Cognition General Overview

Are we satisfied with our product development results?
Even with formal product development processes, risk
management plans, design controls, and strict regulatory compliance mandates, companies still continuously experience high costs, late release dates, irregular product performance and product recalls.
Companies struggle (and fail) daily with these challenges:
DELIVERING THE RIGHT PRODUCT AVOIDING COMPLIANCE ISSUES HITTING TIME TO MARKET GOALS PREDICTABLE QUALITY/PERFORMANCE
Copyright 2010 Cognition Corporation http://www.cognition.us
Whats the big deal about time to market?
failed to launch in the lucrative fourth quarter...

How can this happen to such a company?
In a stunning and unprecedented move, the world's No. 1 automaker is suspending U.S. sales of eight recalled vehicle models to fix accelerator pedals that stick and halting production lines at plants from Texas to Canada. January 27, 2010
stuck open accelerator...causes crash, injury, death. Copyright 2010 Cognition Corporation http://www.cognition.us
Are we building the right product?
resulting phone was functionally broken

Are we spending too much time firefighting?

Cumulative Engineering Investment Project Hours reported per month
Engineering Budget
Post Launch
Firefighting
Product Design
Major firefights at launch still occur. Our best resources are being pulled away to fix problems.
Why do we see these troubles?
We believe technology is to blame
Silos
Never Work Out Multiple Software Systems
Weve come to believe three things: 1. It is impossible to develop efficiently with silos 2. 90% of failures occur between the silos 3. Integration between silos never works Copyright 2010 Cognition Corporation http://www.cognition.us
It is impossible to develop efficiently with silos
Its hard to connect customer needs, requirements, tests, and risks Its hard to trace everything for safer compliance and understanding Its hard to nail down deliverables while still following best practices Its hard to study variation of critical parameters Its hard to get efficient data retrieval, change tracking, & notification
What can help?
Our belief
Companies need a Single Unified Model that handles all of it a
system for capturing, tracing, and managing all the product development data of their world.
Single Unified Model
Where the linesare even more important than the circles. Copyright 2010 Cognition Corporation http://www.cognition.us
Cockpit - a unified model for product development
Users Marketing
Finance
MFG Systems Engineering
Development Project
Supply Chain
Risk Quality Subject Matter Experts Design Standards/ Regulations
Cognition offering
The CockpitTM a Web 2.0 Enterprise System A Unified Model for your PDP

One environment One database One user interface One price One installation (lean Web deployment) One partner for training, support, IT VOC Management Requirements Management (INCOSE) Risk Management Test Management Critical Parameter Management (DFSS) Meeting and Action Management
One system that combines:

Cognition offering
The Unified Model brings three main breakthroughs:
Everything is connected Everything is templated
Everything is indexed
Everything is connected.
Parent Reqs Action Items Mitigations
Tests
Risks
Attachments Sub Reqs

Documentation
Everything is templated.
Cockpit Templates are dynamic documents with embedded process steps that guide engineers through Product Development deliverables. As you use the templates, your product data is being captured and a Unified Model is being created.

Customer/Business Requirements User Hazards
How do templates help me get from customer needs to Launch?

System/Product Requirements
Needs
VOC/VOB/etc Requirements Definition & Weighting
Hazard Assessment and Mitigation Planning
Templates distill best practices into TurboTax-like process steps.

Validation Tests Sub-System, Component & Process Requirements
Meeting Minutes, Interview Guides, Electronic Affinity Diagramming (KJ) Concept Selection, Pugh, Benchmarking, Voting, Attachments, Electronic Notebooks, QFD, etc.
System Requirements Definition, Documentation & Prioritization
Producing standardized Deliverables from project to project.

Risk Plans, FTA & System FMEA
Test Plans & Trace Matrices
System Risks
Verification Tests
Automatic Status Tracking, Workflow States & Reporting Version Control, Baselining, Visual Differencing, Markups, Action Items, etc.
Flow-down to Sub-System Requirements Including CPM
Product data flows from one template to Transfernext,Definition, the Function Cpk/PNC Computation, resulting in improvement to efficiency and userDOE, etc. Monte Carlo, adoption.
Sub-System Verification Test Protocols & Trace Matrices
Sub-System, Component & Process FMEAs
Launch ...
Failure Modes
Everything is Indexed.
Time to Market
Everything you put in the Cockpit will be automatically crawled and indexed each night. (with a supplied Google Appliance on your network, not public) Every piece of research, every interview, every VOC, every requirement, every specification every test, every protocol and V&V plan, every risk, hazard, mitigation, PowerPoint, Visio, Excel, meeting minutes, marketing document, business plan, characterization study, etc. The next morning and for months and years thereafter, you will have sub-second retrieval of all of it.
Everything you put in the Cockpit will be automatically crawled and indexed each night. (with a supplied Google Appliance on your network, not public) Every piece of research, every interview, every VOC, every requirement, every specification every test, every protocol and V&V plan, every risk, hazard, mitigation, PowerPoint, Visio, Excel, meeting minutes, marketing document, business plan, characterization study, etc. The next morning and for months and years thereafter, you will have sub-second retrieval of all of it. Time to Market
Many questions can be handled quickly. For example: Where do we stand today?
Time to Market
Management
When did we agree to use that vendor?
Meeting Minutes
Time to Market Management
Weve got 15 minutes left. What action items are still open?
Action Items
Time to Market Management
If we change something, are we going to get nailed in an audit?
Parent Reqs Action Items Mitigations
No. Tests Risks
Attachments Sub Reqs

