
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References
1.

http://www.food.gov.uk/foodlabelling/researchandreports/ http://www.tetrapak.com http://www.inspection.gc.ca/english/fssa/labeti/guide/ch2e. shtml#a2_3 http://en.wikipedia.org/wiki/Packaging_and_labeling http://www.icmrindia.org/casestudies/catalogue/Marketing/ MKTG065.htm http://www.stumbleupon.com/su/5qbvPc/www.lostateminor. com/2008/12/02/paper-water-bottle/ http://www.shelfimpact.com/archives/2007/09/ technology_brand_name_and_pack_1.php

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7.

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PACKAGING & LABELING IN

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VIDEOS

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Thank You