Escolar Documentos
Profissional Documentos
Cultura Documentos
Case Study
On
Ques. No:1
Marketing reseach involves the identification, collection, analysis, and dissemination of information. Explain how each of these phases of marketing reseach applies to Guccis problem.
Page |-2-
Identification of information is an essencial part of marketing research. gucci identified information by the promotional game of increasing catalog leadership.
Collecting valuable information is very important. gucci collected from different sources.
Analysis of information is very much needed. Gucci analysed information by the casual relationship between variables.
Dissemination of information is the last thing to do. Gucci managers disseminated the information to the top level of management.
Page |-3-
Ques. No:2
Is the problem facing gucci a case of problem identification research or problem solution research? Explain.
o Problem solving research is a kind of research that is under taken to help solving specific marketing problem.
o Gucci has taken problem solving research to solve specific research. Thats because Gucci has some specific problems but they have already identified the problems.
Page |-4-
There were 2 types of Marketing research problem in for Gucci. They are described below : 1. General Problem: The general problem was whether the sales will increase or decrease.
2. Specific Problem:
Weather customs will like it or not? Will they like playing the game?
Do they want to play? Effect of the game on Guccis image. The use of catalog
Page |-5-
Ques. No:4
Exploratory research is one type of research design, which has its primary objective of the problem situation confronting the researcher.
By receiving secondary data. By talking to the industry expert By using technology to improve catalog style. By taking focus group interview.
Page |-6-
Descriptive Research is a type of research that is conclusive which has its major objective the description or something like usually market functions.
Finding numbers of customers like the game. Finding the certain customers use to evaluate the game. Finding the number of customers who want to play the game.
Page |-7-
Ques. No:6
What internal sources of secondary data can you identify which will be helpful to gucci?
For every company, there are some internal sources of secondary data. For Gucci, these sources are:
Previous sales records. Different promotional techniques used for catalog. Reports got Gucci stores. Mailing list Retailers Emails from buyers Orders from customers.
Page |-8-
Ques. No:7
What published sources of secondary data can you identify which would be helpful?
Published sources of secondary data : There are some published sources of secondary data which should be used in a company . For Gucci the main published sorurce of secondary data are:
Trade - directories
Page |-9-
Ques. No:8 Whih exploratory research techniques would you recommend? Why?
Exploratory research techniques: There are some exploratory research techniques. I would like to recommend to Gucci for these techniques.
Focus group interview: This is an interview conducted by a trained moderator. Gucci can use these techniques for further development. Depth interview definition: Research technique conducted in person in the field (rather than in the researcher's office) by a trained interviewer for the purpose of learning the motivation of consumers in the purchase decision process. Industry expert report : Gucci can devote some industry export. They can conduct research and give a helpful report.
Projective technique: Projective techniques is an instructed and indirect from of questioning which encourage the issue of concern Gucci can highly be benefited by this.
P a g e | - 10 -
Ques. No:9
Which survey method would you recommend to gucci to conduct descriptive research? Why? What are the limitations of this mode?
Survey method: There are different types of survey method which are helpful for having a successful marketing research
P a g e | - 11 -
A.v.r .technology definition: Explicit liability Reserve required by the National Association of Insurance Commissioners (NAIC) established for all invested asset classes. Specific reserves are established for real estate and mortgages. In essence, the purpose of this reserve is to provide a back-up sum for potential equity and credit losses.
Lamination:
P a g e | - 12 -
Ques. no: 10 Which stakeholder would be affected if Gucci printed misleading or increase marketing research results in its new catalog?
Different types of people would be affected because of the misleleading of a company. As Gucci is the catalog company , many people are sure to be mistake . if Gucci makes any mistake.Stakehoders will be affected mainly. They are:
Top level of management People related the investment Company guys consumers.