50+20

ManagementEducationfortheWorld

ProjectReportfollowing50+20St.GallenRetreat
28to30Aug2011
1) About50+20
1.1)

On31January2011theGloballyResponsibleLeadershipInitiative(GRLI)andtheWorldBusinessSchool CouncilforSustainableBusiness(WBSCSB)withactivesupportoftheUnitedNationsbackedPrinciplesfor ResponsibleManagementEducation(PRME)Secretariatannouncedastrategicpartnershiptodeliverahigh levelreportonthefutureofbusinessandmanagementeducationinthecontextoftheUnitedNations ConferenceonEnvironmentandDevelopment(UNCEDRio+20)inJune2012.

Background

TheWBSCSBinitiallyproposedareportoutlineentitled50+20Report:BusinessEducationfortheWorld makingalinktothebreakthroughreportsofthe1950sandtheneedforthetransformationofbusinessthat hasbecomeevidentandneedstotakeplaceinthecoming20years.TheGRLIhadbeenworkingseparately onablueprintofthebusinessandleadershipschoolofthefuturewiththedevelopmentofanewgeneration ofgloballyresponsibleleadersatitsheart.AstheWBSCSBandGRLIjoinedforces,theUNGC'sPrinciplesfor ResponsibleManagementEducation(PRME)initiativerecognisedthepotentialofsuchareporttomakea significantcontributiontoRio+20anddecidedtoactivelysupportthiseffort.The50+20projectwasborn.

1.2)

Why50+20?

Currentlybusinessandmanagementeducationinitiativesandinstitutionsfunctioninlinewithanagenda thatwassetduringthe1950s,whentheFordandCarnegieFoundationssponsoredtworeportstopromote thescientificrigorandtheacademiclegitimacyofhigherbusinesseducationintheUnitedStates.Ithas thereforebeen50+yearssincetheagendaformanagementeducationhasbeenresetandtheworldwasa verydifferentplacefromtheoneweknowtoday. TheupcomingRIO+20UnitedNationsConferenceonSustainableDevelopment(June2012)willmarkthe 20thanniversaryofthe1992RioEarthsummit.Ithasthereforebeen20yearssinceGovernmentshavebeen collectivelyurgedtorethinkeconomicdevelopmentandfindwaystohaltthedestructionofirreplaceable naturalresources. Itisatthisjunctureinhistorywherethe50+20projecttakesactiontoresetthemanagementeducation agenda.

1.3)

Purposeandaimsof50+20

Thepurposeof50+20istoensurethatbusiness,managementandleadershipschoolsofthefutureprovide

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educationandresearchthatisrelevant&applied,holistic&integrative,responsible&sustainable,inter disciplinary&multilevel,and,ofcourse,learningoriented. Webelievethattheeconomicsystemisbroken,thatthemajorityofbusinessschoolsonbalancedomore harmthangood,andthatmanagementeducationshouldberecreatedtohelpensureasustainablefuture. Stage1oftheprojectseekstosparkbreakthroughchangebydeliveringthe50+20reportcomprisingof: 1. Asummaryagendathathighlightsthevision,thechallengesandtheemergingsolutionsthatwillbe presentedattheRIO+20UnitedNationsConferenceonSustainableDevelopmentinJune2012. Themajorityofcurrenteffortsarefocusedondeliveringthisagenda. 2. Acomprehensivebookfortheinspiredmanagers,businessstudentsandgeneralpublicoutliningthe futurebusinessschoolinpragmaticandcaptivatinglanguage(publishingthereportafterJune2012) 3. Basedontheagendaandbookseveralcommunicationpiecesareplannedforreachingspecific audiences.Suchmaterialmayincludeamanifesto,pointedarticles(popularandacademic),butalso visualmaterialsuchasvideosandinterviewswithstakeholdersandinvolvedcontributors. Astheprojectgrowsinreachandcapacity,futurestagesof50+20willenable: Colaboratoriesandinnovativeprojectsatparticipatingbusinessschoolsaroundtheglobe,showcasing emergingpracticesandpioneeringsolutionsofaresponsible&relevantbusinesseducation. Thecreationofnewleadershipandmanagementschoolinitiativesaspioneersthatshowcase enlightenednewmodelsofbschools.

