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CONSUMER BUYING BEHAVIOUR - INTRODUCTION The job of marketer is to meet and satisfy target customers needs and wants

but knowing customer" is not a simple task. Understanding the buying behavior of the target market for its company products is the essential task for the marketing dept. The job of the marketers is to think customer and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers, profits to customer and benefits to the stakeholders Marketers must study the customer taste, preferences, wants, shopping and buying behavior because such study provides the clues for developing the new products, price, product changes, messages and other marketing mix elements. In understand the concept of buying we have the some of the key questions. They are: Why does the market buying? Who does the market buying? What does the market buying? When does the market buying? Where does the market buying? How does the market buying? Objective Organization Objects Occasions Outlets Operations

Along with that there are two more questions that are also related with above. They are: How do the buyers characteristics influence the buying behavior?

How does the buyer make purchasing decisions? These are some of questions that solutions help to predict the buying behavior. WAYS OF BUYING BEHAVIOR According to the concept of marketing the buying behavior can be divided in two ways :1. Consumer Behavior: - It includes that user who buys the product for the direct consumption, not to use for further sale purpose. Like as home users. 2. Business Behavior: - It includes those users who buy the product for the further sale purpose. Like as shopkeepers, dealers, and retailers. BUYING ROLES IN BUYING BEHAVIOR In the buying behavior there are different roles played in each of consumer and business. Those are involved in the buying decisions. CONSUMER BUYING ROLES In the consumer buying there are different buying roles; i.e. Initiator: -- A Person who first suggest the idea of buying. Influencer: - A Person who influence the buying decision. Decider: - A Person who takes decisions regarding buying Buyer: - A Person who actually buys the products. User: - A Person who is the user of the product.

BUSINESS BUYING ROLES In the business buying there are different buying roles; i.e. Approver: -- A Person who approves the idea of buying. influencer: -- A Person who influence the buying decision. Decider: -- A Person who takes decisions regarding buying Buyer: -- A Person who actually buys the products. User: -- A Person who is the user of the product. TYPES OF BUYING BEHAVIOR There is a great difference between the purchasing of a computer and a car. Buying decisions making varies with the type of buying decision. The types of buying behavior divided are separately divided as per of consumer and business buying. TYPES OF CONSUMER BUYING BEHAVIOR This is to be extensively divided in four types: 1. Complex Buying Behavior: -- when the consumer are highly involved in the purchase and aware of significant differences among brands. 2. Dissonance Reducing Buying Behavior: -- when the consumer are highly involved in the purchase but sees little differences among brands. 3. Habitual Buying Behavior: -- when the consumer are low involved in the purchase but sees absence of aware of differences among brands.

4. Variety Seeking Buying Behavior: -- when the consumer are low involved in the purchase but sees significant of differences among brands. TYPES OF BUSINESS BUYING BEHAVIOR This is to be extensively divided in four types: 1. Straight Rebuy: -- In this buyer approves the purchasing on the basis of the past buying records and satisfaction with suppliers. 2. Modified Rebuy: -- where the buyer wants to modify product specifications. Prices, delivery requirements. 3. New Task: -- when the buyer approves the purchasing of product for the first time by consisting of the good and efficient salesperson. So, that its the types of the buying behavior of consumer as well as business buyer. FACTOR AFFECTING THE BUYING BEHAVIOR There are various factors that affect the buying behavior on both consumer as well as business buying. FACTOR AFFECTING CONSUMER BUYING BEHAVIOR
Cultural Factors Culture Personal factors Age Social Factors References Group Psychological

Sub Culture

Occupation Family

Motivation

Life Styles

Perception Social Class Personality Roles and Statues Learning

BUYER

FACTOR AFFECTING BUSINESS BUYING BEHAVIOR


Environmental Economic Organizational Objective Political Authority Policies Cost of Money Procedures Competition Structure Technological Empathy Status Age Education Income BUSINESS Individual Inter Personal

BUYER

So, these are the factors that affect the consumer as well as business buying behavior. BUYING DECISION MAKING Consumers make the decision on the different brands available in the market. They will give the choice over the different brands. So there is a model that describes how the consumers make the choice and preferences over the different brands.

