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DEFINITION
The 'Reeves Multimedia Design Model is a typical instructional systems design (ISD) model for education and training. It includes four major functions: 1) analysis, 2) design, 3) production, and 4) evaluation, i.e. a typical variant of ADDIE. Each phase implies a set specific activities performed by a set of team members and that will lead to certain products.
THE MODEL
Disclaimer: This model seems to have been published by Thomas Reeves on some now dead Georgia Tech Web Site. Since DSchneider found the model ((c) Reeves, 1994) on an other Georgia Tech site, we assume that Thomas Reeves is the author of it. However, we do not claim that this is what T. Reeves believes to be the best design method. We are not even sure that Reeves is Thomas Reeves :) Process Analysis phase
Team members
Products
Conducting Needs Assessment Preparing Audience Assessment Specifying Content and Objectives Selecting Authoring Systems Selecting Delivery Systems Planning Project Planning Evaluation Strategies
Needs Assessment Report Learner Profile Content Outline Learning Hierarchy Instructional Objectives Authoring System Specs. Delivery System Specs. PERT Chart Project Timetable Evaluation Plan
Project Manager Subject Matter Expert(s) Instructional Designer(s) Project Evaluator(s) Programmer(s)
Design phase
Creating Treatment
Project Manager
Treatment Description
Specifications
Specifying Instructional Interactions Screen Design Flow charting Prototyping Writing Scripts Specifications Formatting Screens Conducting Formative Reviews
Subject Matter Expert(s) Instructional Designer(s) Project Evaluator(s) Programmer(s) Graphic Artist(s) Video Producer(s)
Instructional Archetypes Flowcharts Scripts Format Sheets Interactive Multimedia (IMM) Prototypes Improvement Specifications
Production phase
Project Manager Subject Matter Expert(s) Instructional Designer(s) Project Evaluator(s) Programmer(s) Graphic Artist(s) Video Producer(s) Video Editor(s) Talent
Interactive Code Graphics Adjunct Materials Program Documentation Shot Lists Video/Film Audio Edited Video Masters Videodisc/CD-ROM IMM Program
Authoring Interactions Creating Graphics Preparing Adjunct Materials Conducting Preproduction Conducting Production Conducting Postproduction Mastering Optical Media Integrating Optical Media and Authoring Code
Evaluation phase
Instructionally Valid IMM Formative Evaluation Report Effectiveness Eval.Report Impact Evaluation Report