CHAPTER I: INTRODUCTORY PAGE 1.

1 Name and Address of Business: Business Name: Alpha Wifi Locator Supply Business Address: G/F City Square Bldg., Amoranto St. Corner Cordillera St. Quezon City 1.2 Name and Address of the Proponent: Business Name: Alpha Wifi Locator Supply Business Address: G/F City Square Bldg., Amoranto St. Corner Cordillera St. Quezon City 1.3 Nature of Business: Supplier of Wifi Signal Locator / Electronics 1.4 Statement of Financing Needed: The total project investment is P200, 000 which includes capital cost of P140, 000.00 and working capital of P60, 000.00. It is assumed that the Project would be partially equity financed (50%) and partially debt financed (50%). There are many great reasons to start a business of your own, and starting a new business is a great way to enhance your own financial future. By learning about small business financial statements and how they are used you will be better able to obtain needed financing and secure the future of your new enterprise. There can be quite a competition when it comes to small business financing, and it is important to make your business stand out from the rest.

Wifi Signal Locator Key ring with Flashlight

CHAPTER II: EXECUTIVE SUMMARY Even if you haven't experienced the problem yet, wireless users on the road will someday: You take out a laptop and boot it up, hoping to find a Wi-Fi signal you can use to go online That's where the new breed of WiFi Signal Locator Key ring with Flashlight comes in. They include products like the WiFi Detector, a unit we looked at favorably a few months ago. The latest generation in this category clobbers the competition with one specific aspect: it's smaller. It's about a quarter of the size, and designed to go on a keychain and flashlight. Its other claims, however, are less substantiated. The individual companies decide when and how to sell it. The same unit will also be sold in retail by computer luggage under the name WiFi Signal Locator Key ring with Flashlight starting in June. The instant and obvious benefit of this product is a big success in public, private, and enterprise sectors. Unfortunately, the adoption of correct security measures for this gadget is lagging far behind the fast pace at which these networks are being deployed. The presence of WiFi in most laptops and mobile phones, the simplicity of independently installing WiFi networks, and the ease of exploiting wireless vulnerabilities have together escalated the risks manifold. Wifi is becoming a lifestyle. WiFi networks are everywhere: from Offices, warehouses, retails stores, and schools to hotel lobbies, airports, coffee shops, and on the street. WiFi is easy to install and convenient to use. The plug-and-play nature of the technology and the unguided nature of the wireless medium that are central to the benefits of WiFi are also the primary reasons why we make wifi signal locator key ring inherently vulnerable to a security breach and now comes with a flashlight. The simplicity allows users to detect wifi signals without opening their mobile phones, laptop of personal computer.

Wifi Signal Locator Key ring with Flashlight

CHAPTER III: INDUSTRY ANALYSIS 3.1 Future outlook and trends Pioneering marketing strategist with entrepreneurial outlook, profound consumer insights and 2-year background in marketing for both established multinational and new trendsetting products. What you want to do is choose to pursue a product that is a good fit for you. You want to use your talents to the max and so choose a product that fits you the best. Of course you can always bring on help, which we will talk about in our forth article, but remember you will still be doing a lot of work. Inventors are invariably stretched and learn a lot through the invention process tackling obstacles and problems that they never thought they could overcome -- so don't feel intimidated if you don't have all the skills in advance, but you probably have a good idea of where your strengths are. It would be perfect if you had all the mindsets and the skills to go with them -- find a great market opportunity or new market angle, create a perfect product for that and then have the strong deal making skills to make a few partners come together and launch the product -- but few, if any, inventors think so flexibly and have so many skills in all of those different areas.

As an entrepreneur, you need to know your own mindset and talents and use those to your advantage. For instance, if you are a deal maker, you may not have the mindset and talents to focus enough on product development to create the perfect product. You may be better off looking for someone else to do that for you and spend your time and energy working out a deal with some marketers and manufacturers to produce and launch the product. 3.2 Analysis of Competitor Competitor analysis has several important roles in strategic planning: To help management understand their competitive advantages/disadvantages relative to competitors To generate understanding of competitors past, present (and most importantly) future strategies To provide an informed basis to develop strategies to achieve competitive advantage in the future To help forecast the returns that may be made from future investments (e.g. how will competitors respond to a new product or pricing strategy?)

Wifi Signal Locator Key ring with Flashlight

3.3 Market Segmentation The purpose for segmenting a market is to allow our marketing/sales program to focus on the subset of prospects that are "most likely" to purchase our offering. This will help to insure the highest return for our marketing/sales expenditures.

