H L CENTRE FOR PROFESSIONAL EDUCATION (HLCPE) COURSE DETAILS for PGDHRM Trimester I No of Sessions Allotted: 20 of each module Module

1: MARKETING MANAGEMENT Module 2: ORGANISATIONAL BEHAVIOR Module 3: INTRODUCTION TO FINANCE Module 4: MANAGERIAL ECONOMICS & QUANTITATIVE TECHNIQUES Module 5: INTRODUCTION TO HUMAN RESOURCE MANAGEMENT ASSESSMENT CRITERIA FOR ALL MODULES WILL BE AS UNDER : Sr. No 1 2 Criteria Trimester-end Examination Assignments % Weightage 30% 30% (A combination of Written Assignments, Presentations, Quizzes, Practical Assignments etc, as decided by the faculty) 20% (Contains marks for Attendance, Discipline, Class Participation, Extracurricular activities etc.) 20 % 100%

3 4

Trimester-round Performance PROJECT TOTAL

A project is also included to encourage the students to apply the concepts and generalizations to real life product and services. This project also gives the students an opportunity to learn business report writing and researching skills.

MODULE: 1 MARKETING MANAGEMENT OBJECTIVE: In this course, students develop a critical appreciation of the basic concepts and techniques of Marketing Management. The course develops concepts and skills necessary for marketing decision-making and illustrates how various decision making tools apply to actual business situations. The goal of this course is to develop a disciplined process for addressing marketing issues and problems in a variety of settings, and to give students the tools and background necessary to think through marketing problems. Course Contents:Sr. No 1 Topic Marketing Concepts and Applications Sub Topics (A) Introduction to Marketing - Core concepts of Marketing, Company orientation towards marketplace, Concept of Marketing Myopia (B) (B) Marketing of Services Nature, Characteristics, Classification and Importance. (A) Concept, Importance and Determinants of Consumer behavior. (B) Characteristics of Consumer and Organizational Behavior (C) 5 Step Buying Process (A) Macro Environment PEST (B) Micro Environment (C) Concept of Market Potential and Market Share (A) Marketing Planning Process (B) Marketing Segmentation Meaning, Concept, Basis of Segmentation, Market Segmentation Strategies (C) Product Positioning (D) Developing a Plan of variety of Goods and Services (A) Product Decision and Strategies Type of Product, Product Mix and Product Line decisions (B) Branding and Packaging Decisions Brand Name and Trademark, Advantages and Disadvantages of Branding, Packaging Features and Functions of Packaging (C) Product Life- Cycle Concept No. of Sessions

Understanding the Consumer

Marketing Environment

Marketing Planning

Product Management

6 7

Marketing Mix Pricing and Promotion Strategies

8 9 10

Distribution Strategy Market Evaluation and Control Basics of e-Marketing

(A) Definition and Significance of 4Ps and Extended 7Ps (A) Pricing Policies, Practices and Methods of Pricing (B) Marketing Communication The Promotion Mix, Advertising and Publicity (C) Personal Selling and Sales Promotion (A) Importance (B) Types of Intermediaries involved (A) Process, Need and Significance of Control (B) Marketing Audit (A) Importance of e-Marketing (B) Trends in e-Marketing TOTAL

1 1 1 20

MODULE 2: ORGANISATIONAL BEHAVIOR OBJECTIVE:This course provides an overview of organisational behavior and facilitates understanding of O. B. The course aims to develop efficiency in managing the most important assets of organisation Human Resources. The macro level perspective to O.B. helps students face the management challenges in this global, diversified and competitive era. Micro perspective of Organisational Behavior helps student knowing and thereby managing individuals in a formal organisational set up. Business communication on other hand will help the students to understand various aspects and concepts of communication which are important to develop and enlarge businesses. Course Contents:
SR. NO. 1 2 3 4 5 6 7 8 9 10 11 TOPIC INTRODUCTION TO ORGANISATIONAL BEHAVIOUR INDIVIDUAL BEHAVIOR ATTITUDE AND JOB SATISFACTION ORGANISATIONAL STRUCTURE ORAGANISATIONAL LEARNING AND INFORMATION TECHNOLOGY DIVERSITY AND ETHICS IN THE ORGANISAITON RECRUITING, TRAINING, COMPENSATION, PERFORMANCE MEASUREMENT AND APPRAISAL MANAGING IN A CHANGING GLOBAL ENVIRONMENT AND INTERNATIONAL BUSINESS OPERATIONS MANAGING CONFLICT, POWER AND POLITICS MOTIVATION, LEADERSHIP AND STRESS MANAGEMENT GROUP DYNAMICS AND TEAM BUILDING NO OF SESSIONS 2 2 1 2 1 2 2 1 2 3 1

