Big Bazaar

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CONTENTS CHAPTER 1 INTRODUCTION General Introduction about the sector Industry Profile. Origin and development of the industry. Growth and present status of the industry. Future of the industry. CHAPTER 2 PROFILE OF THE ORGANIZATION Origin of the Organization. Growth and devolvement of the organization Present status of the organization. Functional department of the Organization. Organization structure and organization chart. Product and Service profile of the organization competitors Market profile of the organization CHAPTER 3 DISCUSSIONS ON TRAINNING. Students work profile (role and responsibilities). Description of live experience. CHAPTER 4 STUDY OF SELECTED RESEARCH PROBLEM Statement of research problem. Statement of research objectives. Research design and methodology. Analysis of data. Summary of Findings. CHAPTER 5 SUMMARY AND CONCLUSIONS. Summary of learning experience Conclusions and Recommendations. APPENDIX QUESTIONNAIRE Bibliography
Page No. 3 16 21 23 26 27 29 30 31 32 40 43 44
1.1 1.2 a. b. c. 2.1 2.2 2.3 2.4 2.5 2.6 2.7 3.1 3.2
4.1 4.2 4.3 4.4 4.5 5.1 5.2
46 46 47 48 64 69 70 73 74
OGLOBAL BUSINESS SCHOOL, HUBLI
INTRODUCTION
1.1 General introduction of about the sector.
1.2 Industry Profile a) Origin and devolvement of the industry.

