A Project Report on THE BUYING BEHAVIOR OF CONSUMERS SUCH AS BUILDERS, CONTRACTORS, INSTITUTIONS, OF ASIAN PAINTS

AT ASIAN PAINT Ltd

Gaziabad ,Nodia.
SUBMITTED BY

GAURAV SINGH RAWAT Reg. No.1AT09MBA12 UNDER THE GUIDANCE OF

INTERNAL GUIDE Mr. RAMESH KHATRI Faculty, P.G. Dept. of Management Studies, Atria Institute of Technology, Bangalore-24

EXTERNAL GUIDE Mr. K.P. Mishra Branch Manager Asian Paints

Submitted to Visvesvaraya Technological University, Belgaum in partial fulfillment of the requirement for the award of Master of Business Administration

MBA PROGRAMME POST GRADUATE DEPARTMENT OF MANAGEMENT STUDIES ATRIA INSTITUTE OF TECHNOLOGY ANANDNAGAR, BANGALORE-560024 April 2011

DECLARATION
I hereby declare that a project of 10 weeks entitled THE BUYING BEHAVIOR OF CONSUMERS SUCH AS BUILDERS, CONTRACTORS, INSTITUTIONS, OF ASIAN PAINTS at Asian Paint Limited, Gaziabad has been prepared by me under the guidance of Mr. Ramesh Khatri of Atria Institute of Technology, Bangalore and external assistance has been given by Mr K.P Mishra (Branch Manager ) Of Asian Paint Limited, Gaziabad.This project has been submitted to the Visvesvaraya Technological University as a partial fulfillment of the course as a part of academic purpose. This has not been submitted earlier for the award of any degree/diploma to Visvesvaraya Technological University or any other university.

DATE: PLACE:

GAURAV SINGH RAWAT

DEPARTMENT CERTIFICATE
This is to certify that the Project Report entitled The Buying Behavior of consumers such as Builders, Contractors, and Institution is an individual work of Gaurav Singh Rawat,. IV semester MBA, Post Graduate of Management Studies, Atria Institute of Technology , Bangalore , submitted in partial fulfillment of requirement , for the award of Master of Business Administration degree of Visvesvaraya Technological University , Belgaum under our supervision and guidance. We further certify that the work is original and it has not been submitted to any other university wholly or in part for any other degree.

Mr. Ramesh Khatri (Internal Guide)

Dr. K.S.Bhat (Dean,MBA)

Dr.M.S Shivakumar (Principal)

Date: Place:

ACKNOWLEDGEMENT
I would like to take this opportunity to express my gratitude, first of all to Mr. K. P. Mishra (Branch Manager) for giving me an opportunity to do my project at Asian Paints Ltd, one of the leading brands in the Indian paint Industry. Next I would like to convey my sincere thanks to Mr.Ramesh Khatri (Internal Guide) for his valuable guidance, wholehearted support & untiring help in carrying out this project and tried to solve my problems by giving his valuable time. I would like to thank all the builders, contractors, institutions, industrial houses and promoters in Ghaziabad and Noida who spent time from their busy schedule to answer my questionnaires.

Gaurav Singh Rawat

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