1.

Introduction

What is a shopping mall?

Advantage and disadvantageBrief shopping mallsComponents Objectives historyType of

What are the key factors which is making shopping mall hugely successful?Effect of shopping malls on the small retailers Methodologe Questionnaire Finding SWOT Recommendations. Conclusion Bibliography

4 INTRODUCTION Shopping malls The latest trend in the corporate universe is of the emergence of the shopping malls. Shopping malls
are an emerging trend in the global arena. The first thing that comesin our mind about the shopping malls is that it is a big enclosed building housing avariety of shops or products. According to historical evidences shopping malls cameinto existence in the middle ages, though it was not called so. The concept of departmental stores came up in the 19th century with the Industrial Revolution.

Consumers
wanted a better shopping experience and this demand gave rise to theemergence of shopping malls in India.Originally the first of the shopping malls was opened in Paris. Then the trend followedin the other metros over the world, and there was a spree of shopping malls coming upat various places. In this age of mass production and mass consumption, the conceptsof shopping malls is most modern method of attracting consumers. The concept of

shopping
was altered completely with the emergence of these shopping malls.Shopping was no longer limited to a mere buying activity - it has becomesynonymous with splurging time and money. People simply go about roaming throughthe shopping mall in order to peep through the window of the shop and often endingup buying something they like. The consumers desire a combination of comfort andsuitability which the

shopping malls
cater to, and so this format of shopping hasbecome so popular all over the world, and especially so in India. The inclusion of amenities like restaurants, multiplexes, and car parks attract more and more crowds toshopping malls, that are considered family hangout zones.

 Advantages of shopping malls:

Increase in the growth of the organized retail sector Monumental increment in economic growth Employment generation by the organized retail Good competition means better products & services sector

Disadvantages of shopping malls:

The companies with superior resources would muscle out the ones inferior tothem. Monopolization of the organized retail sectorIn India, the emergence of shopping malls has . mostly altered the lifestyle of theconsumers. With the growth in income, changing . attitudes, and also the demographicpatterns favor the emergence of shopping malls.

The trends to follow in the future:

The shopping malls favor a growth in the Indian organized retail sector by10% within 2010 There would be different formats of shopping malls depending on the region.

n Availability of park space their a car Service price

Variety

Shopping environments

Brief history
In the United States, people began moving to the suburbs during the 20th century.Shopping malls were built to serve consumers living in areas outside of the cities. By1916, a shopping mall called The Market Square opened for business in Chicago, IL. Thefacility was comprised of 28 stores, apartments, and offices. The Market Square waslocated in the expensive Lake Forest suburb and is thought to be one of the first plannedshopping centers in the U.S.In 1950, the Northgate Shopping Center was built in Seattle, Washington. This shoppingmall boasted two rows of stores on each side of an open-air section where shoppers couldwalk. Two department stores anchored each end of the shopping center. The firstenclosed shopping mall was Southdale Center in Edina, Minnesota which opened its doors in 1956.Up until the mid 1990s, most modern-day developers built enclosed shopping malls inorder to create a climate-controlled shopping environment. Today, developers arereturning to the creation of open-air shopping malls. Outlet malls, shopping centersfeaturing name brand retailers selling their products at discounted prices, are often builtin an open-air format.

Types of Shopping Malls

In general, you will find only regional centers, superregional centers, andfashion/specialty centers on this Web site. Relatively few community centers werechosen, but appear here because the center may have, at one time, been considered aregional center. Only a few theme/festival centers were listed in heavily urbanized areas,such as San Francisco, because of their particular attractiveness or size. Finally, the newdesignation, lifestyle center, displays because of their classic-mall type appearance eventhough they are without a classic-mall anchor store.

7 Fashion/Specialty Centers
Characterized as higher end, fashion oriented centers between 80,000 and 250,000 sq. ft.

Community Centers
Characterized as having between 100,000 and 350,000 sq. ft. Usually two types of anchors, such as a discount department store or large specialty/discount apparel store.

Lifestyle Centers
A new designation that has a loose definition. Generally, it's a center that does not havean anchor tenant in the classic sense (that is, a department store). However, lifestylecenters increasingly have a cinema as a major tenant. Others have just a small collectionof exclusive shops.

Outlet Centers
Characterized as manufacturers' outlet centers between 50,000 and 400,000 sq. ft.

Regional Centers
Characterized as having between 400,000 and 800,000 sq. ft. Usually two or moreanchors, such as a conventional department store, junior department store, massmerchant, discount department store, or fashion apparel store.

Superregional Centers
Characterized as having over 800,000 sq. ft. Usually three or more anchors, such as aconventional department store, junior department store, mass merchant, or fashionapparel store.

Theme/Festival Centers
Characterized as tourist-oriented, retail and service centers between 80,000 and 250,000sq. ft.

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