b) Growth and present status of the industry.
c) Future of the industry.
1.1 GENERAL INTRODUCTION OF THE SECTOR Retail in India is on a cusp of transformation. Organized retailing as a professional service-oriented set-up, is a recent phenomenon in India but is growing at a tremendous pace with a potential of creating over 2 million new (direct) jobs within the next six years, assuming an 8 to 10 per cent share of organized retailing in the total retail business. The fast changing retail environment demands that professionals learn new skills, improve their efficiency, learn to compete and think out of the box. As retailers work directly with customers and there is need for good managerial talent to interpret and satisfy the needs and desires of customers. All this requires an education that is intensive,
comprehensive and closely linked to the retail business world. The need is to have a program which has all the inherent features of a business management program and includes experiential learning throughout the program. Market Trends, Challenges & Opportunities 1. Across BRIC countries, the food and grocery (F&G) segment is clearly driving retail growth. For eg, retail food sales dominate the total retail market in Brazil, accounting for almost 54 percent of the total retail sales, while Russia is the fastest growing retail
food sales market in the world, with the potential to again double in size by 2008. 2. The prevalence of English as a language of communication to a very great extent facilitates material sourcing and business communication. While India and Russia pose no problems in this regard, Brazil and China present communication problems for foreign companies. 3. The importance of governments that are quick on decisionmaking and passing liberal trade laws cannot be emphasized enough. In China, for instance, being a non-democratic country makes it easier for foreign investors to do business sans bureaucratic red-tapism (in comparison to a democratic country like India), the obvious reason being that the political
establishment is not directly accountable to the people. 4. Growing urbanization and metropolitan saturation is leading to the expansion of retail formats and investment opportunities towards tier-II cities and rural hubs across all four countries.
5.
Continued economic reforms together with the growth of
organised retail (especially in the F&G segment) has led to growing rural incomes, triggering off far-reaching, social impacts. The upcoming Golden Quadrilateral' plan for roadways in India, which is to connect the four cities of Delhi, Kolkata, Mumbai and Chennai, will have massive economic and social repercussions
on rural and semi-rural clusters along the vast network. In China too, the government plans to create a rural retail network covering 70 percent of all villages by 2008. Retail means selling goods and services in small quantities directly selling to customers. Retailing consists of all activities involved in marketing of goods and services directly to consumer for their personnel family and household use. The Indian retailing industry is becoming intensely competitive, as more and more payers are Vying for the same set of customers. The major retail players are Pantaloon Retail, Shoppers Stop, Reliance,etc.., Retailing is one of the biggest sectors and it is witnessing revolution in India. The new entrant in retailing in India signifies the beginning of retail revolution. India's retail market is expected to grow tremendously in next few years. According to AT Kearney, The Windows of Opportunity shows that Retailing in India was at opening stage in 1995 and now it is in peaking stage in 2006. India's retail market is expected to grow tremendously in next few years. India shows US$330 billion retail market that is expected to grow 10% a year, with modern retailing just beginning. India ranks first in 2005. In fact, in 2005 and 2006, India is the most compelling opportunity for retailers, because now India is in peaking stage.
This window of opportunity is useful for executives who plan their market-specific strategies; the four stages are as follows:
Opening: An opening market is one that is just entering the GRDI, that is, in this stage all, which are outside the top 30 markets, falls in this stage. At this stage, retailers should monitor and performing high-level assessments, they should plan for their entry strategies. India in the late 1990's is a good example in the opening stage, while in 2006, Kazakhstan is the country in opening stage* See figure a. Peaking: In peaking stage, the market is developing quickly and also ready for modern retailing. Countries, which are in Peaking stage, are India, Ukraine and Vietnam. Retailers entering this stage have the best chance for long-term success. Retailers at this stage should enter through local representations, sourcing offices and new stores. WalMart success in china in the late 1990's and early 2000's gives us the importance of committing to a promising high-growth market at right time. Declining:
In this stage the market is still big and growing, but the space for new entrants will become tighter and retailers should act quickly at this stage because retailers at this stage have limited time to explore, and laso their margin for error is thin. In general , they should act according to the established rules and should be open to face the competition from international retailers. Closing: The window of opportunity is closing fast and modern retail share is reaching 40 to 60 percent. Though the opportunity is closing the existing retailers can enter with new formats such as discount models or nonfood formats such as consumer electronics and apparel. Window of opportunity ends for about 5 to 10years before a market enters the closing phase and reaches saturation level. India for example, was in the opening stage in 1995 and entered peaking stage in the year 2003 and reached number 1 rank in2005. Unorganized retailing in India In India, the most of the retail sector is unorganized. In India, the retail business contributes around 11 percent of GDP. Of this, the organized retail sector accounts only for about 3 percent share, and the remaining share is contributed by the unorganized sector. The main challenge facing the organized sector is the competition from unorganized sector.
Unorganized retailing has been there in India for centuries, theses are named as mom-pop stores. The main advantage in unorganized retailing is consumer familiarity that runs from generation to generation. It is a low cost structure, they are mostly operated by owners, has very low real estate and labor costs and has low taxes to pay. Organized retailing in India In late 1990's the retail sector has witnessed a level of transformation. Retailing is being perceived as a beginner and as an attractive commercial business for organized business i.e. the pure retailer is starting to emerge now. Organized retail business in India is very small but has tremendous scope. The total in 2005 stood at $225 billion, accounting for about 11% of GDP. In this total market, the organized retail accounts for only $8 billion of total revenue. According to A T Kearney, the organized retailing is expected to be more than $23 billion revenue by 2010. In organized retailing will grow faster than unorganized sector and the growth speed will be responsible for its high market share, which is expected to be $ 17 billion by 2010-11. Retailing will show good prospects in cities like Mumbai, Delhi, Chennai, kolkata, Banglore and Kanpur. After Dubai, Singapore and Hong Kong, In India Delhi will be the next big retail destination, According to Confederation of Indian Industries whose findings have shown that
Delhi has the good resources and good conditions for the retail sector. Out of the total earnings of the Government of Delhi Rs 11,000 crore, Rs 6,500 crore is achieved from the retail sector. The organized sector is expected to grow faster than GDP growth in next few years driven by favorable demographic patterns, changing lifestyles, and strong income growth. This organized retail sector mix includes Big bazaars, hypermarkets discounted stores and specialty stores, departmental stores. For example, Spencer network has 69 stores, which includes seven Spencer hypermarkets, three Spencer Big Bazaars and 49 Spencer Daily's. Now the company is planning to open 20 stores in 10 cities in six months. The top 10 retailers account only for 2% of total market, today modern retailing is expected to enter a boom phase, which has major players and these players might capture 10% of total market, within next five years. The retail sales in India for future are shown below (data from 2005-2008 is based on estimates): Growth drivers in India for retail sector Rising incomes and improvements in infrastructure are enlarging
consumer markets and accelerating the convergence of consumer tastes. Liberalization of the Indian economy Increase in spending Precipitate Income.
sector.
Advent of dual income families also helps in the growth of retail
Shift in consumer demand to foreign brands like McDonalds,
Sony, Panasonic, etc. Consumer preference for shopping in new environs The Internet revolution is making the Indian consumer more
accessible to the growing influences of domestic and foreign retail chains. Reach of satellite T.V. channels is helping in creating awareness about global products for local markets. About 47% of India's population is under the age of 20; and this
will increase to 55% by 2015. This young population, which is technology-savvy, watch more than 50 TV satellite channels, and display the highest propensity to spend, will immensely contribute to the growth of the retail sector in the country. Availability of quality real estate and mall management practices Foreign companies' attraction to India is the billion-plus
population. Employment opportunities in retail sector in India
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India's retail industry is the second largest sector, after agriculture, which provides employment. According to Associated Chambers of Commerce and Industry of India (ASSOCHAM), the retail sector will create 50,000 jobs in next few years. Retail companies are starting retail management courses in partnership with management institutes, roping in talent from other sectors and developing comprehensive career growth and loyalty plans for existing employees. Top players like Pantaloon Retail India Limited, Trent, Shopper's Stop, RPG Group and ebony are virtually on their toes. Consider the plans of largest player, The Pantaloon Retail India Ltd, the company has developed a comprehensive strategy, where in it expects that in 2years, it will not recruit any new managers from outside. "The estimated need is 1 lakh of employees till 2011", said Mr. Sanjoy Jog, HR Head at Pantaloon Retail India Ltd. Pantaloon has the concept of partnership with educational Institute to run retail courses across the entire chain. The company has tied up with 11-B schools including K J Somaiya , Welinkars, Narsee Monjre and IISWBM. "The students joins the course and they are given an appointment letter by Pantaloon to become employees" said Mr. Jog, Pantaloon. Pantaloon is also planning to tie up with Ahmadabad-based National Institute of Design to start a course in visual merchandising. "The apex body of Indian
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organized retailers, Retailers Association of India( RAI) is also lending help hand to tide over the shortage of employees in organized retail sector. Trent has also started in-house learning programmers and now goes to under graduate colleges to recruit students. Since, the job market is hugely receptive to this with more and more business schools focusing on the sector and large retailers setting up retail academics. Challenges of Retailing in India In India the Retailing industry has a long way to go, and to become a truly flourishing industry, retailing needs to cross the following hurdles: * The first challenge facing the organized retail sector is the competition from unorganized sector. * In retail sector, Automatic approval is not allowed for foreign investment. * Taxation, which favors small retail businesses. * Developed supply chain and integrated IT management is absent in retail sector. * Lack of trained work force.
