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FUTURES 2008
International Colour T rends

COLOUR

COLOURFUTURES 2008
TM

TM

International Colour T rends

This ColourFuturesreference manual is and remains the property of Imperial Chemical Industries PLC and is loaned on condition that it is used solely to specify products manufactured and/or supplied by ICI and its affiliates and on condition that it shall be returned to Imperial Chemical Industries PLC on demand.

www.icipaints.com
The ICI roundel, Colour Palette, Master Palette,ColourFutures and the distinctive three-leaf colour spectrum symbol are trademarks of ICI. Copyright and Database right ICI 2003.

We have reproduced paint colours as faithfully as print will allow. However, the shape, size and lighting of a surface can influence the appearance of the final colour.

ICI Paints

International Marketing Department Wexham Road, Slough Berkshire, SL2 5DS, United Kingdom Tel +44 (0)1753 550 000

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CONTENTS
OVERVIEW
TheColourFutures team introduces you to forecasted colour trends for 2008
WELCOME 02 INTERNATIONAL COLOUR TRENDS 04 TREND MOVEMENTS 06 COLOUR FAMILIES AND THEMES EXPLAINED 08 COLOUR FUTURES TEAM 10

COLOURTHEMES
These five key lifestyle themes have been submitted by the ColourFutures teamfor 2008:

GROWING RESPECT 14 EBB & FLOW 20 ART FORM 26 HIDDEN BEAUTY 32 EXPLORER 38

COLOUR OFTHE YEAR 2008 COLOUR FAMILIES

ColourFuturesdisplays a palette of 75colours for 2008. All are from the ICI Paints Global Colour System with a unique notation number. These colours are divided into eight families:

COLOUR OF THE YEAR 2008 44 COLOUR TRANSITIONS 48 REDS 50 ORANGES 52 YELLOWS 54 WARM NEUTRALS 56 GREENS 58 BLUES 60 VIOLETS 62 COOL NEUTRALS 64

REFERENCE
An understanding of the science behind colour and useful colour reference details for the 2008 palette

THE SCIENCE BEHIND COLOUR 66 COLOUR INDEX 2008 68

02

INTERNA TIONAL COLOUR TRENDS

04

INTERNA TIONAL COLOUR TRENDS

INTERNA TIONAL COL OUR TRENDS

The ColourFutures team draws on a varietyof sources: from research groups, colour marketing and trade and retail exhibitions, to design influences from the worlds of fashion, technology, architecture, music, nature and popular culture. This results in a contemporary colour palette which is driven by societys changing moods and interests. Trends can emerge out of every possible cornerof society. Some can emerge rapidly; others evolve over several years or even decades. Some may be slow in evolving and then a sudden major influence can either speed them up or slow them down.

2004

2005

2006

2007

2008

TREND MOVEMENTS
Over the past five years we have seen a significant shift in the colours that reflect the prevailing mood of the times or essence of the year (see above). The soothing turquoise of 2004 summed up our need for a rebalancing between mind and body as encapsulated by the theme spa spirit. In 2005 this became a more life enhancing orange symbolising vitality, optimism and mental wellbeing. 2006 featured a restorative and authentic yellow green with a strong ecological, natural bias, whereas the masculine pink of 2007 heralded a new move in the direction of contemporary design, architecture and urbanism. The yellow of 2008 has elements of all the previous four years respect for the past and optimism for the future; the balance of mind, body and spirit; urban living and communication.

HYPE FASHION TREND MAINSTREAM

To clarify what a trend is, it is helpful to look at the difference between a hype, a fashion and a trend (see opposite). A hype is something that emerges suddenly, takes a group of people by storm and then dissipates rapidly. Hypes are generally born unconsciously and come from some inner drive to be accepted by ones peers, to belong. A fashion is more current and is usually followed consciously through clothes, toys, food and certain aspects of lifestyle. Trends, on the other hand, are drifts, inclinations and movements in a prevailing direction.

IMPACT TIME
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INTERNA TIONAL COLOUR TRENDS

COL OUR F AMILIES AND THEMESEXPLAINED

The ColourFutures team predicts colour in two ways Colour Families and key Lifestyle Themes. The Colour Families are a collection of colours that fit into the same hue, for example a collection of reds. The ColourFutures team predicts colours for 8 hues reds, oranges, yellows, warm neutrals, greens, blues,violets and cool neutrals. The Colour Families form the building blocks of the key Lifestyle Themes. ATheme is a colour collection that draws on colours from several of the Families that work together to reflect trends in style. The ColourFutures team predicts 5key themes for2008.

