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Shipping strategies for global expansion Navigating the temperature-sensitive chain New tools, tactics and technologies for real-time control Best practices for global compliance Pharmaceutical, biologics, medical devices
Sponsored by UPS
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CONTRIBUTORS
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A list of experts contributing to this playbook
INTRODUCTION
Re-thinking your supply chain
FEATURES
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Weighing cost against value for healthcare logistics Coping with exponential growth of global shipping regs New technologies for protecting product integrity
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Sponsored by UPS
UPS multi-modal capabilities uniquely suited to healthcare logistics Contingency planning tips for healthcare manufacturers Case study: Volcano eruption sets UPS healthcare contingency planning into motion UPS unveils new cold chain container solution Whiteboarding: A tool for involving multiple stakeholders When to use active packaging components Testings role in package development and compliance Package testing options
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CONTRIBUTORS
ED ChURCh
JIm LUCIE
Senior Material Control Manager, AMAG Pharmaceuticals
GEOFFREy GLAUSER
Consultant, Health & Human Services, U.S. Government
KEvIN ODONNELL
Senior Partner, Exelsius Cold Chain Management
PAUL hARBER
Principal, Modality Solutions LLC
GARy hUTChINSON
Principal, Modality Solutions, LLC ( formerly of Amgen)
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INTRODUCTION
Source: UPS 2011 Pain in the (Supply) Chain survey 250 respondents
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To comply with a host of country-specific trade regulations and compliance requirements, manufacturers are recognizing the need to work with logistics partners on the development of proactive solutions that ensure regulatory compliance while simultaneously protecting product integrity. The current pharmaceutical supply chain worked well when the blockbuster paradigm prevailed, says Wynn Bailey, head of supply chain strategies, PricewaterhouseCoopers International Limited (PwC). But pharmas focus in a post-health reform world is shifting from products to patients, and supply chain processes need to adopt the speed and agility of other, more consumer-oriented industries such as consumer electronics and mass retailing. As pharmaceutical, biologics, and medical device manufacturers move forward to align their supply chain strategy with their corporate strategy, they will be taking great strides to assure proper delivery of their products, improving the health of patients as well as their own fiscal well-being.
Efficiency is the name of the game and the adoption of a more collaborative approach could just be the key to unlocking this potential, says Jo Pisani, partner, global pharmaceuticals and life sciences at PricewaterhouseCoopers, in a recent news release. Working with others accelerates and facilitates innovation, discovery and development, which in turn can reduce costs and benefit both large and smaller companies. Even small changes could yield significant savings.
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Companies that put a high degree of conscientious effort into their processes and procedures are the industry leaders, according to Kevin ODonnell, Senior Partner, Exelsius Cold Chain Management. These organizations set the pace for everyone else because they make sure they have control over their processes, map their distribution environment, understand their logistics process, and have robust quality management systems in place with their service providers and all of the partners in their supply chain. They audit processes and have standard operating procedures and service level agreements in place.
4%
34%
No increase
44%
17%
1%
To help you re-think your global supply chain strategy, we have interviewed industry experts from across the healthcare supply chain for best practices and pitfalls to avoid. Weve also included benchmark research from Healthcare Packaging readers on the state of their supply chains, supplemented with benchmark research from UPSs own annual Pain in the (Supply) Chain survey results. We hope you find the information in this playbook actionable and useful. Thanks for reading.
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going to move the product, how it will control it in transit, and to have spelled out all the specific requirements associated with that product, including the development of contingency plans that can be executed if a shipment needs to be diverted.
2010
2009
60% 73%
Product security
56% Gary Hutchinson, formerly with Product damage or spoilage 29% 42% biotech giant Amgen and currently principal at Modality Solutions 40% Access to global 40% or emerging markets LLC, explains, The involvement 18% of quality assurance has become 29% Changing distribution and 26% go-to-market channels even more prevalent with the 12% Meeting customers changing growing number of biologics Multiple 42% demands for services responses products reaching the market as Product tampering permitted 34% or counterfeiting well as the increasing stringent Source: UPS 2011 Pain in the (Supply) Chain survey 250 respondents regulatory requirements. For example, the Food & Drug Administration now requires that the temperature on the product must be maintained throughout the transportation cycle. Manufacturers have learned that it only takes one temperature excursion to put shipments worth millions of dollars on hold until further analysis is done. With a thorough understanding of what needs to be done throughout the supply chain to protect the product, companies can ensure the efficacy of the product.
