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BTEC LV3 Extended Diploma in Creative Media Production (INTERACTIVE + GAMERS YEAR 1+2)

UNIT 6: CRITICAL APPROACHES / ASSIGNMENT ONE AUDIENCE RESPONSE AND BEHAVIOUR P3/M3/D3
NAME: COURSE:

AUDIENCE RESPONSE AND BEHAVIOUR P3/M3/D3 (part one)

MORAL PANIC RESEARCH Working in pairs, you are to research and write about the effects of a Moral Panic (e.g. Rihanna, Phone-hacking, Riots, Game Addiction, Racist footballers) on young people. You need to:

Text Post

Create a Text post describing how different media audiences have responded to your chosen Moral Panic using subject terminology Gather 5 pieces of Research on the background of your chosen Moral Panic Create an Animation (Stop-motion, Flash OR Xtranormal) demonstrating at least two different views of your Moral Panic debate.

5 pieces of Research

For more information on Moral Panics visit: http://bcotmedia.tumblr.com/tagged/moral%20panic To help you include subject terminology use: http://bcotmedia.tumblr.com/tagged/dictionary You then need to upload the Text post, 5 pieces of Research , and your Animation to your Blogger.

Animation

To achieve this part of P3 - Describe how media audiences have responded to the Moral
Panic surrounding your chosen media product(s) with some appropriate use of subject terminology [IE]

1 st

DUE: 2 nd year Gamers = Friday 4 th May year Interactive and 1 st year Gamers = Friday 1 st June

For help follow bcotmedia on Google+, Tumblr, Youtube, Facebook, and Twitter AUDIENCE RESPONSE AND BEHAVIOUR P3/M3/D3 (part two)
MORAL PANIC REPORT You then need to work individually to discuss the following in a Written Report OR a Series of Vlogs. You need to:

Define the term Moral Panic (give examples) Discuss and apply Audience theory (passive or active consumption, culmination theory, hypodermic needle model, two-step flow, uses and gratifications) to your Moral Panic Discuss and apply Audience Responses (reception analysis, participatory, cultural competence, fan culture) to your Moral Panic Discuss the Effects debates (effects of exposure to explicit sexual or violent content, effects of advertising, health concerns, censorship debates) to your Moral Panic Add a Conclusion summarising the debate with reference to quotes and your research

Once complete, your Written Report OR Series of Vlogs will be uploaded to your Blogger.

To achieve this part of P3 - Describe how media audiences respond to the Moral Panic
surrounding your chosen media product(s) with some discussion of Audience theory, Audience responses, the Effects debate, and an appropriate use of subject terminology [IE]

Completed Written Report or a Series of Vlogs

To achieve M3 - Explain how media audiences respond to the Moral Panic surrounding
your chosen media product(s) with good application of Audience theory, Audience responses, the Effects debate, detailed illustrative examples, and with generally correct use of subject terminology

To achieve D3 - Comprehensively explain how media audiences respond to the Moral Panic
surrounding your chosen media product(s) with wide-ranging discussion and application of Audience theory, Audience responses, the Effects debate, and a balanced conclusion with elucidated examples and consistently using subject terminology correctly

1 st

DUE: 2 year Gamers = Friday 4 th May year Interactive and 1 st year Gamers = Friday 1 st June
nd

P3

M3

D3

Criteria Describe how media audiences respond to media products with some appropriate use of subject terminology [IE] Explain how media audiences respond to media products with reference to detailed illustrative examples and with generally correct use of subject terminology Comprehensively explain how media audiences respond to media products with elucidated examples and consistently using subject terminology correctly

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HELP WITH UNIT 6: CRITICAL APPROACHES

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TEXTBOOKS

Baylis P, Freedman A, Procter N et al BTEC Level 3 National Creative Media Production, Student Book (Pearson, 2010) ISBN 978-1846906725 Baylis P, Freedman A, Procter N et al BTEC Level 3 National Creative Media Production, Teaching Resource Pack (Pearson, 2010) ISBN 978-1846907371 Baylis P, Holmes P, Starkey G BTEC National in Media Production (Heinemann Educational, 2007) ISBN 978-0435499198 Abercrombie N, Longhurst B The Penguin Dictionary of Media Studies (Penguin, 2007) ISBN 978-0141014272 Branston G, Stafford R The Media Students Book (Routledge, 2006), ISBN 978-0415371438 Briggs A, Cobley P The Media: An Introduction (Longman, 2002) ISBN 9780582423466 Clark V, Jones P, Malyszko B, Wharton D Complete A-Z Media and Film Studies Handbook (Hodder Arnold, 2007) ISBN 978-0340872659 Gillespie M, Toynbee J Analysing Media Texts Issues in Cultural/Media Studies (Open University Press, 2006) ISBN 978-0335218868 McDonald K Film and Television Textual Analysis (Auteur, 2005) ISBN 9781903663547 OSullivan T Dutton B, Rayner P Studying the Media: An Introduction (Hodder Arnold, 2003) ISBN 978-0340807651

WEBSITES
www.asa.org.uk the Advertising Standards Authority www.barb.co.uk Broadcasters Audience Research Board www.bbfc.co.uk the British Board of Film Classification www.englishandmedia.co.uk/mediamag.html the English and Media Centre www.imdb.com a movie database www.mediaknowall.com a web guide for media students www.mediawatchuk.org campaign for accountability and decency in the media www.ofcom.org.uk the regulator of the UKs broadcasting, telecommunications and wireless communications industries www.rajar.co.uk official body in charge of measuring radio audiences in the UK www.vlv.org.uk the Voice of the Listener and Viewer