The Following is the model of buying decision-making: 1. Total Set: - In this they used to maintain the list of the all-leading brand to those particular products, that are available in the market. 2. Awareness Set: - After that they used to make the list of those selected brands with that they are something knows and aware about their products. 3. Consideration Set: - After that they used to make the list from the list of known brands, about those they know something better than other brands. 4. Choice Set: - After the consideration of some brands, a list of choice brands those having the greater chances of acceptance over others. 5. Decision Set: - After the all of the process in last most preferred, most acceptable during the buying decision process. So that its a process, which defines that, how a buying decisions are made among the number of brands available In the market. So that its all about the general buying behavior of cons, and business buying according to marketing concept, because to understand and making study over buying behavior first its necessary to aware with concept of buying behavior.

BUYING BEHAVIOR - INTRODUCTION OF STUDY INTRODUCTION

Understanding the buying behavior of the target market for its company products is the essential task for the marketing dept. The job of the marketers is to think customer and to guide the company into developing offers, which are meaningful and attractive to target customers and creating solutions that deliver satisfaction to the customers, profits to customer and benefits to the stakeholders. The computer processor company divides its buying behavior in both way i.e. Consumer and Business. The both of term have same meaning as to define in the chapter of buying behavior. The both consumer and business are divided further as SMB Small Medium Big - to identify the type of client according to their sales and SMB have their own group of clients. CONSUMER BUYING BEHAVIOR:It includes all those person who are the direct user of the computers and their processors or for their employees and family member use. They are not indulging in the sale activity of the computer and other Products. i.e. home users, companies for their employees. BUSINESS BUYING BEHAVIOR: It includes all those person who are not the direct user of the computers and their processors or for their employees and family member use. They are indulging in the sale activity of the computer and other Products. They can also be authorized from companies i.e. Intel. i.e. hp, HCL, Assemblers.

There is model of the both of behavior as suggested by companies with the dividing in the SMB, the both of the buying behavior. The models are below for both behaviors: -

CONSUMER BUYING SMB SMALL Home PC users Doctors Chemists Small Software Companies Shop Keepers And Self-Employed Software Comp. Scientists MEDIUM Departmental Stores Small Industries BIG Banks, Insurance Laptop Users Big Industries

MODEL OF CONSUMER BUYING BEHAVIOR

BUSINESS BUYING SMB

SMALL Retailers Small Traders Small Assemblers

MEDIUM Whole Sellers Big Assemblers Intel Agents

BIG Auth. Assemblers e.g. HP, HCL, ACER Super Store Retailers

MODEL OF BUSINESS BUYING BEHAVIOR So thats all about the category of computer processors buying behavior as to each divided in SMB as to their use and sales point. Now we will be discuss with the concept of the from the point our study and discuss how these companies make it possible.

PROBLEM FORMULATION In this report we are making a study report for the buying behavior of Processors in order to know the position of different sets Processors brands of different companies in the market. So that we divide the problem in sub parts to make the good and result oriented study report. Problem defined as: -

What is the Position of the computer processors all companies in the Indian market? Different players in the processor market. Perception of dealers and consumer about these companies.

Physical distribution of these companies competing with others. Taste and preferences of dealer and consumer towards computer. Price effect over consumer and dealer between competitions. Marketing and sales promotion activity of these companies. Competition in terms of price, technology and after sale service. Find out the consumer and business target groups.

So as to study the buying behavior we divide the problem overstated parts, so that it can be easily formulate and solved. SIGNIFICANCE OF PROBLEM Every one knows the time of manual working and now we have different set of machines for the different work, it makes our work very easy and fast. In these machines computer is one and buying of a computes is not a simple task. In that buying behavior for the computer processors has Its own significance. For that we divide the problem as stated in above sect and each problem has its own significance to answer the following questions: Why, When, How, What, where and who is buying the Computer?

Why, When, How, What, where and who is buying processors and which one? Why, When, How, What, where and who is buying only INTEL processors? Why, When, How, What, where and who is buying other than INTEL processors? In the, context of the solving these questions, problem has significance in the form of the over stated questions?

INTRODUCTION COMPUTER INDUSTRY

Every one knows the time of manual working and now we have different set of machines for the different work, it makes our work very easy and fast. In these machines computer is Wonderful invention of the men among the different machines and result is that today this machine is ready to beat the man mind, but before this computer was not as it looks and works today. In the age of 1940 computer was invented by Americans for the purpose made easy the chemical equation, which were used later on in Second World War as atom bomb, for which equations were firstly made on computers. That time size was very big and requires a one room space for this machine, but time to time technology advancement and its necessity in different fields increase it utility and on the other hand decrease in its size. Today computer is portable that we can wear it on wrist as wristwatch. That is possible due to of the changes in the IC technology and result is that today computer is emerged as big industry of the world. Computer ranked as industry in the age of 1970 in USA and after that in other countries of world, because it creates the lots of business, employment, business resource, foreign exchange etc.