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* Low skill level for retailing management. * Intrinsic complexity of retailing- rapid price changes, threat of product obsolescence and low margins. * Organized retail sector has to pay huge taxes, which is negligible for small retail business. Retail and India India's imminent urbanization process has implications for demand for housing, urban infrastructure, location of retail, and demand for consumer durables. The on-stream infrastructure development will drive growth in the transportation sector, spur demand for vehicles, increase real estate values along the Golden Quadrilateral corridor, and potentially boost construction of suburban homes as people escape congested cities. Plus, it will open up thousands of villages en route to a global audience and effectively integrate them with the growing Indian economy. Growth of the Retail market, to a great extent, is the dependent on the size of the country's consuming class and the rate of growth of GDP, especially disposable incomes. India is the world's second most populous country and its GDP growth is likely to surpass that of China by 2015.
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It is estimated that India's GDP will surpass that of the US before 2050, to make it the world's second largest economy. Reflecting on the robust growth in India's GDP, consumer expenditure (in current prices) grew at a relatively high pace of nearly 10 percent per annum over the past two years. India's advantage lies in the fact that it has the largest young population in the world over 890 million Indians are below 45 years of age. The median age for India is 25 years as compared to 28 years for Brazil, 33 years for China and 38 years for Russia. There are more English speaking people in India than on the European continent. The retailing industry in India, estimated at USD 270 Billion in 2006, is expected to double to USD 440 Billion by 2010. The size of the organized retailing market in 2006 stood at USD 12.4 Billion in 2006, thereby making up a mere 4.7 percent of the total retailing market. Of the total retail market, food and grocery retail is by far the single largest block estimated to be worth a whopping Rs.642, 200 core, but more than 99 percent of this market is dominated by the neighborhood mom & pop stores.
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Clothing, textiles and fashion accessories constitute the second largest block. For the year 2007, the India Apparel Report 2007 expects growth of organized retail to touch 40 percent. From 2008 onwards (until at least 2010), organized retail is expected to register around 45 percent YoY growth in India. Total retail in India, which registered 5.7 percent YoY growth from 2004-2006, to range between that and 6 percent YoY growth over the next 3-4 years. With these growth percentages and following from our estimates for 2006, the future estimates* for organized retail in India: 2007 Rs.77, 000 crore; 2008 Rs.111, 500 crore; 2009 Rs.162, 000 crore; and 2010 Rs.235,000 crore. (*Estimates based on 2006 prices). In terms of formats, the energy in terms of new investments is expected to be driven towards the Big bazars and hypermarket segments. All new players Reliance Industries, Bharti Retail/ Wal-Mart, AV Birla Group have shown interest towards developing these two formats, along with wholesale, cash & carry outlets, while India's largest retailer Pantaloon Retail India Ltd. has a continuous store rollout schedule for its Big Bazaar hypermarkets and Food Bazaar Big bazaars.
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1.2 INDUSTRY PROFILE a) origin and development of the industry Future Group
Pantaloon Retail is the flagship enterprise of the Future Group, which is positioned to cater to the entire Indian consumption space. The Future Group operates through six verticals: Future Retail (encompassing all retail businesses), Future Capital (financial products and services), Future Brands (management of all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media (development and management of retail media). Future Capital Holdings, the group's financial arm, focuses on asset management and consumer finance. It manages two real estate investment funds (Horizon and Kshitij) and consumer-related private equity fund, In division. It also plans to get into insurance, consumer
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credit and other consumer-related financial products and services in the near future. Future Group's vision is to, "Deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner." One of the core values at Future Group is, 'Indians' and its corporate credo is - Rewrite rules, Retain values. Future Group is positioned to cater to the entire Indian consumption space. It operates through six verticals: Future Retail (encompassing all lines of retail business), Future Capital (financial products and services), Future Brands (all brands owned or managed by group companies), Future Space (management of retail real estate), Future Logistics (management of supply chain and distribution) and Future Media. The group's flagship enterprise, Pantaloon Retail, is India's leading retail company with presence in food, fashion and footwear, home solutions and consumer electronics, books and music, health, wellness and beauty, general merchandise, communication products, E-tailing and leisure and entertainment. Future Group's vision is to, deliver Everything, Everywhere, Every time to Every Indian Consumer in the most profitable manner. One of the core values at Future Group is, Indian news' and its corporate credo is Rewrite Rules, Retain Values.
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Future Group Manifesto Future the word which signifies optimism, growth, achievement, strength, beauty, rewards and perfection. Future encourages us to explore areas yet unexplored, write rules yet unwritten; create new opportunities and new successes. To strive for a glorious future brings to us our strength, our ability to learn, unlearn and re-learn, our ability to evolve. Future Group, will not wait for the Future to unfold itself but create future scenarios in the consumer space and facilitate consumption because consumption is development. Thereby, we will effect socioeconomic development for our customers, employees, shareholders, associates and partners. Our customers will not just get what they need, but also get them where, how and when they need. We will not just post satisfactory results, we will write success stories. We will not just operate efficiently in the Indian economy, we will evolve it. We will not just spot trends, we will set trends by marrying our understanding of the Indian consumer to their needs of tomorrow. It is this understanding that has helped us succeed. And it is this that will
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help us succeed in the Future. We shall keep relearning. And in this process, do just one thing. Business Description Pantaloon Retail (India) Ltd. The Company's principal activity is to operate chain retails stores in names of Big Bazaar, Food Bazaar, Central and Pantaloons. The Big Bazaar is the discount store, which offers a wide range of products under one roof. The products include apparels and non-apparels such as utensils, sports goods and footwear. The Company also has its presence into gold retailing by launching Gold Bazaar. The Company's Food Bazaar provides a range of food and grocery products ranging from fresh fruits and vegetables, staples, FMCG products and ready-to-cook products. The Central offers a chain of stores including books and music stores, global brands in fashion, sports and lifestyle accessories, grocery store and restaurants. The Pantaloon retail stores focus largely apparels and accessories. Group Vision Future Group shall deliver Everything, Everywhere, Every time for Every Indian Consumer in the most profitable manner. Group mission We share the vision and belief that our customers and stakeholders shall be served only by creating and executing future scenarios in the consumption space leading to economic development.
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We will be the trendsetters in evolving delivery formats, creating retail realty, making consumption affordable for all customer segments for classes and for masses. We shall infuse Indian brands with confidence and renewed ambition. We shall be efficient, cost- conscious and committed to quality in whatever we do. We shall ensure that our positive attitude, sincerity, humility and united determination shall be the driving force to make us successful.
Core Values
Indian ness: confidence in ourselves. Leadership: to be a leader, both in thought and business. Respect & Humility: to respect every individual and be humble in our conduct.
Introspection: leading to purposeful thinking. Openness: to be open and receptive to new ideas, knowledge and information.
Valuing and Nurturing Relationships: to build long term relationships.
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Simplicity & Positively: Simplicity and positively in our thought, business and action.
b) GROWTH AND PRESENT STATUS OF THE INDUSTRY
Pantaloon is not just an organization it is an institution, a center of learning & development. We believe that knowledge is the only weapon at our disposal and our quest for it is focused, systematic and unwavering. At Pantaloon, we take pride in challenging conventions and thinking out of the box, in traveling on the road less traveled. Our corporate doctrine Rewrite Rules, Retain Values is derived from this spirit. Over the years, the company has accelerated growth through its ability to lead change. A number of its pioneering concepts have now emerged
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as industry standards. For instance, the company integrated backwards into garment manufacturing even as it expanded its retail presence at the front end, well before any other Indian retail company attempted this. It was the first to introduce the concept of the retail departmental store for the entire family through Pantaloons in 1997. The company was the first to launch a hypermarket in India with Big Bazaar, a large discount store that it commissioned in Kolkata in October 2001. And the company introduced the country to the Food Bazaar, a unique 'bazaar' within a hypermarket, which was launched in July 2002 in Mumbai. Embracing our leadership value, the company launched all in July 2005 in Mumbai, making us the first retailer in India to open a fashion store for plus size men and women. Today we are the fastest growing retail company in India. The number of stores are going to increase many folds year on year along with the new formats coming up. The way we work is distinctly "Pantaloon". Our courage to dream and to turn our dreams into reality that change peoples lives, is our biggest advantage. Pantaloon is an invitation to join a place where there are no boundaries to what you can achieve. It means never having to stop asking questions; it means never having to stop raising the bar. It is an opportunity to take risks, and it is this passion that makes our dreams a reality. Come enter a world where we promise you good days and bad days, but never a dull moment!
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c) Future of the industry Pantaloon Retail, the listed retail arm of Kishore Biyani-led Future Group, is looking at opening up to 30 additional stores of Big Bazaar (hypermarket) and Food Bazaar (Big bazaar) retail chains in the value segment by the end of this calendar. Pantaloon Retail is currently operating a total of 149 Big Bazaar stores and 109 Food Bazaar stores across the country. Value segment accounts for around 60 per cent of the groups retail turnover. We are planning to open 25-30 more Big Bazaar and Food Bazaar outlets by December 2009. It will add to another 10-12 lakh sq ft of retail space and we would be investing around Rs 1,000 per sq ft on setting up the new stores, said Sadashiv Nayak CEO Food Bazaar. He was speaking to media persons on the sidelines of Food Forum 2009 held on the 19th March, in Mumbai. According to Nayak, Pantaloon Retail, the company for expansion of these chains is focusing on major cities of Mumbai, Belhi, Kolkata, Chennai, Bangalore, Pune, Hyderabad and Ahmadabad. Besides the big cities, we also have strong markets in places like Guwahati, Ranchi and Nagpur. Our target is to achieve double digit growth in the next fiscal also, Nayak said. Pantaloon Retail, which for the first 8 months of fiscal 2009 (July 2008February 2009) has clocked a growth of 33.66 per cent is expecting to continue with the trend of 30-35 per cent growth in the value retail