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INTERNA TIONAL COLOUR TRENDS

Nicki Barton Head of Colour and Communication, ICI Paints, International

Background: 5 yearsmarketing experience for Dulux UK, 6 years in a global role working across the ICI Paints portfolio around the world. Chairperson of Colour Futures since 2003. Education: BSc from University College, Cardiff. Specialisms: Colour trends, systems and collateral, brand communication and media.
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COL OUR FUTURES TEAM

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The ColourFutures team is a group of international colour consultants, both internal and external, to ICI Paints. They are the recognised experts within our organisation,responsible for watching and scanning a wide range of industries and environments in order to plan and forecast colour trends. The ColourFuturesteam formally meets once a year to exchange colour news, experiences and views, followed by intensive discussions regarding the direction of colour. Work culminates in comprehensive collections and concepts illustrating their selections it is published one year ahead in ColourFutures.

Helen Mullett Ex Retail Marketing Director, ICI Stores, Canada

Background: 22yearsexperience in the manufacturing/retail sectors of the Canadian home decoration industry. Member of The Colour Marketing Group. Education: College certificates in marketing, advertising and colour theory at Ryerson Polytechnical Institute. Specialisms: Design and colour of fabrics, wallcoverings and accessories.

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INTERNA TIONAL COLOUR TRENDS

Latika Khosla Consultant to ICI Paints, India

Background: Design Director of FreedomTree Design, a colour and trend studio based in India. Chairholder with the Colour Marketing Group and the India director for the PPFCC. Education: Alumni of the National Institute of Design, Ahmedabad, India. Specialisms: Design and colour strategies for manufactured products and retail collections.

Barbara Richardson Director, Colour Marketing, ICI Paints, USA

Background: 21years as Colour Consultant, 5 years as Colour Design Studio Manager. Chairholder in The Colour Marketing Group; member of American Society of Interior Designers. Education: Graduate in Commercial and Fine Art from Cooper School of Art; Interior Design Certificate from the New York School of Interior Design. Specialisms: Colour and design trends, merchandising colour, colour restoration.

Krim Danzinger Senior Colour Consultant, ICI Paints, USA

Background:12 years in the Colour/Design of Wallcovering, 7years with ICI Paints as Colour Consultant. Member of Colour Marketing Group, and member of American Society of Interior Designers. Education: BFA Graphics and Applied Design, Miami University. Specialisms: Colour and design trends, faux finishes and mural painting.

Fernanda Figueiredo Colour Marketing Manager, ICI Paints, Brazil

Background: 5 yearsexperience in decorative paint in Brazil and international roles. Leads the colour marketing strategy and initiatives. Education: Graduate from Catholic University in Brazil and Masterof Business Administration from United Business Institute in Brussels. Specialisms: Colour communication, consumer behaviours on colour.

Jenni Little Consultant to ICI Paints, Europe

Background: MD of Jenni Little Associates design consultancy with 33 yearsexperience, including 24 with ICI Paints. Partner in Little + Collins, which designs and produces hand-made rugs. Founder member and Chairperson of The Colour Group in the UK. Education: Graduate of Manchester College of Art and Design BA Textiles. Specialisms: Furnishings, floorcoverings and bed linens.

Catherine Filoche Consultant to ICI Paints, France

Background: Design work for companies including Reed Exhibitions, Ineos Acrylics, Jacob Delafon, Sorem, Egger and Ballauff. Founded own design office in Montmartre, Paris,in1997 . Education: Ecole Suprieure dArts Appliqus Duperr, Paris. Specialisms: Textiles, floor and wallcoverings.

THEMES
75 colours have been used to form what the ColourFutures team considersto be the five main lifestyle trends for 2008. The colour of the year appears in more than one theme.