Market segmentation is a strategy that involves dividing a larger market into subsets of consumers who have common needs and applications for the goods and services offered in the market. These subgroups of consumers can be identified by a number of different demographics, depending on the purposes behind identifying the groups. Marketing campaigns are often designed and implemented based on this type of customer segmentation. One of the main reasons for engaging in market segmentation is to help the company understand the needs of the customer base. Often the task of segregating consumers by specific criteria will help the company identify other applications for their products that may or may not have been self evident before. Uncovering these other ideas for use of goods and services may help the company target a larger audience in that same demographic classification and thus increase market share among a specific sub market base. Market segmentation strategies can be developed over a wide range of characteristics found among consumers. One group within the market may be identified by gender, while another group may be composed of consumers within a given age group. Location is another common component in market segmentation, as is income level and education level. Generally, there will be at least a few established customers who fall into more than one category, but marketing strategists normally allow for this phenomenon.

Segmentation of Needs: Reduction in expenses Improved cash flow Improved productivity Improved manufacturing quality Improved service delivery Wifi Signal Locator Key ring with Flashlight

Improved employee working conditions/benefits Improvement in market share/competitive position

3.4 Industry forecast

Businesses are forced to look well ahead in order to plan their investments, launch new products, and decide when to close or withdraw products and so on. The industry forecasting process is a critical one for most businesses. Key decisions that are derived from a sales forecast include: -Employment levels required - Promotional mix - Investment in production capacity Sales forecasting is a difficult area of management. Most managers believe they are good at forecasting. However, forecasts made usually turn out to be wrong! Marketers argue about whether sales forecasting is a science or an art. The short answer is that it is a bit of both. A companys share of market demand depends on how its products, services, prices, brands and so on are perceived relative to the competitors. All other things being equal, the companys market share will depend on the size and effectiveness of its marketing spending relative to competitors. The industry forecast is the expected level of company sales based on a chosen marketing plan and an assumed marketing environment. As a starting point for estimating market demand, a company needs to know the actual industry sales taking place in the market. This involves identifying its competitors and estimating their sales. An industry trade association will often collect and publish (sometime only to members) total industry sales, although rarely listing individual company sales separately. By using this information, each company can evaluate its performance against the whole market. The income statement is also called the profit and loss statement. It outlines the sales revenues, your business overhead such as costs, other expenses, taxes, and profit (or net income) over a certain span of time, most likely quarterly profits which have more detailed information than a monthly statement. Your

Wifi Signal Locator Key ring with Flashlight

annual details will project up to 5 years ahead. The income statement will document the ability of your business to make a profit and your profit margin. The profit margin is what investors love to look at. One important thing not mentioned here is the people you are working with, and I don't mean the literal names of officers. But this is more a personal business protection thing. Be careful about who you choose to partner up with. A lot of business partnerships are started very blindly, with one person putting too much trust and expectation in the other person. Many new businesses go sour quick because startup business partners didn't really take the time to know more about the person they're working with, even if that person is a friend. Here's one very importantly thing that many people don't realize when formulating a good business plan. There are free resources out there with your local government to help you start the whole process. Most cities and counties in the United States offer free advice and business counseling at their Small business Development Offices. All it takes is to set up a initial interview and you walk right in. Even internet based businesses are now covered. They give a great outline as to the steps to follow in developing partnerships, focus groups, finding funding from the government or corporations, and how to initiate a good marketing plan online and off-line. Take advantage of all that free stuff.

Wifi Signal Locator Key ring with Flashlight

CHAPTER IV: DESCRIPTION OF VENTURE 4.1 Product WiFi Signal Locator Key ring with Flashlight 4.2 Services

Selling of WiFi Signal Locator Key ring with Flashlight Repair and Maintenance

4.3 Size of Business Small Business 4.4 Office Equipment & Personnel Office Equipment: 1 personal computer Printer Glass Display Stall

