Project Title:Consumer Behaviour In The Consumption Of Fast Food The study of any subject is made by examining it in an organization fashion.

There are three classes of variables involved in understanding consumer behavior ;STIMULUS,RESPONSE,AND INTERVENING variables. Stimulus variables such as advertisement, products exist in both the individuals external environment Response variables are the resulting mental or physical reaction.

Objectives :1.To analyze consumer behaviour towards consumption of fast food.

Scope:-The market survey has done in fast food restaurants ;this project is useful for the better understanding of the consumer behavior .The project encompasses the various behavior of customer,their pre and post behavior when they eat.The project work involves specific guideline for the restaurant and help the restaurants to understand better the consumer behavior in fast food restaurants.

Research Methodology:Research Methodology ill common parlance refers to a search for knowledge .One can also define research as a scientific and systematic research for pertinent information a specific topic .Research is an art of systematic investigation .

Research plan:Research approach:-SURVEY METHOD.

Research Instrument:-The research instrument used for collecting the primary data where the Questionnaire .

Source of data 1. PRIMARY:-The data was collected through Questionnaire. 2.SECONDARY:-The data was collected through Internet, News papers, Magazine etc. Sampling Procedure:Sample Unit: Sample size: consumer visited small Eating Joints. Respondents .

Sample Method:-Random Sampling Method.

LIMITATIONS:Time constraint:-The allotted time for conduct the survey was 15 days. Availability of data :-Most of the restaurants and eating joints were not in favor of us conducting the survey inside their premises as it would disturb their customers.

QUESTIONNAIRE:-

1. Do you visit restaurants? A.YES B. NO

2. You like to visit food joint with? A. FAMILY B.FRIENDS C.ALONE

3. Which part of your monthly income you spend in restaurants? A. <10% B.<15% C.>15%

4 .Favorite cuisine? A. WESTERN FOOD B.CHINESE NODULES C.SOUTH INDIAN D.OTHER

5. Are you satisfied its pricing? A.YES B. NO

6.Which is the most effective promotional activity for food joints according to you ? A.DISCOUNT B.HOME DELIVERY C.OTHER

7. Your preference for the fast food joint is due to ? A.CONVENIENCE B.TASTE C.PRICING D.OTHER

8. Which food joint preferred by you most? A.MC DONALDS B.PIZZA HUT C.DOMINOS D.OTHER

9 .How much you spent at a time visiting food joint? A. <200 B.<500 C.<1000 D.>1000

10. Your suitable timing for visiting food joint? A.MORNING B.AFTERNOON C.EVENING

SYNOPSIS ON CONSUMER BBEHAVIOUR TOWARDS FAST FOOD.

SUBMITTED TO:-MS.BHAVNEET KAUR

SUBMITTED BY :-RAJESH KUMAR

COURSE:- MBA-2nd sem.

SECTION:--RBIM-A