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segment. The company, according to Nayak, is also hiring more people, to support the growth.
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PROFILE OF THE ORGANIZATION 2.1 Origin of the organization. 2.2 Growth and devolvement of the organization. 2.3 Present status of the organization. 2.4 Functional departments of the organization. 2.5 Organization structure and organization chart. 2.6 Product and service profile of the organization Competitors. 2.7 Market profile of the organization.
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2.1 Origin of the Organization: HUBLI: Pantaloon Retail (India) Ltd. opened a Big Bazaar outlet in Hubli on Saturday, Jul 28, 2007. This is the ninth outlet in the State and 62nd outlet in Hubli on Saturday. Rohit Malhotra, Business Head- South Zone of Pantaloon Retail (India) Ltd., told that with 35,000 sq. ft. of shopping area, the Big Bazaar in Hubli is one of the largest stores of the company. Located near Akshay Centre, Gokul Road, it was the first and biggest hypermarket store in the city, he said. Locations taken for location selection are as follow, 1. Keshwapur 2. Vidyanagar 3. Deshpande nagar 4. Gokul Road Out of these locations the top management of Pantaloon Retail (India) Ltd. selected the location Akshay Centre, Gokul Road, Hubli. The reasons are as follow,
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1. Densely populated area. 2. Very near to Hubli airport as well as bus station. 3. Many industries are located near by. 4. Most of the people are working and living within the 2 K.M radius 5. Pedestrian traffic is more due to many industries. 6. Most of the families are nuclear. 7. No parking problems. 8. Strong competition with other stores like Pick & Pay 9. To avoid category killers. 10. Most of the residential area is located left side of the Gokul road. Store area: 35,000 sq.ft. Rent for the store: Rs. 700000/month Period of lease: 10 years 2.2 Growth and development of the Organization. Pantaloon Retail - Targeting 100% growth y-o-y. Biyani to hive off Big Bazaar early next fiscal The roar of retail is getting louder. As Reliance Retail pumps in rs 25,000 croer into the countrys retail artery and Bharti-Wal-Mart lines up $2.5 billion, Kishore Biyanis Future Group is also switching to battle gear.
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The Rs 2,500-crore retail major is hiving off one of its popular formats Big Bazaar - by early next fiscal, as part of its plan to split businesses and raise money separately for each format. Sources said a team has been on the job for the last few months and work to hive off Big Bazaar as a separate company is in the last stage. Biyani is focusing on the metros and wants to dominate the top eight metros in the country. It needs truckloads of money to expand in these cities. Biyani wants to have 11 Big Bazaars in Bangalore, eight in Mumbai and seven in Kolkata by the end of current calendar year. In all these new upcoming stores, Big Bazaar will place its own private label products. The Big Bazaar network contributed Rs 2,000 crore to the Future Groups turnover in 2005-06. Kishore Biyani, CEO, Future Group, told DNA Money, We have plans to hive off Big Bazaar as a separate company. Biyani to hive off Big Bazaar early next fiscal Analysts say Biyani knows huge markets remain untapped in small cities, but the evolving competitive scenario and aggressive entry of Reliance Retail and Bharti-Wal-Mart will change the dynamics in retailing. So it would make sense to dominate the big cities first. In last six months, the group had opened nine Big Bazaars, three Food Bazaars, two Brand Factory outlets, two Pantaloons stores and five
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other stores across formats, taking its total retail space to 3.8 million sq ft across 32 cities. The company plans to increase the size of Big Bazaar network from 41 at present to 100 by the end of current calendar year, with an investment of Rs 1,000 crore. It is planning to cover 15 more cities, including tier-II cities such as Vijayawada and Visakhapatnam. It will invest an average of Rs 15 crore on each outlet, depending on the space and real estate prices in various cities. The size of outlets will range from 40,000 square feet to 1.7 lakh square feet. 2.3 Present status of the Organization: Big Bazaar last week concluded its three day weekend sales , which it had done last year as well. 'Sabse sasta' , or cheapest weekend. Last year we remember there was chaos at their stores as people simply jammed the aisles and roads. Apparently, they sold Rs 450 crore worth of merchandise in just three days- possibly equal to 3 months sales. This year too, we await some numbers. They were also advertising solidly on radio- and once you order, they would deliver home. We can only imagine the supply chain magnitude for such events- a spike that takes everything thru the roof- planning, purchasing, people, IT et al. Interesting though, and from what we gather they could handle it well enough last year, which suggests that the company is getting more IT and systems sav
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CHART NO-1 2.4 FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION
MALL MANAGER
Assistant Mall Manager
Marketin g Head H R Head Category Head Operation Head Finance Head
Marketing 2.5 Manager
H R Manager
Store Manager
Finance Manager
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CHART NO-2 2.5 ORGANIZATION STRUCTURE AND ORGANIZATION CHART
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2.6 PRODUCT AND SERVICE PROFILE OF THE ORGANIZATION CHART NO-3 PRODUCT ASSORTMENT IN BIG BAZAAR
Merchandise Assortment in BB
Food Bazaar
Apparels Bazaar
Furniture & Electronic Bazaar
General Merchandise
Different levels of the store Level 1:
Departments with their Products: a) Depot: 1) General books 2) Office stationary 3) Children stationary 4) Film VCDs & DVD
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b) NBD (New Business Development) 1) Watches 2) Fashion Jewelry 3) Sunglasses 4) Auto accessories 5) Car audio systems c) Gold Bazaar: Navaras Gold Jewelry (This is the separate unit not related to Big Bazaar they share profits on percentage basis) d) Mobile Bazaar: 1) All kinds of Hand sets ranging from Rs 1000 to !8000 of different companies 2) Mobile accessories 3) Codeless phones & land line phones e) Star Sitara: 1) Cosmetics 2) Fragrances 3) Herbals 4) Pharmaceuticals f) Shringar : 1) Bangles 2) Jewelry sets 3) Bracelets
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4) Hair Accessories 5) Bidies 6) Chins Plastics, Utensils, Crockery (PUC) g) Plastics: 1) Buckets 2) Casseroles 3) Containers 4) Boxes 5) Flasks 6) Bowls 7) Jugs & sippers 8) Bottles & Mugs h) Utensils: 1) Plates, Bowls, Glasses 2) Non stick Cookwares 3) Kitchen tools 4) Tiffin Boxes i) Crockery 1) Crockery cutlery 2) Table Materials / Napkins 3) Casseroles 4) Dinner sets 5) Wine, Juice Glasses
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j) Luggage: 1) Travel bags 2) Trolleys 3) Bags: Schools, Collage Ladies purse 4) Suitcase Level 2: a) Ladies Department:(SKD) 1) Sarees 2) Dress materials 3) Under garments 4) Nightwears 5) Western wears b) Mens Department: 1) Formals (Shirts & Pants) 2) Casuals (Shirts & pants) 3) Party wears 4) Jeans T-Shirts 5) Others Accessories (Lungi Dhoti etc) 6) Fabrics (Cut pieces) 7) Suits & Blazers 8) Levis Signature garments Level 3:
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a) Furniture Department: 1) Dining Table 2) Bedroom Accessories 3) Hall accessories (Sofa sets, Chairs, Computer table etc) 4) Mattresses b) Footwear Bazaar : 1) Sports Shoes 2) Formal Shoes 3) Casual Shoes 4) Mens Sandals 5) ladies Sandals 6) Ladies Casuals 7) Ladies Chapple 8) Ladies fancy Sleepers 9) ladies Sports shoes c) Home Dcor: 1) Flower vase 2) Artificial Flowers 3) Religious gifts 4) Candle stand 5) Umbrellas 6) Photo Frames 7) Assorted color Stones 8) Frame Paintings
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9) Water falls (artificial) 10)Birthday items d) Home line: 1) bed sheets, Pillows , bed spreads 2) Towels, Yellow dust 3) Razai , Carpets, Cushion covers 4) Chair bags e) Toys Dept: 1) Soft toys 2) Educational toys 3) Board games, Action figures 4) Dolls Kids department f) Boys section: 1) T-Shirts, Trousers, jeans 2) Cotton shirts, Cargo, Codraw 3) Ethic wears 4) Co ordinates 5) Rain cotes g) Girls Section: 1) Ethic wears 2) Co- ordinates 3) Cotton frocks
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4) Western wears h) Infants: 1) Jhablas 2) Vests 3) Bibs feedings 4) Bed items 5) Baba suits 6) Frocks Level 4: a) Beverages: 1) Soft drinks 2) Mineral water 3) Juices 4) Health drinks 5) Frozen items b) Confectionaries: All kinds of Chocolates & Confectionaries c) Fruits & Vegetables: d) Staples Dept: 1) Dal, Rice, Atta, Rava items 2) Oils, Masala items 3) Dry fruits 4) Spicy items
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5) Ready meals 6) Breakfast cereals e) Process Dept: 1) Health drinks 2) Ready to eat 3) Corn flaks, Chips 4) Instant mixes 5) Soups, Bread items, pickle 6) Spreads Non-food Dept f) Home care: 1) Phenyl, Detergents 2) Dish wash, Tissue papers, Scratch 3) Shoe cases, Fresh wrap, g) Personal care: 1) Soaps, tooth paste, Shampoo 2) Deodorants, Body spry 3) Baby food, Talcum powder 4) Mens apparel Level 5 Electronic Bazaar
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1) Televisions 2) Sound System 3) Refrigerators 4) Washing machines 5) Microwave 6) Rice cookers 7) Juicers 8) Irons, Mixers & Grinders
2.7 Market profile of the organization. Here we have to thank for Mr. Kishore Bayani. Who is the father of big bazaar because he is the first person to introduced retail sector in North Karnataka. Organized retail chains are targeting Hubli, the commercial hub of north Karnataka, in a big way. With the Kishore Bayani group having launched its Big Bazaar outlet in the city recently, the stage is set for the Reliance groups fruits and vegetable outlets. The big bazaar retail sector is plying very vital role in HUBLI DHARWAD and it is helping to people around the Hubli-Dharwad. Moreover all around Hubli-Dharwar auto drivers and Taxi people are getting very useful from the big bazaar. The big bazaar product are very attracting to the customer and their offers and exchange offers people can get lesser price than the other market and retail sector and more
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ever people can get all products in one roof and they neednt go any where for a single product. Big bazaar is offering weekly and monthly offers to the customers for example; last month big bazaar had given very attracting that is WAR AGAINST HIGH PRICE and customer were got very much advantages from this. So that big bazaar is necessary to all over the city. The big bazaar is very help full to middleclass family whosever income is less than other posh people for that customer is adapted to big bazaar
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DISCUSSION ON TRAINING 3.1 Students work profile (Role and responsibilities) 3.2 Description of live experiences.
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3.1 STUDENTS WORK PROFILE (ROLE & RESPONSIBILITIES): We used to work for implant training for four days in a week (Monday to Thursday)
To Study the impact of changing dimension of retailing on customers.
To study the grocery consumption pattern of nuclear and joint

