Anil Final Project

DHARWAD MILK UNION
EXECUTIVE SUMMARY:
In this project my aim to understand the concept of the milk dairy and the aim is find out the consumer awareness Nandini milk and milk product and impact of promotional activities on creating awareness.
This study focused on the KMF organization and also the consumer awareness Nandini milk and milk product and impact of promotional activities on creating awareness.
For this study 50 customers of the Hubli- Dharwad city are randomly chosen and their response has been collected through a systematic questionnaire. Again the responses collected are tabulated are analyzed to take up the decision and recommendation which will may helpful for the KMF Dharwad. To improve service to its agents.
While carrying the survey many respondents show negligence when they where answering and few where very much excited bad answered to the questions with their personal interest. Some of them reacted and started communicating their complaints and requirements. Apart from the questionnaire the answers given by the some respondents were not matured enough, some were not even at the door, because of their absents to willingly express their views. But as usual there may occur some bias answers due to prestige purpose or some other reason.
I hope that the study has fulfilled all its objectives and will be useful for those who are using this project report in the future
K.H.Patil Collage of Business Administration Hubli
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INTRODUCTION:
today's competition world, no business is spared from the competition. Even the
In
basic need industries like milk industry are facing the same problem, so the companies should look at the consumer's attitude towards their products and if any Jhing goes wrong they should suddenly rectify it. The main objective of the companies is to be in the field of business and recap profits by providing the necessary products at a reasonable cost with good quality. Information collected by organization. To study the overall functioning of the organization. To know about the types of milk and how can it will be stored in the cold storage. To study about the area of operation and channels of distribution system. To study their marketing strategies and sales promotional activities.
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Statement of the problem

Milk is the day to day need of any individual all over the world. In India the supply of Milk to the customers is done through the unorganized milkmen. After the revolution of the co-operative milk unions the milk India seen the packaged and processed Milk and Milk products. For many years the co -operative milk unions enjoyed monopoly in the market. But after the entry of private sector in this industry the competition has increased to maximum extent. Each of the players in the market has many ranges of milk products under different brands. And each and every player wishes that his brand of products must be on the top of the mind of customer. With the increasing competition, KMF is not able to raise the ma rket share of its Nandini branded Milk and Milk products. And the company thinks the lacking of awareness of its products may be affecting its sale. In order to increase the consumer awareness the company started many promotional activities. Now the compan y wants to know how much customers are aware about the product and what impact of promotional activities in creating awareness. Hence the main purpose of this study is to find the "to study the consumer awareness about Nandini milk and milk products, and impact of promotional activities on creating awareness."
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Need for the study:

Dharwad Milk Union, a Subsidiary of Karnataka Milk Federation, is the Oldest company in the North Karnataka region in the Packaged Milk and Milk Products segment. The company was the leader in this segment with its various products under the brand of NANDINI. But now with the increasing competitors from private sector in Packaged Milk and Milk Products industry the company has failed to increase its market. The company has made the attempt to increase the sales through many promotional activities like advertisements through various Medias, and Awareness Campaigns. Through these promotional activities the company wanted to re-capture the customers who are shifted from Nandini to other private branded products, and also wants capture those consumers who still depending on the un-organized suppliers like Dabba Milkmen etc... to serve t heir need of milk and milk products. So now the company wants to know the consumer awareness about Nandini Milk and Milk products and impact of promotional activities on creating the awareness in the minds of customers. And also the company wants to know what sort of activities to be undertaken to attract the customers.
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Title of the project: "TO STUDY THE CONSUMER AWARENESS ABOUT NAND1NI MILK AND MILK PRODUCTS. AND IMPACT OF PROMOTIONAL ACTIVITIES ON CREATING AWARENESS."
Objective of the study:
To study the consumer awareness about Nandini Milk and Milk Products. To study impact of promotional activities on creating consumer awareness.
Sub Objectives: To study the whole product range of Nandini Milk and Milk products. To study the customer expectations in Packaged Milk and Milk products. To study the promotional activities adopted by the company. To evaluate the impact of those activities on customers mind. To search for the new areas on which the company can focus to create awareness.
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Brief History
India has a rich tradition in dairying since the time of Lord Krishna. Dairying has been inherent in Indian culture, for centuries. Milk and milk products have always been an integral part of our consumption habits. In the vast field of animal husbandry, the contribution of dairying has been most significant, in terms of employment, as well as income generation. In post-independence India, co-operative dairying has been one of our major success stories, having a profound imp act on socio-economic development of rural areas. Today. India is the largest milk producer in the world with record production of 91.5 million tons. India stands first in world milk production with a share of about 14 per cent in world milk production. Milk has achieved unique status in terms of its output value exceeding Rs. 1,00.000 crores and has made rapid strides both in terms of number of milk producers and quantity of milk produced. In India, dairying is the second important subsidiary occupation in rural areas, next to the main occupation of agriculture. Livestock sub-sector alone contributed to 25 per cent of the total value of agricultural GDP. The development of dairy industry in India is well known all over the world as one of the most successful development programme in the globe. Dairy farming is visualized by the farmers in India as part of an integrated agricultural system where dairy and agriculture complement each other. The milk production in India was 17 million tonnes in 1950 -51. This could meet only 25 per cent of the domestic demand, the remaining 75 per cent of the demand was met by importing the milk solids. The production was stagnant for two decades till 1970, with annual growth rate of milk production of one per cent. Thanks to the vision and foresight of Dr. Kurien, in 1970. NDDB launched "'Operation Flood Program" with objective of ending milk famine in the country and turning farmers co-operatives into powerful catalyst for transforming India into major milk producer in the world. Further, by providing milk producers remunerative prices round the year, milk production in India touched 74 million tons since 1997. By the year 2000. India tops to emerge as the largest milk producer - by
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surpassing the USA - with an estimated production of 86 million tons. This is as a result of India's "White Revolution" in milk production.
