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Course Length
FEE-HELP and flexible payment options available On campus in Sydney & Brisbane and by distance education (online) Trimester start dates speak to your Course and Career Adviser for upcoming start dates Mature age students: relevant academic and work experience School leavers: minimum ATAR of 63.4
What attracted me to the APM College degree is the pace at which I could graduate. Its a lot shorter than a traditional university option. Chris Tyrrell APM Graduate
Start Dates
Pre-requisites
Assessment Delivered by
Practical assignments and written examinations APM College of Business & Communication
Course Modules
The Bachelor of Business covers the following course modules: Core Units MGT101 Management Principles & Practices ACC101 Fundamentals of Management Accounting and Business Finance ECO101 Economics in a Business Environment MKT101 Understanding Marketing MKT102 Introduction to Consumer Behaviour ACC201 Introduction to Applied Finance LAW201 Introduction to Business Law MGT201 Human Resource Management STAT201 Introduction to Quantitative Methods MGT202 Project Management IND201 Industry Engagement MGT301 Corporate Social Responsibility MGT302 Strategic Management MGT303 Business Information Analysis IND301 Industry Placement
Elective Units (Choose 9 elective units from the list below)* MKT103 Marketing Communications MGT102 Introduction to Hospitality, Tourism and Events ADV101 Understanding Advertising PRN101 Understanding Public Relations IND101 Industry Practices PRN203 Issues Management ADV203 Advertising Copywriting ADV204 Visual Communications ADV204 Implementing Advertising Strategy PRN201 Public Relations Strategy ADV201 Brand Building MKT201 Marketing & Audience Research MKT202 Marketing Strategy MKT203 Business-to-Business Marketing MKT204 Service Marketing PRN202 Introduction to Public Relations Writing
EVT201 Event Management EVT202 Creative Thinking and Innovation PRN302 Advanced Public Relations Writing ADV302 Media Planning and Buying ADV301 International Advertising MKT301 International Marketing MKT302 Digital Marketing
PRN301 International Public Relations MGT307 Sales and Promotion EVT301 Events Policy and Strategy EVT302 Event Logistics and Risk MGT306 Learning and Development MGT304 Occupational Health and Safety Risk Management MGT305 Small Business Management
*Elective units are subject to availability. You must ensure that you meet the individual prerequisites for each unit. Please contact us for more information.
Understanding Marketing
Marketing is the way organisations hook up with customers and develop great products, services and brands that consumers love.
Level 200
Introduction to Quantitative Methods
Quantitative statistical methods allow us to develop a better understanding of customer behaviour, your own businesses methods and research done by external organisations. It allows you to make smarter business decisions.
Industry Engagement
Learn the soft skills that will help develop you as a professional in the workplace, about workplace relationships and confront challenges that are common in the work place. This subject sets you up for your internship.
Project Management
Businesses today are increasingly adopting a project-based approach to undertake and manage a diverse mix of business activities ranging from recruitment and change management to product development and implementation. Project management allows organisations to more effectively manage human and financial resources and to meet specific time constraints.
Level 300
Corporate Social Responsibility
Known as CSR, learn that smart organisations are more in tune with their economic, social and environmental spaces, understanding that customers and other interest groups expect organisations to act in socially responsible ways.
Strategic Management
This is a capstone unit where other subjects come together as you discuss advanced management theory to develop a holistic understanding of the firm.
Industry Placement
As one of your final subjects, we assist you in finding a relevant industry placement to experience the work environment first hand and test your new skills. This is also a very important networking opportunity and could lead to your next job.
I chose APM over uni and TAFE options because of the practical work experience component as well as being taught by industry professionals. I also wanted to graduate in 12 months compared to 2 to 4 years at TAFE or uni. Ian Cleasby
APM Graduate
Australian Marketing Institute (AMI) Advertising Federation of Australia (AFA) Australasian Promotion Marketing Association (APMA) Australian Sponsorship Marketing Association (ASMA) Australian Direct Marketing Association (ADMA) Festivals and Events Association Institute of Sport Management Fitness Australia Public Relations Institute of Australia Events Educators Forum
You graduate with a widely respected, recognised qualification that can open doors across your chosen industry.
Job Listing
APM gains exclusive access to certain industry job vacancies and lists all relevant opportunities on their website.
Student Events
Meet industry professionals and gain valuable contacts at various events including networking nights, coffee club events and industry association events.
I havent done any formal studying for some time and am concerned about keeping up. Can you help?
APM offers a special workshop for those who are returning to study after a long time or are unfamiliar with the requirements of formal study. This workshop provides you with tips on studying, making notes, writing assignments and preparing for exams. In addition, APM lecturers and staff are always available for advice. You also have the option of deferring individual subjects for up to two years so you can study at a slower pace at no additional cost.
APMs Sydney campus is located in North Sydney, just a few minutes from central Sydney across the famous Harbour Bridge. APMs Brisbane campus is located in Fortitude Valley, just minutes from the heart of Brisbane. This modern campus was completely refurbished in October 2008 and now includes state-ofthe-art teaching and learning facilities.
Im not sure which course is right for me. Can you help?
Our consultants are experts in helping you select the right APM course for your career needs. Contact your consultant now for advice on the best way to achieve your study and career goals.