Ubuntu 10.

04 LTS Cloud and Beyond

Prakash Advani
Partner Manager - Central Asia prakash@canonical.com

Agenda

Ubuntu 10.04 LTS Desktop Edition Ubuntu and the Cloud Ubuntu statistics Q&A

Ubuntu 10.04 LTS Desktop Edition

Ubuntu 10.04: Open just got beautiful

'Light' the new look of Ubuntu

18 months in development Dedicated team of in-house designers Beautiful clear menus and icons Consistency across all supported applications Future-proofed for new form factors and roadmaps

Open just got social

Open just got faster

Standard image (build on Ubuntu.com) 17 seconds on reference SSD model 25 seconds on reference HDD Custom image (built for specific hardware) <10 seconds for SSD Suspend and Resume < 3 seconds

Open just went online

Open just rocked out

Open just added more apps

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Ubuntu One Software Centre

Ubuntu 10.04 LTS ships with dozens of fully supported apps 1000s of applications are made available through the software centre 1-click install Best of open source applications Partner applications (non-open source) now available

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Ubuntu 10.04 LTS Server Edition

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Avatar rendered on Ubuntu

Weta is the special effects house behind Avatar, King Kong and Lord of the Rings. Weta Infrastructure The Weta 'Render Wall' enables virtual worlds and real actors to be joined in real time. - ~35,000 cores - ~5000 Blades - 104 TB RAM - Ubuntu Server Edition - 100+ Graphics artists

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Analyst Comment
Canonical offers a viable alternative to Red Hat in the enterprise infrastructure market. Under Canonical's leadership is expanding from the desktop into the cloud. Ovum (Datamonitor) Feb 2010 report on OSS in the Enterprise Technology Market Ubuntu Server Edition rated positive for large install base and cloud computing affinity. George Weiss, VP & Distinguished Analyst at Gartner Data Centre Conference Dec 2009 The updates show Canonical with positive growth both for paid and non-paid server shipments individually, with a combined share gain consistent from 2007 through 2009. Al Gillen, Program VP, System Software IDC comment on 2009 report

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Ubuntu Enterprise Cloud

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Ubuntu Enterprise Cloud

Flex between public and private
Ability to use the same Ubuntu machine images and management tools across both private and public systems, minimising costly re-training or application change when moving from private to public and vice versa.

Ubuntu Enterprise Cloud Rapid deployment Optimize resources & immediacy (self service IT) Best of breed (KVM, Eucalyptus) Compatible technology (matches EC2/S3) Supports multiple guest O/S Secure, trusted & open source

Hybrid Focus Ubuntu on EC2 (public) Ubuntu Enterprise Cloud (private) Maximise benefits whilst minimising risks Elasticity Simplifies bursting Common Standards Common Ubuntu machine image

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Universal framework for utility computing

Public cloud
Ubuntu AMI's

Private cloud
Ubuntu EMI's

EC2
Portability and burst scalability

UEC

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Adoption
Users convinced of the validity of Ubuntu & UEC as a platform for cloud. 7% have built a private cloud with UEC, 17% are expecting to in the next 12 months.

Source: Ubuntu Server Edition User Survey by Canonical

Currently tracking over 15,000 deployments of UEC

Ranked as #1 guest o/s on AWS & Rackspace

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Notable Use Cases for UEC

Intel Cloud Builder program UEC launched on Dell PowerEdge C Servers NASA are building a reference platform for US gov based on UEC/eucalyptus Georgia Tech Research Institute - DoD Large proof of concept at a major Wall Street bank and other enterprise engagements where Canonical consultants engaged

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Landscape: web based management

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UBUNTU ADVANTAGE
CLIENT
Essential Workstation Essential Dedicated Landscape Premium Service Engineer Ubuntu Enterprise Cloud Advanced support 24x7 Workstation Hosted Landscape Essential support Ubuntu Assurance Knowledge Base Standard support Hosted Landscape Essential support Ubuntu Assurance Knowledge Base

SERVER
Standard Advanced

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Leading Platform
60.00% 50.00% 40.00%

What is your primary OS for development

(choose one, linux subset)

56%

37%
2009 (N=383) 2010 (N=554)

30.00%

20.00%

14% 7% 8% 9% 3%
Fedora

10.00%

22%

24%

31%
0.00%

5%

8% 8%

5%
Ubuntu

8%

Debian

RHEL

SUSE

Other

SUSE - 2.5% Windows - 7%

Red Hat - 0.5%

35.0% 30.0% 25.0%

What is your primary OS for deployment

(choose 1, linux subset)

29% 29%
24% 20% 14% 8% 20% 13% 12%
2009 (N=570) 2010 (N=746)

CentOS - 13%

Ubuntu - 29%

20.0% 15.0% 10.0%

12% 11% 7%

Debian - 17%

Linux (general) 24%

5.0% 0.0% Debian Fedora RHEL SUSE Ubuntu Other

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Cloud Market, AMI usage by Platform, Apr 2010

Source : 2009/10 Eclipse Community Open Source Developer Report

Google Trends Ubuntu's Leadership

Google: Ubuntu Server as search term

Release cycle

IBM Client for Smart Work

Market trends confirm the need for a new strategy

"Our research shows that only 16% of IT pros have plans to deploy Windows 7 in the first 12 months, and about 50% had no plans..." -- based on Information week survey of 1400 IT professionals Netbooks in businesses is growing rapidly: from 1.1M in 2009 to 3.5M in 2010 -- Techaisle. Overall market is expected to grow from 35M in 2009 to 139M units in 2013 ABI Research. 30% of these are on Linux and they cost $50-75 less than Windows 7 based netbooks IDC: 12% of Mid market customers use Linux Desktops. IDC Survey: 48% expect to increase adoption of Linux on the desktop/laptop
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What's new with IBM/Canonical

DB2 supports Ubuntu LTS

Built Amazon AMI with DB2 Express C, UEC

Rational will support LTS late summer 2010 Go to Market activities with Lotus

ICSW, Africa, North America, UK, Germany, India SWG, Test and Dev Cloud, GTS

Good progress with IBM on Cloud

System X Permanent Evaluation of servers:

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Canonical the company behind Ubuntu

Founded in 2004 Over 300+ staff in 18 countries Privately held Offices in Taiwan, UK, US (Boston), Canada, China

What we do Produce world-class Linux distributions Engineering services Support and professional services Customers and partners include:

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Ubuntu 10.04 ISVs

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