12

PERCEPTION, PERSONALITY, COMMUNICATION, PERSUATION AND NEGOTIATION TOTAL

2 20

MODULE 3: INTRODUCTION TO FINANCE OBJECTIVE:In this module there will be emphasis on theory and practices of corporate finance and financial environment. Managers learn from experience how to cope with routine problems. But the best managers are also able to respond to change, to do so you need more than time-honored rules of thumb; you must understand why companies and financial markets behave the way they do. In other words, you need to learn the theory of finance. Course Contents: Sr. No 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 Topic Overview of Financial Management Analysis of Financial Statements Reading of Balance sheets Ratio Analysis Elements of Costs Introduction to Sources of Finance Business Identification and Evaluation Introduction to Working Capital Indian Financial Markets and Institutions International Financial Markets and Institutions Introduction to Tally, ERP, SAP Indian Regulatory System Lease and Hire Purchase Introduction to Microfinance Venture Capital and Project Finance Auditing and Corporate Governance Financial Restructuring Commercial Banking and banking products TOTAL No. of Sessions 1 1 1 2 1 1 1 1 2 1 1 2 1 1 1 1 1 1 20

MODULE 5: INTRODUCTION TO HUMAN RESOURCE MANAGEMENT OBJECTIVE:This course is concerned with the practice of human resource management in organisations. It considers issues relating to the links between HRM strategy, policy and practice, highlighting potential models of best practice and barriers to successful implementation, where appropriate. It discusses HRM policy and practice concerning recruitment and selection, organisational exit, performance management, careers, training and development, job design and reward. It examines employee relations and equal opportunities in the context of their relationship with HRM.

Sr. No 1

Topic INTRODUCTION TO HRM

Sub Topics Introduction to human resource management Nature and scope of HRM The semantics Introduction to S- HRM Meaning of HRP Importance of HRP Factors affecting HRP The process of HRP Meaning and definition The process of job analysis Methods of collecting data Potential problems Job design Purpose and importance Process of recruitment and selection Barriers to selection Orientation Importance of IR Approaches to IR Parties to IR IR Strategy Nature and Significance of communication Types of Communication Barriers to effective Communication Organisational Communication Communication Networks, roles, policies & audit

No. of Sessions 1

HUMAN RESOURCE PLANNING JOB ANALYSIS AND DESIGN

RECRUITMENT, SELECTION AND ORIENTATION INDUSTRIAL RELATIONS

2 2

COMMUNICATING WITH EMPLOYEES

TRADE UNIONS

8 9 10 11

RESOLVING DISPUTES MANAGING ETHICAL ISSUES IN HRM Labour Laws CONTEMPORARY ISSUES IN HRM

Information Technologies Nature of Trade Unions Union Tactics Trade Union Movement in India Union-free Companies Nature of Disputes Causes of Disputes Settlement of Disputes Industrial Dispute Act Factories Act TOTAL

1 2 3 1 20

Trimester II
MODULE: 1 STRATEGIC HUMAN RESOURCE MANAGEMENT

Sr. No 1 2

Topic
INTRODUCTION TO STRATEGIC HRM HUMAN RESOURCE ENVIRONMENT

Sub Topic
Definition, need and importance Challenges is strategic HRM Technology and structure - Workforce diversity Demographic changes - Temporary contract labour - Global environment - Global competition - Global sourcing of labour - WTO and labour standards Online recruitment - Employee referrals - Recruitment process outsourcing - Head hunting - Executive education - Flexi timing Telecommuting - Quality of work life Work life balance - Employee empowerment Employee involvement-Autonomous work teams Creating learning organization - Competency mapping Multiskilling - Succession planning - Cross cultural training Defining key result areas (KRA) - Result based performance - Linking performance to pay - Merit based promotions Performance based pay - Skill based pay - Team based pay - Broad banding Profit sharing - Executive compensation - Variable pay Downsizing - Voluntary retirement schemes (VRS) HR Outsourcing - Early retirement plans - Project based employment Human Aspects of Strategy implementation Behavioral issues in strategic implementation Matching culture with strategy Human side of mergers and acquisitions - Leadership, power and politics Employee morale - Personal values and business ethics

No. of Sessions 1 3

RECRUITMENT AND RETENTION STRATEGIES

TRAINING AND DEVELOPMENT STRATEGIES PERFORMANCE MANAGEMENT STRATEGIES REWARD AND COMPENSATION STRATEGIES RETRENCHMENT STRATEGIES