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thenewlogistics.com/healthcare
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6%
Changing/increasing manufacturing guidelines
Changing/increasing customs laws for raw materials and export of healthcare meds/devices
Source: UPS 2011 Pain in the (Supply) Chain survey 250 respondents
Recent research from UPSs annual Pain in the (Supply) Chain survey indicates that changes in legislation in general, and changes in customs laws in particular, are among the top concerns of healthcare products manufacturers. And (See charts accompanying this story.)
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Changes within the industry, like the advent of biologics and medical devices, result in the ongoing revision of the regulatory documents, according to Kevin ODonnell, senior partner, Exelsius Cold Chain Management. There has been increased scrutiny on the part of global regulators of both the supply chain and the amount of drugs entering this particular sector.
Since global compliance and Source: UPS 2011 Pain in the (Supply) Chain survey 250 respondents regulatory constraints are an ever changing landscape, they must be managed continuously, says Gary Hutchinson, formerly with Amgen and currently principal at Modality Solutions. Additionally, with the wide variation in the rigidity of controls among countries, manufacturers face the challenge of putting in the necessary levels of controls and monitoring to achieve compliance as well as to assure product integrity, without adding cost by over engineering their processes and procedures. Manufacturers may enter a new country and not understand all the regulations that are associated with transporting and storing products in those countries. Logistics partners can play a key role in expediting global supply chain logistics by providing trade management
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solutions. With the processes and procedures in place to stay informed of the current regulations and requirements, logistics partners can assure companies that their products are in compliance.
45% 52% Dawn Kreuz, senior stability coordinator, Merck, explains, Considering the ramifications of the global supply chain, logistics 3% partners play a vital role because 0% they have a comprehensive view Somewhat important Not important of the overall picture and know Source: Healthcare Packaging Survey, September 2011 130 respondents what is occurring in this ever changing environment. They have put together the resources so they can collaborate with customers and provide real time information on regulations and what is happening in individual shipping lanes.
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and vibration, says Paul Harber, principal at Modality Solutions. To ensure their efficacy at point of use, knowing the precise conditions they will be subject to during transit is critical. U.S.-made medical devices entering the global market place are subject to very stringent regulations, including what happens to the device at the end of its life. Consequently, manufacturers not only have to develop the forward supply chain, but must also provide for the ongoing flow of consumables, repair or replacement parts. They must also develop a reverse logistics strategy for material that is either too valuable to be left behind in the channel once it reaches its end of life or cannot be left behind in the channel because it includes material that cannot go into a landfill.
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A recent survey conducted by Healthcare Packaging magazine specifically for this Playbook reveals that the most influential factor on selecting a logistics partner is demonstrated expertise handling sensitive products such as pharmaceuticals, biologics, and medical devices (see chart). For UPS Healthcare, Its a patient, not a package is more than a slogan, it is a commitment supported by an extensive strategy built on collaboration with its customers, teams of experts, and the implementation of supporting technologies to get the right life saving products to the right place at the right time in the right condition to have the best patient outcome. With 30 dedicated healthcare distribution facilities around the world, the companys unique offering integrates warehousing, distribution and transportation with compliance, packaging, monitoring technology, and intervention capabilities. UPSs continuous investment in new technologies provides customers with world-class product protection.
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Collaboration
Dirk Van Peteghem, vice president healthcare logistics, UPS Healthcare, explains, When we begin working with a customer, we meet with them to determine the exact protection their product needs and how we can best deliver value. It is critical for us to have a precise understanding of temperature requirements, compliance and product requirements, packaging and transportation modes, and shipping lanes, and the customers business requirements. That is the foundation of our ability to deliver value for a customer and also gain their trust in our expertise in handling their shipments. Once we have the customer requirements, our engineers develop a customer-specific solution. In some cases, we might advise customers to use different packaging given our temperature profile studies or we might advise they use different routes. We have packaging experts, transportation experts, regulatory affairs, as well as other resources that provide comprehensive insight into all aspects of developing an optimal solution. UPSs unique strength is our ability to address the four essential components packaging, monitoring, intervention and compliance required to ensure product protection.