Personnel: Owner Cashier / Checker Technician

Wifi Signal Locator Key ring with Flashlight

4.5 Background of Entrepreneur It is important for entrepreneurs to recognize the conditions that affect their venture, considering that there are any numbers of reasons businesses do not succeed and that the majority of new business ventures fail. Decisions made by such leaders set the future direction of the enterprise, as well as assist the direction and expected success rate of the venture. The strategy of a firm is rarely developed and executed by one individual. One group that has not been extensively analyzed in the source literature but who also exert considerable influence upon entrepreneurial ventures is advisory board members. These are typically individuals asked to join an advisory board because they either offer some technical or professional expertise that the firm does not possess (an engineer or a lawyer, for instance), or are an industry insider whose support and influence could be beneficial to the firm (such as a potential customer or an influential expert in the industry, like a physician or a scientist). These persons are typically given a small grant of shares, are paid a nominal sum to provide advice and feedback to the firm, and are members that entrepreneurs would like to have as a part of their company (either as an The preceding literature review establishes that the entrepreneur who acts as a lone individual or who launches an entrepreneurial firm with complete dictatorial authority is rare. More frequently, small groups, typically consisting of TMT members, board members, investors (Venture Capitalists and Angels), and outsider advisors plan and execute the strategy of an entrepreneurial venture. Thus, the proposed study is Initiated to determine how the founders of entrepreneurial ventures use the assets and small group of individuals around them to build a successful firm. Entrepreneurs are those who begin by conceiving of an idea for a business venture, doing the research and analysis to determine if the idea is marketable, completing a business plan, and performing all other

Wifi Signal Locator Key ring with Flashlight

activities that are involved in establishing and operating the business. Further, entrepreneurship includes the proclivity and character traits required for the successful creation and operation of a business, and the different skills required at each phase of a company's birth, growth, and development The issue of background and experience has recently come to the fore in teamwork studies, as more and more businesses criticize business schools for graduating students who are too technical and quantitative and have no critical or integrative thinking skills, and, worst of all, completely lack the human relations skills required of managers in order to know how to run a team, must have developed a tacit knowledge about how to run a team from his or her experience or background. The implication in this line of research is that a manager-to-be must pick up as much experience as possible from working in teams, in order to know that a team involves so many variables in order to be effective. Because of the overall transformation of the global economy from an industrial to a knowledge model, knowledge management, or the control of the knowledge that is developed during projects by teams, has become a major area of interest A company that manages its knowledge well experiences a continual and repeated marshalling of that knowledge for the creation of new products and services. The knowledge created by innovations and the experiences of various teams is not lost, but recycled, through the creation of management structures, through the company, keeping it ever up-to-date in the knowledge it needs to survive in its field. The primary target of knowledge management has been the explicit knowledge that is developed during projects or through research. I always take my client CEOs through a simple training session on how to read financial statements. Most quickly understand the income statement, but become confused with how to read the balance sheet. They also cannot figure out how to make sense of what is happening in the startup by reading a cash flow statement. Those are fundamental skills needed by leaders of startups. The core team should all be able to forecast all three of the basic financial statements. In addition, management should know how to value a startup. It is discussed in my two books. Veterans of start ups can give you lessons. Venture capitalists may be a bit helpful. Lawyers understand how it is done. Some Caps have that knowledge. Wherever you choose to get it, get it. That is what the game is all about: building a great company from nothing that can go in five years with so much stock value that every customer is excited. It all starts with being able to make sense of financial statements.

Wifi Signal Locator Key ring with Flashlight

CHAPTER V: PRODUCTION PLAN 5.1 Manufacturing Process Many shops, restaurants and bars provide free wifi internet service to customers. Wifi hot spot is available everywhere from coffee shops to airports to homes. For manufacturers, Wi-Fi can offer much more than an easy way to access email or the Internet -- it can seamlessly connect all parts of an organization, from production and distribution to the executive suite. Thats why we have made our product Wifi Signal Locator Key ring with Flashlight to help people connect easily and fast without opening their laptops and mobile phones, checking for Wifi signals. This key ring now comes with a flashlight to help the owner of this device easily find anything he wants to find especially during darkness. 5.2 Physical Layout

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5.3 Name of Supplier Ace Photo Digital Matony Products

CHAPTER VI: MARKETING PLAN A marketing plan for a small business typically includes Small Business Administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors 1. Description of the product or service, including special features

2. Marketing budget, including the advertising and promotional plan

3. 4. 5. Description of the business location, including advantages and disadvantages for marketing Pricing strategy Market Segmentation

6.1 Pricing P150.00 per unit 6.2 Logistic Given the services performed by logistics, one can distinguish the main fields of it as it follows: Procurement Logistics Production Logistics Distribution Logistics Wifi Signal Locator Key ring with Flashlight

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After sales Logistics Disposal Logistics