The first phase of "Operation Flood Program" was between 1970 and 1981 and it laid the foundation for modern dairy industry in India. There was a liable selfsustaining growth of producers controlled dairy co -operatives. The second phase was in action during 1981 to 1985, which established 136 milk sheds and captured markets in 290 cities and provided 4.9 billion finance. The operation flood has completed third phase on 31 march, 1994 by capturing 500 cities with population target of 300 million customers and at present fourth phase is in operation. When the third phase was over, the following benefits had reached the small dairy farmers. 1. Sustained increase in production (4-5% growth/annum) raising the per capita availability of milk to nearly 220 grams 2. Dependence on commercial imports of milk powder ended 3. Marketing mechanism improved and providing assured market outlet for milk producers and quality milk for consumers 4. The quality of milch animals improved. At the end of Operation Flood-II, 72,744 dairy co-operative societies in 170 milk sheds of the country having total membership of 93.14 lakhs has been organized. The Operation Flood Program launched another massive program called "Technology Mission on Dairy Development (TMDD)" in June 1989. The objective of TMDD was same as that of Operation Flood Program's objectives. Karnataka has always remained in the foresight of all agricultural development initiatives in India and dairy development is no exception. Dairy farming in Karnataka, like in elsewhere in the country, is largely characterized by the prevalence of dairy enterprises that are mostly subsidiary occupations alongside the main agricultural activit y of the farmer. Specialized dairy enterprises do exist but not only is their number abysmally low as compared to regular types, but also are restricted mostly to urban areas and their surroundings. Karnataka stands sixth in milk production in the country and it occupies third position with respect to milk production under co-operative sector in the country. The milk production was around 45 lakh tons during the year 2001 -02. The KMF is
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covering 27 districts, with 7000 dairy co-operative societies: around 17000 villages involving 1.5 million farmers collects around 20 lakh liters of milk daily. As per World Bank Experts Report, for an initial investment of Rs. 200 crores in Operation Flood III. the net returns per year to the rural economy had been Rs. 24.000 crores. No other major development program all over the world, has matched this input-output ratio.
The basic functions of any dairy enterprise are procurement, processing and marketing. This type of operation is known as "Anand pattern of dairying". The management of dairy enterprise should be very careful in these activities. The procurement of milk include milk collection centers (dairy co -operative societies). The other important decision in milk procurement is pricing of milk. The two axis system of milk pricing is commonly used i.e., based on Fat and SNF content of milk. Seasonal fluctuation is the another important aspect which need adequate attention to ensure regular and sufficient milk throughout the year. Since, milk is perishable commodity, it has to be processed (chilling or pasteurizing) immediately after procurement, otherwise, it gets spoiled. The processing activity cannot be neglected as it make the milk in consumable form with more value addition. The marketing includes product mix. pricing policy, distribution routes and sales promotion etc. The milk products are marketed by both Karnataka Milk Federation and Private Milk Units.
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KARNATAKA MILK FEDERATION

The first dairy in Karnataka was started in Kudige in Kodagu district in 1955. Further in June 1974; an integrated project was launched in Karnataka to restructure and reorganize the dairy industry on the co-operative principle and to lay foundation for a new direction in dairy development. In 1975. the World Bank aided dairy development was initiated. The present Karnataka Milk Federation (KMF) came into existence in 1984 -as a result of merging of Karnataka Dairy Development Co-operation, small co-operatives and Karnataka Milk Production Development and loose vendors. At the end of the March 1998, the network of 8023 Diary Co -operative Societies (DCS) have been established which are spread over 166 taluks of the total 175 taluks in all 27 districts of Karnataka. There are 13 Milk Unions and Dharwad Milk Union (DMU) is one among them. There are 35 Chilling centers, 3 Farm coolers. 15 Liquid milk plants and 2 Product dairies for chilling, processing, conservation and marketing of milk. To supply-cattle feed there are 4 cattle feed plants. To ensure supply of quality germ plasma, bull breeding farm and frozen semen bank are also available. Karnataka Cooperative Milk Producers' Federation Limited (KMF) is the apex Body in Karnataka representing Dairy Cooperatives. It is the third largest dairy co operative amongst the dairy cooperatives in the country. To impart training, institutes at Bangalore and regional training institutes at Dharwad and Gulbarga are functioning. Three nitrogen plants (2 plants of 25 CPM and I plant of 5 CPM) are been set-up to supply nitrogen, which is used for refrigeration purpose. Three diagnostic centers have been set -up for monitoring diseases, three fodder farms at Rajkunte. Kuttanahalli and Kodagu have been set -up to supply good quality of fodder and seed production farm at Shahpur has been setup.