families.
To study buying behavior of customers in big bazaar comparing

to kirani stores in hubli city To analyses the department problems Handling customer Find out customers requirement We have to increase the walk-ins To study the Awareness about retail We have to carry out market survey
We have to compare the prices of grocery in kirana stores and

big bazaar We have to collect market information what customers needs
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3.2
Description of live experience.
Live experience me first study the all departments and including food bazaar. , I saw how many brands are there in big bazaar and which product like electronic and appliances are moving fast or not in big bazaar and which product customer need in big bazaar. To comparison of price to local market to big bazaar price and how mach discount provided by big bazaar to local market what are variety of goods in big bazaar and quality and service provided by big bazaar, the customer came to big bazaar in weekend and offer days and ladies special days, to how customer purchase in big bazaar what factors people will consider? The customer what price more attract in big bazaar the customer what need to purchasing in big bazaar customer mind set and mentally what is want how mach is purchasing needs in this all I learn about live experience. From start of day one I came to know that big bazaar is highly satisfied the needs of high class people, but slightly failed to attract middle class people but it is attracted by posh people.
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STUDY OF SELECTED RESEARCH PROBLUME 4.1 Statement of research problem. 4.2 Statement of research objectives. 4.3 Research design and methodology. 4.4 Analysis of data. 4.4 Summary of Findings.
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4.1 STATEMENT OF RESEARCH PROBLEM :