Documentation
Marketing
Engineering
Changes are propagated to all departments.
Risk/Reliability
Test/Quality
We spent a bundle on interviewing physicians. What did we learn and which segments were most receptive?
Customer Segmentation
Right Product
Marketing
Changes are being made in Engineering. Are my customer needs still satisfied and have the right trade-offs been considered?
HOQ/QFD
Right Product
Marketing
If the FDA performs an audit, are changes reflected correctly in my Requirements Documents?
Requirements Document
Compliance
Engineering
What are the trade-offs that led to the selection of concept #1?
Pugh Concept Selection
Right Product
Engineering
Where do we stand with our V&V Plan?
Verification or Validation for Each Requirement
Compliance
Management
Can I trace every requirement to a test? What tests are affected by that change? Do I have to rerun the test?
Test and Requirement Traceability
Compliance
Test/Quality
Am I measuring against the right acceptance criteria? Are my Protocols up to date?
Test Protocol
Time to Market
Test/Quality
Are any of my mitigations affected by control changes?
HA, DFMEA, PFMEA, etc.
Compliance
Risk Manager
Do we have a library of harms, hazards and failures?
Knowledge Reuse
Quality/Performance
Risk Manager
Can we finally get DFSS integrated into our Process?

Yes, for example, you can now ask:
Where do we stand on our capability?
Status Reports
Quality/Performance
Management
Why was one of them red? What is driving it? If we change it, what will be affected?

Critical Parameter Analysis
Quality/Performance
Engineering
What are we going to do about it?

Design Problem

Design Study and Change

Improved Capability
Time to Market Quality/Performance
Engineering
And so on and so forth

In the end
Functions cannot be isolated; department tools cannot be isolated; and your requirements cannot be isolated. The Cockpit is the one system that brings them all togethersatisfying the needs of your hardware, software and process development groups.
Need Cockpit
VOC Management
Requirements Management Test Management (V&V) Critical Parameter Mgt Risk Management
X
X X X X
Where, ease of use and Others ease of deployment are key: One environment X One database One interface One price One installation One partner
The Cockpit is the go-to place for product development
A major competitive advantage.

Start with a pilot. Your users will embrace it like nothing youve seen before.
Cognition Corporation 213 Burlington Road, Suite 109 Bedford, MA 01730 http://www.cognition.us sales@cognition.us 781-271-9300 x241

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Are we satisfied with our product development results?

Even with formal product development processes, risk

Copyright 2010 Cognition Corporation http://www.cognition.us

Whats the big deal about time to market?

failed to launch in the lucrative fourth quarter...

How can this happen to such a company?

Are we building the right product?

resulting phone was functionally broken

Are we spending too much time firefighting?

Why do we see these troubles?

Copyright 2010 Cognition Corporation http://www.cognition.us

We believe technology is to blame

Never Work Out Multiple Software Systems

It is impossible to develop efficiently with silos

Copyright 2010 Cognition Corporation http://www.cognition.us

What can help?

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

MFG Systems Engineering

Risk Quality Subject Matter Experts Design Standards/ Regulations

Copyright 2010 Cognition Corporation http://www.cognition.us

One system that combines:

The Unified Model brings three main breakthroughs:

Everything is connected Everything is templated

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

Parent Reqs Action Items Mitigations

Attachments Sub Reqs

Cockpit - a unified model for product development

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

How do templates help me get from customer needs to Launch?

VOC/VOB/etc Requirements Definition & Weighting

Hazard Assessment and Mitigation Planning

Templates distill best practices into TurboTax-like process steps.

System Requirements Definition, Documentation & Prioritization

Producing standardized Deliverables from project to project.

Test Plans & Trace Matrices

Flow-down to Sub-System Requirements Including CPM

Sub-System Verification Test Protocols & Trace Matrices

Sub-System, Component & Process FMEAs

Cockpit - a unified model for product development

Cockpit - a unified model for product development

Cockpit - a unified model for product development

Cockpit - a unified model for product development

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

When did we agree to use that vendor?

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

Time to Market Management

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

Time to Market Management

Copyright 2010 Cognition Corporation http://www.cognition.us

Cockpit - a unified model for product development

If we change something, are we going to get nailed in an audit?