GROWING RESPECT

EXPLORER

1 2

hidden beauty

2008 FUTURES
International Colour T rends

COLOUR

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GROWING RESPECT

EBB & FLOW

ART FORM

HIDDEN BEAUTY

EXPLORER

1 5

GROWING RESPECT

EBB & FLOW

ART FORM

HIDDEN BEAUTY

EXPLORER

1 7

GROWING RESPECT
COLOUR PALETTE

40YY 77/242

30YR 14/365

G 50B 44/094

70YY 73/288

70YY 59/ 5 48

44 40YY 34/ 6

16 40YY 64/ 5

43YY 81/051

90YR 25/323

4 3 20YY 53/ 2

15 50YR 10/ 1

10GY 40/296

17 50GY 18/ 8

GROWING RESPECT

NURTURING SUSTAINABLE BOTANICAL SUPPORTIVE NATURAL RESPONSIBLE

IMAGERY

EBB & FLOW ART FORM HIDDEN BEAUTY EXPLORER

1 25 9

www.blueforest.com

2008 FUTURES
International Colour T rends

COLOUR

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GROWING RESPECT

E B B & F LO W

ART FORM

HIDDEN BEAUTY

EXPLORER

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tion and a fascina al th a necessity ination in practical, spiritu ts of , bo ays has been ur collective imag spec alw olecular a Water is, and peaks to o ility ired by the m r mankind. It s terms. This theme is insp r and reflectivity and its ab eauty. fo bolic olou and b xity ent, c and sym lptural comple s of its movem water in term organic forms of great scu lities and to carve out ction are qua alike. ncy and refle and creators ity, transluce Fluidity, liquid s that fascinate designers an be created that resists characteristic ion of form and material c elded together in A futuristic vis re form and function are w ay of new synthetic rr nostalgia he d the imagination via an a grammes. reality an design pro ed both imming pool is computer-aid materials and e of the Beijing Olympic sw in 2008. e b The water cu icant image that we will se if e in the the most sign is taking plac heart of nature esign, sustainable om the s A revolution fr mentally conscious d tural harmonic on form of envir d bio-engineering the na eabed is n es architecture a mbiotic bio-diversity of th ter is the great y a s . Spiritually w and the lush, to urban living t being brough and purifier. cleanser jects healer, or design pro ting and interi ew concepts iture, ligh Innovative furn ater in order to create n ence. yw tional transluc are inspired b lecular str ucture and func anemones and a mo of fluid form, atures such as jellyfish, se duct pro a cre creative Likewise se inspiration for tics the corals are the lighting, textiles and plas e, as is the living in glass, portanc developments ic form is of paramount im growth. an d undulating, org membranes and calcinate tched ales and idea of stre of aqueous p ed of an array d deeps and touches of compos The palette is sted by subtle, dapple orary a ultra contemp ntr mid-tones co rity. These shades are both allow that g cla light reflectin yering of tones and hues a la and timeless swim free. on to our imaginati

GROWING RESPECT

E B B & F LO W
ART FORM HIDDEN BEAUTY EXPLORER
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30YY 72/018

COLOUR PALETTE

80YR 65/185

99YR 82/029

30BB 18/190

10BB 07/150

90BG 72/063

90GG 73/062

10BB 83/014

10BG 54/199

70BG 70/113

90BG 38/185

30YY 71/073

90YY 67/117

70GY 63/098

50BG 32/114

50BG 12/219

GROWING RESPECT

fluid translucent complex contemporary innovative imaginative

E B B & F LO W

www.koziolpsheres.com

IMAGERY

www.surfacetiles.com

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ART FORM HIDDEN BEAUTY EXPLORER

2008 FUTURES
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COLOUR

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GROWING RESPECT

EBB & FLOW

ART FORM

HIDDEN BEAUTY

EXPLORER

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This theme is inspired by the Modernist movement of the last century and Bauhaus in particular. In both design and architecture, simplicity of form was married to practical but aesthetically pleasing functionality no division existed between art and design. Much contemporary design overwhelmingly embraces both the spirit and the philosophy of Modernism and its abstract architectural idiom. Artists such as Albers, Scully and Mondrian inspire this more cerebral and structured approach to interior design and architecture. While minimalist in concept it is, however, a far cry from the staged Zen-like images of the recent past. Here the subtle interplay of tone and hue allow for this minimal concept to be softened without having to compromise on its principles of simplicity, linearity and spatial ow. The mood is one for serious design acionados sleek, chic and cool. The look is very urban in feel, whether created via contemporary architectural projects or the reoccupation of the disused industrial zones of our cities. Residential spaces are being crafted from old industrial landscapes in order to create ever more challenging and exciting spaces for living and for working artistic communities. The graphic and linear character of much modern furniture is well-suited to this slightly masculine and tailored image this is enhanced by the use of colour blocking. Colour is used to express and define, to blur the edges of spatial delineation and to play games with our perception. The palette is introspective and restrained, sophisticated and expressive, but never cold. Warm dusty greys are offset by hints of yellow lemon, mustard and mimosa. Their use is disciplined and the overall effect is one of seamless, open and welcoming simplicity that offers a visually challenging concept of stillness.

