CHAPTER 10: PRECEDENT STUDIES

10.1 Advertising Strategy Their advertising strategies are mostly targeted on ground brand activation, in store promotion and digital advertising which focuses on consumers interactions with the brand. They also had given out free bottles of Spritzer +Fibre in a form of goodie bags. They also advertise their newest events by announcing it on Facebook page and twitter page. Research has shown that digital brand experiences are able to influence whether or not the consumers purchase the product. Fitness First 3km Treadmill Challenge Spritzer +Fibre acts as a sponsor for the event.

Figure 10.1.1 The Treadmill Challenge that has been taken place at 5 different outlets

Figure 10.1.2 Sprizer +Fibre advertisement in Fitness First

Everyday is a + Everyday is a + Mobile Fun Roadshow! Seriously too easy! Just STRIKE A POSE, SNAP A PHOTO and you could WIN A GRAND PRIZE worth RM1000! 5 Grand Prizes up for Grabs! This photo contest is designed to reward Spritzer Fibre fans.

Figure 10.1.1 Everyday is a + Facebook application on Spritzer +FibreFacebook fan page and roadshows

Figure 10.1.2 Spritzer +Fibre as the partner of ifeel girl Search 2011

SPRITZER POP Walk the talk, Feel the pop~!! A new-age refreshment for the new generation Spritzer POP, a lightly carbonated pop drink with a difference. Natural fruit flavours - Apple, Orange, Lemon, Berries and Lychee - with the fizz to go. Absolutely no artificial colourings or flavourings. Feel the Fruit. Feel the POP!

Figure 10.1.3 Spritzer Pop TVC RAYA Edition SPRITZER First Love SPRITZER, Malaysia best-selling natural mineral water was incorporated with a vision of being recognized and respected as the premier and best bottled water producer. To this end, Spritzer has focused on achieving customer satisfaction through its highest quality bottled water for the healthy consumption by all.

Figure 10.1.4 Spritzer first and the only TVC SPRITZER - 30 sec Tinge in English Wow... Its Cool, its Fun, its TINGE's brand new ambassador - Gary & Shila. Its Great~!!

Figure 10.1.5 Spritzer Tinge TVC

10.2 Precedent Studies

Figure 10.2.1 Pamphlets, bunting and POS

Figure 10.2.3 Posters of the contests that were run by Spritzer in order to promote their products

Figure 10.2.4 Posters of the contests that were run by Spritzer in order to promote their products

Figure 10.2.5 Spritzer online store which delivers only within Klang Valley area

Figure 10.2.6 Spritzer advertising their mini dispenser on their website and Facebook fan page

Spritzer h2o playground Spritzer h2o playground is a website dedicated for Spritzers whole product range. This website shares updates from their twitter and Facebook pages plus it has a comic series being published weekly on the site. With a cute and fun theme, they aim to rebrand Spritzer, to change consumers perception on the brand so that it will be appealing to the younger audience.

Figure 10.2.7 Spritzer h2o playground homepage

SPRITZER TWIST & RECYCLE Roadshow 2011 Spritzer Twist to Recycle visited the neighborhood last October 2011 and gave eco-friendly tips to everyone. Their green van visited 12 places in the neighborhood, everyone has participated, drink Spritzer TWIST and then recycle it! A lot of fun, exciting games, painting activities and prizes are given away!

Figure 10.2.8 Spritzer Twist to Recycle at Giant Bukit Tinggi

Eau Claire Limited Edition Mineral Water for Independence Day Specially designed in glass bottle to celebrate Malaysias 47th Independence Day.

Figure 10.2.9 Eau Claire limited edition mineral water sold in Select convenience store (Photo courtesy of sixthseal.com)

Evian Live Young Campaign Evian has brought back the Evian Babies in a new integrated advertising campaign, Live Young, reasserting a vision of youth as a positive, universal value that each one of us shares. The campaign follows on from the success of the Roller Babies TV campaign, and evian Baby Inside print campaign, this time inviting fans to enter into an immersive brand experience, with a film, interactive music video and campaign t-shirt. The stopmotion film is based on the simple principle of the flipbooks from our childhood. Men and women, wearing a Tshirt printed with babies in different poses, appear one by one to the beat of the music, creating the illusion that the babies are dancing.

Figure 10.2.10 Live Young Facebook application and Lets Baby Dance official website

Figure 10.2.11 Some screenshots of the commerical

Glaceau Vitaminwater This is a package design concept for Vitaminwater. The bottles are redesigned to take a capsule form instead of the traditional bottle. The new look would enhance the vitamin idea while maintaining the same colors and identity of each drink flavor.

Figure 10.2.12 Glaceau Vitaminwater capsule concept Lipton Ice Tea Drink Positive Campaign Lipton Ice Tea website; introduces Drink Positive philosophy in Poland.

Figure 10.2.13 Lipton Ice Tea Poland scrollable homepage

Somersby New site for Somersby, a premium cider brand from Carlsberg. The site is designed as a one-page site with everything you need to know about Somersby Cider and its charismatic and adventurous inventor, Lord Somersby.

Figure 10.2.14 Lipton Ice Tea Poland scrollable homepage

Glaceau Vitaminwater TVC: Extreme Healthy This advertisement shows how easy it is to keep you healthy with no fuss just by drinking Vitaminwater drinks. They came out with several series of other tvc under the same concept entitled Strongman, Epic Night, and Staycation.

Figure 10.2.15 Glaceau Vitaminwater TVC screenshots: Extreme Healthy