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Do you feel overwhelmed by Facebook? Wouldnt it be nice to know specific daily actions you can take to get real results on your Facebook page? Youve come to the right place. Facebook marketing, when done right, is an extremely powerful tool. It can increase your leads, attract highly targeted prospects and position you as a sought-after industry leader. To reap these business-building benefits, the key is to develop daily habits. The following list of six daily habits will keep you focused on what really matters when it comes to Facebook marketing: real fan engagement. Refer back to these habits often to keep yourself on track as you work to create a vibrant community of raving fans wholl happily spread the word about you and your products and services.
But she doesnt stop there. Mari takes her support a step further by providing a resource center directly on her Facebook page. She continually keeps this resource link up to date and full of valuable information. As you can see in the image below, Mari has set up multiple info tabs including Changes, How To and Rules & Safety, all related to Facebook marketing.
By providing a resource center for her fans, Mari Smith is seen as the Facebook go-to source by tens of thousands of fans. Take Action: Make it your mission to be the go-to source for your Facebook fans. What information related to your niche do your fans, prospects and clients want to know? To set yourself apart from your competition and keep your fans coming back for more, create a resource page as a custom link on your Facebook page. By doing so, you can provide updated, useful content to your growing audience on an ongoing basis.
When you post on your fans' Facebook pages, it shows that you have a genuine interest in them. Here are a few tips when commenting on fans posts:
Use first names. When your fans know you are paying attention to them, they are much more likely to speak up and tell you whats on their mind. Knowing what your fans are thinking is invaluable! Be yourself. Talk to others in the same style you would talk to a friend over dinner. Before you click send, read your post and make sure it really sounds like you. Be brief. If your post is too long, it will be overlooked easily. To get more people reading your post, get to the point faster.
Take Action: Make it a habit to spend at least 10 minutes a day reading posts from your fans and peers and leaving insightful comments on their profiles and pages. By stepping outside of your own Facebook page, and spending time on other pages and profiles, you let your fans and peers know that you truly do care about them.
Fan growth from prior week # of unlikes # of weekly Actives Actives growth from prior week
You can find these metrics by checking out your Facebook Insights on your page. To get to your Insights, just go to your Facebook page and click Edit Page in the upper-right corner. From there you will see a list of links in the left column. You can click on Insights to get your page metrics.
Here's a snapshot from Facebook Insights of my page's metrics. One other tracking tool that is extremely useful is EdgeRankChecker. This is an online tool that scores your overall page engagement activity. I use this tool to help me identify what score Facebook is likely giving my page in terms of EdgeRank. (Note: No-one knows the exact formula Facebook uses to assign an EdgeRank score; however, this tool is useful.)
The higher your EdgeRank score, the more likely it is to be visible on a fan's Top News Feed. As seen in the screenshot below (for Outside the Cubicle), the tool also identifies the days of the week when you get the most engagement and the days when you have the least activity on your page. This is valuable information as you decide when to launch new promotions and post valuable content.
In the screenshot above, you can see the Facebook page received a high engagement score of 15. Take Action: Create a Google Doc and track your Facebook activity on a weekly basis. By tracking your weekly metrics, you will soon see whats working and what you might need to tweak, depending on the high and low metrics in your tracking document.
Watch this short video (http://www.amyporterfield.com/2011/05/are-you-asking-thewrong-questions-on-facebook/) to learn more about the art of asking questions on Facebook. Overall, the important thing to remember is that when something isnt working, dont dwell on it. Change it and move on! Take Action: Have you been procrastinating on making some necessary changes to your Facebook marketing strategy? Take the time to make the changes to ensure your page continues to grow and increase its engagement activity.
Take Action: Stay diligent with your content calendar. After you create it, stick with it. The more disciplined you are in sticking to your content calendar, the more traction you will see with your audience.
Social Media Examiner is well-known for spreading the love on their Facebook page. Here they promote a great blog post from the popular site, Social Media Explorer. Take Action: On a weekly basis, take the time to identify great third-party content and share it with your Facebook community. This goodwill gesture will go a long way with your fans and peers.
