NO:______________

Dear sir/Madam, This questionnaire is part of a market study being conducted by me. The aim of the study is to analyze Brand Awareness Of Britannia product in Gumidipoondi. Any information provided would be used only for academic purpose. Customer name ____________________________________________________ Address Contact No Age Marital status Education Occupation ____________________________________________________ ____________________________________________________ _____________ yrs Married Unmarried

__________________________________________ Private Company Govt. company Housewife Public company Business Others (specify)__________ 10,000 20,000 30,000

Monthly Income:

- Rs. 5,000 - Rs 11,000 - Rs 21,000

- Rs 30,000 above Family size : (in no.) Children (below 12yrs) Others

1.

Name the brand of biscuits that you consume ? Britannia ITC (Sun feast) price package taste quality availability Parle G Others(specify)____________

2. Which factor that influence you to choose this brand?

3.

Please rate the factors for your most prefred brand of biscuits BEST GOOD NORMAL BAD WORST

PRICE QUALITY TASTE CRISPY PACKAGING AVAILABILITY

4. How often do you consume this brand of biscuits? daily twise a week <50 50-100 100-150 weekly once monthly >150

5. How much do you spend (in Rupees) for consuming the brand of biscuits per month?

6. Who influence you to buy this brand? children family relatives & friends others (specify) ___________

7. How many biscuits do you consume at a time? 2 biscuits 5 biscuits 5-7 biscuits one full packet

8.Do you agree that the availability of your brand of buiscuits are nearer to your location? yes no

9.If no how long do you go for acquiring the busicuits? 1/2km 1km 2kms more than 2kms

10. Have you seen the Britannia ads? Yes no

11. If yes from which media have you seen? television postures magazines others (specify) __________

12.How many times you encounter Britannia ads per day? <3 times 3-5 times 5-7times >7times 13.Effectiveness of Britannia ads : Highlysatisfied Attractiveness Informative Creativity reliable 14.Are you satisfied with choosing the brand of biscuits? highly satisfied satisfied neutral dissatisfied highly dissatisfied satisfied netural dissatisfied highly dissatisfid

For non users of Britannia: 1. Have you consumed the Britannia products earlier? yes no

2. If yes, reasons for shifting from Britannia products? price taste availability others.(specify)_____________

3. If no, are you aware of various products from Britannia? Yes no

4.For what reason you are not choosing the Britannia products? high price non availability low taste others(specify)_______

5.Rate the position of Britannia as alternate choice of your brand. one two three four

6.If Britannia product fulfill your expectation will you buy britannia? definetly buy probe to buy not sure probe not to buy

definetly not to buy What improvements would you suggest for the Britannia Brand? ______________________________________________________________ ______________________________________________________________ Date: Place: Signature

For Britannia users: 1.Which type of biscuits do you like most? tea biscuits cream biscuits cookies others(specify)________ 2.Which varieties of the britannia biscuits have you consumed the most? Britannia marie gold britannia tiger britannia50-50 britannia milk bikies britannia good day britannia timwe pass britannia nutrichoise Britannia treat 3. Do you agree that Britannia products are fulfilling your expectation? Yes no

4.if no what do you expect in change in Britannia? price gift quantity taste

What improvements would you suggest for the Britannia Brand? ______________________________________________________________ ______________________________________________________________

Date: Place: Signature