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This document contains trade secrets and proprietary information belonging to TecAce Software Ltd, Ltd. No use or disclosure of the information contained herein is permitted without the prior written consent of TecAce Software, Ltd.
April 2011
Overview
CareAce Smartphone Survey
CareAce is our Samsung smartphone support site and we have conducted a survey as well as a giveaway event to celebrate its 3 year anniversary. The event was held for 2 weeks from Jan 6th to Jan 21st, 2011 for Samsung smartphone users and CareAce visitors in order to better understand our viewers smartphone usage behavior.
Key questions are as follows. 1. Current Smartphone brand & OS and decision factors. 2. Satisfaction level of the smartphone 3. Smartphone brand & OS in the future 4. Most important Smartphone features 5. Desire features in the future. We studied smartphone user behavior difference by brand and OS
We had over 200 participants from 50 different countries. Note (Possible bias): The survey reflects a larger proportion of Samsung users than the market average due to the focus on Samsung based support and product at CareAce.
TecAce 2011 all right reserved
April 2011
Samsung brand share is expected to increase slightly from 46% to 47% HTC has the highest increase from 16% to 22% (38% growth ratio)
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April 2011
Android OS share is expected to increase from 51% to 69% Windows phone 7 OS has the highest increase ratio 120%
April 2011
When we asked this question in Smartphone Usage Survey 2008, the design was the most vital factor for the users.
April 2011
April 2011
Samsung Smartphone Users are significantly satisfied with its display but customer service and build materials are unsatisfactory. (Significance
95%)
Apple users are significantly satisfied with Market applications. (Significance 95%) HTC Smartphone users are relatively satisfied with Customer Care and Build Material.
April 2011
April 2011
The users who want to leave from Samsung brand are not satisfied with their customer service and battery life.
Among people who would like to convert to Samsung phones, current Blackberry users are the least satisfied with their Customer care and App Market.(Significance 95%)
April 2011
<Satisfaction factors of Windows Phone 7 users> People who would like to choose Windows Phone 7 consider task and calendar management as key features. (Significance 95%) Windows Phone 7 users are significantly satisfied with the Display while they are not as happy with the App Market or Build Materials. (Significance 95%)
April 2011
According to the study, Email and Internet Browsing are the most used features for current smartphone users.
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April 2011
Relative to other users, Samsung Smartphone users consider Camera, Multimedia, and eBook features of more importance while HTC and Blackberry users weigh more on Map and Email respectively.
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April 2011
Relative to other users, Windows Phone 7 users place more importance on Email, Camera, and E-book features, while Android users weigh more on Maps and iOS users on Social Network Services
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April 2011
While Work Productivity was the most desirable smartphone feature for the future, Book Reading on the Smartphone is the least wanted feature among those 9 options.
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April 2011
Please describe what feature you would like to see in future smartphones
Lastly, we asked our users to describe what features they would like to see in future smartphones. These were the results:
Innovative Battery life improvement and practical Video calling were the most mentioned features during the survey.
CONTACT US
For further information or inquiries regarding the report, please contact at contact@careace.net.
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