ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

In this little place called Makati, there is a mall called Glorietta. It has 4 parts, and for the lack of a better name, they called its 4 mini-malls Glorietta 1, 2, 3 and 4. The latest addition, is not Glorietta 4.

No, we didn't have a shortage of names. W is named W because we didn't want to name it West, plus it plays around the idea of one letter, long name. It also benefits the sales of the restaurant because its main marketing come on to its customers is the double serving. Double U. W is a cowboys and indians type of a restaurant. It is conceptualized with the urban cowboy in mind. Rough terrains, cactuses and Heigh-Ho Silver Away. For a time, all we did was go through wood, leather and denim-- including all of those cowboy themed pornography videos. Just kidding. The logo was inspired by the branding iron used to brand cows. True to its inspiration, we have branded the whole restaurant with the logo -- bathroom signage, door knobs and even the food youll be eating. Like any other project, weve got a bunch of rejected names for the restaurant. In my opinion, the best name which we never presented to the client came from Coco, the creative director --- Westauwant.

It is Glorietta 2s Restaurant Row.

The Restaurant Row is what it actually is called.

(again, for the lack of a better name, or the lack of money to pay a friggin copywriter) (do i have to keep telling the Ayalas how predictable they name their real estate?!)

A row of restaurants, right outside Glorietta 2.

W is a restaurant/bar/grill/mechanical bull ride at the Restaurant Row. This book is dedicated to a years worth of saturdays, drinking sprees, sermons, meetings and what nots.

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

1 Front Door 2 Door Knob Detail, Built-up Brush finished aluminum 3 Front Signage, Built-up Brush Finished aluminum with white cove lighting on peachy-brown sedona stone 4 Side Signage, Oxidized black iron with blue cove lighting 5 Outdoor Columns, backlit white acrylic diffuser box with negative aluminum logo

LEEEEEFT!!!!!!! RIIIIIIGHT!!!! NOOO, A BIT MORE TO THE LEEEEEEEFT, RAISE IT UP A BIT... PERFECT!

Shouting installation instructions to the contractors from across the street was a lot of fun!
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ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

Preceeding page: 1 Function Room, space can be extended or closed off with a denim curtain, with recessed rocks and rough wood to add the outdoor feel. 2, 3 &4, Ground floor graphic column. Acid etched aluminum. 5 Stairway graphics, Oxidized steel foundation bars bent to form a lasso 8 Kitchen door. 6&7 Mechanical Bull beam graphics. Wood with pieces of acrylic hung on a nail. Acrylic can be taken down and have the name of the winner written on it with a permanent marker.

Trivia Time: The acid etched cowboy is Clark Gable. The indian is a model that appeared in an underwear ad in France.
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ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

Wheres the loo? We answered that common question with the logo for the women, and the inverted logo for the men. Of course, before leaking it all out, the all too important question to answer is -2 4

Where do we get the cheap booze?

1 Easel Menu, large format printed, mounted on sintra board. 2 Bathroom Door 3&4 Bathroom Door Signage Detail brush finished cutout aluminim, pin mounted on door/mounted on door.

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

Menus, ashtrays, salt & pepper shakers are offered to all dine in customers as souvenirs for free if stolen well.

I dont know if a heavy hot plate full of grease and gravy is interesting to slip in a handbag or concealed underneath a jacket...

4 1 Kiddie placemat. 1-color printing on kraft paper. 2 Mantel, Plain Kraft paper-- serves as placemat. Waiter stamps logo on mantel and writes his name on it. Menu -- Cover: 4-color printed with matte lamination. Inserts: Risographed on kraft paper. 3 Hot plate 4 Diners Bib -- 1-color printing on plastic

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

The dress code is simple.

Never wear a red pullover with blue jeans and a blue bandanna.

1 Staff picture 2 Waiters apron detail. Denim apron with white embroidered logo. 3 Chefs cap and uniform 4 Embroidered logo detail on manager and chefs uniform

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES

ABOUT EXTERIORS INTERIORS DIRECTIONALS INTERACTIVES WEARABLES