TYPES OF COMPUTER INDUSTRY Computer industry is broadly in two types. 1. Computer Software Industry :- Computer software means all those application programs, which we cannot touch but see and computer software industry means

that providing the business opportunities and employment in the field of computer software development.

2. Computer Hardware Industry :- Computer hardware means all those parts, which we can touch and see and computer hardware industry means that providing the business opportunities and employments in the field of computer software development.

COMPUTER INDUSTRY - MAJOR PLAYER IN INDIA Computer industry has the number of player in each software and hardware industry in the world. Now we have a look over the major players of this industry in India. They are: -

SOFTWARE INDUSTRY TCS WIPRO INFOSYS HCL CISCO

HARDWARE INDUSTRY INTEL SEGATE HP HCL MICROTEK

COMPUTER INDUSTRY - THEIR SHARE :-

In USA Computer industry shares the 48% of the total income where as in INDIA it shares only 12% of the income and major portion goes to software industry.

In USA Computer industry provides the employment about 5.5 Iakhs and in INDIA 78 thousands approx. yearly and also the major portion goes to software industry.

In USA 62% of population is dependent on the computer industry and where as in INDIA this ratio only is 8% of population.

In INDIA computer industry shares the 10.9% of Export in form of software industry and 20 % of Import in form of hardware industry.

In India only the 6-computer hardware companies and 13 computer software industry companies are listed in Indian stock exchanges.

Today the computer industry shares the 28.9% of the total of world income.

Today INDIA have 5computer behind 100 peoples and whereas in USA ration is 98 computer behind 100 people.

AN INTRODUCTION - DIFFERENT PROCESSORS BRANDS INTRODUCTION

Everyone related with the IT or Infotech knows that a processor is the one a chip heart of the computer. There no. of companies thats provides the sales support services and product services worldwide. In India there are only no. of companies thats provides the computer processors for the home PC and as well as for the office use. The each of the companies having the set of different processors thats are segmented on the basis of price and technology. Because in the computer processor market the price and technology plays the interchangeable role, but the technology advancement creates a mark able and vital role as competitive weapon. The different companies that are present in India, They are follows :-

COMPUTER PROCESSOR COMPANIES IN INDIA INTEL AMD CYRIX CELERON

In India there is only four companies is exist, but present scenario tells about only the three companies except Celeron because its near about to end from the Indian processor market.

ABOUT INTEL

Intel is the world first, largest processor manufacturing company. Intel was established in the age of 1960 with its first product a computer processor named with 8080 and after that in every decades Intel launched the many versions of the processor named in number terminology i.e. 8084, 8085 etc till the age, of 1980s After 1980s Intel uses name terminology of processor named PentiumI, Pentium 2 etc. With the advancement of technology in ICs technology for the personal computers. After 1995 along with the processor and chipset Intel launched the motherboards and other networking peripheral i.e. Hub, WebCamera, VGA cards and Network cards. After that Intel launches the processor for the PC as welt as for the servers named XEON and for notebook computers named Pentium4 M. Intel keeps the range of products of different segments to meet out the competition and change. Intel R & D division is continuously engaged to come out with the latest state of the art product in the IT hardware sector. Today Intel is worlds only company that produces more than the 8 hardware devices for the computer with world best rated technology.

SOME UNIVERSAL TRUTH ABOUT INTEL:- WHERE DOES INTEL STAND Intel is the 4th known brand In the world and 2nd in the world Infotech scenario. Intel comes under the list of top 10 companies of the world. Intel is first, largest and ranked as number one processor and chipset manufacturing company in the world.

Intel has presence in 45 countries worldwide but has representatives in 22 offices around the world.

Intel is only Company that has the first largest investment in IT Hardware Sector.

Intel is an ISO9001 and ISO9002 company. Intel employs approximately 80,000 people in 45 nations worldwide. Intel satisfies the approx.92.5% of the IT people worldwide. Intel is only World Company that produces more than 8 devices of computers.

Intel is only world company that produces the all type of processors i.e. server processors, PC processors, notebook processors etc.

