re y re y n o s o

DIGITAL AND PRINT GRAPHIC DESIGNER AND CREATIVE DIRECTOR

REY@REYREYNOSO.COM | (717) 658-2041 | PORTFOLIO: REYREYNOSO.COM

RESUME SUMMARY
Proven experience and leadership in all aspects of print and digital design with a diverse history in
production and graphic design in multiple spheres including: advertising, typography, direct mail,
catalogs, editorial, marketing, magazines, video, social and digital media.

EXPERIENCE

Creative Director
Henkel / Rocky Hill, CT 12/2011 - Present
Directed the design vision for five global business steering units while leading a team of local
and off-shore designers
Created integrated marketing solutions (for print and web).
Developed marketing materials like posters, brochures, animations, ads, and sell-sheets.
Storyboarded, edited, developed, and filmed video commercials and presentations.
Lead a team of local and off-shore graphic designers.
Directed, produced, and designed event and trade show graphics including (but not limited to)
structural designs, banner ups, and panel graphics.
Estimated workflow and budgetary concerns for projects and marketing endeavors.
Senior Art Director
ESPN / SchoolSports, CT 04/2006 - 09/2012
Designed and directed the visual ESPNHS brand in print (several magazines),
and across social media, televised, and web platforms.
Implemented a cutting edge magazine publication design to success.
Created event logos, infographics and other digital materials.
Worked with editorial to target the market with 24 monthly issues.
Orchestrated creation of social media brand initiative.
Managed and mentored a team to adopt new technologies leading towards revenue increase.
Senior Art Director
Bertelsmann / Time-Warner, NY 02/1999 - 03/2006
Designed and directed several club brands, direct mail and advertising campaigns across various
channels while directing a team to ascertain marketing concerns.
Designed and defined the SFBC identity and brand.
Helped create a template system that saved corporate dollars and freed up time for targeted designs.
Developed direct mail and print / digital media advertising using new systems to increase customers.
Managed designers to target catalog designs.
Designed book jackets via art direction of community known illustrators to increase SFBC brand
Freelance Creative Direction, Designer and Web Developer
1999 - Present
Design and develop integrated marketing programs including (but not limited to): web design and
development, brand identity development and refinement, and printed marketing solutions.

SKILLS
Languages: CSS HTML XML ActionScript Some PHP Spanish/English
Software: Adobe Suite ( Audition, Photoshop, Illustrator, Dreamweaver, After Effects, Fireworks, Flash,
InDesign, Premiere) Microsoft Office Suite Quark XPress Wordpress/Other CMS Tools Social
Media Tools Apple Macintosh/Windows
Other: Digital / Traditional Illustrations Infographics Photography / Photo Shoots Videography /
Video Editing Copywriting Budget Allocation Planning Direction Presentation Management
Awards: Bookspan Presidents Award (2001) | ABCD Award (2004) |NYC Council Commendation (2004)
Education: BFA in Graphic Design from St. Johns University