The impact of changing dimension of retailing on customers. PURPOSE OF STUDY: This project is conducted mainly to know the customers attitude towards the changing formats of retailing are they satisfied with it and mainly to know the awareness level of Big Bazaar over its competitors and to collect customers feed back about the services provided, Prices offered, Product range etc 4.2 STATEMENT OF RESEARCH OBJECTIVES 1) Study of Existing retail sector 2) To study and understand the performance of service provided by store. 3) To understand and study brand positioning of Big Bazaar over its competitors. 4) To study the impact of changing retailing formats on hubli customers. 5) To understand and study the impact of technology on buying behavior of customers SAMPLING METHOD: Since the study is restricted to Retail sector, all the functional Departments of Big Bazaar and the respondents are found at the store only so according to the convenience randomly they are
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being picked so Sampling method is used in this study is Random Convenient Sampling. Sampling: Sample size
: 500 respondents : Random Convenience sampling : Personal Interview
Sampling Method Sample Plan
Sample Unit
: Respondents in HASSAN
4.3 Research design and methodology Since the study is on retail sector first the detail study of the store is been conducted about its Management team its structure the number of departments which all brands does the store has, who are its suppliers about its warehouses. Based on the topic objectives were set and to arrive at the opinion on objectives a set of 100 questionnaires were designed of 11 questions and response is collected from the customers who are visiting the store. For data collection Random Convenient sampling method was adopted Data Collections Methods: Primary data: Field Survey Secondary data: Big Bazaar records. Text Books Websites Area of research: HASSAN
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Research approach : Survey method Measuring Tool:Questionnaire (Graphs and Charts)
4.4 ANALYSIS AND INTERPRETATION

Q-1) This chart shows the Brand positioning of Big Bazaar over its competitors.
TABLE NO-1
Big Bazaar 99 Fabmall 65 Food World 48
CHART NO-4 Which store comes to your mind when you think of retail store
120 100 80 60 40 20 0 Big Bazaar Fabmall Food World
The survey sample is 100 99% of the customers aware of Big Bazaar. Followed by Fabmall with 65% Lastly Food World with 48%
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Q-2) This chart shows the awareness level of Big Bazaar in customers.
Are you aware of Big Bazaar
TABLE NO-2
Frequency Valid Yes No Total 99 1 100 Percent 99.0 1.0 100.0 Valid Percent Cumulative Percent 99.0 99.0 1.0 100.0 100.0
CHART NO-5
Are you aware of Big Bazaar
120
100
80
60
40
Frequency
20
0 Yes N o
Are you aw are of Big Bazaar
99% of the customers are aware of big Bazaar.
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Only 1% of them are not aware.
Q-3) This chart shows the level of satisfaction of customers with the services provided.
TABLE NO-3
What is your opinion about services provided by Big Bazaar
Frequency Valid Very good Good OK Bad Total 11 35 50 4 100 Percent 11.0 35.0 50.0 4.0 100.0 Valid Percent Cumulative Percent 11.0 11.0 35.0 50.0 4.0 100.0 46.0 96.0 100.0
CHART NO-6
60
50
40
30
20
Frequency
10
0 Very good Good OK Bad
What is your opinion about services provided by Big Bazaar
11% of the respondents agree that the services provided by the store are Very good.
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35% of the respondents agree that the services provided by the store are Good. 50% of the respondents agree that the services provided by the store are Okay. Q-5) This chart shows the comparison of various factors like Price, Service, Quality, Availability of products, Easy accessibility etc with other stores.
TABLE NO-4
Rates Price Service Quality Availability of Products Easy accessibility 1 22 12 22 26 13 2 17 30 26 25 21 3 38 22 23 16 26 4 13 26 18 19 16 5 10 10 11 14 24 Total 100 100 100 100 100
CHART NO-7
40 35 30 25 20 15 10 5 0 Price Serv ice Quality Av ailability of Products Easy accessibility
Most of the customer agrees that prices offered are convenient since 22% of them are rated 1 and 38% of them rated as 3.
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Services provided by the store is moderate because 30% of them rated as 2 and 22% and 26% of them rated 3 and 4 respectively
Quality of the products at Big Bazaar is good since 22% of the customers are rated as 1, 26% of them rated as 2, 23%, 18% and 11% of the respondents rated as 3, 4, 5. Most of the customers believes that products are available at the store because 26%, 25%, of the respondents rated as 1, 2 and 16%, 19% 14% of them rated as 3, 4, 5. The store is not easy accessible for all the customers because only 13% and 21% of the respondents are rated 1 and 2 and majority of the respondents that is 26%, 16%, 24% of them rated as 3, 4 and 5.
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Q-6) This chart shows the customers satisfaction level with organized retailing
TABLE NO-5
Are you satisfied with the changing dimension of retailing that is UN organized to organized
Frequency Valid Yes No Total 90 10 100 Percent 90.0 10.0 100.0 Valid Percent Cumulative Percent 90.0 90.0 10.0 100.0 100.0
CHART NO-8
100
80
60
40
Frequency
20
0 Yes No
Are you satisfied with the changing dimension of retailing that is un or
90% of the respondents are satisfied with the organized retailing.
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10% of the respondents are not satisfied with the organized retailing
Q-7) This chart shows customers buying behavior with the change in technology. TABLE NO-6
At what extent the technology has influenced your buying behavior Frequency Valid Most Somewhat Dont Know Not Not at all Total 21 52 19 5 3 100 Percent 21.0 52.0 19.0 5.0 3.0 100.0 Valid Percent Cumulative Percent 21.0 21.0 52.0 19.0 5.0 3.0 100.0 73.0 92.0 97.0 100.0
CHART NO-9
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60
50
40
30
20
Frequency
10
0 M ost Som ewhat Dont Know Not Not at all
At what extent the technology has influenced your buying behavior
21% of the respondents agrees that mostly Technology influences their buying behavior
52% the respondents agrees that somewhat Technology influences their buying behavior 19% the respondents dont know that Technology influences their buying behavior. 5% the respondents agrees that Technology not influences their buying behavior. 3% the respondents agrees that Technology not at all influences their buying behavior.
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Q-8) This chart shows how customer differentiate Big Bazaar when compared to other stores. TABLE NO-7 How do you differentiate Big Bazaar with other store in terms of Frequency Valid Quality products Service provided Customer relation Product range Total 16 19 25 40 100 Percent 16.0 19.0 25.0 40.0 100.0 Valid Percent 16.0 19.0 25.0 40.0 100.0 Cumulative Percent 16.0 35.0 60.0 100.0
CHART NO-10
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50
40
30
20
Frequency
10
0 Quality products Service provided C ustom relation er P roduct range
H do you differentiate Big Bazaar w other store interm of ow ith s
16% of the respondants have opinion that it is the Quality of the product which differentiate it with others stores. 19% of the respondants have opinion that it is the Service provided which differentiate it with others stores. 25% of the respondants have opinion that it is the Customer relation which differentiate it with others stores. 40% of the respondants have opinion that it is the Product range which differentiate it with others stores.
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Q-9) This chart shows the customers attitude to visit the store What makes you to visit Big Bazaar TABLE NO-8 Frequency Valid Brand name Quality of the product Low Price Offers Good Experience Total 7 34 27 25 7 100 Percent 7.0 34.0 27.0 25.0 7.0 100.0 Valid Percent 7.0 34.0 27.0 25.0 7.0 100.0 Cumulative Percent 7.0 41.0 68.0 93.0 100.0
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CHART NO-10
What makes you to visit Big Bazaar