Intel have their alliance and premium provider in each of operating country.

In India Intel enjoying the approx. 93% market share of IT hardware since 1998.

ABOUT INTEL IN INDIA In India Intel enjoying the approx. 93% market share of IT hardware since 1998. Intel products in India in age of 1980s but with their representatives in 1997. Now

in India Intel have one head office and two marketing office whose address are below.

Intel Head Office in India : INTEL INDIA TECHNOLOGY PVT. LTD. 136, Airport Road, Banglore 560017 Intel Marketing Office in India :INTEL TECHNOLOGY INDIA PVT. LTD. 45, Tech Park, Mumbai INTEL TECHNOLOGY INDIA PVT. LTD. Gresco Corporate Center, Nehru Place, New Delhi

INTEL - PRODUCTS INTEL has number of products that are used worldwide computers. They are : Processors Mother boards Chipsets

Communication devices Storage products

Intel processors are bringing desktop and notebook computing to new levels of speed and convenience, and extending Intel Architecture to new levels of technical computing performance, offering you all the compatibility and reliability youd expect from Intel.

Highlighted Processors products of Intel are: --

INTEL STRATEGIC ALLIANCES AND PREMIUM PROVIDERS

INTEL has eight strategic alliances worldwide and premium providers are exclusive of operating country those provide the sales support services and product services worldwide. They are: -

STRATEGIC ALLIANCES BEA Alliance IBM And Intel Microsoft And Intel Broad vision Alliance Oracle Alliance SAP And Intel SAS And Intel Intel i2 Alliance

Premium Provider in India TCS IDBI N ICON SYSTEMS KARISHMA SOFT HCL HP

Provides Customized Business Softwares Financial Assistance Hardware Assistance Doctors Software Assembler Assembler

ABOUT AMD

The era of technology for technologys sake is behind us. Innovation driven by real customer needs customer-Hector Ruiz Founded in 1969 and based in Sunnyvale, California, AMD provides microprocessors, Flash memory devices, and silicon-based solutions for our customers in the communications and computer industries worldwide. However, our focus goes beyond integrated circuits and transistors. AMD is committed to helping our customers and their customers take advantage of the phenomenal capacity of silicon to add value and help differentiate their offerings. To that end, AMD products are developed with customer needs always in mind and not for the sake of innovation alone. Stated more plainly, it means that AMD exists to provide real solutions for real customer problems that exist in the real world today. AMD refer to this philosophy as customer-centric innovation and it represents the guiding principle behind everything. AMD provide the different solutions in: Recommended motherboards. Cooling solutions. Power supplies. Storage devices. Chipsets. Communication devices.

AMD PRODUCT PROCESSORS

AMD PRODUCT - MIX AMD has number of products at their different percentage as their product mix. Products Processors Mother Boards Chipsets Communication Devices Storage Devices %age 65% 18% 10% 5% 2%

AMD LOCATIONS

AMD has manufacturing facilities in the United States, Europe, Japan and Asia, and sales offices in major cities around the globe. Founded in 1969 and based in Sunnyvale, California, AMD had revenues of approximately $2.7 billion in 2002. A truly global company, AMD derives more than half of its revenues from

international markets. Shares of the company trade on the New York Stock Exchange under the symbol AMD.

One AMD Place P.O. Box 3453 Sunnyvale, California 94088-3453 (408) 749-4000 TWX:910-339-9280 TELEX:34-6306

AMD SUPPORT SERVICES AMD provides the support services to their consumers, to get the maximum consumer satisfaction. The services are: - After sales services. Warranty and credit facility. Services by premium provider in each country. The download area offers software, drivers, plug-ins and other utilities for your products,

Quickly locate a variety of product support information throughout the Technical Support site.

AMD - FLASH BACK May 1, 1969 - AMD incorporates with $100,000. September 1969 - The company moves to new headquarters at 901 Thompson Place, Sunnyvale. November 1969 - First good die emerges from Fab 1, the Am-9300, a 4-bit MSI shift register. 1970 - First proprietary product introduced, the Am-2501. January 1973 - First overseas manufacturing base in Penang, Malaysia, in volume production. 1975 - AMD enters the RAM market with the AM-9102. April 1987 - AMD and Monolithic Memories Inc. agree to merge. March 1991 - AMD introduces the AM386 microprocessor family, breaking the Intel monopoly. February 1992 - Five-year arbitration with Intel ends, with AMD awarded full rights to make and sell the entire Am-386 family of microprocessors.