GROWING RESPECT EBB & FLOW

ART FORM
HIDDEN BEAUTY EXPLORER
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COLOUR PALETTE

60YY 71/409

30YY 68/024

40YY 63/473

00NN 37/000

30YY 20/193

40YY 67/087

40YY 49/408

00NN 62/000

71YY 87/078

70YY 66/265

20YY 53/124

70YY 55/299

90BG 16/060

30YY 10/038

10YY 35/094

72BG 75/023

GROWING RESPECT EBB & FLOW

streamlined cerebral sophisticated graphic expressive sleek

ART FORM

IMAGERY

HIDDEN BEAUTY EXPLORER

3 1

2008 FUTURES
International Colour T rends

COLOUR

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GROWING RESPECT

EBB & FLOW

ART FORM

H I D D E N B E AU T Y

EXPLORER

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GROWING RESPECT EBB & FLOW ART FORM

Veiled,halfhidden, slightlymysterious layered , , glimpsedareallveryinfluentialdesign concepts.Anowyouseeme,nowyoudont approachtopatterningisapparentsheerfabrics whosedesignonlycomesintofocusastheycatchthelight, ceramicswithembosseddecorationthatcomesandgoes, cut-outsandfretworkthatcometolifeaslightpenetratesthem, objectsthatarewrappedinstretch gauze-likefabricsormembranes. ,
Ourfascinationwithsexualambiguityisbeingreflectedinadesignlanguage thatmixesoppositesandcreatesanaturalbalancebetweenmasculineandfeminine. Asubtleanddiscreetmarriageofmasculinematerialsandfeminineformscreatesa sensualdesignethosthatisbothornamentalandcontemporary . Theexpressionofthisthemeisrefinedandrestrained,respectingnaturalformsand materialsbutalwaysimbuedwithanallureoffemininebeauty Thiscreatesalookthatis . sensualandintriguingafarcryfrommuchoftoday brutaldesignandarchitecture. s DesignersKarimRaschidandArikLevyandarchitectsZahaHadidandHasanFathyhave agoodunderstandingofthismarriageofsensualityandinnovation. Naturallyinspiredformations,suchassculptedsanddunesanddesertlandscapes, influencefurnitureandfabricsalike;thehiddenbeautyoftheinsideofanagate orgemstonereflectsamoodofsensualsurprise.Hardedgesandstridentcolourare bannedinfavourofmorefluidformsincosmetictones. Thepalettecombinestherichandsensuousdesertreds,brickandcoralswith thedelicateshadesofsand,pearl,chiffonandshell.Overwhelminglywarmthese coloursneverthelessretainasenseofrefinementandsophisticationusedin layersorinsubtlecombination,theycreatealookofsoftexoticism. Skintones nudepinksandrichbrownsgiveanewtakeontheneutral , palettethatcanbeenlivenedandenrichedbytheuseofbeading, braidingandembossing.Animalskinsandleatherstake onaluxuriouspearlescentshimmerwhilewoodcomes aliveinsinuoussculpturalshapes.Afeminine feastforallthesenses.

H I D D E N B E AU T Y
EXPLORER
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hidden beauty

5 R 12 6 0 R1/ 8

90 R3 / 0 Y 62 3

5 Y 82 3 0 R1 / 2

00 Y7 / 8 Y 60 8

3 Y 4 / 9 0 R 90 7

COLOUR PALETTE

9 Y 6/ 8 0 R 70 5

8 Y 4 /0 0 R 41 1

1 Y 7 /7 0 Y 212

6 Y 4 / 9 0 R 02 7

90 R1 / 9 R 60 5

1 Y 2/ 2 0 R 73 3

1 Y 34 7 0 R1 / 3

9 R 0 / 1 6 R 8 31

4 Y 7 / 5 3 Y 80 3

7 R 0 / 00 0 R 71

GROWING RESPECT

EBB & FLOW

ART FORM

H I D D E N B E AU T Y

EXPLORER

ornamental

feminine

sculpted

sensual

refined

exotic

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IMAGERY

www.helenamymorray.com

2008 FUTURES
International Colour T rends

COLOUR

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GROWING RESPECT

EBB & FLOW

ART FORM

HIDDEN BEAUTY

E X P LO R E R

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GROWING RESPECT

EBB & FLOW

ART FORM

HIDDEN BEAUTY

E X P LO R E R

41

EXPLORER
40YY 63/473 90YY 48/500 30YY 64/149

90GG 30/195

80YR 34 /468

29YY 84 /067

30YR 40/061

COLOUR PALETTE

10YY 46/515

14YR 10/434

90RR 28/245

80RR 07/260

70BB 65/066

10RB 21/218

90RR 08/129

50BB 11/321

56RB 09/302

COLOUR O W I N G R E S P E C T AND B B & F L O W NATURALO R M MIX G R THERAPY E MATCH A R T F STRUCTURED D E N FLAVOURS OF HOME HI BEAUTY