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The federation giving details of the latest technology in dairy industry etc is published "Ksheer Sagar" magazine monthly.
PRODUCT MIX OF KMF
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INTRODUCTION TO DMU
VISION AND MISSION DHARWAD MILK UNION VISION STATEMENT OF DMU:
Total quality Honesty Discipline Cleanliness Transparency Sincerity and dedication Co-operation free of politics Sovereignty Respecting each other's, opinions, ideas & feelings.
MISSION STATEMENT OF DMU:
Dharwad Milk Union is committed to provide maximum possible price for the milk supplied by its members and provide necessary inputs to enhance milk production while ensuring economic viability of the Union and is also committed to provide quality milk products to consumers and emerge as one of the top most milk union of the cooperative dairy industry in the country.
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DHARWAD MILK UNION A group of experienced officers, appointed by the Karnataka Milk Federation surveyed the whole of Dharwad districts (includes two newly formed district Gadag and Haveri) and Uttara Karnataka. Further they found out there as a need for a Milk Dairy. They traveled the surrounding villages, educated the villagers about Milk and Milk Products and the benefits they would get from the Milk Dairy.
Dharwad Milk Union (DMU) came into existence on 3-3-1986 DMU was established under co-operative act on 3-3-1986 at Dharwad. And Gadag. Haveri. Uttar Canara and Dharwad come under its operation.
Further in 1988, the Riapur Dairy and Chilling Center, setup in 1968. also came under the union. In 1989. the training center, which was controlled by KMF. came under Dharwad Milk Union.
DMU was Rs.7 crore Projects of which Government has Rs.2Crore of share capital and authorized capital of DMU is Rs.5crore.
DMU formed 551 milk producer's co-operative societies in Dharwad, Gadag. Haveri and Uttar Kannada districts.
The production capacity of DMU is 2 lack litres of milk per day and also has the capacity to produce 12tones of milk powder, lOtones of butter, and 6tones of ghee per day.
DMU is collecting 70 thousand liters of milk per day from its societies and sells 60 thousand liters of milk per day and the remaining milk is used for producing milk products.
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DHARWAD MILK UNION
ESTABLISHMENT: The Dharwad Milk Union is one Co-operative society among the 13 establishments, under KMF: The Dharwad Milk Union (DMU) is one of the most modern plants in the country. It is located in the spacious 25 acres of land, located in Lakamanahalli Industrial Area; adjacent to the National Highway-4. It is patterned the AMUL Milk Dairy. Anand. Gujarat.
NATURE OF BUSINESS CARRIED: The Nature of Dharwad Milk Union is that procuring the Milk from societies. And that milk will be brought through tankers for various chilling centers those, which are near and convenient to various societies.
The Union processes the milk and market in urban area through various agents. The Union is providing services to milk producers with technical inputs like veterinary services, seeds, fodder etc. and also by giving training to farmer and induction program.
The Union also owns and operates the dairy plant cattle feed plant; fodder and bull mother forms, semen collection station, and herd quarter center for animal husbandry activities.
The Union also takes research, development and also other promotional activities for the overall benefit of the farmer.
The Union providing various product to market like toned milk, standard milk, full creamed milk, double toned milk, homogeneous standard milk, along with cheese curd. ghee, pedha.
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FUNCTIONS OF DMU: The main function of DMU is to procure milk from villagers and pay them the right price. To educate the villagers about milk and its quality.
To make 'Nandini' as a part of daily life. To provide good quality of cattle feed, fodder, veterinary aid seeds, etc.. to the villagers.
To see that the DCS's are carrying out their activities properly and in an efficient manner. To see that the milk is brought from DCS's to the chilling centers in the prescribed time. To look the accounts of the DCS's supervise the purchase process and market the milk and milk products.
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OBJECTIVES OF DMU:
Providing hygienic and good quality of milk to the consumers.
To build the economic strength of the milk producers in villagers. To eliminate middlemen's in the business so that the milk producers receive their appropriate share of bread.
To educate the villagers about the adulteration of milk and its harmful effect on the body.
To see that every citizen becomes healthy by consuming good quality of milk.
To make villagers self-viable and build self image.