Procurement Logistics consists of activities such as market research, requirements planning, make or buy decisions, supplier management, ordering, and order controlling. The targets in procurement logistics might be contradictory - maximize the efficiency by concentrating on core competences, outsourcing while maintaining the autonomy of the company, and minimization of procurement costs while maximizing the security within the supply process. Production Logistics connects procurement to distribution logistics. The main function of production logistics is to use the available production capacities to produce the products needed in distribution logistics. Production logistics activities are related to organizational concepts, layout planning, production planning, and control. Distribution Logistics has, as main tasks, the delivery of the finished products to the customer. It consists of order processing, warehousing, and transportation. Distribution logistics is necessary because the time, place, and quantity of production differs with the time, place, and quantity of consumption. Disposal Logistics' main function is to reduce logistics cost(s), enhance service(s), and save natural resources. Due to the increasing complexity of supplying businesses with materials and shipping out products in an increasingly globalize supply chain, leading to a call for experts called supply chain logisticians. Business logistics can be defined as "having the right item in the right quantity at the right time at the right place for the right price in the right condition to the right customer", and is the science of process and incorporates all industry sectors. The goal of logistics work is to manage the fruition of project life cycles, supply chains and resultant efficiencies.

6.3 Promotion

Smallest WiFi signal detector Patent-pending technology instantly detects ONLY WiFi signal presence Eliminates false readings from microwave and portable phone interference Detects 802.11B and G Networks No need to boot-up just to begin your search for a hot spot Wifi Signal Locator Key ring with Flashlight

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6.4 Forecast The Alpha Wifi Locator Supply has a simple market forecast. The plan defines two target market segments, and the forecast projects how many potential customers in each of those segments by years, for five years. In the market forecast, the numbers indicate that there are thousands wifi users including establishments and other offices, and that number is growing at an estimated two percent per year. There are also 500 businesses in the area, and that number is also growing at 2 percent per year. These numbers are estimates. Nobody really knows, but we all make educated guesses. Alpha Wifi Locator Supply. Researched the market as well as they could, then estimate populations of target users in their area and the annual growth rates for each. The chart below offers a visual representation of the Alpha Wifi Locator Supply market forecast. The table below shows the market forecast described for Alpha Wifi Locator Supply

Potential Customers High-end Business Small Business Other Total

2012 100 50 10 160

2013 300 150 50 500

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6.5 Control Access control is considered from many perspectives in the Security Rule. From the technical perspective one prominent issue is emergency access to systems during disasters or other problems requiring temporary access by managers who need to override privileges. Systems should be designed to provide single us passwords which are replaced daily and their use tracked closely. Certainly there will need to be exceptions made for access to ePHI to provide patient care in disasters that may outstrip the ability to provide temporary passwords and measures should be in place to ensure that once the need has passed the expanded access granted is rescinded. Many pieces of equipment and some software programs are designed to log users off after a pre-determined period of inactivity. Either hardware or software logoff systems are adequate. Proximity based logoff systems may become available and cost effective in the future. Such systems would use a proximity card reader to determine whether the user is physically adjacent and thereby active. This is no longer acceptable for even a brief period under the Security Rule. Payroll systems which can automatically prompt IT services to terminate access are ideal. Passwords are one of the most universal and widely distributed forms of computer security, without individual and sufficiently complex passwords systems cannot be secured. While some legacy systems may not support strong passwords most modern systems can do so. Strong passwords include numbers, symbols and letters of different cases. Since these type of passwords can be difficult to recall the use of a pass

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phrase acronym is advisable. Biometric identification devices and token based systems should be seriously considered as they become available, viable and cost effective.

CHAPTER VII: ORGANIZATIONAL PLAN 7.1 Form of Ownership Alpha Wifi Signal Locator Supplier was established few months by one of the group of students of Bachelor of Science and Information Technology STI Shaw Branch. Students have applied what they have learned and experienced both inside and outside of the classroom. After a thorough observations and brainstorming, they decided to put up a small business which is related to their course. Choosing a product made it difficult for them to decide. After a month of meetings, researching and brainstorming they decided to concentrate with one product only where only a few competitors offered. As the day passes, they surveyed a lot of people and observing what is in-demand today. One of their group mates unintentionally asks if there is a wifi signal in the area. He opened his phone and tried to look for a wifi signal. And because of their curiosity and willingness to put up a small business, they have thought what if they look for a thing or gadget that is related to wifi. After researching through internet and words of mouth, they have found a gadget that will be a big help to all wifi fanatic, which they all include themselves as one of it. And thats how the have come up with heir product today which the called Wifi Signal Locator Key ring with Flashlight. They decided to be a supplier of the said product where they only have a few competitors

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It is a big help for all because it is very useful and yet affordable, handy and light in weight, and because it has a flashlight its like a thing with more than one purpose. As of now, they only offered the said product inside Metro Manila, and still planning to make a provincial delivery to help provinces experience what others are experiencing.