April 1993 - First members of the Am-486 microprocessor family are introduced.

January 1994 - Compaq Computer Corp. and AMD form long-term alliance und which Am486 microprocessors will power Compaq computers.

March 10, 1994--Federal court jury confirms AMDs right to Intel microcode in 287 math coprocessor trial.

1997 - AMD introduces AMD-K6 processor. 1998 - AMD and Celeron announce long-term alliance to develop copper

2001AMD introduces AMD AthlonTM XP processor. 2001AMD introduces AMD Athlon MP dual processor for servers and workstations.

2002AMD introduces first Flash memory device based on Mirror BitTM architecture.

2003AMD introduces AMD OpteronTM processor for servers and workstations.

2003AMD introduces AMD Athlon 64 processor for desktop and notebook PCs.

2003AMD introduces the AMD Athlon 64 FX processor, enabling cinematic computing on the desktop

WORLDWIDE LOCATIONS OF THESE COMPANIES These companies having the presence over 45 countries but has representatives in offices around the world. They are: Asia Pacific Region Australia China Hong Kong India Korea Singapore Taiwan Sweden Europe Middle East & Africa Region Belgium France Germany Ireland Israel Poland Russia United Kingdom

Latin America Region Chile Brazil Costa Rica Mexico


/

North America Region United States

Japan Tokyo

Project Report on Intel Processors Vs. AMD Processors RESEARCH OBJECTIVES After the formulation of the problem for the study and the having the significance of problem we have the some of the research objectives for that we are doing the study because with out any objective nothing is to be a study report. The research objectives of this study are as below stated: -

Perception and awareness level of all companies in the market. Determination of customer satisfaction level in regard to various brands with Intel. Factor affecting the buying behavior of processors. Physical distribution of these companies competing with others. Difference between these companies in terms of product attributes. Find out the consumer and business target groups. To know the consumer and dealer profile of these companies customer and dealers. Identify the problem of consumer and dealer with these companies. Taking the suggestions and complaints of the consumer and dealer.

So that we are taking these some of the research objectives on which our study is based.

PRELIMINARY INVESTIGATION

After getting through of the research objectives now we go through step of the preliminary investigation to find out the necessary information to fill out the objectives of the study. The information expected to be collect on the basis of the preliminary investigation are: The various brands and available companies in the market. The various feature of various brands competing with the Intel List of all dealer and auth. assembler in New Delhi. Various promotional, marketing, advertisements, sales activity and physical distribution of these companies. Competition in terms of price and technology between different brands. Future marketing plan from point of competition.

List of strategic alliances and premium providers and their services. Mapping of buying behavior.

So that to fill out the objectives of study I have done the preliminary Investigation on overstated defined points and after that a list of needed information prepared in next chapter.

REVIEW OF EXISTING LITERATURE To study the buying behavior it necessary to aware with the market change in few years, because day by day the awareness of the computers is growing bind along with that the entry of new players in the market grow rapidly. That has drastically hits the traditional processors market and makes the many changes in the few years. As to in the processor market the change is not only due to of competition but along with the change of technology. To see the market changes in few years we have to go through with the existing literature of processor market. In the computer studies as to not of such of studies are done only of few studies were done regarding computers and their perspectives by foreign as well as by the foreign writers. So some of the content can be used for this study, the few studies are used they are: -

DR. S.P Joseph, Computer and Human Relation of IC and Blood, A.M.K. University, South Africa, 1998.

Louis. E. Frenzel, Computers Futures Man By Man, Parsons Electronics, USA, 2001. Dr. A.K. Shiva Computer Impact over Human lives, Banglore University, India, 1998. Mr. Arun Jain, Customer Satisfaction Level of Intel Products, Trainee at INTEL, G.G.S. University, 2002.

The some of useful and meaningful point of existing literature for this study are: - Customers of the processors are not only interested to the price but they pay more stress towards the advancement of technology for easy and speedy work. Computer has made greater impact over human lives rather than the other technology invention and advancement. Computer is another name of change, with that in each one or two years in computers technology changes is not a big and new thing. Initially computers only provide the limited range of services but today we can not think any service without computers.

Till 1960 computers have the presence only in 5 countries around the globe but today approx. each and every country of world have computers.

So these are the extract of the computer literature that is useful towards the solution of buying behavior.