CONNECTION POINT

E X P LO R E R

ENRICHING ECLECTIC RHYTHMIC HYBRID YOUTHFUL DIVERSE

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IMAGERY

2008 FUTURES
International Colour T rends

COLOUR

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40YY 63/473

COLOUR OF THE YEAR

CREATIVE OPTIMISTIC SOCIABLE INSPIRATIONAL EXPANSIVE

40YY 63/473

COL OUR OF THE YEAR 2008

Yellow is a colour long associated with opposing concepts oriental and occidental, contemporary and traditional, spiritual and intellectual. It transcends national cultures and preferences in its ability to communicate optimism, respect, radiance and wellbeing. It is this duality that makes it so relevant for 2008 as we try to balance seemingly conflicting aspects of life, art, culture and innovation. In a historic context it alludes to the timeless patina of gold and qualities of preciousness, while for the young its vibrancy is attention-grabbing, challenging and eccentric. This advancing colour has a physical effect on the nervous system caused by its pulsating and radiating quality. Colour psychologists associate yellow with forward thought and communication and for this reason it is often chosen, in paler tones, for schools, libraries and other institutions of learning and study. People who favour yellow tend to be creative, expansive, inspirational and intellectual; it is very much seen as the balanced colour that sits between the realms of the mind, the spirit and the body. More than any other hue, it has the ability to convey a mood of warmth, sociability and welcome. This soft and sunny shade is neither too strident nor too understated a happy, forward-looking colour that speaks of optimism for the future but also represents a serious respect for history and the past a warming reminder of the need for balance in all our thoughts and actions.
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INTERNA TIONAL COLOUR TRENDS

RIPE THOUGHTFUL SOFT

SECRET ALLURING MATURE

The key colour, 14YR 10/434, is a soft, rich and mature crimson subtle, sensual and easy to live with.

2005

2006

2007

2008

Reds transition
A move towards more mature and womanly reds the paler pinks have strengthened into deeper tones but have retained their softness.

REDS

ORANGES

30RR 08/044

90BG 17/090

30RR 08/044

90BG 17/090

YELLOWS

KEY COLOUR 2008

50RR 11/286

14YR 10/434

90YR 67/085

WARM NEUTRALS

80RR 07/260

96RR 08/311

10YR 13/437

99YR 82/029

GREENS

90RR 08/129

90RR 28/245

10YR 27/323

30YR 49/097

BLUES VIOLETS

reds

COOL NEUTRALS

Thoughtful and contemplative the newest shades are deep, rich and soft, adding a touch of luxury and sensuality. In contrast the palest skin tones add a new dimension to the natural palette secret, delicate and womanly. Mid-tone brick and desert shades have a mature warming effect owing to the influence of yellow enveloping shades to excite the senses.

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SANDY SUN-DRIED EARTHY

ORGANIC BAKED ROBUST

The key colour, 80YR 34/468, is an uplifting shade that captures the warm glow of the setting sun or desert landscapes.

2005

2006

2007

2008

Oranges transition
A move towards the tones of earth and sand organic oranges provide comfort and warmth while still being spiritually uplifting.

REDS

ORANGES

30RR 08/044

90BG 17/090

30RR 08/044

90BG 17/090

YELLOWS

80YR 65/185

00YY 76/088

WARM NEUTRALS

KEY COLOUR 2008

60YR 40/297

80YR 34/468

10YY 72/172

GREENS

30YR 14/365

10BB 07/150

BLUES VIOLETS

oranges
The strength and beauty of the earth gives us robust colours of great character copper, brick and rust. Gone are strident and zingy shades in favour of those connected to ecology and the environment sand, coral and shell. Palest peaches and apricots have the look of expensive soaps and cosmetics feminine, delicate and refined.
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COOL NEUTRALS

ETERNAL ENLIGHTENED CLEAR

LUMINOUS GILDED RADIANT

The key colour, 40YY 63/473, is a clear and optimistic shade with relevance and roots in both occidental and oriental cultures.

2005

2006

2007

2008

Yellows transition
A move towards the true heartland of yellow radiant and enlightening shades with a sense of optimism and artistic expression.