Youtube: History
The Social Ad Series is supported by LoopFuse, which provides forever-free marketing automation software that closes the loop between sales and marketing with smarter lead capture, scoring, and nurturing plus Salesforce.com integration. See how lead management with LoopFuse increases revenue. YouTube, the worlds most popular video-viewing platform, sees 2 billion hits per day. Fortunately, the Google-owned company has figured out a few ways to monetize all of those video views. From pre-roll which Google CEO Eric Schmidt was originally not a big fan of to promoted videos and its 10,000 brand partners, YouTubes growth has helped Google shares soar. The site is monetizing more than 2 billion video views per week, and 70% of its traffic comes from outside the U.S. Now that mobile is exploding, so too is YouTube mobile its the most-trafficked video-viewing mobile website, garnering 7.1 million unique visitors each month. Take a look at the infographic below to see how the site and its advertising strategy has evolved since its founding in 2005.
LEADERSHIP
Guest Article: Sanjeev Agrawal: Demonstrating leadership away from limelight: The MS Dhoni way!
True leaders only create limelight - and need not necessarily bathe in it.
I read a tweet on Sunday that the Hindustan Times lead picture did not have M S Dhoni in the frame. I then noticed that it was difficult to spot him even in the picture of The Times of India. On news channels, too, the pictures of the players with the cup did not have Dhoni in them. Where was Dhoni? I was aghast! This set me thinking.
Dhoni has won the Twenty20 World Cup, got India to the No. 1 position in test cricket ranking, won the IPL and CL, and finally, after 28 years - THE World Cup. But, who is taken around the stadium on the players' shoulders? Sachin. Who is the stadium rooting for? Sachin. What is the mystery? You can turn around and say that Dhoni was lucky to have been the captain at the right time. He had great senior players and talented youngsters in the team. However, the fact is that he has had very different teams in all the championships that he has won, whether in Twenty20, test matches, IPL/CL or ODIs (one-day internationals). He has been the glue to put the teams together, not the other way round. The fact is that leaders are often considered to be lucky when the times are going good, but does someone really take note of the invisible efforts being put in by the individual? Keeping the team together and excited is one of the most important, albeit undermined, jobs done by a successful leader - didn't Dhoni just demonstrate that? Look at Dhoni's statements over a period of time, which are honest, to say the very least: "We are not a good fielding side", "I took some wrong decisions", "reading the pitch wrong and playing three seamers". He has taken on his teammates publicly. He has also backed team members and taken tough decisions at the same time. Backing Piyush Chawla to the hilt, or dropping Yuvraj or Raina are tough decisions taken by him. I am yet to notice bias in his decision-making. He has dropped Ashwin from ODIs, despite him being a worthy team mate in CSK. More often than not, leaders with a WYSIWYG (what-you-see-is-what-you-get) style of working are the most criticised lot, even if it helps to keep the team aware of their strengths and weaknesses promptly. When this leader takes the blame, he is criticised for not carrying out things properly. However, when the same leader blames it on his team, it is seen as a 'Blame Game'. Aren't we a bit too critical of leaders - including Dhoni?
Since becoming the captain in ODIs, he transformed himself from a dasher to an accumulator. With enough dashers around, he changed his role in the team for the sake of the team. As a captain, his average is 52.7 runs as against 44.2 runs as a non-captain, though his strike rate has dropped from 96.3 to 82.4. The number of sixes hit by him per innings has gone down to 0.56, from 0.95. A number of times, a leader puts his individual performance at the back seat and adapts himself according to the team's requirement. I can go on about Dhoni's professional achievements as a captain and his humility as an individual (pictures of him sharing a birthday cake with my colleague, or pictures with my sons are some examples). Any comparisons with Ganguly and Afridi are misplaced. He definitely doesn't wear his emotions on his sleeve. He is the real man - taking 'criticism' and 'failures' squarely in the face and letting the entire credit of the 'achievements' go to his individual team members. To me, all this and more make Dhoni a true leader! Then, suddenly, the realisation dawns on me! This is about where the limelight lies - or where it does not! So, "Do leaders shy away when it comes to being in the limelight?" We should not pity him for missing being in the frame of the Hindustan Times lead picture on the day the nation went crazy. We should give him due credit. It is about stepping back and letting your colleagues savour the moment! It is about having confidence and absence of insecurity - a situation in which you let your team steal the limelight, while you smile at the back - content with yourself as much as your team's performance. It is this confidence that makes him appreciate the past. Examples are of co-sharing the trophy with Kumble, or letting Ganguly lead the last few overs of his test career. It is this confidence that still makes him thank all his seniors for the victory of his team! I can say that true leaders only create limelight and not necessarily be in it - the M S Dhoni way! (The author is joint chief executive officer, Future Value Retail Ltd.)
