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DECLARATION

I undersigned UPADHYAY HARDIK S. the student of S.Y.B.B.A. here by declare that the project work is my own work and has carried out under the guidance of professor Kanani Dina of Shree H.N.Shukla college of management.

Date:Place:- Rajkot

UPADHYAY HARDIK S.

ACKNOWLEGEMENT
At the time of presenting this report, I should thank to all the persons who helped me to complete this report. First of all I thank to Mr. S.M.JANI for providing me a golden chance to undergo the visit. I also thank to RUPAL SHAH for giving me guidance about this report. I must not forget the management of K.D. KITCHENWARE PVT. LTD. And heartily grateful to them. I thank to Mr. Ashok manavar M.D. of K.D. KITCHENWARE PVT. LTD. for giving permission for prepares report on his company. And I also thank to Mr. Ramesh manavar director of K.D. KITCHENWARE PVT. LTD. For giving information about K.D. KITCHENWARE PVT. LTD.

Date :Place :-Rajkot

Signature (UPADHYAY HARDIK S.)

PREFACE
In B.B.A., as a part of education we have to prepare an industrial report. B.B.A. is a special management programme where the management as knowledge is given during the year & which is more related with the practical work of managerial field. By joining B.B.A. I am very pleased to get a chance to visit one company and made the report on it by getting various information regarding particular industry. I have taken visit at K.D. KITCHENWARE PVT. LTD. Rajkot. The all information which are required for this visit, are collected by me and were submitted to the concern person of company. I have gone through study each necessary information, which is collected and presented in this report.

INDEX

Sr. No.
1. 2. 3.
4. 5. 6. 7. 8. 9.

Particulars
General Information Production Department Personal Department Marketing Department Finance Department Future Plan Suggestion Conclusion Bibliography 78 50

Page No.
06 20 38 60 74 76 80

Content

Sr. No.
1.

Particulars
Introduction

Page No.
09 10 11 12 14 15 17 18

2. 3. 4.
5. 6.

History Year of establishment Location promoter & existing group Size & form of organization General structure Time keeping system Association & group of company 19

7. 8.
9.

INTRODUCTION
Name of Company Address of factory ::K.D. KITCHENWARE PVT. LTD. Gondal Road, Village Dholara, Rajkot. (Gujarat - India) Address of office Established Year No. Of Workers M.D. Auditor Bank Accountant-1 Accoantant-2 Phone Number Fax Number No. Of Campany E-Mail Address Web Site ::1997 :::::::::142+ Ashok manavar A.K. Santoki Bank of India Amrutbhai Patel Gaurav Joshi (0281) 2382152, 23252814 (0281) 23252818 94281 90007 Mavdi Main Road, Rajkot. (Gujarat - India)

:-info@actionkitchenware.com :- www.actionkitchenware.com

HISTORY
K.D. Kitchenware Pvt. Ltd., an India based, ISO 9001-2000 certified Company started manufacturing "ACTION" brand kitchenware in the year 1997. At present, company has a product range of over more than 70 products. Company is having its nationwide distribution network and exporting its products through leading Export house of Rajkot and Mumbai, to majority of the countries of the world. The imperative need for market expansion necessitated for capturing of overseas markets, and so the company has successfully entered intoexportarearecently. Mr. Ashok Manvar, Managing Director of the company, an expert in dies and tools making, looks after the marketing along with overall management of the company while Mr. Ramesh Manvar, one of the Directors of the company, looks after the production of the company. CompanyAim:In its quest for quality, "ACTION" always strives to give its customers the best, at the most competitive prices, a real value of their money in terms of total committed in quality and services.Today "ACTION" stands synonym to quality Kitchenware products

YEAR OF ESTABLISHMENT
The K.D. KITCHENWARE PVT. LTD. Had established in 1997 at 19, samrat industrial area, Gondal road, B/H. S.T. workshop, Rajkot 360004 (India). But at present time it is situated at village dholara, dist. Rajkot.