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DETAILS OF DHARWAD MILK UNION

Status A co-operative society registered under the Cooperative act 1959 Nature of Business Procuring and Marketing of Milk Production and Sale of Milk Products Share Capital Plant Capacity 3 crores Approx. 2 Lakhs Liters / day Milk Powder 12 MT /Day Butter 6 MT / Day Ghee 6 MT / Day Milk Chilling Centres and Capacity Haveri 20000 LPD Gadag 20000 LPD
Hirekerur 20000 LPD Naragund 8000 LPD Ron Sirsi Karwar packing unit 10000 LPD 20000 LPD
The milk in bulk is sent for packing and distribution at Karwar
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Which supplies and need of Karwar, Gokama, Honnavar, Bhatkal, Murdeshwar and Goa
Present Value of Activity
Collection of Milk
70000 LPD
Sale of Milk 60000 LPD Area of Operation Dharwad, Haveri. Gadag. Uttar Karnataka. Goa Parts Of Maharashtra Board of Directors Elected member Ex-Officers By Govt. Total Workers Location Department Brand Name Products 383 Workers Lakamanahalli Industrial Area, Dharwad 8 Nandini Milk Toned Milk, Standard Milk. Shubham Milk Milk Products Butter. Ghee, Pedha. Curd. Lassi. Paneer, Milk powder Co-operative Societies at 460 Societies Village Level 8 5 3
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Dharwad Milk Union. (KMF) Dharwad
ORGANIZATION CHART
PRESIDENTS
Director (Elected-8)
Director (Ex-officer-5)
Director (Nominated-3)
Managing director
P&I
Production
Finance
Admin
Security
Marketing
Dy Manager
Dy Manager
Dy Manager
Dy Manager
Sr. Supervisor
Dy Manager
Extension Officer
Q.C Officer
A/cs Assistant
Assistant
Jr.Supervis or
Assistant
Helper
Assistant
Helper
Helper
Guards
Helper
Workers
K.H.Patil College of Business Administration
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Departments of DMU:
1. Procurement and Input Department (P & I). 2. Production Department. 3. Quality Control Department. 4. Sales and Marketing Department. 5. Stores Department. 6. Finished goods and materials storage Department (FGS). 7. Finance and Accounts Department. 8. Purchasing Department 9. Administration Department.
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B) Sub-structure of various departments and their functions:
PROCUREMENT AND INPUT DEPARTMENT:
The union carries procurement by setting up co-operative societies at village level. Later milk is collected in the chilling center. Milk collected from the milk center is first tested. There are milk testing equipments for this purpose. Then a survey on availability on transportation facilities and productive capacity of villagers are conducted. If the marketable surplus is more than 150 liters per day, a society is formed. Further 10 promoters are selected from the village and are given the responsibility of collecting capital for the society by selling shares. Procurement is done twice a day and payment is made on the basis of percentage of fat content and SNF in the milk. After this, milk is sent to the unions else chilling center, whichever is near. At the chilling center, milk is chilled up to 4 degree Celsius. Later this milk is sent to unions in insulated tankers for further processing. The main function of this department is to procure milk from different areas throughout the year. The department also provides facilities that help in enhancing more productivity. The main function of P&I department is to organize village dairy co-operative societies and procure more milk from village societies. Other services provided are: > Veterinary services to keep up good health of cattle through 1. Regular health camps 2. Emergency services round the clock 3. First Aid, vaccination, infertility camps, fodder.
> Artificial insemination facility for improvement of cattle breeds. > Facilitating training programs regarding management of cattle. > Supply of fodder to cattle.
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THE STRUCTURE OF P & I DEPARTMENT
MANAGER P&I
Procurement Wing
Technical Input Wing
Deputy Manager
Deputy Manager
Assistant Manager Assistant Manager
Extension Officer
Clerks
Clerk
Helpers
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PRODUCTION & PROCESS DEPARTMENT

The main objective of this department is to follow up production schedule as per plans and to maintain close & co-ordinate relationship with other departments and ensure to upgrade the technical efficiency of production. Milk, as it is highly perishable product, has to process immediately to avoid spoilage of milk with respect to its flavor, texture and taste. The production department is well equipped and has various types of highly sophisticated machines imported from Sweden and Denmark. Once the milk is received from P & I department, it is first weighted with the help of weighing bowl. Later, it is poured in dump tank. Sample testing is made through lactometer reading and other tests. The fat and SNF content of each sample of milk is accessed. The cow and buffalo's milk are separately received and sent t the production section separately through two different stainless steel pipes. Later, the raw milk is passed through plate chiller of variable capacity where it is cooled up to 4-5 degree Celsius. This cooled raw material is further stored in a silo of 30,000 liters capacity.
PURPOSE OF CHILLING:
This is done to avoid the growth of micro organism, which is responsible for spoilage of milk and bitter taste. The milk which is stored in silos is pumped through pipeline to the balance tank which helps to maintain the steady speed of milk in the pasteurization machine. In DMU, there are two milk pasteurization machines and one cream pasteurization machine.
PURPOSE OF PASTEURIZATION
Pasteurization is a process where milk is heated to high temperature and cooled instantly, to destroy any microorganism. The pasteurized milk will be stored in pasteurized milk silos and then sent to pre-packing section. Packing is done in 500 ml and 1000 ml & stored in cold storage at 7 degree Celsius.
