A STUDY ON INVESTORS PREFERENCE IN THE STOCK MARKET WITH RESPECT TO AUTOMOBILE INDUSTRY Demographics i) Age a. 15-25 years d.

45-55 years ii) Gender a. Male Iii) Qualification a. High school iv) Occupation a. Business v) Annual Income in Rs. a. Below 100000 d. Above 10, 00000 1. How did you come to know about equity related investment? a. Brokerage firms d. Banks 2. What is the investment horizon you prefer? a. Short term investment b. Long term investment c. Both b. Investors friends & relatives c. Advertising b. 100000-500000 c.500000-10,00000 b. Employee c. Entrepreneur d. Retired b. Graduate c. Post graduate e. Professional e. Others b. Female b. 25-35 years e. Above 55 years c. 35-45 years

3. Which factor do you consider most important while choosing an investment option? a) Will be able to increase wealth b) The opportunity for steady growth c) The amount of monthly income the investment will generate d) The safety of investment principal 4. What is your percentage of your income do you invest in equity shares? a) Below 5% b) 5 10 % c) 10 20% d) Above 20%

5. Which risk is of most concern in your operation? a) Credit Risk d) Operation Risk 6. Do you want to minimize the risk in your investment option? a) Yes b) No b) Market Risk c) Legal Risk

7. How do you overcome the risk existing in your investment option? a) Financial Experts c) Friends b) News Paper d) Others

8. Do you expect that the trading in Stock Index Futures and Options in India will a) Grow very fast c) Grow slowly 9. Are you investing in four wheelers? a) Yes b) No b) Grow Moderately d) Cant say anything

10. If yes how long you invest in four wheelers? a. Less than 3 months d. 8 months 12 months b. 3 months 6 months e. More than 12 months c. 6 months 8 months

11. Why you prefer the above option? a. Less Risk d. Assured Returns b. Good Returns e. Other Reasons c. Liquidity

12. What type of problems you find in the investment option? a. Technical e. Charges 13. Mention the impact of the following factors on the investors preferences in general. Mark 5 if the impact is very high Mark 4 if the impact is high Mark 3 if the impact is medium Mark 2 if the impact is low Mark 1 if the impact is too low i) ii) iii) iv) v) vi) vii) viii) ix) x) Returns Liquidity Safety Flexibility Diversification Convenience Transparency Choice of schemes Tax benefits Return potential _____ _____ _____ _____ _____ _____ _____ _____ _____ _____ b. Time c. Availability d. Service

14. What is the overall impact of the above factors on the Investors preferences in choosing an investment option? a) Very High d) Low b) High e) Too low c) Medium

15. Suggestions please. ________________________________________________________________________ _______________________________________________________________________

RESEARCH METHODOLOGY Need for the study: Objectives of the study: To study the preference level of investors in stock market. To analyze the type of risk which are considered by the investors. To find out the ways through which the investors minimizes their risk. To find out the preferences of Investors in four wheelers sector. Scope of the study: Hypotheses: H01 There is no significant association of the Return, Liquidity and Return potential with the investors preference for banking products. H02 There is no significant association of the Safety, Flexibility and Diversification with the investors preference for banking products. H03 There is no significant association of the Transparency and Choice of Schemes with the investors preference for banking products. H04 There is no significant association of the Convenience and Tax benefits with the investors preference for banking products. SAMPLE Sample size: The size of the sample would be 100 profiles of respondents Sample design: Convenience sample method is used as tool for collecting required information from the population. Period of the study: Two months.

DATA COLLECTION Primary data: Questionnaire is used as major source for primary data. Secondary data: International, National Articles, publications and books are taken as secondary source to identify the gaps in the researches and gaining conceptual knowledge building insight into the concepts. Statistical tools for data analysis: 1. Graphs and charts 2. Chi-square analysis Limitations of the study: 1. Time constraint 2. The data collected from the respondents may not be reliable. So the fluctuations in the result might occur.