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LOCATION
When a new company is going to establish or when a unit is expanding its business, the decision location of the plant is more important. Location is about more than just choosing a building. Perhaps for you, opening your business in your own town, is a given. But consider the big picture. It includes many factors are as follows:Supply of raw-material Nearness to market Transportation facility Labor supply Avaibility of power

The following is the locating address of K.D. KITCHENWARE PVT. LTD. At present:Gondal Road, Village Dholara, Rajkot. (Gujarat - India) Its office address is:-

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309, Anand Plaza, Mavdi Main Road, Rajkot. (Gujarat - India)

PROMOTERS OF COMPANY
In the company the promoters are playing an important role. Because the capabilities of the promoters are take company for long. The promoters of K.D. KITCHENWARE PVT. LTD. is Mr. Ramesh manavar.

GROUP OF DIRECTORS Managing Director Directors ::Ashokbhai manavar Rameshbhai manavar Vinubhai manavar

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Size and Form of Organization


In present business world of ever changing scenario, we come across manufacturing units of various sizes. The striking feature of modern industry is the increasing size of the company the following factors should be considered. Technical Equipments

Number of Employees Invested Capital Consumption of Power and Raw Material Generally, there are three sizes of an industrial unit as below : Small Scale Industry Medium Scale Industry Large Scale Industry K.D. KITCHENWARE PVT. LTD. comes under the small scale unit.

Mainly there are three forms of organization as follows : Sole Proprietorship Firm
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Partnership Firm Joint Sector Firm K.D. KITCHENWARE PVT. LTD. is between the partnership and public limited company.

GENERAL STRUCTURE
Managing Director

Mkt. Dep.

Accountant

Mkt & pur. Incharge

Production Supervisor (Press)

Product Supervisor (Molding)

Product supervisor (Buff)

Dispatch Supervisor

Final Inspection Incharge

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Time Keeping System


Time is most valuable thing in this world K.D. KITCHENWARE PVT. LTD. believes in this sentence. They are very strict as far as time is concern their time system is as follows: 8:00a.m. TO 12:00 12:00p.m. TO 1:00 (Lunch) 1:00p.m. TO 8:00p.m.

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ASSOCIATION & GROUP OF COMPANY

Rajkot kitchenware manufacturing association is association of all kitchenware of Rajkot it solve the problem of all kitchenware. The Rajkot kitchenware manufacturing association decides the price of all the product of kitchenware.

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Content

Sr. No.
1. 2.

Particulars
Introduction & Important organization structure Product of Company Raw Material Plant layout Manufacturing Process Quality control production capacity Quality policy Machinery maintenances Pollution Purchasing decision

Page No.
22 23 24 28 29 30 31 33 34 35 36 37

3. 4.
5.

6.
7. 8. 9. 10. 11. 12.

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INTRODUCTION
Introduction is the heart of any unit or industry. It is necessary that production run very effectively and efficiently then they can complete their order in time. Production means to convert raw material into final product. Every process for converting into final product I known as production process. K.D. KITCHENWARE PVT. LTD. is very fast in production. They complete their order very quickly so that they are increasing their customers.

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ORGANIZATION STRUCTURE

Managing Director

Production Manager

Production Supervisor (Press)

Product Supervisor (Molding)

Product Supervisor (Buff)

Dispatch Supervisor

Final Inspection Incharge

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PRODUCT OF COMPANY

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K.D. KITCHENWARE PVT. LTD. produces such kind of product which is

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useful housewife to easy in cooking,

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RAW-MATERIAL
In any of the production process the raw-material plays very important role. In the company the raw-material is essentially required. In the K.D. KITCHENWARE PVT. LTD. in production process they used following things: Plastic Stainless steel

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PLANT LAYOUT
Plant layout is the all arrangement of the production process. The room of working, stock room, tool room, etc, as it encompasses production and service facility and provide for the most effective utilization of resources contributing. The process, it is a master blue print for co-ordination of all operations performance inside the factory. According to prof. F.G.Moore a good layout is one which all owns material rapidly and directly for processing. This reduces transportation handling and other costs down per unit. Space requirements are minimized and it reduces idle machine and idle man time. OBJECTIVES
1. 2. 3.