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The milk produced here is differentiated by the content of FAT & SNF
PRODUCTS Butter Ghee Panner
FAT 83% 99.8% 20%
SNF 1%
MOISTER 16% o.2 ;

r
30%
50%
The below table gives a brief idea of milk products, their FAT& moister
Type Toned Milk Standard milk Shubham milk Full cream milk FAT 3.1% 4.5% 6% 5.1% SNF 8.5% 9% 9% 9%
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STRUCTURE OF PRODUCTION DEPARTMENT
Manager (Dairy)
Manager (Dairy)
Office Staff
Assistant Manager
Assistant Assistant
Technical Manager Clerk Typist
Senior Manager
Junior Manager
Dairy operators
Dairy Technician
Dairy Worker
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QUALITY CONTROL DEPARTMENT:
The DMU. at every stage care is taken to ensure that the customer gets the products, which have a very high quality. Hence there is a separate department called the quality control department, where the quality testing is done. There is a separate laboratory for this. Quality control is very essential as to maintain the freshness of the milk. All the containers, pipes and other equipment are wished with hot water before starting off with new production. There are many tests conducted here. The packed milk we get will have undergone three quality tests. First test is done on raw milk which we get from chilling center. Next before standardization and the last before packing. The other tests conducted are:
TESTS Temperature Clot on boiling Acidity test Alcohol test Lactometer FAT test SNF test
REASON Should be below 5 degree. If milk curdles soon after boiling milk is rejected. To test the extent of acidity. To check the heat stability of milk. To check the density of milk. Percentage of FAT determined.
Percentage of SNF determined for pricing. SNF= CLR+ FAT/ 4
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STRUCTURE OF QUALITY CONTROL DEPARTMENT:
Deputy Manager
Assistant Manager
Assistant Manager
Quality Assistant Officer (Chemicals)
Quality Assistant Officer (Bacteriology)
Quality Analyst
Lab Assistant
Quality Assistant
MARKETING DEPARTMENT:
Milk and milk products are perishable in nature so, dispatching and marketing of these should be done effectively Here in DMU, marketing department has the following tasks,
Marketing of milk and milk products through its own network. Marketing development and sales promotion. Reconciliation of sales with all agents. Consumer's grievances redressed. Need based marketing. To take up defense supplies.
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OPERATING AREAS:
DMU's Nandini milk is marketed in Hubli-Dharwad. Karwar, Gadag. Haveri, and Uttar Karnataka. The milk is marketed through retailers.
The department has following objectives:

To increase the market share of Nandini. To set up more marketing strategies. To be responsive to consumers and channel members. To promote more of Nandini milk and milk products through intense advertising.
COMPETITORS: The Nandini milk is facing lot of competition in the milk market. The prime competitors are private players like, 1. Bharat 2. Aditya 3. Sphurti 4. Datta 5. Gopal and 6. Loose venders, etc
PROMOTIONAL ACTVITIES:
To over come from the neck-to-neck competition, different promotional activities are followed. With the help of KMF & NDDB for building brand image of Nandini and enhancement of sales of milk & milk products. Advertisement in all available Medias. Sponsoring events viz, cricket match, exhibition etc Participation in trade fairs.
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DISTRIBUTION CHANNEL:
DMU has its own marketing channels. However it fallows two types of direct channels: 1. CONSUMER MARKET: DMU is selling its products directly to the consumers through its special venders. It also distribute to nearly 600 retailers and milk parlors. These are exclusive milk parlors, which sell only KMF products. 2. INSTITUTIONAL MARKET: There is also a demand for milk, which is sent by institution like government run institutions, hospitals, schools, hotels etc
Strategies adopted by the department to enhance the sale of its products are:
Conduct awareness programs of milk and homogenized processed milk. Attain daily complaints of consumers and retailers. Need for healthy promotional activities against competitors. Adapting differentiated marketing strategies in place of undifferentiated marketing strategy. CHANNELS OF DISTRIBUTION SYSTEM:
I.
DMU Transportation Vehicles Dealers Door delivery boys Consumers
II.
DMU Transportation Vehicles Institutions. ( Institutions: hospitals, hotels,hostels etc.)
III. IV.
DMU Transportation Vehicles Parlours Consumers. DMU Transportation Vehicles Day Counters Consumers.
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STRUCTURE OF MARKETING DEPARTMENT
Manager
Deputy Manager (Accounts/ Audit)
Deputy Manager (Sales/ Production)
Assistant Manager Assistant Manager
(Tech. Officer) Supervisor (FGs/ Stores) Supervisor
Market Assistant
Market Assistant
Further the marketing department has two sub departments,
> STORES
> FINISHED GOODS STORES
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STORES DEPARTMENT:
The scores department in DMU follows a Codex System (Coded Control System). A card is maintained for each item and a number is allotted. The card attached to each article consists of amount balance, date of issue, purchase etc. This is separate recorded in ledger book. The inventories are of different kind ranging from mechanical squares, packing items to animal drugs, stationery and veterinary drugs. There are at least 4000 different inventories. This department has following services: It tries to maintain maximum and minimum level of inventory so as to avoid blockage of capital and storage. Ordinary and local available commodities are maintained at minimum possible level. Items of urgent and not easily available are stored sufficiently for further demand.