40
30
20
Frequency
10
0 Brand name Low Price Off ers Good Experience Quality of the produ
What makes you to visit Big Bazaar
7% of the respondants have a opinion that it is the Brand name which makes them to visit Big Bazaar. 34% of the respondants have a opinion that it is the Quality of the product which makes them to visit Big Bazaar. 27% of the respondants have a opinion that it is the Low price which makes them to visit Big Bazaar. 25% of the respondants have a opinion that it is the offers which makes them to visit Big Bazaar. 7% of the respondants have a opinion that it is the Good experience which makes them to visit Big Bazaar.
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Q-10) This chart shows customers response towards the stores pre and post sales services provided. TABLE NO-9
What is your opinion about pre and post sales services provided by Big Bazaar Frequency Valid Very Good Good OK Bad Total 6 28 49 17 100 Percent 6.0 28.0 49.0 17.0 100.0 Valid Percent Cumulative Percent 6.0 6.0 28.0 49.0 17.0 100.0 34.0 83.0 100.0
CHART NO-10
60
60
50
40
30
20
Frequency
10
0 Very Good Good OK Bad
What is your opinion about pre and post sales services provided by Big B
6% of the respondants agrees that the Pre & Post sales services provided by the store are very good. 28% of the respondants agrees that the Pre & Post sales services provided by the store are Good.
49% of the respondants agrees that the Pre & Post sales services provided by the store are Okay. 17% of the respondants agrees that the Pre & Post sales services provided by the store are Bad.
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Q-11) This chart shows the different media in which the promotion of the Big Bazaar are found. TABLE NO- 10
In which media do you find more often promotions of Big Bazaar Frequency Valid News Paper Television Hoardings Radio Internet Total 43 16 28 6 5 98 Percent 43.0 16.0 28.0 6.0 5.0 98.0 Valid Percent Cumulative Percent 43.9 43.9 16.3 28.6 6.1 5.1 100.0 60.2 88.8 94.9 100.0
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Missing Total
System
2 100
2.0 100.0
CHART NO-11
50
40
30
20
Frequency
10
0 New s Paper Television Hoardings Radio Internet
In which media do you find more often promotions of Big Bazaar
43% of the respondents find promotions of Big Bazaar in News Paper. 16% of the respondents find promotions of Big Bazaar in Television 28% of the respondents find promotions of Big Bazaar in Hoardings. 6% of the respondents find promotions of Big Bazaar in Radio. 5% of the respondents find promotions of Big Bazaar in Internet.
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4.5 SUMMARY OF FINDINGS
From the sample size of 500 samples it is found that the
Brand is well positioned in the minds of customers because 99% of the respondents preference is Big Bazaar for their shopping. 99% of the respondents aware of Big Bazaar ie they have previously visited the store and they new the dealings of the store. About the service provided by the store 11% of the respondents agreed that it is very good, 35% of them responded as Good, 50% of them responded as Okay and only 4% of them
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responded as Bad. Majority of the respondents agreed that services provided by the store are Okay. There are 99% of the respondents visited other Retail store before it means customers have better knowledge about the stores so they can compare well between the stores regarding various factors. When the respondents are being asked about the various factors in comparison with other stores they revealed the following results. About Prices offered most of the respondents are satisfied 22% of them are rated as 1, 17% and 38% of them rated as 2 and 3 respectively only 13% and 10% of them rated as 4 and 5. It means most of the respondents are satisfied with the prices offered. About the services provided by the store the response is an average that is between good and bad because 12% of the respondents agree that the services are very good and 30% , 22% and 26 % of them are rated as 2, 3 and 4 respectively it means the response is average. About the Quality majority of the respondents believe that Quality of the products is good because most of the respondents rated 1, 2, and 3 for the Quality.
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About the availability of the products most of the respondents believes that products are available at the store because 26%, 25%, 16% of the respondents rated as 1, 2, 3 and only 19% and 14% of them rated as 4, and 5 respectively. About the Accessibility it is not easy accessible for most of the respondents since the store is located outer place of Bangalore city this can be said with the help of the survey result which discloses only 13% and 21% of the respondents agrees that it is easy accessible and 26%, 16% and 24% of the respondents find it is not easy accessible. When the respondents are being asked about the satisfaction level with organized retailing 90% of them are satisfied and 10% of the respondents are not satisfied. It means that majority of the respondents are satisfied with Organized Retailing. When the customers are being asked about there buying behavior with the change in technology they revealed the following results. About 21% of the respondents are affected mostly with the change in technology, somewhat it is affected for 52% of the respondents only 19%, 5% and 3% of respondents either dont know or the change in technology is not affected their buying behavior. So for most of the customers the change in technology affect their buying behavior.
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When the customers are being asked on what ground they differentiate Big Bazaar they responded in this manner. 16% of them differentiate it in Quality Products, 19% of them differentiate it in service provided, 25% of them differentiated it in Customer relation, 40% of them differentiated it in Product range. When the respondents are being asked why actually they visit the store 7% of them visit because of Brand name, 34% of them visit for the Quality of the products, 27% of them visit for Low prices, 25% of them visit for Offers, and 7% of them visit because of good experience. It means that most of the customers attracted towards Quality of the products, Low Prices, and Offers. The customers response towards the pre and post sales service is majority of them agrees that it is good and Okay because 28% and 49% of responded are agreed that also there are 17% of the respondents believes that it is bad. Most of the respondents find promotions of the store in News Papers, followed by Hoardings and there is a less response towards television, radio and Internet.
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SUMMARY AND CONCLUSSIONS; 5.1 SUMMARY OF LEARNING EXPERIENCE 5.2 CONCLUSSIONS AND RECOMMEANDATIONS
5.1
SUMMARY OF LEARNING EXPERIENCE
From my training I came to know these things which i got in big bazaar
1.
every month.
I learnt about nuclear and
joint families how much will spend consumption at big bazaar in
2.
the customer to purchase the product.
I learnt how to convince
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3. I know about retail industry and how it can serve the society in best quality and quantity of products
4.
product in big bazaar to buy products.
Who influenced to buy and what are the social factors influence
5.
What
are
the
basic
criteria for choosing the product like product assortment, product display, brand awareness and vendor relation. 6. In Hubli city BIG BAZAAR is gained the satisfaction of high & Middle class people 8 Customers are satisfied by the service, offers, and discounts Provided by big bazaar on the all products.
5.2 CONCLUSSIONS AND RECOMMEANDATIONS