FOCUS OF STUDY Satisfaction is a person felling of pleasure or disappointment resulting from comparing a products perceived performance in relation to his or her expectations. So this study mainly focuses on: The satisfaction level of customers the study based on the feedback collected from the filled questionnaire. Whether the customer is satisfied with the supplied product and not. If customer is satisfied up to what extent and if is not satisfied why. What is the reason behind this? Factors that affect the buying behavior as well as the customer satisfaction.

How customer taste and preferences affects the company marketing strategy.

How company is able to cater the demand and need of different target groups.

FUTURE SCOPE OF STUDY This study report has scope of understanding the different aspects of buying and this can be used in future for further study for: - To understand the future demand of consumer and dealer To understand the future processor market characteristics. For making of better competition strategy in changing environment. Future marketing war and promotional plans decisions. For the study of future buying behavior affecting factor prediction. To check the customer satisfaction and brand awareness. Suggestions and complaints can be considered for future products.

So, those are the points of the future scope this study, in which this study can be used.

RESEARCH METHODOLOGY INTRODUCTION The research is a systematic, collection, recording and analyzing of data about the problem relating to the marketing of goods and services, It involves the diagnosis of information needs and the selection of relevant inter-related variables about which valid and reliable information is gathered, recorded and analyzed. This chapter of research methodology of report consisting of the series of steps of research process for the study BUYING BEHAVIOR OF COMPUTER PROCESSORS. This chapter consisting of the research process in both the aspect i.e. consumer buying behavior and business buying behavior for different computer processors. Along with this it explains the all of the research tools from collection of data till analyzing of collected data. Sample Size :

Sales Persons Dealers Consumers Sampling Method Data Collection

: : : : :

7 20 55 Convenience Sampling. Primary & Secondary Data.

DATA COLLECTION After making of the list of the needed information, source of data and the sampling plan the next step is taken out for the collection of data. In this study of the data is collected from primary as well as secondary data. The details of the source of the data are : Primary & Secondary Data. Primary Data : Primary data are collected with the help of : Questionnaire, Survey and feedback form. Through interviewing of consumer and dealer.

Product supplement and Manual. Product warranty cards. Secondary Data : Secondary data are collected with the help of : From the books and journals of Intel. From the site www.intel.com, www.amd.com

www.computertoday.com Information from different officials. From the magazines and newspapers article of Intel and others.

ANALYSIS INSTRUMENT After identify the variables and other factor on that basis the data is to be analyzed it is necessary to identify the tools and instrument through which the analysis of data is to be done and presented. So that it lead to the meaningful and good results from the analysis. In this study, we use the following instrument of analysis of data : Tables

Graphs and Charts Ratios Ranking Percentage

MACRO ANALYSIS Most of the owners belongs to the income group of 300,000 and student category but on the other hand dealer have turnover around Rs. 15,00,000. 85 % respondents have the PC and on other hand only 5% have the laptop computer own and in that 92 have Intel Based processors. 97% are aware and performance about the Intel Brand and only 2% are aware about the AMD Processors. 90% are overall satisfied with the Intel Processors but on the other hand AMD have the 5% of the overall customer satisfaction level.

74% of the population says that the effective product education and supplement is to be supplied with the product and 90% of the Population know about the Intel service providers and overall satisfied with that.

92% of the population are strongly agreed that Intel uses the world best Technology in their processors.

84% of the population considered the technology first while purchasing the processors and the consumer perception about speed, company, technology, after sale service, warranty policy and price is excellent.

Friends and family members have the more influence in buying decision.

95% of the Intel Dealers says that the Intel have the maximum sale, most population, customer satisfaction than others.

88% of the dealers are the authorized dealer of Intel and they deal in genuine Intel Products.

Dealers say our 92% customers are satisfied and Intel influences the choice of consumers rather than the other brand in the market.

Dealers says the frequency of visit of Intel supervisor is mostly 2- 4 days in a week and 80% of the dealer are unsatisfied with the promotional activities of Intel and provides the marketing support to big dealers only.

91% of the dealer grades the Intel as the first position among other brands.

BUYING BEHAVIOR FINDINGS The most preferred and strong points are observed and find during the study are: Intel products have the more customers irrespective of other competitors i.e. AMD. Intel premium providers are very happy with the Intel business criteria. As the advertisement expenses of Intel are very low but in comparison to others the brand awareness of Intel is very high. In India Intel is only company that providing the Laptop products and other accessories up to latest technology and also the number of range of products in laptop computers rather than other companies i.e. AMD and Cyrix.