TOTAL

20

MODULE: 2 CHANGE MANAGEMENT

Sr. No 1

Topic ORGANISATIONAL CHANGE

Sub Topic
Introduction to organisational Change An overview of change Forces of change Types of change Theoretical Frameworks of Organisational Change Introduction Environment Dependent Organisation Perspectives Process Oriented Perspectives Introduction Recent Approaches to Organisational Development and Change Process and Content Based Change Models Models of Evolving Managerial Interpretations of Change Resistance The Concept Nature of Resistance Resistance : The Behavioral Elements Resistance : The Cognitive & Affective Process Reducing Resistance to change Introduction to Change Agents Skills Required of the Role of a Change Agent Level 5 Leadership : Good to Great Introduction Skills for Managing Change Organising for Change - Strategy Introduction : Culture Nature of Organisational Culture Formal & Informal Components of Organisational Culture Functions of Organisational culture & Change Researches on Cultural Differences in Organisations

No. of Sessions 2

PERSPECTIVES ON ORGANISATIONAL CHANGE MODELS OF CHANGE

RESISTANCE TO ORGANISATIONAL CHANGE ROLES OF CHANGE AGENT IMPLEMENTING ORGANISATIONAL CHANGE ORGANISATIONAL CULTURE & CHANGE

5 6

2 2

TOTAL

20

MODULE: 4 COMMUNICATIONS & TEAM BUILDING

Sr. No 1 2 3 4 5 6 7 8 9 10 11 12 13

Topic INTRODUCTION TO COMMUNICATION COMMUNICATING WITH E-MAIL & MEMOS DEVELOPING REPORTS & PROPOSALS
WRITING FOR EMPLOYMENT UNDERSTANDING BASICS OF VERBAL COMMUNICATION IMPROVING INFORMAL COMMUNICATION MAKING FORMAL PRESENTATIONS WORKING IN GROUPS & TEAMS EXPLORING TEAM ROLES & PROCESSES BUILDING & DEVELOPING TEAMS LEADING A TEAM MANAGING MEETINGS ROLES PLAYS & TEAM BUILDING EXERCISES

No. of Sessions 1 1 1 1 1 1 1 2 2 2 2 2 3

Trimester II
MODULE: 2 INFORMATION TECHNOLOGIES IN HRM

Sr. No 1 2 3 4

Topic
Introduction MS Excel MS Access

Sub Topic
What is Information Technology? Its use in HRM -

No. of Sessions 1 5 10 4 20

MS PowerPoint

TOTAL

MODULE: 3 PROBLEM SOLVING & DECISION MAKING

Sr. No 1 2

Topic
Introduction Identifying & Defining Problem

Sub Topic
Understanding Problem Solving Analysing Problems Working with Problem Owners & Stakeholders Developing Effective Problem Statements Determining Causes Simplifying Complex Problems Identifying and Managing Risks Avoiding Problems Solving Traps Gathering & Analysing Data Developing Alternatives Evaluating Options Implementing the Solution Monitoring & Managing Solution Verifying the Solution Using Adaptive Techniques Developing Ethical Solutions Understanding Critical Thinking Identifying Arguments Assessing the Credibility of an Argument Exploring Weakness in an Argument Overcoming Obstacles to Critical Thinking Avoiding Deductive & Inductive Reasoning Fallacies Become a Critical Thinker

No. of Sessions 1 3

Solving Problems

Thinking Critically

Group Decision Making & Problem Solving

Decision Support tools

Practical Training

Understanding Group Dynamics Evolving from a Group to a Team Using Divergent & Convergent Thinking Reaching Closure Avoiding Common Group Traps Working with Large Groups Understanding Decision Support Systems Modeling Decisions Quantitatively Describing Data Objectively Performing What if Analyses Roles Plays Problem Solving activities

4 20

TOTAL

MODULE: 4 PROFESSIONALISM

Sr. No 1 2

Topic
Introduction Presenting Professionally

Sub Topic
Understanding Professionalism Image Management Meeting Business Standards Interacting with others Improving Speech Maintaining online Persona Demonstrating Work Ethics & Commitments Time Management Stress Management Taking Advantage if Professional Opportunities Understanding Professional Relationships Respecting Social Protocols Networking Professionally Socialising Professionally Displaying Optimism & Enthusiasm Recovering from Difficult Interpersonal situations Roles Plays Problem Solving activities

No. of Sessions 1 3

Developing Professional Work Ethics

Developing Interpersonal Skills

5 6 7

Winning Office Politics Planning & Managing Career Practical Training

3 3 4 20

TOTAL