REDS

ORANGES

30RR 08/044

90BG 17/090

30RR 08/044

90BG 17/090

YE L LO W S

40YY 77/242

43YY 78/053

71YY 87/078

WARM NEUTRALS

KEY COLOUR 2008

20YY 53/423

40YY 63/473

60YY 71/409

70YY 73/288

GREENS

10YY 46/515

40YY 49/408

10BB 07/150

BLUES VIOLETS

yellows
Soft golds give a warm optimistic radiance to the palette symbolically and physically precious and illuminating. Acidic and mustard yellows add an intellectual and artistic accent modern, urban and expressive. Ultra pale cream and ivory impart an uplifting classical note shades of timeless beauty, stillness and enlightenment.
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COOL NEUTRALS

WELCOMING SYMBOLIC REASSURING

HOPEFUL BALANCED SECURE

The key colour, 30YY 64/149, is reminiscent of timber and tusk a true deep ivory that combines beautifully with other warm and cool neutrals.

2005

2006

2007

2008

Warm Neutrals transition

The warming of the palette continues owing to the influence of yellow the new pales look balanced and beautiful when used alone or with cool neutrals.

REDS

ORANGES

30RR 08/044

90BG 17/090

30RR 08/044

90BG 17/090

YELLOWS

29YY 84/067

80YR 44/101

20YY 53/124

40YY 64/165

WA R M N E U T R A L S

50YR 18/223

90YR 36/203

30YY 71/073

43YY 81/051

GREENS

KEY COLOUR 2008

50YR 10/151

90YR 25/323

30YY 64/149

40YY 67/087

BLUES

warm neutrals
These hopeful and balanced neutrals reflect the concerns for the environment and its woodlands bark, twig and nut. Deeper shades have a soft strength that remains warm and welcoming reassuring, secure and sheltering. The ultra pale neutrals reflect balance and beauty symbolic shades that represent the building blocks of life.

VIOLETS COOL NEUTRALS

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SPIRITUAL REGENERATIVE SOOTHING

VERDANT ECOLOGICAL CRAFTED

The key colour,10GY 40/296, is a true leaf and grass green that is both energising and comforting.

2005

2006

2007

2008

Greens transition
A move towards true botanical greens reflects our concern with the environment mid-toned leaf green retains both softness and clarity.

REDS

ORANGES

30RR 08/044

70YY 66/265

90YY 48/500

90GG 30/195

YELLOWS

10YY 35/094

70YY 59/485

90YY 67/117

70GY 63/098

WARM NEUTRALS

KEY COLOUR 2008

30YY 20/193

70YY 55/299

10GY 40/296

GREENS

40YY 34/446

50GY 18/178

BLUES VIOLETS

greens
A full range of botanical and vegetable shades that is respectful of the cycles of nature bud, shoot and leaf. Healing greens are reminiscent of aloe, cactus and herbs, soothing both the mind and the eyes spiritual refreshment for all the senses. Sharper modern shades are very fashion influenced they give a creative and cultural edge to this sustainable and regenerative palette.
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COOL NEUTRALS

LIQUID CONTEMPLATIVE LUXURIOUS

REFLECTIVE AQUATIC LUMINESCENT

The key colour, 50BG 12/219, is a deep and very rich teal that conveys a mood of luxury and opulence.

2005

2006

2007

2008

Blues transition
A move towards deeper teals that are influenced by green these shades have both an aquatic and luxurious image that is very sophisticated.

REDS

KEY COLOUR 2008

ORANGES

90GG 73/062

50BG 12/219

10BB 07/150

90BG 17/090

YELLOWS

50BG 44/094

10BG 54/199

90BG 38/185

30RR 08/044

WARM NEUTRALS

50BG 32/114

70BG 70/113

90BG 72/063

30BB 18/190

GREENS

90BG 16/060

72BG 75/023

50BB 11/321

B LU E S VIOLETS

blues

COOL NEUTRALS

A wide range of aquatic tones are influenced by ocean depths and sparkling streams reflective, contemplative and fluid. Delicate luminescent pales reflect the translucent beauty of jellyfish and living corals they exhibit a timeless, ethereal beauty. Deeper, darker shades have a high-fashion influence cobalt, aqua and teal create sumptuous and luxurious interiors.

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OPULENT ATMOSPHERIC GENTLE

NOCTURNAL REGAL ORIENTAL

The key colour, 56RB 09/302, is a fully saturated purple that is reminiscent of ceremonial robes and rituals.

2005

2006

2007

2008

Violets transition
A move towards truer purples that are slightly bluer than last year deeper shades inspired by rich and opulent fabrics.