7.2 Management Team Background To successfully run a business, the team continuously researches for additional features of their product, and how to maintain the quality of it starting from the shipment until the product had been sold to customers. They knew that their business will continue and soon will expand because of their abilities, knowledge, team work and eager to run the business smoothly.

7.3 Roles and Responsibilities of Members CASHIER / CHECKER Responsible in managing the business Manage the stocks and things needed inside the business firm Do timesheet and payroll Checking of inventory Responsible in store opening and closing Releasing of items being sold and making of receipt / warranty of items Do cash balancing report every end of the day

TECHNICIAN:

Check the gadgets and accessories being sold to customer vs. the receipt given by the Cashier Responsible in checking the number of stocks Making a report of ordering stocks needed Checking and assessment of gadget returned by the customer Do some maintenance / repair of the gadget

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CHAPTER VIII: ASSESSMENT OF RISKS 8.1 Evaluate Weaknesses of Business If you access Wi-Fi networks from your Laptop a lot, then youll know the frustration of moving around with your laptop to try to find a good connection. The diminutive Mobile Edge Enhanced Wi-Fi Locator solves this problem nicely. It will detect 802.11b/g signals up to 300 feet away using four LEDs to indicate signal strength. It detects Wi-Fi signals only and ignores microwave and portable phone signals. Best of all, it means you dont have to boot up your notebook just to see if there is a Wi-Fi connection available. 8.2 New Technology Applied Gigahertz The unit of Gigahertz is GHz which is used to represent frequencies as billion of cycle per second and also used for measurement of other frequencies. It is used with WiFi wireless network as computer performance Wifi Signal Locator Key ring with Flashlight

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and radio frequencies. Gigahertz also used to measure clock speed of CPU therefore it is work as a bands of electric spectrum. Todays new technologies operates on S-band Satellite like Bluetooth etc. WiBro WiBro is the extended version of WiFi because it has no direct connection with WiBro. It is a wonderful and latest technology of mobile broadband. WiFi operates on 802-11. WiBro design for the purpose of connectivity while on move. Hotspot Through Hotspot people connect to internet on public places. There are lots of devices set up with wireless network card such as note books, laptop, handsets etc. These all devices designed to connect with surrounding areas via WiFi network. Place where network available for public use is called Hotspot. It is available in caf, restaurant, airport, universities, libraries, ground etc. A wireless signal can travel only so far. Specifically, a typical signal can extend as far as 1,000 feet (304.8 meters) in an unobstructed, open area and about 300 feet (91.44 meters) in a closed area that has obstructions [source: Graves]. Because the signals themselves are invisible and the access points (routers) that emit them are usually hidden, a WiFi detector can be a handy tool. WiFi detectors are basically just gadgets that can quickly and easily tell you whether you're around a WiFi signal. Before we can understand the mechanics of WiFi detectors, let's take a quick look at wireless Internet. Although wireless Internet travels in waves similar to radio waves, it travels on very different frequencies. It actually travels on frequencies significantly higher than those of other common devices, such as cell phones. These frequencies that carry wireless Internet fall into the ranges of 2.4 GHz or 5 GHz, depending on the standard used. In order to standardize the wireless Internet process, a group called the Institute of Electrical and Electronics Engineers (IEEE) has specified 802.11 as the group of networking standards it uses. Such standards specify how data travels through the waves. Different letter-signifiers further specify the set of standards. Some common ones are 802.11b and 802.11g, both of which use the 2.4-GHz band. Within the 2.4-GHz band, you have specific channels. In the United States, wireless Internet has 11 available channels on the 2.4-GHz band (other countries may have fewer or as many as 14). The detector's job is to pick up on the waves with frequencies meant for transmitting wireless Internet. To accomplish this task, the antenna must be designed to receive the right kind of signals. Much like the antenna on your car radio is tuned to pick up on a specific range of frequencies (and not, say, frequencies Wifi Signal Locator Key ring with Flashlight

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that carry police communications), the antenna on a WiFi detector is tuned to pick up only on the specific band that carries wireless Internet. If you examine the specifics of detectors, many will list that they're meant for picking up 802.11b and 802.11g networks. Antennas alone, however, wouldn't make very useful travel gadgets. A detector must have some sort of interface for alerting you when it does pick up on the right signals. Many will also gauge just how strong the signal is and convey that to you. In addition, many modern WiFi detectors also come with processers that allow them to demodulate (or process) the data to give you some valuable information before you decide to set up camp with your laptop.