Intel divides its buying behavior consumer and business buyers in SMB unlike other competitors for facilitating the quality products and services.

Friends and family members influence respondents more advertisements have comparatively less influence on buying decision. Relatives have negligible influence on purchase decision.

Irrespective of price the technology and speed are most preferred element.

Perception of consumer about the attributes like product, company, technology is favorable to Intel.

The main problem of consumer is find to be the price of product irrespective to others competitor i.e. AMD and Cyrix.

The main problem of dealer is find to be that no advertisement assistance any other sales promotional and discount schemes for dealers.

The customer satisfaction of Intel consumer and dealer is remarkable in comparison of other competitors.

RESPONDENT COMPLAINTS The complaints that are encountered during the study period from dealer as well as customers in suggestions columns of questionnaire are: -

The first ever complaint of Intel product is that price of all product in comparison to other is very high.

Consumer says Intel gives 5-year warranty on their product but dealers gives only for 1 year.

Number of Advertisement on television is very less. Intel after sale service towards laptop products is not satisfactory. No range available for laptop products in any of brands. Intel after sales service is not satisfactory. Procedure for replacement of product is very lengthy and it takes lots of time.

Service cost of premium provider is very costly and not satisfactory up to cost.

Dealer says any company does not give the advertisement assistance.

Intel attitude towards sub dealer is not up to remark.

Dealer says that sales and promotional activities are not satisfactory.

RECOMMENDATIONS As the recommendations that are given by the dealer and consumer in suggestions columns of questionnaire for Intel are: As price is most preferred attribute, so prices of product should be reduced as to make price competitive. After sales service should be improved, by the arrangement of authorized service centers and dealers. More advertisement should be given on television, newspapers etc. and based on childrens and family members. The Company should provide promotional schemes & discount scheme to satisfy the consumers. Advertisement for business buyers should be given and advertisement assistance should be given to dealers.

Service of premium providers should be in reach of each user by reducing the prices and more service centers should be opened.

Intel should sponsors the T.V. programs, films and public services to promote the brand.

The company should promote its brands so that the target consumers hear its name about the technology.

The number of Authorized whole seller and dealer should be increased.

The more support should be given to authorized assemblers.

LIMITATIONS OF STUDY Though every effort was put in to make this report authentic in every sense, yet there were few factors, which might have their influence on the final report. Hence limitations of the study are: This study is based on the primary data and observations; hence the probability of personal bias cannot be over rule.

Limited time is also a limitation due to much of the dealer and target consumers are not to be surveyed.

This study is conducted only in some part of Delhi due to of limited time constraints, so that results are confined to that area only.

Data could not be collected correctly as sometimes respondents did not respond seriously to the questions an d their response may not reflect the real picture.

Some times the dealers does not respond correctly due to of business time and due to of ill mood for conversation but tries to make possible and unbiased. Respondents, no matter, how honest they, normally do not exhibit their attribute and this kind of study retains such limitations.

In-co-operation of few dealers and consumers is another limitations of the study.

Major limitations number of respondent was very small which may not be true representative of population. CONCLUSION

In Delhi near about all dealers and retailer of computer hardware deals in Intel Processor.

Latest Technology and speed are the first attribute of choice of consumer and dealers.

All companies divides its buying behavior consumer and business buyers in SMB unlike other competitors for facilitating the quality products and services.

Dealer says if promotional activities and advertisements are to be increased then sale can be increased.

Discount schemes and gifts should be introduced for big Dealers. Credit period should be allowed. Consumer buyer decision mainly influenced by the friends and already user views.

Mostly consumers are interested in buying the computers during budget time.

Most of Intel based PC and laptop are happy with their performance.

Most of consumers are waiting for the other range of processors. Most of the consumer preferred the technology and speed first rather than the price and advertisement.