REDS

ORANGES

30RR 08/044

90BG 17/090

30RR 08/044

90BG 17/090

YELLOWS WARM NEUTRALS

70BB 65/066

10RB 21/218

90RR 16/095

30YR 40/061

GREENS

KEY COLOUR 2008

56RB 09/302

70RR 07/100

10BB 07/150

BLUES VIOLETS

violets
Robust deep purples reminiscent of rich ethnic fabrics and the robes of royalty regal shades for opulent living. Nocturnal tones of great subtlety bridge the gap between this colour family and warm neutrals warm shadows and deep ombre. Ethereal pales link back to the natural world via flora and fungi atmospheric, gentle tones that touch on neutrality.
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COOL NEUTRALS

TIMELESS SIMPLE DELICATE

The key colour, 30YY 68/024, is a dusty pale neutral that can be played off against cooler greys to great effect for a very modern look.

2005

2006

2007

2008

Cool Neutrals transition

True neutrals continue but with more emphasis on modernist shades paler graphic and construction greys are used alone or combined with yellows.

David Wynn Millward

MINIMAL RESTRAINED PURE

REDS

ORANGES

30RR 08/044

90BG 17/090

30RR 08/044

90BG 17/090

YELLOWS

30YY 72/018

10BB 83/014

WARM NEUTRALS

KEY COLOUR 2008

30YY 68/024

00NN 62/000

GREENS

30YY 10/038

00NN 37/000

10BB 07/150

BLUES

cool neutrals
A return to a total purity of tone timeless, pure but warm greys influenced by yellow with no hint of coldness. This complete range of modernist shades, from near black to almost white, allows for very graphic interpretations when used alone or with other hues. The heartland of grey is in keeping with the latest fashion looks sleek, simple and chic.

VIOLETS CO O L N E U T R A L S
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At ICI Paints we understand both the art and science of colour. The art part of our work relates to the aesthetics of colour, while the science is about its technology. The purpose of ColourFutures is to marry the art and science in one reference manual.

THE SCIENCE BEHIND COLOUR

WHITE

B
00

HUE

LRV

CHROMA

BLACK

30BB 08 / 263
HUE LRV CHROMA

99

What is colour? Colour is a sensation that we experience through our eyes with our brain. Colour is all around us, used on a variety of forms and shapes and we all interact with it. It adds spice to our lives and can affect the way we behave, feel, perceive or orientate ourselves in a given space. Research has shown that colour can compensate vision deficiency visually impaired people can navigate with more confidence in strong colour-contrasted environments as their sense of space and orientation is recreated by contrasting colours. The colour we perceive is influenced by the context in which we see that colour. Lighting affects the appearance of a coloured wall, for example; a small patch of colour in a given wallpaper will look different from an entire room painted in that colour. At ICI Paints, we use our understanding of colour to describe it in a more user-friendly way. Colour, as perceived by the human brain through the eye, is tri-dimensional. One way of describing these three components is in terms of hue, Light Reflectance Value (LRV) and chroma (see A' opposite). ' How we use colour At ICI Paints,we have developed a unique proprietary colour notation system. It is the result of extensive research and consultation with an international team of experts. The role of our notation system is to make every colour we produce precisely identifiable across the world. Each has a unique reference number made up of three distinct parts: a hue reference, a Light Reflectance Value (LRV) and a chroma value. Our objective is to offer the most comprehensive range of colours in the widest range of high-quality interior and exterior finishes. Hue (see B opposite) It is this aspect of colour that we see in a rainbow. Most colours have a clear hue associated with them for example, pink has a red hue. The only colours that have no hue are white, black and the pure greys that lie in between. In the ICI Paints notation system, the first part describes this aspect of colour by using two digits and two letters. Illustrated opposite in B, the colour spectrum has been divided into eight groups as follows: YY RR BB GG yellow red to magenta violet to blue turquoise to green YR RB BG GY orange to red magenta to violet blue to turquoise green to lime

In order to give a more precise indication, there is a scale from 00 to 99 that will locate a specific hue within a colour group. The numbers run anti-clockwise, as shown opposite. For example, 50YY is a pure yellow and is found in the middle of YY; 90GY is more green than10GY. LRV (see Copposite) Another aspect that we are all familiar with is how dark or light a colour is. In the ICI Paints notation system, this is described as the Light Reflectance Value (LRV). It is a measure of how much light is reflected by a surface of that colour. It is represented in the second part of the notation and consists of a two-digit number between 00 and 99. Although we are all familiar with darkness and lightness, the actual amount of light we perceive is affected by lighting, shadows and sheen level within a room. This is why the ICI Paints notation system describes this component as the proportion of light reflected by the surface. LRV works on a black to white axis the higher the LRV, the lighter the colour hence the lower the number, the darker the colour. In a room painted with colours of a low LRV (darker colours), more light will be required than in a room painted with high LRV colours (lighter colours). Chroma (see D opposite) The remaining component of colour is chroma. It is this that makes a colour either intense or subtle. The higher the number, the more intense the colour will be. The scale runs from 000 to 999. Examples (see E opposite) The colour reference 30BB 08/263 is a strong blue. This can be attributed to its position in the left of the violet to blue group (30BB), combined with a low LRV (08) and a medium chroma value (263). However, 30BB 72/034 is a really pale blue. It is still positioned in the left side of the violet to blue group (30BB) but is combined with a high LRV (72) and a low chroma value (034).

