2012 rate card

1 zoNE
NW - Northwest Baltimore (Min 47,000 homes) N - York Road Corridor (Min 50,000 homes) HC - Howard County (Min 53,500 homes) AA - Anne Arundel (Min 55,300 homes)

6x
$1395 1520 1395 1395 $2785 2675 2675 2785 2785 2675 $3930 3930 3820 3930 $4995

RATES peR iNseRtioN 5x 3-4x 1-2x

$1475 1595 1475 1475 $2935 2820 2820 2935 2935 2820 $4135 4135 4025 4135 $5265 $1585 1705 1585 1585 $3140 3025 3025 3140 3140 3025 $4435 4435 4330 4435 $5650 $1745 1865 1745 1745 $3450 3335 3335 3450 3450 3335 $4875 4875 4765 4875 $6210

2 zoNES

NW + N (Min 97,000 homes) NW + HC (Min 100,500 homes) NW + AA (Min 102,300 homes) N + HC (Min 103,500 homes) N + AA (Min 105,300 homes) HC + AA (Min 108,800 homes)

3 zoNES

NW + N + HC (Min 150,500 homes) NW + N + AA (Min 152,300 homes) NW + HC + AA (Min 155,800 homes) N + HC + AA (Min 158,800 homes)

4 zoNES

N + NW + HC + AA (Min 205,800 homes)

Rates and household counts effective January 1, 2012

1777 Reisterstown Road, Suite 240, Baltimore, Maryland 21208 PH 410.486.4988 TF 888.486.4988 FX 410.486.8925 info@smartshoppermag.com www.ShoppingHeights.com

smart shopper, inc.

TERMS

All rates are net. 50% payment due upon contract, balance due on publication until credit is established. Advertisers will be short-rated for unfulfilled contract agreements. CancellationsTHERE ARE No CANCELLATioNS. Ad space will be filled, at Publishers option, with copy deemed suitable by the Publisher and billed in the usual manner once space deadline has passed.

iN-HoME dATES dEAdLiNES

EARLY SPRING 12
In-Home* | Feb 9 Space reservation | Jan 10 copy/camera-ready | Jan 12

and

February March

oPTioNAL CHARGES

Covers 2, 3, & 4 are 33% additional. Any guaranteed non-cover positions are 20% additional.

PHoToGRAPHY CHARGES

Photo shoots (up to 4 hours): $150first hour; $95 each additional hour. Includes photographers travel time. In-House: $150 flat fee, maximum 8 products. For more information ask your Account Manager.

SPRING 12
In-Home* | Apr 5 Space reservation | Mar 6 copy & camera ready | Mar 8

April May

diGiTAL SUBMiSSioN

Email submission is preferred on files smaller than 5MB to art@smartshoppermag.com. FTP transfers - please contact our Production Manager (410.486.4988 x106) for password information and instructions. ACROBAT PDF 9.0 or lower - must be saved at the highest quality (press quality) and Must have fonts embedded. PHOTOSHOP CS5 or lower - must be in CMYK color mode. ILLUSTRATOR CS5 or lower - create outlines of type and include any linked files in Illustrator vector files.

SUMMER 12
In-Home* | May 31 Space reservation | May 1 copy & camera ready | May 3

June July

ACCEPTABLE FiLE FoRMATS

EARLY FALL 12
In-Home* | Aug 9 Space reservation | July 10 copy & camera ready | July 12

August September

iMAGES

Halftone images must be at least 300 dpi. We do not guarantee quality results on images submitted at lower resolutions. Bitmap image files must be at least 600 dpi. All fonts must be embedded in the PDF or outlined in Illustrator. Copy should be set in 100% black for camera ready art. RGB and Pantone colors will be converted to CMYK.

FALL 12
In-Home* | Sep 27 Space reservation | Aug 28 copy & camera ready | Aug 30

October November

MATCHEd CoLoR iS NoT GUARANTEEd.

STANdARd ANd BANNEREd SPECiAL SECTioN AdS FULL PAGE FULL PAGE with CERTiFiCATE withOut CERTiFiCATE Body: 6.5 in.(w) x 7.125 in.(h) Body: 6.5 in.(w) x 9.875 in.(h) Certificate: 6.32 in.(w) x 2.45 in.(h)
For questions regarding file formats and submission of artwork, please contact our Production Manager at 410.486.4988 x106.
TM

Ad SPECS

HOLIDAY 12
December January 13
In-Home* | Nov 15 Space reservation | oct 16 copy & camera ready | oct 18
*All in-home dates are approximate.
TM

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