Change in visuality in classic and new social media

Visuality in Marketing 06.03.2012 Erose Sthapit erose_sthapit@hotmail.com

SEMIOTIC CAR ADS.

Chrysler Imperial 1958

Volkswagen Beetle 1978

Erose Sthapit, Visuality in Marketing

Use of Women in Car Advertisements

Erose Sthapit, Visuality in Marketing

Early
car ads. (1910 )

Car masculinity women

an extension of

to attract

Erose Sthapit, Visuality in Marketing

1950 -2011

Car an extension of masculinity women

to attract

Erose Sthapit, Visuality in Marketing

Womens

intellectual and personal appeal

is reflected in the car ads. -

Print media was the most

popular form of advertising
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1916-1939
Erose Sthapit, Visuality in Marketing

1940 1950
Car Advertisements contained information about how the new car would add to the

lifestyle
of women
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Stereotype
1917: women as intellectual and an influence in buying a car

1980: women known as bad drivers

Today : Smart
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mid1900s
- From intellectual and personal appeal, to sexual in Car Advertising

Erose Sthapit, Visuality in Marketing

Imagery used to attract attention, draw interest of potential users for the purpose of sale

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Imagery used in car ads. is very

1908 1954

broad

1961

Spread Your Legs - Pontiac Star Chief

The Ford Model T would never have been so popular if it weren't for the sex appeal

85% of MD Midget owners are men

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Imagery in car ads. are often suggestively

sexual
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Erose Sthapit, Visuality in Marketing

contain

nudity
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Traditional

today

Similarities
in the imagery of a car ad. from1924 and 2011
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Use of Celebrities

Mercedes Benz Car Birthmark Marilyn Monroe (1997) Jennifer Lopez in Fiat 500 car campaign (2011) Kylie Minogue Lexus Campaign (2011)

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1960 Car Advertisements

2012

marketing methods used by car manufacturers back then are still being used today
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AIDA formula Attracts Attention

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Lacks Interest
Does not cause the customer to say Oh! I didnt think of that!

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Lacks

Desire
and

Action
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Conclusion in todays world, the imagery used, such as that of a pretty

woman, typically has no connection to the product - car

being advertised
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