1.4)

Audienceforthe50+20report

Theintendedtargetaudienceforthe50+20reportisdefinedbytheirmindsetratherthantherolesthey currentlyhold.Thismindsetistypifiedbyawarenessandunderstandingoftheglobalchallengesweface,a senseofurgencytobringaboutchange,andanunwaveringbeliefthatweowntheresponsibilitytodoso. The50+20Agendaempowerswillingactorsthatmayinclude: Buyersofmanagementeducation(corporations,etc.) Investorsinmanagementeducation(funders,policymakers) Influencers(media,rating,ranking,accreditations) Purveyors(forwardthinkingDeansandeducators) Futurestudentsandtheirinfluencers

Themessagewillbetailoredtospecifictargetaudiencesandchannelledviaarangeofcommunicationmedia aspreviouslyindicated.

2) StGallenretreat:Input,objectives,participantsandoutcomes 2.1)

The50+20projectfirstconvenedduringApril2011inNewYorkwhereparticipantsengagedinaPresencing sessionfacilitatedbyOttoScharmer(MIT,TheoryU).Thesessionwasdesignedtogaindeepalignmenton thevisionfortheprojectandresultedintheformationofworkstreamsthatwouldtacklethedevelopment andwritingofchapters2,3,4and5.Therewere25participantsfrom11countriescomprisingmainlyof businessschoolProfessors,Deansandanumberofeducationalconsultant.Therewerenostudents,NGOs orrepresentativesfromlargebusiness.Itwasagreedthatsubsequentmeetingsshouldhaveawider representationfromsuchstakeholdergroups.

InputtotheStGallenretreat

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InputtotheStGallenmeetingperworkstreams/chapter:

Section Chapter1

Title/Description Thepurpose

Chapter2 Chapter3 Chapter4

Emergingcontext(business, social,environmental) Challengesofbusinessschools (historicperspective) Thevision(incl.implications basedonchapters2+3)

InputtoStGallen 24presentationsreceivedfromStGallenparticipantson burningquestionsfor50+20andoverallgoalandpurpose oftheproject Incompleteduetolackofresources FirstdraftdeliveredendofJuly(ThomasDyllick) 10premeetingreviewsreceivedfromparticipants FirstdraftdeliveredendofJuly(KatrinMuff) 15premeetingreviewsreceivedfromparticipants Externalstakeholderperspectivesurveyed(seeAppendixB 176webbasedresponses) Sampleofemergingpracticescollected 31summariesfromPRMESIPreports 28responseswebbasedresponses Notapplicabletobecompletedatthenextretreat

Chapter5

Emergingexamplesofthe vision Realizingthevision:concrete suggestions

Chapter6

2.2)

ObjectivesoftheStGallenretreat

OurexpectationsfortheStGallenmeetingwereto: Gainsignificantinputandimprovementsonchapters2to5resultinginnewchapterstructures,sub headings,andasignificantamountofadditionalcontentinbulletpointformat Gainadditionalcommitmentfromparticipantstocontributethroughcontinuedwriting,editing, reviewingandmarketingefforts Clarifyourstage1plan(fromStGallentoRio)andfundingrequirements

2.3)

Participants

TheStGallenretreatinvolved35participantsfrom12countriesincluding: 5bschoolstudents(bachelortoPhD) 4NGOrespsoractivists(oikos,GRLI,WorldFutureCouncil,ZermattFoundation,GlobalKnowledge Partnership) 3Alternativeeducationandconsultingspecialists(CCL,CLI,teacherscollegeColumbia) 3Representativesofbusiness(WBCSD,KMPG,Deloitte) 8Professorswithdistinctbackgroundsinsustainabilityorleadership 8Deansordirectorsofbusinessschoolsorbschoolinstitutes

Seeattachedparticipantlist(AppendixC)forafulllistingofparticipantsandcontactdetails. Therearealsoanumberofindividualsandinstitutionscommittedtothisprojectwhocouldnotmakeitto themeetinginStGallen.Acomprehensivelistoftheextendedgroupisavailableuponrequest.