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COLOUR INDEX 2008

THEMES
GROWING RESPECT P14 50BG 44/094 30YR 14/365 40YY 77/242 20YY 53/423 70YY 73/288 70YY 59/485 40YY 34/446 43YY 81/051 40YY 64/165 90YR 25/323 50YR 10/151 10GY 40/296 50GY 18/178

EBB & FLOW P20 80YR 65/185 99YR 82/029 10BB 83/014 30BB 18/190 10BB 07/150 30YY 72/018 90BG 72/063 90GG 73/062 10BG 54/199 70BG 70/113 90BG 38/185 30YY 71/073 90YY 67/117 70GY 63/098 50BG 32/114 50BG 12/219

ART FORM P26 OW OW

HIDDEN BEAUTY P32

OW

OW

OW

70YY 55/299 71YY 87/078 60YY 71/409 40YY 49/408 40YY 63/473 10YY 35/094 20YY 53/124 40YY 67/087 70YY 66/265 72BG 75/023 90BG 16/060 30YY 20/193 30YY 10/038 00NN 37/000 30YY 68/024 00NN 62/000

OW

N N N

OW N

N N N N

43YY 78/053 30YR 49/097 90RR 16/095 70RR 07/100 50RR 1 /286 1 90YR 36/203 50YR 18/223 00YY 76/088 90YR 67/085 80YR 44/101 10YY 72/172 60YR 40/297 10YR 27/323 10YR 13/437 96RR 08/311

OW

N N N

OW OW

F AMILIES

REDS P50 99YR 82/029 90YR 67/085 30YR 49/097 50RR 11/286 90RR 28/245 96RR 08/311 80RR 07/260 10YR 27/323 10YR 13/437 14YR 10/434 90RR 08/129 OW OW

ORANGES P52 30YR 14/365 60YR 40/297 80YR 65/185 00YY 76/088 80YR 34/468 10YY 72/172

YELLOWS P54 10YY 46/515 20YY 53/423 43YY 78/053 40YY 77/242 40YY 49/408 40YY 63/473 60YY 71/409 71YY 87/078 70YY 73/288

WARM NEUTRALS P56 50YR 10/151 50YR 18/223 80YR 44/101 30YY 71/073 29YY 84/067 90YR 25/323 90YR 36/203 30YY 64/149 40YY 64/165 20YY 53/124 40YY 67/087 43YY 81/051 N

OW

OW

OW OW

OW

N N OW

Cross-reference the ColourFutures 2008 palette colours with the ICI Paints Global Colour system

= RICH AND VIBRANT = FRESH = WARM = CALM N = NEUTRALS OW = OFF WHITE

EXPLORER P38 90GG 30/195 90YY 48/500 40YY 63/473 10YY 46/515 80YR 34/468 90RR 28/245 80RR 07/260 14YR 10/434 50BB 11/321 30YY 64/149 29YY 84/067 70BB 65/066 30YR 40/061 10RB 21/218 56RB 09/302 90RR 08/129

OW

GREENS P58 90GG 30/195 70GY 63/098 90YY 67/117 90YY 48/500 10GY 40/296 70YY 66/265 70YY 55/299 70YY 59/485 40YY 34/446 10YY 35/094 30YY 20/193 50GY 18/178

BLUES P60 90BG 16/060 50BG 32/1 14 50BG 44/094 50BG 12/219 10BG 54/199 90GG 73/062 10BB 07/150 30BB 18/190 90BG 38/185 70BG 70/113 50BB 11/321 90BG 72/063 72BG 75/023 N

VIOLETS P62 30YR 40/061 90RR 16/095 70RR 07/100 70BB 65/066 10RB 21/218 56RB 09/302 N N N

COOL NEUTRALS P64 10BB 83/014 30YY 72/018 30YY 68/024 00NN 62/000 00NN 37/000 30YY 10/038 OW OW N N N N

OW