CHAPTER-5 5.

1ANALYSIS, FINDING AND SUGGESTION

Private Fm to be allowed to carry news sourced from air Private Fm radio channel will soon be allowed to broadcast news but will have to source it from the all India radio (air) a senior government official said on Monday march 28/2011. In a short time private fm ( radio ) channel will be able to carry news as these channel will be allowed to broadcast news bulletins of the all India radio , unaltered , additional secretary in the information and broadcasting ministry Rajiv Takker told reporter here. Which he did not elaborate on the time frame, taker said the government is working on different modules including designing two minutes news capsules for the private fm channel, in case they are unable to carry fifteen minute bulletin broadcast by air. Now government new move comes at a time when it is the process for the third phase of fm radio expansion in India. Fm station bet big on IPLs ad revenues estimated to in course over 100% Like the last two year, this year too several IPL franchises have roped in fm radio in radio partner to reach out to their audience. The ad revenue of fm radio partner is expected to see a jump of about 15% this year. Apart from on air campaigns, most of these fm station are working on ground activities to promote the teams they have associated with. In fact a whole spectrum of marketing of advertising opportunity has opened up with this home coming of IPL.

1. Does an advertisement urge you to try a new brand? Yes

40

No
10

40 35 30 25 20 15 10 5 0 1 2 Series1

Interpretation: out of 50 respondents 80% stated that radio ads urge them to try a new brand.

2. How much time you spend on listening radio per day? 1 hour
38

More then one hour

12

Series1

10

20

30

40

Interpretation: out of 50 respondents 76 % stated that they spend 1 hour on listening radio and 24 % spend more then one hour.

3. How long the impact of an advertisement last on you? A few day

22
25 20 15 Series1 10 5 0 1 2

One month
28

Interpretation: out of 50 respondents 40 % stated that the impact of advertisement last on them for a few day and 60 % have an only one month impact of advertisement.

4. Is it beneficial for company to spend money on fm radio advertisement? Yes

34

No
16

1 2

Interpretation: out of 50 respondents 68% stated that it is beneficial for company to spend money on radio advertisement and 32 % dont agree with this statement.

5. Do you think radio advertisement is effective and entertaining? Yes

28

No
22

30 25 20 15 10 5 0 1 2 S1 S2 25-30 20-25 15-20 10-15 5-10 0-5

Interpretation: out of 50 respondents 56 % stated that they think radio advertisement is effective and entertaining while 44% said it is not effective and entertaining.

6. In your opinion which are the most competitors of fm radio media?

Television
35

Newspaper
15

40 35 30 25 20 15 10 5 0 0 0.5 1 1.5 2 2.5 Series1

Interpretation: out of 50 respondents 70% stated that television is the more competitor of FM radio while 30% said that it is not.

6. Whether Fm radio ads able to change your mind while you want to take admission in institution? Yes
39

No
11

40 35 30 25 20 15 10 5 0 1 2 Series1

Interpretation: out of 50 respondents 78 % stated that FM radio ads able to change our mind while taking admission in institution while 22 % said that it is not.

7. Which media targeted more audience?

Radio
30

Television
20

1 2

Interpretation: out of 50 respondents 60% stated that FM radio is targeted more audience while 40% said it does not they preferred other media.

9. Which media is more cost wise cheaper? FM radio

36

Television
14

Series1

0%

20%

40%

60%

80%

100%

Interpretation: Out of 50 respondents 72 % stated that FM radio is cost wise cheaper then television while 28% said its costly.

10. Which channel do you most prefer to listen on FM radio? 92.7 MHz
22

94.3MHz
28

1 2

Interpretation: out of 50 respondents 44 % stated that they prefer to listen 92.7 MHz while other said they preferred to listen 94.3MHz.

PEST analysis on fm radio Economic downturn The fm radio industry devices almost all its revenue from drivers almost all its revenue from advertisement. The radios stations are free to air and dont garner any Advertisement revenues. Advertisement is a discretionary expenditure and it is the first one to be proved in case of an economic showdown. 2. Social environment The content played on different fm radio stations is very similar in nature. Most of the play popular film and pop music and the fm radio operators are not catering to the mass segment. 3Threat Digital broadcasting technology like steatite / digital audio broadcasting (DAB) using the fm brand and digital media (DRM) using the Am brand are becoming popular worldwide. There is efficient utilization of spectrum in case digital broadcasting enabling the broadcast of multiple radio stations. The quality of digital broadcast is better then analog transmission. 4 Political environments The political impact comes, as advent of sound broadcast. Radio transmitter unlike the receiver was expensive. In owing the transmitting station they could then for national propaganda purpose.

5.2Findings This study showed that there are many different types of advertisement media. But radio advertisement is most favorable media for advertisement. Many business persons used this media for advertisement purpose. Out of 50 respondents 68% stated that it is beneficial for company to spend money on radio advertisement This study showed that radio advertisement is cheapest media as compare to other advertisement media. Out of 50 respondents 72% stated that Fm radio advertisement is cheapest media than other. This study showed that radio advertisement is targeted more audience. Out of 50 respondents 60% stated that FM radio advertisement is targeted more audience. This study showed that an advertisement urge audience to try a new brand. Out of 50 respondents 80 % said FM radio advertisement urge us to try a new brand

5.2 Suggestions There should be reduction in cost of advertisement in FM radio

There should be educational programmes for kids