mba- 851

Project Management M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of project management in managerial perspective. Unit-I Concepts of Project Management : Concept of a Project; categories of Projects; Project Life Cycle Phases; Project Management; Concepts; Tools and Techniques for Project Management; The Project Manager; Basic Education for a Project Manager; Roles and Responsibilities of Project Manager; Project Manager as a Profession; summary. Unit-II Establishing the Project: Scope, Time, Cost and Performance Goals; Feasibility Report; Financing Arrangements ; Preparation of Cost Estimates; Finalization of project Implementation Schedule; Evaluation of the project profitability; Appointing a Project Manager; fixing the Zero Date; Summary. Unit-III Organizing Human Resources and Contracting : Delegation; Project Managers Authority; Project Organization; Accountability in Project Execution of Contractors; Team Building; Summary. Unit-IV Organizing Systems and Procedures for Project Implementation; Working of Systems; Design of Systems; Project Work System Design; Work Breakdown Structure (WBS); Project Execution Plan (PEP); Project Procedure Manual; Project Control System; Planning, Scheduling and Monitoring; Monitoring Contracts; Project Diary; summary. Unit-V Project Direction, coordination and control : Project Direction; communication in a Project; Project Coordination; Project Control; Scope/Progress Control Performance Control; Schedule Control; Cost Control ; Summary. Suggested Reading: 1. 2. 3. S. Chaudhary Harvery Maylor Bob Goel : : : Project Management Project Management Project Management

mba- 852

Marketing Communication M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with marketing communication aspects Unit-I Communication meaning, process, significance in organization. Integrated marketing communication, marketing communication mix, nature of different marketing communication tools, organizing and managing marketing communication. Unit-II Advertising as a tool of marketing communication, definition objectives and functions of advertising, social economic and legal aspects of advertising. Advertising agency vs. advertising department. Unit-III A detail study of 5 Ms of advertising mission, money, message, media & measuring advertising effectiveness. Different components of five Ms Unit-IV Sales promotion and personal selling as tools of marketing communication, types of sales promotion, strategic issues in designing sales promotion program, personal selling process. Strategic issues in designing personal selling program. Unit-V Direct marketing and public relations as tools of marketing communication, modern tools of direct marketing, developing integrated direct marketing program, different activities of public relations department. Planning and managing public relations. Suggested Reading : 1. 2. 3. 4. 5. 6. Phillip Kotler Blythe Boyd, Newman Sandage & Fryburger Schaltz, Don and William E. Roman. : : : : : : Marketing Management Marketing Communication Advertising : Selecter readings Advertising Theory and Paractiee Sales Promotion Management Integrated Direct Marketing.

mba- 853

Export Documentation and Procedures M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of documentation related to exports and basic procedures Unit-I Export promotion- meaning and significance, institutional infrastructure for export promotion in India, legal environment for export business, Indias export trade and current trends, problems faced by Indian exporters. Unit-II Key documents used in exports-commercial invoice, GE form, letter of credit, bill of exchange, shipping bill, bill of lading etc. common problem in documentation. Unit-III Processing of an export order- a detail study of different stages, different parties and acts involved in processing of an export order. Unit-IV Export finance- pre-shipment and post shipment finance, different financing facilities available for exporters, role of EXIM bank in export financing. Unit-V Quality control and pre-shipment inspection, management of risk in export marketing. Suggested Reading: 1. 2. P.K. Khurana Varshney & Bhattacharya Pepsi Handbook of India Export : : Export Management International Marketing

mba- 854

Total Quality Management M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with concepts of total quality management, Managerial perspective TQM in business organizations. Unit-I Introduction: Concepts of quality, total quality and total quality management. Evolution of Quality Management. Designing Organization for quality. Quality Policy and Cost of quality. Unit-II Contribution of TQM Gurus: WE Deming, Joseph M. Juran, Philip Crosby, Armand V. Feigenbaum and Kaoru Ishikawa. Unit-III Quality planning: Understanding customers and their needs. Quality of Purchased Materials : Determination and Description. Value Analysis. Unit-IV Statistical Quality Control: Meaning and Need Control Charts: procedure and Types: X chart R-Chart o-chart, C-Chart, p-Chart (Fraction Defective). Advantages and Disadvantages of Statistical Process Control. Unit-V Quality Teams, Quality Audit, ISO 9000, Business Process Reengineering, JIT. Suggested Reading: 1. 2. 3. Juran, J.M. and Gryna, Frank M Besterfield, Dale H, et at Sharma, D.D. : : : Quality Planning and Analysis Tata McGraw Hill, New Delhi Total Quality Management, Pearson Education, New Delhi Total Quality Management, Sultan Chand & Sons, New Delhi

mba- 855

Human Resource Development M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions Course Objective: The objective of this course is to acquaint the students with aspect of HRD as applicable in Business enterprise. Unit-I Introduction to HRD : definition, aims and activities of HRD. The strategy of HRD, contribution of HRD in India Unit-II Training and Development: definition and significance of training and development. Training needs and objectives, Nature of management development. Methods and techniques of management development. Evaluation of training and development. Unit-III Performance management: the nature and significance of performance management. The process of performance management. 360 degree feedback. Monitoring and evaluating performance management. Performance appraisal/management in India. Unit-IV Career management and counselling : definition and aims of career management the process of career management. Indian perspective on career development. The meaning and role of counselling. Forms of counselling. Indian perspective on counselling. Unit-V Organization development (OD) and empowerment: definition and objectives of OD. Pre-requisites to OD, Steps in OD, Meaning and significance of empowerment. Pre-requisites to empowerment. Process of empowerment. Empowerment programs in India. Suggested Reading: 1. 2. 3. 4. 5. Rao, T.V and P.F. Pereira Rao, T.V. Kandula, S.R. Armstrong, M. Dwivedi, R.S. : : : : : Recent Experiences in Human Resource Development in India HRD in the New Economic Environment Strategic Human Resource Development A Handbook of Human Resource Management Practice Human Resource development in Indian Enterprises

mba- 856

Vyavharik Hindi M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

mba- 857

Comprehensive Viva-Voce M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions

mba- 858

Term Paper Presentation M M.- 100 Internal- 30 External- 70 Time- 3 Hours

Note: There will be five units in all. The number of questions to be set will be ten, in a manner that there are two questions from each unit. The students will be required to attempt five questions in all, selecting one question from each unit. There may be a case problem (which may or may not be compulsory); it will be in lieu of two questions carrying 28 marks and will be in addition to ten questions