8.3 Contingency Plan Any equipment should be regularly backed up to preserve the availability and integrity of the data. Contingency plans for a disaster should take into account the need to restore data in a rational manner. Adequate contingency planning would be based on the criticality of the data, how frequently it is accessed and how quickly it is needed. Paper backup methods should be devised if appropriate. The availability of equipment to which to restore lost data must also be assessed. Back up strategies should take into account not only disaster recovery needs, but also routine departmental workstation or system back up needs. Damage to systems can be widespread and therefore machines and data for recovery purposes must be in physically separate locations. If this is not possible then use of equipment such as fireproof safes are recommended. Replacement equipment can be drop shipped on a pre-arranged basis. CHAPTER IX: FINANCIAL PLAN 9.1: Pro Forma Income Statement 3 years PRO FORMA BALANCE SHEET ALPHA WIFI LOCATOR SUPPLY 3 YEARS PRO FORMA INCOME STATEMENT MONTH Revenues Sales and Services Commission Total revenues Expenses Salary Expenses Selling and general expenses Rent Expense Taxes Wifi Signal Locator Key ring with Flashlight 2012 90000 18000 108000 48000 5000 12000 12960 2013 180000 36000 216000 48000 2000 12000 25920 2014 270000 54000 324000 96000 2000 12000 38880

19

Miscellaneous Expense Total Expenses Net Income

3000 80960 27040

1000 88920 127080

1000 149880 174120

9.2 Cash flow Projection 3 years CASH FLOW PROJECTION ALPHA WIFI LOCATOR SUPPLY 3 YEARS MONTH Expenses Operating Rent Supplies Postage Telephone Program Program Expense Salary and Benefits Employee 1 Wifi Signal Locator Key ring with Flashlight 2012 2013 2014 TOTAL

12000 6000 3600 3600 6000 48000

12000 6000 3600 3600 0 48000

12000 6000 3600 3600 0 48000

36000 18000 10800 10800 6000 144000

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Employee 2 Total Expenses

0 79200

0 73200

48000 121200

48000 273600

9.3 Pro forma balance sheet Pro Forma Balance Sheet Balance Sheet for 2012 Current Assets Cash Receivables Investments Inventories Other Total Current Assets Non-current Assets Receivables Investments 50, 000 10, 000 10, 000 10, 000 10, 000 P100, 000 5, 000 5, 000

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Inventories Property and Equipment Intangibles Other Total non-current assets Total Assets Current Liabilities Creditors and borrowings Provisions Other Total current liabilities Non-current Liabilities Creditors and borrowings Provisions Other Total non-current liabilities Total Liabilities Net Assets Owners Equity Owners Equity or Share Capital Reserves Retained earnings or accumulated Losses Total Owners Equity

5, 000 10, 000 5, 000 5, 000 P35, 000 P135, 000 30, 000 5, 000 5, 000 P40, 000 35, 000 10, 000 5, 000 P50, 000 P90, 000 P45, 000 P50, 000 P10, 000 P20, 000 P80, 000

Pro Forma Balance Sheet Balance Sheet for 2013 Current Assets Cash Receivables Investments Inventories Other Total Current Assets Non-current Assets Receivables Investments Inventories 100, 000 10, 000 10, 000 10, 000 10, 000 P140, 000 10, 000 10, 000 10, 000

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Property and Equipment Intangibles Other Total non-current assets Total Assets Current Liabilities Creditors and borrowings Provisions Other Total current liabilities Non-current Liabilities Creditors and borrowings Provisions Other Total non-current liabilities Total Liabilities Net Assets Owners Equity Owners Equity or Share Capital Reserves Retained earnings or accumulated Losses Total Owners Equity

15, 000 5, 000 10, 000 P60, 000 P200, 000 40, 000 10, 000 10, 000 P60, 000 35, 000 10, 000 5, 000 P50, 000 P120, 000 P80, 000 P60, 000 P10, 000 P20, 000 P90, 000