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6%
UPS works with its customers to Source: Healthcare Packaging Survey, September 2011 130 respondents develop intervention plans that are customized according to what actions the customer wants to be taken. Preset actions are established. For example, the customer can request a notification phone call and make situation-specific decisions, or
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request that actual physical intervention be taken or that the product be rerouted, shipped back, destroyed, or a new product shipped. Van Peteghem reports, We are beginning to see a shift away from passive temperature data loggers, which basically record historical temperature and then present the data after the fact, to more real-time actively transmitting temperature sensors. Real-time temperature information on a shipment enables real-time intervention, which is key to success. As the technology evolves, remote, real-time intervention will be possible. This will enable us to remotely activate a container to increase the heating or cooling to prevent a shipment from going outside the temperature range critical to product efficacy. At UPS we have a team that keeps track of the latest monitoring and packaging technologies and tests them in our network so we can advise our customers on state-of-the-art developments that are beneficial to them. Given the high value of pharmaceutical, biologics, and medical devices, healthcare companies are increasingly concerned about security. Van Peteghem explains, Particularly with the high value of some biologics, we see healthcare companies need more stringent security solutions to prevent the loss of millions of dollars of product and more importantly to ensure that product efficacy is not compromised. Since we control our own network, we are able to reduce the number of hand-offs and minimize the risk of loss, theft and diversion.
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We are seeing growing interest in emerging vibration monitoring capabilities in combination with other sensor technologies for security purposes. By combining data points from the shock and vibration, acceleration, and geofencing, which sets geographical parameters that the shipment must remain within, we have the ability to develop smart algorithms to truly interpret the data and determine if it might provide evidence of a theft situation. This is a shift from merely receiving a data feed from sensors to data feeds that are interpreted by algorithms to enable timely decision making. Matthew Connelly, vice president of network operations, UPS, says, As supply chains become more complex in nature, monitoring product shipments on a global basis is becoming an increasing need for our customers. Our global control towers, which provide monitoring and intervention capabilities, and our global transportation network make us uniquely positioned to provide exceptional product protection to meet global shipping requirements. The flexibility and capabilities of our global, multi-modal network are particularly valuable when weather or mechanical problems require us to implement contingency plans. Such plans are designed to ensure product integrity and a continuous flow of product and shipment visibility for our customers. (For more on contingency planning, see p. 21.)
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World-class offering
While many companies have expertise in packaging, compliance, monitoring, or intervention, UPS has the ability to provide all four. We are a one-stop shop, states Van Peteghem. We have packaging experts, we have the monitoring capabilities in our control towers worldwide, we have dedicated Quality Assurance and Regulatory Affairs experts globally, and we have the intervention capabilities to provide our customers with an optimal solution. In addition, we offer training for our employees on proper handling of our customers products. It is critical to us that our healthcare employees worldwide have a uniform response to handling technologies, reading data sheets, and reacting to adverse events. Aware of the changing needs of its healthcare customers, UPS is constantly evaluating and investing in technologies to ensure that its customers benefit from leading edge solutions. Partnering with its customers, the company has gained the insight into the challenges they face and their concerns in serving the global market. By implementing proven packaging solutions, monitoring technology, and intervention capabilities and continuously evaluating opportunities and products to improve its ability to ensure product protection, UPS has transformed its Its a patient, not a package motto into a company- wide way of life.
