BENNETT, COLEMAN & COMPANY (THE TIMES GROUP)

INTEGRATING HR PROCESSES WITH SAP ERP HCM

QUICK FACTS
Industry Media newspaper publishing Revenue Greater than US$1 billion Employees 12,500 (Bennett, Coleman & Company plus group companies) Headquarters Delhi, India Web Site www.timesofindia.com SAP Solutions and Services SAP ERP Human Capital Management solution Implementation Partner Internal IT team (Modernisation Group) Key Challenges Improve the quality of HR processes and align them with international best practices Standardize HR processes, including personnel management, time management, payroll, and e-recruitment Introduce transparency and improve software simplicity and speed Streamline HR process and integrate with financial practices Implementation Best Practices Achieved a single HR platform at international best-practices standard Phased implementation for all 9 group companies in 28 months Was able to process payroll with taxation in accordance with rules and regulations Integrated SAP E-Recruiting application into SAP ERP HCM Needed minimal customization Financial and Strategic Benets Simplified standard reporting for various HR functions Eliminated the need for interfaces through unified software Improved the reach of HR processes with increased employee self-sufficiency Lowered time to market for claims and disbursements Reduced time needed to update payroll and enact retroactive payments Brought online all workforce requisition and recruitment processes Why SAP Was Selected Support for growth via flexible, scalable functionality Integration with the SAP ERP application Strong customer recommendations Unified software that eliminates the need for interfaces

Low Total Cost of Ownership Used shared IT services to facilitate lower total cost of ownership Implemented user-oriented HR processes to improve employee self-sufficiency Adapted SAP best practices for HR processes to minimize the need for softwarecustomizations and modifications

As the largest media firm in India, Bennett, Coleman & Company (The Times Group) needed to consolidate its HR practices. With the SAP ERP Human Capital Management solution, the firm achieved international best-practice levels for HR processes. An SAP Enterprise Portal componentbased approach for claims, tax declarations, and payroll has led to increased employee satisfaction. The SAP E-Recruiting application has improved the efficiency of recruitmentrelated activities.

Operational Benets Key Performance Indicator

Impact

Time frame needed from work-86% from force requisition to approval 7 days to 1 day Time frame required to process payroll Manual restorations needed for reported employee hours Time frame required to fill a position -67% from 15 days to 5 days >100% from 25 days to same day -67% from 60 days to 20 days

SAP Business Transformation Study Media Newspaper Publishing

Adoption of SAP software as a platform for HCM-related practices has improved the speed and governance of core HR processes. This has helped The Times Group shrink time to run payroll.
The Times of India

www.sap.com /contactsap

Seeking a Global HR System

This bold move focused on transforming the companys various HR systems into As the largest media conglomerate in one unified corporate platform. Working India, Bennett, Coleman & Company with the Times of Indias internal IT team (known as The Times Group) has the Modernisation Group employees 12,500 employees. Those individuals conducted the implementation, linking all are scattered across group companies, group companies into one central system. which include 11 publishing centers; 15 After doing that, the firm once again printing centers; and 55 sales offices turned to SAP to add extra functionality across print and publishing, radio, televi- and improve staff satisfaction with SAP sion, and entertainment. Faced with ERP HCM. such diversity, the various HR departments within The Times Group were The Times Group chose to follow stanincreasingly beset by time-consuming dard implementation with few customizasemi-automated processes across distions. The unified software kept the total parate systems. cost of ownership low, and managers supported the active involvement of its own Streamlining HR Processes internal IT team. At the heart of The Times Groups vision was a single HR platform for all its companies at an international bestpractices standard. The aim was to move from semi-automated, disparate systems to a single smart system one that could manage HR complexities and free up staff so they could work with a unified, smooth-flowing system. The goal was to increase the productivity of the varied HR departments, decrease hiring cycle times, and boost overall staff satisfaction levels.

The self-service components published on the portal provide real-time access to HR and payroll functions such as taxation and employee claims, which greatly increases simplicity and transparency. With the SAP E-Recruiting application integrated into the companys SAP ERP HCM solution, The Times Group has transformed its recruitment effectiveness. The online processes for workforce requisition and electronic screening of candidates have reduced lead times, while a new buddy system rewards staff for recruitment assistance. The entire recruitment process is now integrated with core HCM practices, improving governance of talent acquisition.

Surge in Staff Effectiveness and Satisfaction

Since implementing SAP ERP HCM, the company has also seen a positive difference in staff productivity. Turnaround times for payroll processing, hiring approval, and actual hiring have all been improved. HR staffers have been able to standardize all HR processes: organization management, personnel management, time management, payroll, and e-recruitment. As a result, HR employee satisfaction at The Times Group has markedly increased. By providing linkages to payroll, employee claims and other HR processes based on the SAP NetWeaver Portal component, The Times Group has made access to HR processes much easier for all its employees. The solution is self-service: staff members log onto the HR system directly.

More Time for Strategy and Growth

The new solution means that HR staffers now have a unified view of their processes and practices. All employees log onto the portal to receive any enterprise application services. The end result: an increase in the effectiveness of the HR department as a whole with more time for analysis, strategy, and growth.

A Bold Move to SAP

To begin the process of transforming its HR departments, managers within The Times Group chose to move away from the companys legacy software and implement the SAP ERP Human Capital Management (SAP ERP HCM) solution across all its group companies.

50 108 239 (11/11)

2011 SAP AG. All rights reserved. SAP, R/3, SAP NetWeaver, Duet, PartnerEdge, ByDesign, SAP BusinessObjects Explorer, StreamWork, SAP HANA, and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP AG in Germany and other countries. Business Objects and the Business Objects logo, BusinessObjects, Crystal Reports, Crystal Decisions, Web Intelligence, Xcelsius, and other Business Objects products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Business Objects Software Ltd. Business Objects is an SAP company. Sybase and Adaptive Server, iAnywhere, Sybase 365, SQL Anywhere, and other Sybase products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of Sybase, Inc. Sybase is an SAP company. All other product and service names mentioned are the trademarks of their respective companies. Data contained in this document serves informational purposes only. National product specications may vary. These materials are subject to change without notice. These materials are provided by SAP AG and its aliated companies (SAP Group) for informational purposes only, without representation or warranty of any kind, and SAP Group shall not be liable for errors or omissions with respect to the materials. The only warranties for SAP Group products and services are those that are set forth in the express warranty statements accompanying such products and services, if any. Nothing herein should be construed as constituting an additional warranty.