Please Tick () on Choice: QUESTIONNAIRE CONSUMER 1) Do You Own A Computer? A) Yes B) No 2) If No Which Processor Based Computer Would You Like To Purchase A) And Intel B) Celeron C) Cyrix Specify D) AMD Why

___________________________________________. 3) If Yes Please Specify Type of Computer? A) PC B) Notebook C) Server

4) For Whom Did You Buy PC? A) Personal B) Spouse C) Children

5) Which PC Do You Own? A) Assembled B) HCL

C)

HP

D) Acer

6) Which Processor Your Computer Own? A) Intel B) Celeron C) Cyrix 7) Specify

D) AMD Why This

___________________________________________. 8) Which processors uses The World Best Technology In Their Products A) Intel B) Celeron C) Cyrix D) AMID

9) Performance Of Your Computer With above specified Processors Is A) Excellent B) Very Good C) Good D) Poor E) Fair 10) Have You Ever Avail Service Of any processors Premium A) Yes B) No If Yes Specify Name _______________________________________ 11) Product Education And Supplement With The Product. A) Manual B) Warranty Card C) Credit Facility D) All Mentioned 12) Would You Recommend Any Person To Purchase which Processor? Specify ______________________________________________. 13) Which Factor You Consider Most While Purchasing A Processor A) Technology Price B) Speed C) Company image D) Name

14) What is Your Perception About The Following Factor of computer Processors. Factor Price Speed Company Name Technology After Sale Service 15) How Did You Came To Know About different brands of processors. A) Friends B) Family C) Advertisements D) Dealer 16) What is The First Word That Comes In Your Mind When You Hear About any processors brand. ________________________________________________________ __ 17) Do You Remember Any processors Advertisement A) Yes If Yes: A) Intel Also B) No B) Celeron Specify C) Cyrix Media D) AMD Place Excellent Good Poor Cant Say

_____________________

_______________

18) Do You remember The Punch Line of any processors brand A) Intel B) Celeron C) Cyrix D) AMD Specify ___________________________________________________. 19) Any Suggestions And Complaints Respondent Profile First Name _________________ Last Name ________________ Age _______ Address ______________________________________________________ City _________________ Pin _______________________________________ Phone No ______________ Mobile No _____________ E-Mail ID __________ Profession A) Student B) Business man

C) Service man D) Self Employed Annually Family Income ( More than) A) 100,000 B) 150,000 C) 200,000

D) 300,000

Signature 1) Are You

A) 2)

Dealer B) Sub Dealer C) Retailer D) Sub Retailer Which Brand Of Processor Based Computer or Processor Do You Deal A) Intel B) Celeron C) Cyrix D) AMD

3) Which Brand Of Processor Based Computer or Processor is Popular, Most Demanded A) 4) Intel B) Celeron C) Cyrix D) AMD

Why It Is Popular Or Demanded Most? Please Specify _____________________________________________.

5)

Which Type of PC Do You Own? A) Assembled B) HCL C) HP D) Acer

6)

Are You Authorized Assembler Of any processor brand A) Yes B) No

If YES please specify A) 7) Intel B) Celeron C) Cyrix D) AMD

Are You Authorized Assembler Of any Assembled PC

(if Yes Then Specify ) A) 8) HCL B) HP C) Acer

Which Processor Have the Maximum Sale At To Your Shop?

A)

Intel

B) Celeron

C) Cyrix

D) AMD

9) Your Opinion About The Performance Of Computer With computer Processors is A) D) Poor And Which A) 10) Intel Excellent E) B) Fair C) Cyrix D) AMD Very Good C) Good

B) Celeron

Rank The Following Brand Of Processor As To Your Perception (From A to D)

11)

Please Specify To Which fou Influence The Choice Of Customer A) Intel B) Celeron C) Cyrix D) AMD

12) A)

The Choice Of Customer Towards Branded System Always 13) B) Some Times C) Mostly D) Never

Which Factor You and Customer Consider Most While Purchasing A Processor

A) Price B) Speed C) Company Image D) Technology 14) Frequency Of Visit Of any brand Supervisor (In a Week) A) 12 B) 24 C) 45 D) 56

And Whom A) 15) A) 16) A) Intel B) Celeron C) Cyrix D) AMD

Which Provides You Necessary Marketing Material Intel B) Celeron C) Cyrix D) AMD If Yes Please Specify Board D) B) Hoarding Glow Sign Board C) News Paper ad Support E) Pamphlets F) Other

17)

Which Provides You Ever Any Promotional Schemes A) Intel B) Celeron C) Cyrix D) AMD

18) 19)

Please Specify Type _______________________________________. Would You Recommend Any Person To Purchase Which Processor? A) Intel B) Celeron C) Cyrix D) AMD

20)

Any Suggestions And Complaints _______________________________________________________ _______________________________________________________ _______________________________________________________

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