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Natural or man-made events can and do cause disruptions to shipments (see chart). The key way to counter such disruptions is to actually plan for them. When UPS works with its customers to develop contingency plans, it begins by validating a customers key requirements for their shipments. Since customers have different priorities for shipments when a contingency situation arises, factors like speed, time in transit, service, maintaining the temperature of healthcare products, and costs need to be clarified. The ideal situation is to have a defined communication tree and plan to facilitate real-time connections to the right decision makers. A proper line of communication ensures validation of any new requirements so that customers needs can be met. Our unique value is that we are a multi-modal provider, offering a full suite and complement of transportation services and modes, notes Matthew Connelly, vice president of network operations, UPS. We have a very large airline, robust small package capabilities as well as truckload and less-than-truckload services. Add to that, a large forwarding component where we can also utilize other airlines and cargo carriers as well as ocean capabilities, and we have the flexibility in place to easily adjust for contingency situations.
44%
56%
No
Source: Healthcare Packaging Survey, September 2011 130 respondents
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Customers can facilitate the development of a contingency plan by having a defined communication flow within their organizations so that the plan incorporates key touch points. By providing their logistics partner with their critical requirements in a contingency mode, in priority order, the plan can be constructed to meet those needs. Connelly reports, One of our value adds is that we provide our customers very good visibility of shipments within our network and that is a critical operational necessity in a contingency situation.
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zones and regions. They are extensive operations where real-time information is available on world news and weather situations as well as multiple-screen tracking of shipments. This is a specially-trained contingency group that can respond in real time to a healthcare shipment that is in distress due to weather or mechanical breakdown of an aircraft or truck. The group is able to respond and execute the contingency as well as to have alignment with the customer for communication. By developing a contingency plan that provides visibility of the shipments at all times, a clearly defined communication tree so that the right people with the right skill sets are engaged globally, and a design that is flexible and nimble, healthcare product manufacturers can be assured that they have taken a sound, proactive step to preparing for potential situations that might jeopardize their shipments. In addition, by leveraging UPSs integrated multi-modal capabilities and extensive shipment visibility, manufacturers can make a quantum leap in creating a world-class contingency plan.
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Case study: Volcano eruption sets UPS healthcare contingency planning into motion
When Eyjafjallajkull, Icelands most active volcano, erupted in April 2010, causing disruption to air travel in North and Western Europe, UPSs contingency plan that leveraged its multi-modal capabilities and extensive shipment visibility technologies enabled it to minimize the events impact on customer shipments. The situation demonstrates the importance of having a well-constructed contingency plan to ensure that products reach their destinations in spite of unexpected situations that could potentially jeopardize delivery. Matthew Connelly, vice president of network operations, UPS, explains, When the volcano erupted, we moved our hub operations from Cologne, Germany, to Madrid, Spain where we set up a temporary hub. We were able to divert our aircraft and network to operate out of Madrid. Our ability to shift our operations quickly enabled us to effectively alter our air network and continue to service our customers. Our multi-modal capabilities enabled us to shift modes of transportation because we operate one integrated network, while other carriers operate separate networks for each mode.
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Case study: Volcano eruption sets UPS healthcare contingency planning into motion
Although the volcanos eruption wreaked havoc on the express trade lane in and out of Europe for most carriers, our express shipments for southern Europe werent impacted at all and the express shipments for northern Europe might have had one additional day of transit because they had to be truck fed up from Spain. Essentially we were able to maintain seamless shipping into and out of Europe and meet the needs of our customers supply chains in very unusual circumstances. Shifting a hub requires broad, multi-level coordination. It includes everything from filing flight schedules, making sure ground support is available to off load the planes, repair and maintain aircraft, setting up a new truck network to feed out of the alternate location, and ensuring that customs brokerage is in place. Our contingency plan solution was extremely well received by our customers and it really shows the advantages of our fully-integrated, multi-modal capabilities. It also demonstrates our ability to take the steps needed to shift an operation as well as design a new operation (new truck schedules, aircraft routings) and bring all those capabilities together.