Since the store is located outer part of the city and near by there are no good restaurants so Big Bazaar has a good opportunity to
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introduce a restaurant. Customers which are visiting the store they may give good business. As the Brand name is positioned in the minds of the customers again it has to focus on its Tag line which says ISSE SASTA AUR ACHA KAHIN NAHI. To support this it has to introduce various offers and concentrate on prices they should not be more. Most of the customers agree that services are good and some of them says it is not good again while interacting with customers they were complaining that services are very poor specially in case of exchanging of damaged products the sales executives takes too much time. So the store has to concentrate the customer should not get irritated with the store. Most of the customers are satisfied with the organized retailing so store has to provide best dealing to the customers. It has to identify the needs of the customer through continuous feed back and according to the customers feed back it has to act. The technology mostly affects the buying behavior of the customer so employees should be trained properly and while recruiting the manpower a special care should be taken that the applicant should be of sound of technically.
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Since most of the customers find promotions of the store in News Papers so Big Bazaar has to concentrate on other medias like Television, Radio and Internet. The response towards the pre and post services of the store is Moderate and while interacting with the customers they were telling that it is not good specially after sales store doesnt concentrate on customers so the store should concentrate on Post sales service.
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Conclusion
Big Bazaar is a chain of department stores in India, currently with 75 outlets. It is owned by the Pantaloon Retail India Ltd, Future Group. It works on the same economy model as Wal-Mart and has considerable success in many Indian cities and small towns. The idea was pioneered by entrepreneur Kishore Biyani, the CEO of Future Group. Currently Big Bazaar stores are located only in India. It is the biggest and the fastest growing chain of department store and aims at being 350 stores by the end of year 2010. During the process of my project in big bazaar with respect to in store offers, I found that more of an activity is required with regular feed back and update is the key success to any decision relating to the increase in the output that is the results. Indian retail is having a very good opportunity even though rise in food prices and inflation; it hardly matters when it comes to optimum utilization of resources and growing with fast changing market. To conclude with results obtained from the survey of customers I feel Big Bazaar has got very good positioning in the customers of HUBLIDHARWAD, The promotions drag the customers and this the main reason why customers Big Bazaar, most of the customers came to know by ads in news papers.
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BIBLIOGRAPHY Text Books 1) Marketing management: Philip- kotler 2) Marketing Research : Naresh Malhotra
WIBILOGRAPHY
www.bigbazaar.com www.futurebazaar.com Click on Big Bazaar icon

www.pantaloon.com
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Questionnaire DEAR RESPONDENT

I introduce myself ANUP MUDAKAVI pursuing MBA at Oxford Institute of Management Studies As a part of my studies I am doing my project report in BIG BAZAAR. To know the level of satisfaction of customers with changing retailing dimension and awareness level of Big Bazaar over its competitors. . The question mentioned here on will give you the opportunity to express your attitude and feelings about Big Bazaar. Your comments will express us serve you better. Thank you for taking time to help us. Name: ___________________ ___________________ Address: _____________________ 1) Which store comes to your mind when you think of Retail store? a: Big Bazaar c: Food World b: Fabmall Contact No:
2) Are you aware of Big Bazaar? a. Yes b. No
3) What is your opinion about service provided by Big Bazaar? a: Very Good b: Good c: OK d: Bad
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4) Have you visited any other retail store before? a: Yes b: No
5) If yes how do you rate Big Bazaar compared to other store. (1 is your most preferred choice and 5 is least preferred) a: Price b. Service c. Quality d. Availability of Products e. Easy accessibility
6) Are you satisfied with the changing dimension of retailing that is unorganized to organized? a: Yes b: No
7) At what extent the technology has influenced your buying behavior a: Most Not b: Somewhat e: Not at all c: Dont know d:
8) How do you differentiate Big Bazaar with other store in terms of, (Mark any One) a: Quality Products b: Service provided c: Customer relation Product range d)
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9) What makes you to visit Big Bazaar? a: Brand name b: Quality of the Products e) Good experience c: Low Price d: Offers
10) What is your opinion about pre & post sale service provided by the Big Bazaar? a: Very Good b: Good c: OK d: Bad
11) In which media do you find more often promotions of Big Bazaar? a: News Paper d: Radio e: Internet b: Television c: Hoardings
Your suggestions
Thank you
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4.1 4.2 4.3 4.4 4.5 5.1 5.2

OGLOBAL BUSINESS SCHOOL, HUBLI

1.2 Industry Profile a) Origin and devolvement of the industry.

c) Future of the industry.

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

Continued economic reforms together with the growth of

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

Advent of dual income families also helps in the growth of retail

Shift in consumer demand to foreign brands like McDonalds,

population. Employment opportunities in retail sector in India

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

Valuing and Nurturing Relationships: to build long term relationships.

OGLOBAL BUSINESS SCHOOL, HUBLI

b) GROWTH AND PRESENT STATUS OF THE INDUSTRY

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

CHART NO-1 2.4 FUNCTIONAL DEPARTMENTS OF THE ORGANIZATION

Assistant Mall Manager

Marketin g Head H R Head Category Head Operation Head Finance Head

Marketing 2.5 Manager

OGLOBAL BUSINESS SCHOOL, HUBLI

CHART NO-2 2.5 ORGANIZATION STRUCTURE AND ORGANIZATION CHART

OGLOBAL BUSINESS SCHOOL, HUBLI

Furniture & Electronic Bazaar

Different levels of the store Level 1:

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

OGLOBAL BUSINESS SCHOOL, HUBLI

To Study the impact of changing dimension of retailing on customers.

To study the grocery consumption pattern of nuclear and joint

To study buying behavior of customers in big bazaar comparing

We have to compare the prices of grocery in kirana stores and