CHAPTER 11: REFERENCES

Chapter 11 References i. ii. iii. All About Water Organization. http://www.allaboutwater.org/environment.html Blue Ocean Strategy Example in Asia - Case 2. http://www.ecomaxmc.com/blog/?p=22 Bursa Saham Malaysia. http://announcements.bursamalaysia.com/EDMS/subweb.nsf/all/48256E5D001707C648257361002E4 6C2/$File/SpritzerAudAcc07.pdf iv. v. vi. Eau Claire Website. http://eauclairewater.com Evian Live Young Website. http://letsbabydance.evian.com/ Food and Beverage Background. http://globaledge.msu.edu/Industries/Food-andBeverage/background vii. viii. F&N Website. http://www.fnnfoods.com/index.php Gallacci, L. (2005). Food And Beverage Report. Italy: eMarket Services. http://www.emarketservices.com/clubs/ems/prod/Report050801_Food%20and%20Beverage.pdf [Viewed 9 Nov 2011] ix. x. H2o Playground. http://www.h2o.com.my Khoo, D. (2010). Spritzer in talks with JV partners in China and Australia. Malaysia: The Edge Malaysia. http://www.theedgemalaysia.com/highlights/178218-spritzer-in-talks-with-jv-partners-inchina-and-australia.html xi. xii. Malaysia International Food & Beverage Trade Fair. http://www.mifb.com.my Merret, N. (2007). The rise of functional water. France: Beverage Daily. http://www.beveragedaily.com/Markets/The-rise-of-functional-water xiii. Rajasekaran, S.(2007) Bottled Water Market Malaysia Creating Ripples? London: Frost &Sullivan. http://www.frost.com/prod/servlet/market-insightprint.pag?docid=99662272&ctxixpLink=FcmCtx23&ctxixpLabel=FcmCtx24 [viewed on Nov 2011] xiv. xv. xvi. xvii. xviii. xix. Spritzer Website. http://www.spritzer.com.my Spritzer +Fibre Facebook page. https://www.facebook.com/Spritzer.Fibre Spritzer Facebook page. https://www.facebook.com/Spritzer Spritzer Tinge Facebook page. https://www.facebook.com/Spritzer.Tinge Spritzer Pop Facebook page. https://www.facebook.com/Spritzer.Pop Spritzer Berhad Market Report. http://klse.i3investor.com/files/my/ptres/res3492.pdf

CHAPTER 12: APPENDIX

Chapter 12 Appendix

A Survey on Spritzer +Fibre * Required 1. Gender: * Male Female 2. Age: * 14 - 18 years old 19 - 23 years old 24 - 28 years old 29 - 33 years old 34 - 38 years old Other: 3. Income/ Allowance range: * RM400 - RM1000 RM1100 - RM2000 RM2100 - RM3000 RM3000 and above 4. What type of beverage(s) do you prefer? * Coffee/Tea Juice drinks Carbonated soft drinks Energy drinks 5. What do you consider when choosing a drink on stores' shelves? * Brand Flavours Price Nutrition content Other:

6. Does your choice of beverage reflects on your lifestyle needs? *e.g. Mr A is a busy man. He drinks a lot of coffee to keep him alert and to get him through the day. :P

Strongly Disagree

Disagree

Neutral

Agree

Strongly Agree

7. Please rate these mineral water brands. (1 is the lowest and 5 is the highest points.) *Based on your preference; taste, smell, quality, packaging, etc.

1 Spritzer Eau Claire Evian Bleu Ice Mountain Alpine Dasani

8. Did you know that fibre offers many other health benefits besides from keeping your digestive system healthy? * Yes No 9. Have you heard of Spritzer +Fibre before? (Pronounced as Spritzer plus fibre) * Yes No 10. If so, how did you know about Spritzer +Fibre? From print media (Magazine, Newspaper, Bunting, etc) From digital media (Website, Social Networking Sites, Blog,etc) I saw it at the mall/ drugstore/ gym/ etc From Spritzer's roadshows Other:

11. Do you know what is the main benefit of drinking Spritzer +Fibre * Yes No 12. Where do you usually purchase your Spritzer +Fibre?If you ever bought them before. Retail store (Jusco, Carrefour, Giant, Cold Storage, Sogo, etc) Convenience store (7-Eleven, 99 Speedmart, KK Mart, petrol station - Mesra, Tiger Mart, etc) Drugstore (Watson, Guardian, Caring, etc) Other: 13. How often do you purchase your Spritzer +Fibre? Daily Few times a week Few times a month Other: 14. When do you usually drink Spritzer +Fibre?Any specific time of the day/ during special events/ before or after working out, etc.

15. Are you aware of the promotional activities that has been done by Spritzer +Fibre recently? *Fitness challenge, roadshows, etc. Yes No

Spritzer +Fibre promotes the concept of healthier lifestyles as it is non-carbonated and non-coloured and has a lower sugar content than soft drinks. It is sold from RM2.19 to RM2.90 per bottle; 350ml. (Depending on the stores) *For product photo, please refer to this link. http://www.spritzer.com.my/WEBLITE/Applications/productcatalog/uploaded/pics/Products/products _spritzer_fiber_bottle_2010-01.jpg

Strongly Disagree 16. I think the price is affordable to all. 17. The packaging of this product is quite attractive. 18. I would replace soft drinks with Spritzer +Fibre. 19. I would like to try this product./ I will buy this product again.

Disagree

Neutral

Agree

Strongly Agree

20. Do you have any suggestions that you would like to share? On how Spritzer +Fibre can improve their promotional/advertising strategy, etc to make it more appealing to you.

Submit