The Structure of stores department is shown below:
STORES SUPERIDENT
STORESASSISTAN (FDS)
STORES ASSISTANT
(GR-ll)
HELPERS
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FINISHED GOODS STORES: This department acts as an interface between production and marketing department. It is concerned with maintenance of finished goods and connected records. It receives all the finished goods and issues the stock to marketing department as per indents
It ensures that the goods are maintained properly with respect to quality. Accounts are maintained daily and monthly report is submitted to the production, marketing and finance departments. As the products are perishable, First-In-First-Out method of inventory is followed.
The FGS department has the following structure:
STORES SUPERIDENT
STORES ASSISTANT (FDS)
STORES ASSISTANT
(GR-ll)
HELPERS
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FINANCE DEPARTMENT: This department is responsible for keeping all the inward & outward flow of money of the union. It prepares budget every year and financial rules for receipts and payments are framed. The functions of this department are: To prepare monthly accounts (receipts & payments, profit & loss accounts and balance sheet). To prepare quarterly financial statement. To prepare integrated business plan. To prepare year ending financial statements. To get accounts audited from statutory books of accounts.
DMU follows two types of auditing: 1, Pre-Audit System- Done by finance & accounts department every year. 2. Statutory System- Done by private chartered accountants every year. THE STRUCTURE OF FINANCE DEPARTMENT
Deputy Manager
Assistant Manager
Assistant
Accounts Officer
Assistant Accounts
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PURCHASE DEPARTMENT:
It is a sub*department which comes under finance department. The main work of this department is to purchase various materials required by different departments. After ascertaining the stock position by stores department and indent is sent by different department duly approved by the managing director. This department acts to procure materials.
It also maintains records of all the supplies, calls for tenders, quotations, etc. quotations with lowest rate are sanctioned. Purchases up to Rs. 50,000 are made by the purchase department. If the purchase amount is more than Rs. 50,000, then the approval of managing director is must.
STRUCTURE OF PURCHASE DEPARTMENT:
Purchase Officer
Purchase Superintendent
Assistant purchase
Helpers
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ADMINISTARTION DEPARTMENT:
The administration department controls the overall functioning of the organization. The organization consists of the following three levels: Managerial cadre includes Managing Director, Deputy Manager and Assistant Manager. Supervisory level includes technical officers and supervisors.
Worker level includes labors and helpers.
THE ADMINISTARTION DEPARTMENT STRUCTURE:
DEPUTY MANAGER
Assistant Manager (board)
Assistant Manager (Personal)
Administration Superintendent
Administration Superintendent
Administration Assistant
Time Keeper
Canteen
Security Department
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DATA COLLECTION METHODS
Sample Size - 50
1) DATA COLLECTION METHODS USED:
Primary and secondary data collected to carry out the research work.
a) Primary data:
Information was collected directly from the consumers for the project work. The data collected during the study included the data collected through questionnaire and face-to-face interview with customers.
b) Secondary data:
Secondary data includes data collection of information from newspapers, magazine reviews and Internet information about Processed Milk and Mi lk products industry.
2) MEASUREMENT TECHNIQUE:
a)
Questionnaire:
Questionnaire is a formalized instrument for collecting information directly from the respondents. During this research questionnaire was used as tool for getting information from the customers in the twin cities.
Sampling Method:
The sample is selected based on non- probability sampling method. Sample size:
Sample size is 50 customers. Using SPSS software:
It involves a recorded observation into dissipate statem ent. The measurement and evaluation of data is done using SPSS 11.0 version software and Microsoft Excel for the graphical representations.
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PROMOTIONAL ACTIVITIES CARRIED OVER BY KMF:
Promotional activities are the activities conducted by the company which helps the company to keep its customers informed about the product, any developments, and advancement in the products. The promotional activities help the company to place its brand or product on the top of the mind of the customers. These activities depend on the nature of the product, the target customers, the message that the company wants to convey to its customers etc... KMF found the need for adopting the promotional activities in order to create awareness about the product which intern lead to increase in sales and help the company to increase its market share. The company has undertaken various promotional activities in order to increase the market share of its Milk and Milk products. The following are the major promotional activities carried over by KMF: Advertisements Magazines Hoardings Ad boards Banners Dealer displays Television Radio etc...
Awareness campaigns Door to door Mass campaigns
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ADVERTISEMENTS:
Now a day's advertisement is the well known, most effective, and common means of promotional activity. Advertisement is a complex form of communication that operates with objectives and strategies leading to various types of impact on consumer thoughts, feelings and actions. It is the best way to keep your customer upda ted and give an introduction to the new customers. Also it helps the company in keeping its brands or products on the top of the minds of the customers.
KMF is making extensive use of advertisement in making the customers aware about its milk and milk products. It is using almost all the media vehicles in a proportionate manner. The company is making use of different media vehicles like Print media, electronic media, and others also
The following are the media vehicles used by the company for advertising its produc
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MAGAZINES:
All the leading Kannada magazines are used by the company for advertising. Especially the weekly and monthly magazines are used to a greater extent. The special edition magazines like Deepawali edition, New year edition are also used. The main advantage of this print media is we can give bit detailed information about the products.