Minimization of material handing. High material turnover through shorter operating cycles. Effective utilization of space of the factory area.

4. Avoidance of industrial accidents. 5. Better working condition for employees. LOCATION AREA Total area:- 62,500 sq.ft

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MANUFACTURING PROCESS
The manufacturing process of K.D. KITCHENWARE PVT. LTD. Cutting Buffing Embossing Spot Buffing (Repolishing) Cleaning Molding Packing Dispatch

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QUALITY CONTROL
K.D. KITCHENWARE PVT. LTD. has its own inspection plan for all the components and its processes at different stages of production. 1. Incoming Material Inspection :All the materials coming to the company from different sources has to undergo inspection and testing as per inspection plan before it goes to stores. Raw material incoming from the approved steel mills are kept in the stock yard and 100% visual examination and spark testing is done. Chemical, metallurgical and physical testing is also carried out as per the control plan or as per customers requirements. After approval of the material in the laboratory, color code is given to each and every bar as per the material grade. Physical testing e.g. upset test, step turn test, tensile test, impact test; macro etching is also carried out. Metallurgical testing of the material e.g. Inclusion Rating, Grain Flow, and Microstructure is also carried out. 2. Process Inspection:Inspection is carried out at every stage of production at different stages e.g. cutting shop, buffing shop, embossing shop, cleaning shop, molding shop packing shop, dispatch shop. Each shop or processing department has its own inspection plan to satisfy the customers needs depending upon the experience. 3. Final Inspection :All the parts coming this shop are shot blasted and following inspections are carried out as per plan.

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PROUCTION CAPACITY
Production capacity is actual production of the company at any of the year. The production capacity is major depend on the production capacity of machinery of the company. The production capacity of the K.D. KITCHENWARE PVT. LTD. is 4,82,000 pieces (approximately)

QUALITY POLICY
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The Company ensures that any product, which bears the stamp of the company, is of supreme Quality. The products are benchmarked for quality and anything falling short of the required standard is rejected at the outset. To ensure quality, the company has also acquired ISO 9001-2000 Certificate. The most competitive prices, a real value of their money in tems of total committed in quality and services. Today "ACTION" stands synonym to quality Kitchenware products.

MACHINE MAINTENANCE
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In the company the machinery is more important so the its maintenance is also must important so the K.D. KITCHENWARE PVT. LTD. is create the extra post for maintenance. K.D. KITCHENWARE PVT. LTD. maintain. 1. Preventive Maintenance In this type maintenance before the machinery at any fault everyday machines are ready for the use. 2. 3. Annual Maintenance This type of maintenance is undertaken at the end of the year. Break Down This type of maintenance is given at that time when machinery part is broken. is three times machinery is

POLLUTION
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Pollution is the very burning problem for all over the world in today and is increasing day by day. One of the factors contributing to it is the developing industries. It spread pollution in all the ways. K.D. KITCHENWARE PVT. LTD. as compared to other industries creates the least pollution.

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PURCHASING DECISION

Purchasing decision of material is an important task. There is huge amount of risk involved in it. It has to be purchased according to the future and presence requirement of the firm. Purchasing decision is taking according to some factors: Stock of raw-material at last year. Stock of finished good at last year. Order of dealer. According to the assumed demand.

Purchasing decision is vary important. In the market many qualities of the raw-material are available at different price. So the department had evaluate the quality and decide the requirement after that they place the order.

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CONTENT
Sr. No. 1.
2.

Particulars Introduction Organization Structure Personnel Record Manpower planning Recruitment and selection Industrial relationship Training and development Employee benefits Wages and salary Employee classification

Page No. 40 41 42 43 44 45 46 47 48 49

3.
4. 5. 6. 7. 8. 9. 10.