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WATCH VIDEO
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The PharmaPort 360 container maintains strict temperatures by utilizing both heating and cooling storage technology, allowing it to tolerate a significantly wider range of extreme ambient temperature changes. The container more effectively maintains temperatures critical for protecting medicines that need to stay within the required 2-8C to prevent spoilage. The PharmaPort 360 also sustains its protective temperature range for more than 100 hours, which is an important factor as more supply chains extend globally and healthcare products need to travel farther to reach markets. The containers temperature control and monitoring systems are powered by an AC rechargeable battery. The units technology replaces the need for dry ice, thus eliminating the associated handling fees and hazardous materials charges. Also, the PharmaPort 360 will hold critical 2-8C temperatures 38 percent longer than current dry ice container solutions. Unlike other containers on the market, the PharmaPort 360 has built-in sensors that not only monitor shipment condition and GPS location but transmit this data to UPSs global control towers via GSM, a standard global cellular network. Agents proactively monitor the container for select heartbeats such as internal and external temperatures, near real-time location and battery life. When alerts are triggered indicating a potential risk, UPS agents can intervene with pre-established contingency plans to rescue a shipment in distress and prevent product loss.
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Product losses from temperature excursions and mounting scrutiny from regulatory authorities are pressuring healthcare companies to strengthen supply chain compliance and gain more control through shipment data, Davis added. Having the information to prove that the integrity of a vaccine or human tissue has been preserved in-transit, for example, is almost as critical as the contents of the package. The PharmaPort 360s unique design also allows for more flexibility for flight options.While in transit mode, the container neither consumes energy nor emits external heat, vapor or gasses, allowing the unit to fly in both upper and lower deck aircraft positions. This offers more routing options, especially in constrained transportation lanes. The Federal Aviation Authority also has approved the PharmaPort 360 to fly on both narrow-body and wide-body aircraft, allowing for a high degree of flexibility in flight selections and opening access to markets globally. As a part of UPSs latest temperature-sensitive capabilities, the PharmaPort 360 is available exclusively through UPS Temperature True, a service designed to safeguard temperaturesensitive shipments. The service includes priority routing of shipments, temperature-sensitive handling and storage, around-the-clock proactive monitoring and intervention services in the event of unexpected delays.
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critical for protecting the product. This technology continues to evolve and in the future remote, real-time intervention may become a reality.
25%
Hutchinson of Modality Solutions Track-and-trace 32% adds, Phase change materials, in which heat is absorbed or released Time/temperature tags 21% when the material changes from inside packs solid to liquid and vice versa, Temperature-protective packaging (gel packs, 25% are another packaging option. cooler packs) Although they are costly for single Sustainable packaging 32% use applications, in multiple use applications, they can be cost Source: Healthcare Packaging Survey, September 2011 130 respondents effective. The challenge with multiple use is reverse logistics. The material has to be returned, so shipment costs and the expense of validating that the material is still effective needs to be considered. The ability of new packaging materials to provide different degrees of insulation enables manufacturers to select the best solution for their needs, according to Geoffrey Glauser, Conceptual Mindworks, Inc., consulting to the Biomedical Advanced Research and Development Authority, U.S. Dept. of Health & Human Services. He continues: Expanded polystyrene might give an R factor of 2 to 3.5; if you require greater insulation, polyurethane
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packages can provide an R value of 2.5 to 4.5. Although the R values of vacuum insulated panels start at 40, they are more costly. Dirk Van Peteghem, vice president healthcare logistics, UPS Healthcare, reports, Coupled with the need for strict temperature control, healthcare companies are also interested in technologies to address theft and security concerns. There is growing interest in smart algorithms that interpret data points from things like shock, vibration, acceleration, and geofencing which is tracking if a shipment goes out of its expected route to assess evidence for determining possible theft situations.