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HOARDINGS
These are also very effective ads, where in the large hoardings with the ad message are put in the much clustered areas or on the sides of the roads. These are designed in such a way that just to remind about the brands. Usually this doesn't give the detailed information about the brand but to remind about the brand and to show the availability
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NEWS PAPER INSERTIONS:

These types of advertisements are made by inserting the printed pamphlets in the leading local news papers. The target customers from a particular geographical area are selected and the printed insertions will be given to the news paper agents. The agents insert those pamphlets in the said news papers. From this the company can reach to the majority of customers who purchase that particular news paper in the whole area. This is a very economical means of advertisement.
BANNERS:
Banners are also play important role in creating awareness. They are the one which carry the message of the product or brand and catches the eye of consumers very easily. They are so compatible in nature that you can use them at any place. For ex, the banners can be used at dealers or outlets, can be tied in a crowded area, can be used in a promotional campaigns etc...
DEALER DISPLAYS:
displaying the product information. They are exclusively given to dealers
only which contain lighting facility which make them clearly visible at the night The dealer displays are the display boards given by the company for also. These boards displays the products that are available and also to make separate identity for the dealers.
TELEVISION AND RADIO:

The company also making the publicity through the most popular media i.e.: electronics media. We can see and hear the advertisement of Nandini in radio channels and in various television channels also. At the same time KMF is doing some kitchen programs like NANDINI ADUGE MANE in private Kannada channels which are exclusively sponsored by KMF, which are also creating awareness about NANDINI products and increasing the brand image of NANDINI.
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AD BOARDS:
These are the tin boards and hard plastic boards which carry the information about individual products and of all products. There are two types pf ad boards, namely ectangle boards, cone boards. Usually these are used to advertise on public transport systems (back of city bus) and to display at the dealer outlets. These are more informatory compared to the hoardings.
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AWARENESS CAMPAIGNS:
Awareness campaigns are the campaigns organized by the KMF for promoting the Nandini Milk and Milk products. The awareness campaigns are organized by the marketing department of the company in which the company officials try to make the consumers aware about all the products available at Nandini counter. Also the officials try to convey the parameters which have to be looked while purchasing the milk and milk products. The consumers are given knowledge of the steps taken by KMF in order to provide them the healthier products which are processed with hygiene.
The company officials also give knowledge to the consumers that how they are cheated by the private suppliers by doing adulteration and how that will affect their and their children's health.
In total the awareness campaigns never force the consumer to purchase the Nandini products but help them in decision making by comparing Nandini products with that of other private branded products.
Usually this kind of awareness campaigns are organized in developing market and in the areas where the sales is less, and in the area where comparatively less educated people are there. Because the less educated consumers are week in decision making so these campaigns gives them a platform to think and decide.
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There are two types of awareness campaigns practiced by the company. They are:
DOOR TO DOOR CAMPAIGNS:
The door to door awareness campaigns are done in the area where there are less existing customers are there and more potential customers are observed. Here the company officials personally visit every house and provide the information to the individual households. Generally it is carried over in such place where the customers need detailed knowledge about the products.
These door to door campaigns are too much time consuming and also need to incur more expenses. But the results are more favorable.
MASS CAMPAIGNS:
Mass campaigns are carried over where there is a crowd. In such areas the officials take opportunity to make the crowd understand about the quality of the product, the factors to be looked after while purchasing the milk products. And also educate the crowd about the product mix of Nandini.
These type of campaigns are organized in Mela's. Fairs, and in sponsored programs like Mahila Mandal programs, functions in school and colleges etc...
Compared to door to door campaigns the mass campaigns are less expensive and less time consuming. But the results of mass campaigns are not so favorable as of door to door campaigns.
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ANANLYS
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INTERPRETATION AND ANALYSIS

Keeping in view of the objectives, the data so collected from various sources and were analyzed with the help of appropriate techniques. The results of the study are presented in this chapter under the following headings.
Table 1 : Number of respondents aware about NANDINI Brand of Milk and Milk products
Frequency
Yes No 48 02
Percent
98.0 02.0
Valid Percent
98.0 02.0
Cumulative Percent
98.0 02.0
Q1
98%
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO
2%
Figure 1: Number of respondents aware about NANDINI Brand of Milk and Milk products From the above table and graph we can observe that there is 98% brand awareness of Nandini. Out of 100 respondents surveyed all the 98 says they are aware of Nandini brand of milk and milk products. This shows only brand awareness but not about products in depth.
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Table 2: Extent of awareness about the Nandini milk brands
Product
Toned milk Standard milk Shubham milk D'le toned milk
Yes
46 60 58 15 (46%) (60%) (50%) (15%)
No
40 35 31 44 (80%) (70%) (62%) (88%)
Total
100 100 100 100 (100%) (100%) (100%) (100%)
Note : Figures in the parenthesis indicate % to the total
Q2
38% 40% 35% 30% 25% 20% 15% 10% 5% 0% TM SM SHBM M DTM 12% 20% 30%
Figure 2: Extent of awareness about the Nandini milk brands
As the graph depicts among the milk brands of Nandini Standard milk carries highest of 30% of awareness, the next is Shubham Milk which carries the 38% of awareness. Toned milk is also in the queue with 20% of awareness and the DoublToned Milk is showing very poor awareness with only 12% of respondents are aware of it.