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INTRODUCTION
Personnel management is concerned with the effective use of the skills of people. They may be sales people in a store, clears inn an office operators. In a factory, or technicians in a laboratory .in a business, personnel management starts with the recruiting and hiring of qualified people and continues with directing and continuing their growth as they encounter of problem and tensions that arise in working toward established goals. In addition to recruiting and hiring, some of the responsibilities of a personal manager are:

To classify jobs and prepare wages and salary scales. To counsel employee. To deal with disciplinary problems. To negotiate with labor unions contracts. To develop safety standards and practices. To plan and supervise training problems. To keep abreast of development in personnel management.

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ORGANIZATION STRUCTURE

Managing director

Personnel manager

C.E.O.

OFFICE ADMINISTRATIVE STAFF

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PERSONNEL RECORD
In Personnel department the personnel records of the employees, customers, directors and other outsiders person and government person. In this record the department records the person name, age, post, blood group, qualification, address, phone number, his family members etc.

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MANPOWER PLANNING
Manpower planning or human resource planning is a process by which company ensures that it has the,

Right no f people Right kind of people At the right times Doing right things

In manpower planning company plan the human resource of company Right man for right job and right job for right people.

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RECRUITEMENT & SELECTION


Recruitment is the process of searching for prospective employees and stimulating them to apply for job in the organization. There are main two sources of recruitment: Internal sources External sources K.D. KITCHENWARE PVT. LTD. Adopted both the types of source of recruit person. In internal sources person. In internal sources person required form within the organization. T includes the past workers. In external sources they give an advertisement in local newspaper. And select outsider. SELECTION Selection is the process by which qualified person can be choosing from all. Thus, K.D. KITCHENWARE PVT. LTD. Select right person for right job.

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INDUSTERIAL RELATIONSHIP
K.D. KITCHENWARE PVT. LTD. has very good industrial relation with outer industries and with government of company. K.D. KITCHENWARE PVT. LTD. was starts with 7 product in 1997 and in few year they produce over 80 product. Tat is because of their good relations. Thus, their sound relations with the other industries and government have helped K.D. KITCHENWARE PVT. LTD. to achieve goodwill through out the country and also a world. The relationship between employer & employees are harmonious and cordial in all the units of K.D. KITCHENWARE PVT. LTD. no conflict between the employees and employers. In noticed in view of the fact that management and labors relationships are smooth and great.

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TRAINING & DEVELOPMENT


The equality of employees and their development through training and education are major factors in determining long term profitability of a small business. If you hire and keep good employees, it is good policy invest in the development of their skills, so they can increase their productivity. Training often is considered for new employees only. This is a mistake because on going training for current employees helps they adjust to rapidly changing job requirements. Purpose of training ad development

Increased productivity. Reduced employee turnover. Increased efficiency resulting in financial gains. Decreases need for supervision.

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EMPLOYEE BENEFITS
Employees are the fuel of the industries or organization. Each company maintains their employees and employees will maintain company. So the company has to give some benefits & services to employees. So that employees may have to interest to do work. K.D. KITCHENWARE PVT. LTD. Give following benefits to the employees. They give transportation services to him.

They are give quarters to live to workers. They give tea and snack everyday. They give bonus at the end of the year.

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WAGES & SALARY


K.D. KITCHENWARE PVT. LTD. Being registered company so they pay the wages and salary as prescribed by the government. It means that the company pays the fixed salary at the end of the every month as decided by the top level management. It various as the authority and responsibility proper and regular wages and salary helps to avoid industrial disputes, decrease in productivity etc. it increasing the moral of worker and efficiency to work.

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EMPLOYEES & CLASSIFICATION


The numbers of employees are 142 people. All are employees are classified in different part is as under * * * * * * * * Office Production Tasting Color Finishing Packing Extra Total 5 6 12 5 142 12 92 10

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Content

Sr. No.
1.
2. 3. 4. 5. 6. 7. 8. 9. 10.