2.4)

Outcomesachieved

ThegenerouscontributionsandactiveparticipationofalltheattendeesinStGallenenabledustomeetand exceedourexpectationsforthesession.Theorganisersandsteeringcommitteewouldliketoexpressour

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heartfeltgratitudetowardsalltheparticipants(pastandpresent)fortheirselflesseffortthatbrought50+20 tothisstage. Severaloutcomescanbereportedfollowingthismeeting: Arevisedoutlineandflowfortheoverall50+20reportwascreated Therevisedoutlinecontains5chapterswithsubheadingsreplacingthepreviousoutlineof6 chapters Seeappendixaforthenewoutline Indepthsmallgroupreviewsofspecificchaptersorsectionsresultedinasignificantamountof commentsandsuggestionsforchanging/subtractingandaddingcontenttothereport.Outputfrom variousreviewsiscurrentlybeingcapturedandincorporatedbythesectionteamleads. Greaterclarityonthevisionandpurposeof50+20aswellastheintendedtargetaudienceforthereport Commitmentfromseveralparticipantstobecomeactivecontributors: Totakeonwritingresponsibilitiesforpartsofthereport Tocommentonandreviewsectionsortheentirereport Tosupportmarketingandcommunicationefforts Tosupportfundraisingactivities

Progressmadepersection/areaandcommitmentstocontribute:

Section Chapter1

Chapter2

Additions/Revisions/Actions atStGallen Firstdraft:Sectionunderlyingassumptionsandnon negotiableprinciples/valuesof50+20 Revisedchapterheadingsandstructure Entirelyrevisedchapterstructure Generatedadditionalcontent

Chapter3

Chapterbroadenedbeyondbusinessschoolfocus Newworkingtitle:Challengesfortheleadership, managementandsustainabilityeducationuniverse Generatedadditionalcontent

Chapter4

Created1pagesummaryvision Entirelyrevisedchapterstructure Generatedadditionalcontent

Previously Chapter5

Chapter5(prev. Chapter6)

Researchintoemergingpracticescontinue (collectionviasnowballsample)andwillbe referencedinchapter4wheredescriptionsand trendsareusedtobringVisionsectiontolife Fullchapterwillappearinvolume2ofthereport andonline Revisedchapterstructure Newworkingtitle:Roadmaphowtoimplement theVision

Contributorsidentified Writing: JohnNorth Writing: MajaGoppel EddieBlass MarkDrewell Writing: PeterJonker RubnGuevara HenriClaudedeBettignies Review: ThomasDyllick Writing: KatrinMuff JohnCimino(sections) MichelAlhadeffJones(parts) JohnRyan(contributing) JohnNorth Review: GeorgeKohlrieser Research: AmandaGudmundsson&PhD Student(DataGathering& Desktopresearch) AileenSomers(DataAnalysis& Trends) DerickdeJongh Writing: Tobedetermined

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Section OverallReport

Additions/Revisions/Actions atStGallen Revisedoutlineandflowfortheoverall50+20 report

Marketing& Communication

Fundraising

Socialmediaapproachtobedeveloped Approachtodifferenttargetaudience Decisiontoapproachtradepublisher Evaluatealternativepublishing DecisiontoapproachCarnegieFoundationand otherswhomayfundtheprojectbeyondRio

Contributorsidentified Review/Commenting: PaulShrivastrava MichaelJensen (timepermitting) MarkRice WalterFust Editing: GayHaskins (tobeconfirmed) BSLandHSGstudents MadelonEverstobeconfirmed asleadstrategist Team: JohnCimino MarkRice JohnRyan ChristophWassermann GeorgeKohlrieser