Pro Forma Balance Sheet Balance Sheet for 2014 Current Assets Cash Receivables Investments Inventories Other Total Current Assets Non-current Assets Receivables 140, 000 15, 000 15, 000 10, 000 10, 000 P190, 000 15, 000

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Investments Inventories Property and Equipment Intangibles Other Total non-current assets Total Assets Current Liabilities Creditors and borrowings Provisions Other Total current liabilities Non-current Liabilities Creditors and borrowings Provisions Other Total non-current liabilities Total Liabilities Net Assets Owners Equity Owners Equity or Share Capital Reserves Retained earnings or accumulated Losses Total Owners Equity

15, 000 15, 000 15, 000 5, 000 10, 000 P75, 000 P265, 000 45, 000 15, 000 15, 000 P75, 000 40, 000 10, 000 10, 000 P60, 000 P135, 000 P130, 000 P70, 000 P20, 000 P30, 000 P120, 000

9.4 Financial Ratio

Alpha Wifi Signal Locator Supply Financial Ratio for 2012 Assets
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Php

% 24

Current Assets Cash Receivables Investments Inventory Others Total Current Assets Current Liabilities Creditors and borrowing Provisions Others Total Current Liabilities Owner's Equity Owners Equity or Share Capital Reserves Retained earnings or accumulated Losses Total Liabilities and Owner's Equity

50,000 45% 10,000 10% 10,000 15% 10,000 10% 10,000 20% 90,000 100% 30,000 10% 5,000 40% 5,000 50% 40,000 100% 50,000 50% 10,000 25% 20,000 25% 80,000 100.%

9.5 Break Even Analysis

BREAK EVEN ANALYSIS For the year as of March 2012 Selling Price: Break Even Units: Break Even Sales:

150 100 15000

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Fixed Costs Advertising Rental Miscellaneous Expense Payroll Supplies Total Fixed Costs

1000 3000 8000 500 12500

CHAPTER X: APPENDICES 10.1 Market Research Data There was a time when it was not too difficult for a company to gauge the trends that were driving the market. Businesses could determine where their products or services would be best received, and they knew

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exactly how to communicate with their customer base. Things are not that simple anymore. The population as a whole has become much more diverse, and it is harder to determine along what lines consumers break down. There are also far more outlets for buyers to choose from, so even reaching customers has become a monumental task. In-depth market research data can help you better determine the tendencies of a particular population. However, it is important to use data that is specific enough to benefit you. A marketing plan for a small business typically includes small business administration Description of competitors, including the level of demand for the product or service and the strengths and weaknesses of competitors. There are many great reasons to start a business of your own, and starting a new business is a great way to enhance your own financial future. By learning about small business financial statements and how they are used you will be better able to obtain needed financing and secure the future of your new enterprise. There can be quite a competition when it comes to small business financing, and it is important to make your business stand out from the rest.

10.2 Prototype of Product

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Wifi Signal Locator Key ring with Flashlight

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Features/Specifications: 802.11b/g WiFi Signal Locator General Features: Black and silver color One button design for easy activation Detects 802.11b and 802.11g signals up to 200-feet away (60 meters) Green light indicator for a strong signal Red light indicator for a weak signal Built-in LED flashlight Compact and lightweight Keychain ring included Signal strength excludes other 2.4 GHz signals such as cordless phones, microwave ovens or Bluetooth networks Unit Dimensions: 2.5 1.6 x 0.4-inches (H x W x D, approximate)

Package Includes: 802.11b/g WiFi Signal Locator Instructions Two (2) 3V Lithium battery (CR2032)

Additional Information: Notes: Model: GENWIFIL UPC: 8 32439 00070 8

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To turn on flashlight, you have to press and hold button until the LED light comes on. To turn off, press button once.

10.3 Important Documents Product Description The Mobile Edge WiFi Signal Locater (SL is the smallest and most convenient way to check for hot spots without going through the tedious process of having to first boot-up your notebook and then search for a signal. By attaching the WiFi SL to your key chain or carrying case you will always be immediately aware of the presence of local hot spots Lightweight and Portable LED Lights Indicated Signal Strength Up to 200 meter range

Batteries Included UPC # 832439000708 Name: WiFi Signal Locator Keyring w/ Flashlight Condition: New SKU GENWIFIL Manufacturer: Generic

Wifi Signal Locator Key ring with Flashlight

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