Particulars
Introduction Organization structure Pricing Policy Channel of Distribution Transportation Advertisement Sales promotion Competitors Market share Market segmentation

Page No.
52 53 54 56 57 58 59 60 61 62

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INTRODUCTION
According to the Philip Kotler, Marketing is the set of human activity directed a satisfying needs and wants through exchange process. There element must be present to define a marketing situation. Two parties who are potentially interested in exchange. Each possessing things f value for the other Each capable of communication and delivery In K.D. KITCHENWARE PVT. LTD. they have separate department for marketing. The marketing manager handles this marketing department all the marketing problems of the company is solved by this department. Marketing manager takes the all the decision related to the marketing of the products of the company.

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ORGANIZATION STRUCTURE

Managing director

Marketing manager

Sales men

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PRICING POLICY
All company has their own pricing policy. In pricing policy they include raw material cost and marketing cost. In the pricing company include the policy of the Rajkot kitchenware manufacturing association

MANUFACTURING COST

1.

RAW MATERAL COST:-

K.D. KITCHENWARE PVT. LTD. includes the costs of raw material in pricing policy. They use steel and plstic in raw material they include their cost in price.
2. PROCESS COST:-

K.D. KITCHENWARE PVT. LTD. include process cost also in price. They include machinery expenses and wages in process cost.

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INDIRECT EXPENCES
1. MARKATING COST:

K.D. KITCHENWARE PVT. LTD. includes marketing costing the price. In marketing cost they include advertisement expenses and other marketing expenses.
2. OFFICE EXPENSES:

K.D. KITCHENWARE PVT. LTD. include office cost in the price of the product. In the office cost include the expenses of the office like telephone bill, stationery expanses etc,.

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CHANNELS OF DISTRIBUTION
Distributions of channels are the essence of marketing department. It involves the flow of goods and services from the primary producers to the ultimate consumer through dealer. K.D. KITCHENWARE PVT. LTD. includes following chart for distribution of product.

Manufacturer

Dealer

Retailer

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TRANSPORTATION
Transportation is necessary for any company. Through transportation company can provide their product to customer. There are many option for transportation like road, railways, airways, ship. K.D. KITCHENWARE PVT. LTD. use rail and truck for the transportation of goods. In road transportation use & deal with suarastra transportation.

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ADVERTISEMENT
Advertisement is a major promotional tool. It can be designed as mass paid communication of goods, services r idea by identification sponsored. It s paid communication because the advertiser has to find such as newspaper, magazines, radio, TV, cinema, films, posters, etc,.

Company can spread information about their product through advertisement. Advertisements play an important role in selling. K.D. KITCHENWARE PVT. LTD. gives advertisement in advertising magazine. K.D. KITCHENWARE PVT. LTD. Gives advertisement in web site also. Through the advertising web site company gives the all information of company and company product to customer and in web site company added the inquire form.

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SALES PROMOTION
Sales promotion refers to the activities consisting of different collection of incentives tools. Mostly short term designed to stimulate weaker or greater purchase of particular products by consumer. This company has done many efforts for sales promotion. It takes following action for sales promotion. They give credit facility They give guarantee period for different product for different time They increase variety in their product Because of these efforts they increase there sales following: 2001 - 02 = 21 lakhs 2002 - 03 = 28 lakhs 2003 - 04 = 35 lakhs

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COMPETITORS
The competitors are taking the big share in the market. And they are here important of the consumer. The competitors are makes market In every company there are some competitors to stay in competition they need some steps. In K.D. KITCHENWARE PVT. LTD. there are many competitors like: Crystal kitchenware Kishan kitchenware Glare kitchenware

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MARKET SHARE
In the market many company are held at this time. Market share means part of consumption of companys products from all over competitors product. K.D. KITCHENWARE PVT. LTD. has 5% market share from all over market sale.

