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The Ogilvy group is one of the world's most successful agencies. David Ogilvy founded our agency in 1948 in partnership with an agency that traces its history back to 1850. With over 450 offices in 120 countries, we help clients worldwide build enduring brands and create powerful campaigns that address local market needs while still reinforcing the same universal brand identity. David Ogilvy was one of the first great thinkers on developing brands and coined the term "brand image" almost over 50 years ago. Our success since then comes through combining world-class brand thinking and creativity with a full-range of marketing communications. Ogilvy & Mather Japan, a leading company in the group, opened its doors for business in 1995. Today, there are 6 disciplines which have different marketing communication specialties and a newly established design unit in the group. It also has a strong working relationship with Red Wasabi Marketing Consultant that provides strategic marketing consultation to Japanese brands in China and overseas. The Ogilvy Japan Group breaks through the conventions and stereotypes of Japanese advertising to provide innovative services that go beyond typical media and communication techniques.
Ogilvy One
Pioneer in Direct & Digital Marketing in Japan
OgilvyOne began its operations in Japan in 1999. Since then, we have provided Relationship Marketing services using direct mail to a wide range of clients in many different industries. The marketing approach makes it possible to communicate messages to individual consumers directly. Today, it has evolved to what is now known as Digital Marketing. One of the advantages of using digital media is its extremely high cost performance. By implementing the right relationship marketing activities, firms can strengthen the emotional bonds they build with consumers. As this bond is activated and maintained for the long term, consumers become powerful supporters and loyal customers of the brand. Our methodology, Customer Ownership, is built upon the experience of 30 years of building Relationship Marketing programs around the world. We have the worlds most comprehensive database of best practice cases and established norms to draw from, including comparative data for Japan versus other developed markets, B2B and B2C. [Services] Digital Marketing related Services - Interactive Strategy Planning - Technical Consulting - Viral Marketing - Production and Management of Web Sites, Digital Tools, and Mobile Sites Direct Response Advertising Planning and Execution of Relationship Marketing Strategy Consulting - Database Mining & Modeling - Performance Analysis of Direct Marketing
Ogilvy Action
Helping Clients WinThe Last Mile
OgilvyAction excels in developing and offering Activation Programs (that are designed to stimulate consumer behavior) to drive the consumers purchasing behavior. The key word is The Last Mile This . means the last leg of a journey in a consumers visit to a store, the point where consumers reach a decision to buy. Our job is to execute activities that ensure closing sales. We implement effective communication in a full spectrum of approaches from a viewpoint of buyers = shoppers rather than consumers because shoppers are the ones standing right there in the store to buy the products. That is what makes Ogilvy Action unique. We go beyond so-called sales promotion to build brands, improve brand value, and increase sales simultaneously. We offer a wide range of services-including assisting in distribution, developing collaboration programs, defining relationships among shoppers, retail stores, and brands through original planning processes and tools-and, most importantly, we present ideas to persuade customers to close sales based on insight from the relationship. [Services] Trade Marketing -Establish win-win relationships within the distribution channels Shopper Marketing -Present more-effective communication based on shopper insights Promotional Marketing -Develop a holistic strategy and ideas to promote sales Experiential Marketing -Generate opportunities for consumers to experience quality and the look and feel of brands and products