COnsumert Insight
As far as consumer insights and research prior to creating the TVCs go, the creative team drew on specific 'pain points', that is, barriers to adopting the 3D TV experience. These include discomfort while using conventional 3D glasses, poor image quality/flickering, hassle of re-charging the battery of conventional 3D glasses and brightness-related issues, amongst others. These 'pain points' were analysed and the communication was designed to convey how the product overcomes each one of these barriers. Another consumer insight used was that there is inadequate 3D content available for consumers to enjoy. Thus, this product makes it possible for TV viewers to watch regular
broadcast content in 3D. The TG (target group) continues to be the discerning, uncompromising consumer - the affluent city dweller who refuses to compromise on facets such as quality, technology and style when it comes to buying TVs. Gupta highlights how the age of the TG stretches from the youth to those beyond their 40s because the former are informed about the advanced technology offered by the brand in the TV category and the latter possesses the funds and desire to purchase it.
The locations used for primary placements of the products are gondolas, aisles, end caps and lobby displays. Even the pillars are being used for branding, after being identified as an opportunity for display and dispensing. Pillars are being used for dispensing the entire PepsiCo range of beverages, ready for consumption, both at room temperature as well as chilled. PepsiCo wanted customers to have all choices available in the portfolio.
Hence, PepsiCo with the support of Percept OOH, has created retail verticals for disruptive in-store displays at various places mainly pillar and aisle display. Commenting on the activity, Alka Saxena, business director, new initiatives (retail), Percept Out-ofHome, says, "We have created creative and innovative concepts at various touch points like the gondola, end cap, perimeter, lobby, pillar, vending machines, and food courts. Of these, gondolas, end caps and lobbies are the most preferred locations. Pillars and vending machines get second preference as at times, it depends on getting the traders' permission. Generally, pillars are used only for high impact graphics mounted on sun board and to get the maximum branding effect." Talking about the responses received from the customers, she added, "We have received a very good response from the customers. Since pillars are the tallest elements in the stores, they are the most visible of the lot, thus attracting the attention of most of the shoppers."
The visitors are welcomed into these buses which are air-conditioned. They are then offered wet-wipes to refresh themselves, after which they settle down into seats which are mainly bean bags, bar stools and recliners. There's the aroma of mangoes all around. They are then served with mocktails, laced with Slice. The visitors can also sit and watch Katrina Kaif's message, on the huge plasma screens installed inside the lounge. On their way out, the customers are presented with mango-flavoured chocolates and discount coupons.
Speaking about the aim of the activation, Sanjay Kacker, senior vice-president, Celsius, Mudra Max, says, "The zones were created to reach out to the masses and classes without any discrimination across the country. The whole idea behind this outdoor activity is to make the target audience consume Slice to get the experience of 'Aamsutra'." Kacker adds, "The objective was to bring the product to life', and we were successful in doing so, thus allowing the end-consumers to actually sense and feel the brand closely. Consumer sampling will not only give the consumer a taste of the product, but will also help drive consumption via repeat purchase." This activation, which is happening in 65 cities, aims to reach out to over 1.5 million mango lovers by the end of the campaign. The activity which started last month will continue till June.
Piller Branding
Percept deploys pillar branding for PepsiCo
By afaqs! news bureau, afaqs!, New Delhi, March 31, 2011 Section: News Category: OOH News
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The activation has already started in various department stores in Kolkata and Mumbai, and will be followed by Delhi and Pune.
PepsiCo has partnered with Percept Out-of-Home (OOH) retail vertical for a trade initiative, to research, design, fabricate and deploy the secondary placement solutions at modern trade chains like department stores across India. The activation, which started recently, will continue throughout the year. The products on display are PepsiCo beverages and Frito-Lay products, with special focus on the branding of Slice.