3) Stage1Plan 3.1)

Milestones Aug2830 EarlySep EndSep Oct14 Steps 2nd50+20Retreattoadvancedraft CirculationofnewoutlineamongStGallen participants Developandcirculatenextiterationof chapters2,3and4 ReviewdraftamongGRLImembersatGRLI GeneralAssembly SummaryfeedbackfromStuttgartreview incorporated Approachtradepublisher 3rdRetreattoadvancedraft Circulatenextiterationforexpertreview Summaryofexpertfeedbackandsuggested draftinpreparationoffinalretreat 4thRetreattofinalizewritingincluding chapters1and5(introand recommendations) Finalizereport(incl.finalapprovalby SteeringCommittee) PrepareRIO+20(actionplan,presentation, funding,summary) RIO+20presentation Where St.Gallen Stuttgart Who Seeparticipantlist Steeringcommittee Sectionteamleads Corecontributors GRLImembers Steercosubgroup Editor ProjectManager Steeringcommittee Extendedsteering committee ProjectManager ProjectManager Extendedsteering committee Projectmanager SteeringCommittee Projectmanager Council

MilestonestoRio

MidOct AsofNovember Nov2021 Dec Jan Jan29Feb1

Lausanne Brussels

February MarchApril Jun14

RiodeJaneiro

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3.2)

Rolesandresponsibilities

Intheinterestofensuringsoundprojectgovernanceweareintheprocessofdefiningthespecificrolesand responsibilitiesofthefollowingprojectparticipants: SteeringCommittee FinanceCommittee Fundraisingteam ProjectManager CommunicationsManager Editor(s) Writers Reviewers Inputiswelcomedonthedevelopmentofabovementioneddescriptions.

3.3)

Steeringcommitteemeetings

ThesteeringcommitteewillcontinuetomeetonaweeklybasisonThursdaysat2pmCentralEuropeanTime viaskype.Contributorsarewelcometoparticipatewherespecificagendaitemswarranttheirinvolvement.

4) Stage1:Funding,financeandauthorship
Therearecurrently11coauthoringinstitutes(in9countriesandacrossallcontinents)fundingStage1of 50+20.FundsraisedarepaidintothebankaccountoftheGloballyResponsibleLeadershipInitiative FoundationwhichisanonprofitfoundationunderBelgianLaw.Fromanaccountingperspective,thesefunds areringfencedseparatelyfromtheGRLIsgeneralfundsandmayonlybepaidoutforthepurposesofthe 50+20initiativeanditsmandatedprojects.Shouldthe50+20projectdissolve,thecommitteewillallocate thefundstoamultiorganizationalinitiative(s)thatiscongruentwiththeaimsofthe50+20Project. 50+20willprovideanaccountofexpendituresincurredona6monthlybasisforscrutinybyanyfund contributoronrequest.Thefirstsuchreportwillbepreparedforthesixmonthsending30September2011 andwillbeavailablebytheendofOctober2011. Inthecomingmonthsthesteeringcommitteeandprojectmanagerwillrefineandpublishanumberof projectgovernancedocumentsthataddressimportantquestionssuchas: Budgetandfundingrequiredtocoveressential50+20costsrunninguptotheRioevent o e.g.Whatisourfinancialpositionandrequirements?Howwillfundsbedistributed? Becomingacoauthoringinstitute o e.g.whatisourvaluepropositiontobusinessschoolsthatbecomecoauthors? Writingandauthorshipcharter o e.g.howwillweacknowledgecontributionsfromindividuals/institutionsthatarenot 50+20coauthoringinstitutes? Inputtoabovementionedpointsarewelcomed.

5) Appendices
AppendixA:Thenewoutline AppendixB:Thestakeholdersurvey AppendixC:StGallenparticipantlistandcontactdetails

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