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MARKET SEGMENTATION
It is very essential for the marketing executives of a firm to understand its market dimensions. Market segment is the strategy f dividing the market to longer. The market here follows the principle of divide & rule. In K.D. KITCHENWARE PVT. LTD. market segment is as follows: 1. LOCAL AREA OF SAURASTRA To sell out their product in location area this segmentation prepared. The company has appointed dealer, sub dealers and retailers. They sell products in the market of local area includes cities and towns. 2. NATIONAL MARKET The company also sells its product in various states in India through distribution. The demand is high. The company covers the whole area of the India. 3. INTERNATIONAL MARKET This company also exports its product in market of Shrilanka Dubai.
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Content
Sr. No.
1. 2. 3. 4. 5. 6. 7.

Particulars
Introduction Organization structure Function of account department Management of fixed capital Management of working capital Source of finance Cost of raw material 72

Page No.
66 67 68 69 70 73

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INTRODUCTN
Money is the life blood f modern business. Money occupies a key position in the capitalistic economy of the modern age at the time of establishment the collection of money is the finance and to run the firm. The fund of money is also will finance. So it is very important for the company. Finance management is that activity which is control with planning and controlling of the firm financial sources. The advantage of capital incentive technique has increased that important of finance the ambitions plans of an industrial undertaking will remain more dreams. Unless adequate finance is available to convert them into reality there. It has become an important function of the management to provide for adequate finance for the function of the management to provide for adequate finance for functioning of the enterprise.

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ORGANIZATION STRUCTURE

Managing director

Finance manager

Account-1

Account-2

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FUNCTION OF ACCOUNT DEPARTMENT

Invoice verification and payment to suppliers.

Traveling advances Medical advance Salary, Wages, Bonus and Arrears payment Leave travel assistance payment Taking insurance cover settlement of claim Collection and payment sales tax Accounting of fixed assets Preparation of cash/bank book Accounting of estate bills

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MANAGEMENT OF FIXED CAPITAL


In assets we are include building, plant, machinery, etc. To achieve their goal in future the fixed assets is very require and most important. K.D. KITCHENWARE PVT. LTD. Has their business on own building in G.I.D.C. industrial area.

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MANAGEMENT OF WORKING CAPITAL


Working capital is the capital which is required for the day today smooth functioning of the business. Working capital is the different to the current assets and current liabilities. It involves three steps: Conversion of cash into inventory Conversion of inventory into receivable Conversion of receivable into cash

In other words, the operating cycle refers to the length of time necessary to complete the above mentioned steps.

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WORKING CAPITAL

Bills Receivable

Finished Goods

Cash

Work in Progress

Rawmaterial

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SOURCES OF FINANCE
Source of finance means things through which finance created. with the source of fianc company can collect all money for running business and invest in fixed assets there are many source of finance like loans, shares reinvestment of the profit etc,. K.D. KITCHENWARE PVT. LTD. includes loans from bank, reinvestment of profit, by shares are used as the sources of finance.

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COST OF RAW MATERIAL

The cost of raw material is play most important roll in the cost of product so less cost of raw material, the cost of the product is also less and the price of product is less, so the sale of the product is more so the profit is more. The cost of the raw material is depending on the expenses of the transportation, taxes, the cost of the raw material, etc.

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FUTURE PLAN
K.D. KITCHENWARE PVT. LTD. has some future plans as under: Company wants to achieve 100% delivery performance up to march 09.

Company wants to start exporting in other country.

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SUGGESTION
After visiting K.D. KITCHENWARE PVT. LTD. I have some minor suggestions in my mind for company. Company has to develop its own research center regarding forging. By increasing advertisement and spending on publicity a larger market can be attracted. Company need to start research of market and opinion of customer about their product. Company need to start export their product.

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CONCLUSION
After visiting K.D. KITCHENWARE PVT. LTD. I am on conclusion that K.D. KITCHENWARE PVT. LTD. is very progressive company. I saw that there was good relation with workers and I feel that it will be very successful in future. After visiting and knowing forging brand of K.D. KITCHENWARE PVT. LTD.

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BIBLIOGRAPHY
Name of the Book 1.Financial Management 1. 2. Marketing Management 3. Principle & Practice of Management 4. Mr. Ramesh manavar L.M.Prasad Director of K.D. KITCHENWARE PVT.LTD. Author Khan & Jain Philip Kotler

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