Phillipa Hyde design

Contents
Marque
Prime Marque Marque Variations Marque Colours Marque on Background Marque Text Application 2 3 4 5 6

Stationary

Business Card Compliment Slip A4 Letterhead

7 7 8

Application
A4 Brochure A4 Leaflet USB Device Headquarters

9 10 11 12

Phillipa Hyde design Brand Guidelines

Prime Marque
The PHD marque represents what the company is about. From the colour choice to the font choice it conveys a message to the audience about our values and what we deliver as an organisation. This is why we need it to be positioned and used in the correct manner to continue this representation of our company. Firstly the typeface choice, by choosing a serif typeface it adds class and sophistication. Meanwhile the flat narrow serifs give off a modern and contemporary feel to the marque which echoes through our company. The colour choice reinforces that with a maroon and a lighter tone of maroon shows that we are an upmarket design firm. The Marque can be rotated and still say PHd which is represented by the triangles. Where ever possible you should add the Phillipa Hyde design tag line this reinforces the company name and helps relate the logo to our company. Although you should avoid using it when the marque is smaller than 50mm otherwise the type will not be legible. The type application goes into more detail on (p6).

0.5 x 0.5 x

Bauer Bodoni BT Roman

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Minimum size
15mm 50mm

Bauer Bodoni BT Roman

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Phillipa Hyde design Brand Guidelines

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Marque Variations
Marque variations offer you some variety on the choice of marque. When possible the prime marque should be used but if it doesnt fit with the colour theme or isnt legible than you should use the variants. You have free choice on any marque but it should fit the colour scheme of the item being produced and be legible. Dark maroon Dark grey scale

Light maroon

Light grey scale

Phillipa Hyde design Brand Guidelines

Marque Colours
The Pantone colours means we can create a constancy of colour replication of our marque. The primary marque is made up of just one colour (Pantone 504c) for one traingle then with the a 30% tint for the second traingle. This colour can be used on promotional items but must not be used for large copy. Pantone 504c

Pantone 504c 30%

Pantone 504c Pantone 504c 50%

Pantone 504c 50% Pantone 504c 30%

Pantone Process Black Pantone Process Black 70%

Pantone Process Black 30%

Phillipa Hyde design Brand Guidelines

Marque on Backgrounds
This shows the order of preference when the marque is placed on the most commonly used backgrounds. You should follow this when applying this to these specific colour background. When applying to a different colour background the full colour marque is preferable but legibility is paramount in which case the variants can be used.

Phillipa Hyde design Brand Guidelines

Marque Text Application

The sub text should be applied when ever possible as long it is legible using the selected typeface. This helps keep and association of our company with the marque. The copy must always follow the pattern of Title case for Phillipa Hyde and lowercase for design. This follows the letters of the marque and also puts emphasis on the Phillipa Hyde. The text must always align with the inside of the right leg on the H and the outside of the serif on the D and must always try to the 0.05 of the height of the marque so the text isnt disassociated with the marque. Incorrect uses from left to right: The text must always be aligned right The text must never be justified The text must be aligned with the correct places (it can be sized to be aligned the length of the marque when the size of the marque is smaller than 50mm) The text must always be the colour of the bottom segment of the marque The text must never be in a different typeface. The design should never have title case The text should never upper case The text should always be on one line
phillipa hyde design

Helvetica Neue LT Com 55 Roman

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Phillipa Hyde design

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Phillipa Hyde design

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Phillipa Hyde design Brand Guidelines

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Phillipa Hyde design

Business Card & Compliment Slip

Throughout the promotional items the mirrored and triangular theme runs throughout. The same applies for the business cards and compliment slip. The business cards are produced using the company primary colours to keep a continuous look throughout the promotional items. It has minimal information so it is easier to navigate to the most important contact details. The staff members information is on the left and the company information is positioned on the right. The compliment slip uses the companies triangles to reinforce the common style with the marque aligning with the Phillipa Hyde. Again the information is kept minimal for ease of use. The typeface used in both items is the companies primary copy typeface.

Phillippa Hyde Product Designer 07712943643 Phillipa@PHdesign.com

Phillippa Hyde design PHdesign.com 01246 746980

With Compliments

Phillipa Hyde design Victoria Way Exmouth EX8 1EW 01246 746980 PHdesign.com Hello@PHdesign.com

Phillipa Hyde design Brand Guidelines

A4 Letterhead
The letterhead follows the same principles as the compliment slip by only including the necessary information.
24 March 2012

Helvetica Neue (TT) Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Phillipa Hyde design Victoria Way Exmouth EX8 1EW 01246 746980 PHdesign.com Hello@PHdesign.com

The letterhead is scaled to 66%.

Fao Mr A Nonimous 22 Castletown Portland Dorset DT5 1BB

Helvetica Neue (TT) Bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890

Re: Design and layout of a standard A4 Letterhead

Dear Mr Nonimous Please find enclosed example of my design proposal for your new company letterhead. When presenting letterhead designs it is always advisable to include a mock letter in place as this is a fundamental part of the structure of the design. It allows you to demonstrate how elements, such as the logo/symbol address details and any company information (VAT numbers, Registered Office address & number etc.) inter-relate. Use a clear and legible typeface for your letter text. Remember that the letter text will always print in black. Typically I use 9pt for the typesize and 14pt leading. Always show a date, clear indication of the addressee and his/her address details. It is normal in business communication to indicate what the letter is relating to, i.e. Re: Design and layout of a standard A4 Letterhead. Turn off hyphenation and always be careful with line endings - design always matters, even when youre writing a standard letter. Employ visual hierarchy such as bold setting for addressee, date and with reference to details. Start the body of the letter approximately 5mm below the first fold @ 99mm. Also make sure you keep a generous left margin (no less than 25mm). The right margin can be visually judged but again be generous; your letter should not extend to within mms of the right edge. Break your letter text into chunks with line returns at the end of sections as appropriate. This always aids readability . Finally sign off with the correct salutation: Yours sincerely if you know the addressees name (as on this letter) or Yours faithfully if you dont know the addressees name and have started with Dear Sir/Madam. You should always leave two line spaces from the end of the letter to the salutation, then four to the printed name, allowing a generous area for an Arty signature!

Yours sincerely Phillipa Hyde

Phillipa Hyde design Brand Guidelines

A4 Brochure
The brochures continue the triangle theme. There are 2 variations depending on the brightness of the images. The layout is designed for the impact of imagery and you have free reign on the choice of images. Although tho for darker images you use the layout on the left where the lighter marque overlays and for lighter images the darker marque overlays. The empty triangle is for adding Titles and any other copy needed. The brochures are scaled to 50%

Phillipa Hyde design Brand Guidelines

A4 Leaflet
The leaflet uses the same design as the brochure with the same variations available. Again the impact of the imagery is important so subsequent designs should embrace the theme.

Phillipa Hyde design Brand Guidelines

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USB Device
The USB memory stick is a generic USB device with the marque printed on. These will be used thought the office and given to clients to use when transferring files between the client and us.

Phillipa Hyde design Brand Guidelines

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Headquarters
This is how a sample office would be signed. Using minimal signs creates a clean look and no tag line of Phillipa Hyde design means it intrigues people to find out what the logo stands for and what we do.

Phillipa Hyde design Brand Guidelines

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