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With the expansion into global markets, pharmaceutical, biologics, and medical device package testing has become increasingly important as products are subjected to varying conditions en route to their international destinations. With the stricter regulatory constraints, package testing requirements are not limited to temperature, but often include vibration, humidity, pressure, and shock. By following a systematic method to document the effectiveness of packaging, manufacturers can cost effectively ensure product efficacy and meet global regulatory requirements. Having a detailed product stability profile at the outset of the packaging development process is essential because it provides the information about what the product can withstand and remain efficacious, says Geoffrey Glauser, Conceptual Mindworks, Inc., consulting to the Biomedical Advanced Research and Development Authority, U.S. Dept. of Health & Human Services. Investing in a stability study that supplies comprehensive information enables manufacturers to avoid costly over engineering because packaging decisions are made on precise data. There are three steps to developing a packaging solution. It begins with design qualification, which is not necessarily reviewed by regulatory agencies, but is the manufacturers test to see what works based on the products stability profile. It also involves researching the temperatures in the lanes through which the shipment will travel. In the second step, operational qualification, a series of tests is done in controlled testing chambers to simulate
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the variables in the shipping environment. The idea is to document that the package can be handled in more extreme temperatures without jeopardizing the products integrity. Finally, in performance qualification, the product is actually shipped with temperature monitors inside the package to document actual conditions during transit. Since package performance qualification testing is controlled by domestic and international regulatory agencies, it must be performed in a structured and organized manner. The documentation, including the rigors of data and informational reports, must be available for regulatory review. Kevin ODonnell, senior partner, Exelsius Cold Chain Management, notes, There is a general rule among regulatory authorities worldwide: if you didnt document it, you didnt do it. Dawn Kreuz, senior stability coordinator, Merck, reports, The stability profiles of products have become increasingly more important because regulatory constraints are becoming more and more stringent. Having comprehensive data arms manufacturers with the documentation that is essential to answer the broad range of questions that agencies are now asking. Glauser of Conceptual Mindworks explains, The bottom line is show me the data. You have to be able to show that the method in which you are shipping temperature-controlled materials is indeed satisfactory and enables them to withstand the rigors of exposure in the various forms of transport. Regardless if the shipping method is passive, active, or semi-active, it is essential to test and gather data that proves that the material can withstand 20 or 48 or 72 or 96 hours of cold chain transport.
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6. Whos the customs broker 7. How experienced are they in handling temperature-controlled materials through customs 8. Do they also have to get it cleared through the local regulatory agency 9. What documents are needed from the regulatory agency in order to clear customs. Fastidious planning is the key to a successful performance qualification shipment. If you do your homework, you know that it will work. You have to have agreements with the freight forwarders and carriers and the assurance that they not only have the expertise to handle temperature-controlled materials, but that they also have intervention controls in place, and a contingency plan to address exceptions, such as a cancelled flight. Gary Hutchinson, principal at Modality Solutions LLC, adds, With the move to multimodal transportation, packaging engineers are recognizing the value of working with a knowledgeable logistics partner to develop and test new packaging technologies. Together, they are not only creating more robust packaging solutions, but they are also collaborating on the monitoring and control of packages based on the conditions the package will encounter during transit.
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There are a number of resources that manufacturers can use for testing their packages effectiveness. Depending upon their packaging testing needs during various phases of packaging development, companies can leverage the expertise of logistics suppliers, independent laboratories, or qualified associations. ISTA (International Safe Transit Association), which pioneered the concept of package performance testing and certification, developed its Standard 7E protocol that is designed to evaluate the effects of external temperature exposures of individual packaged products shipped through a parcel delivery system. Ed Church, ISTA president, states, Our goal in developing the ISTA Standard 20 protocol, which includes the Standard 7E set of global thermal profiles, is to offer a design and qualification process that provides the structure and path to design, test, verify, and independently certify a specific Insulated Shipping Container (ISC) for use. In the logistics environment, youve got variations in temperature, vibration, humidity, and pressure, says Gary Hutchinson, formerly with Amgen and currently a principal at Modality Solutions. Particularly with the introduction of biologics, the ability of all factors to have some impact on the drug product itself have become an increased concern. Thats one of the reasons were investing in the development of a simulation laboratory, which will be available to manufacturers, offering dynamic testing of all variables in a controlled, simulated environment.
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Logistics carriers such as UPS also have a wealth of package testing experience. Mark Davis, product manager, UPS Healthcare Logistics, states, At UPS we work to provide information to customers about best practices in selecting the types of packaging, including effective ways to procure materials, and we have one of the worlds best packaging testing laboratories. After a customer gives us a validated package, we do the tests to determine how the package will perform through the UPS network, through all the different sorting stations, etc.
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