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Table 3: extent of awareness about the Nandini milk products
Product
turd Pot curd Sweet lassi Masala lassi Pedha Khoa Paneer Butter Ghee 76 43 48 44 55 33 29 54 62
Yes (76%) (43%) (48%) (44%) (55%) (33%) (29%) (54%) (62%)
No
24 57 52 66 45 67 71 46 38 (24%) (57%) ' (52%) (66%) (45%) (67%) (71%) (46%) (38%)
Total
100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%)
q3
80% 60% 40% 20% 0% CUED P CURD S LASY MASALA LASSI PEDHA KHOA PANEER BUTTER GHEE 76% 48% 55% 44% 33% 29% 54% 62% 43%
Figure 3: Extent of awareness about the Nandini milk products
From this chart we can understand curd, ghee, pedha and butter are the products with greater awareness having 76%, 62%, 55% and 54% of awareness respectively. The pot curd, masala lassi and sweet lassi carry little less awareness as compared to the first 4 products with a response of 43%,48% and 44%. Among all products Khoa and Paneer are the 2 products with very less response of 33% and 29%
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Table 4: factors looked while purchasing the milk and milk products
Parameters
Quality Thickness Fat content Price Taste Availability 74 26 17 26 52 31
Yes
(74%) (26%) (17%) (26%) (52%) (31%) 26 74 83 74 48 69
No
(26%) (74%) (83%) (74%) (48%) (69%)
Total
100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%) 100 (100%)
Q4
80% 70% 60% 50% 40% 31% 30% 20% 10% 0% QUALITY THICKNESS FAT CONTENT PRICE TASTE AVAILABILITY 26% 17% 26% 52% 74%
Fig 4: Table 4: factors looked while purchasing the Milk and Milk Products
When we tried to know what are the parameters which are looked while purchasing the milk and milk products the overall quality was given more importance with 74% then the next importance is given for taste with 52% response. Availability thickness and price comes next with 31%, 26% and 26% where as the fat content carries very less importance with only 17% looking for that.
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Table 5: Sources of knowing about NANDINI products.
Yes 30 09 36 42 55 21 (30%) (09%) (36%) (42%) (55%) (21%) (22%) 70 91 64 58 45 79 78
No (70%) (91%) (64%) (58%) (45%) (79%) (78%) 100 100 100 100
Total (100%) (100%) (100%) (100%)
Dealers Campaigns Banners Wall paintings T V ads Radio ads Magazines
100 (100%) 100 (100%) 100 (100%)
Q5
60% 50% 40% 30% 30% 20% 10% 0% DEALERS CAMPAIGNS BANNERS WALL PAINTINGS T V ads RADIO ads MAGAZINES 9% 21% 22% 36% 42% 55%
fig 5: Sources of knowing about NANDINI products The learning about the products is happened to the great extent by Television 55% and wall paintings 42%. The banners and dealers also contributed in learning process by 36% and 30% respectively. 22% and 21% people came to know about the product s through magazines and radio ads, and only 9% of respondents learn about the products through campaigns which is the least.
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Table 6: Extent of observation of advertisements of NANDINI products
Frequency
Yes No Total 96 4 100
Percent
96.0 4.0 100.0
Valid Perceqt Cumulative Percent

96.0 4.0 100.0 96.0 100.0
Q6
120% 100% 80% 60% 40% 20% 4% 0% YES NO 96%
Fig 6: Extent of observation of advertisements of NANDINI products 96 % of the respondents have observed the advertisements of Nandini Milk and Milk products. It's a very good indicator that the efforts of the company are reaching the public.
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Table 7: Were they informatory
Frequency
Percent
Valid Percent
Cumulative Percent
Yes No Total
77 19 96
80.0 20.0 100.0
800 20.0 100.0
80.0 100.0
Q7
90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO 19% 77%
Fig 7: Were they informatory Among 50 respondents who have observed the advertisements 40 respondents (80%) feel that the ads were informatory. Only 20% feels they were not so informatory.
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Table 8: efficiency of media vehicles used
Banners Ad boards Campaigns Wall paintings Television ads Radio ads Magazines
Yes 34 30 10 29 58 15 16
(44%) (39%) (12%) (38%) (75%) (19.5%) (21%)
No 43 47 67 48 19 62 61
(56%) (61 %> (88%) (62%) (25%) (80.5%) (79%)
Total 77 (100%) 77 (100%) 77 (100%) 77 (100%) 77 (100%) 77 (100%) 77 (100%)
Q8
70% 60% 50% 40% 30% 20% 10% 0% BANNERS Ad BOARDS CAMPAIGNS WALL PAINTINGS T V ads RADIO ads MAGZINES
Fig 8: efficiency of media vehicles used When we asked which of the ads were more informatory 58% felt television, 34% says Banners, 30% felt ad boards, and 29% felt wall paintings were more informatory. Radio ads, magazines, and campaigns were felt less informatory with 15%, 16% and 10% response.
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Table 9: Number of awareness campaigns attended by the respondents

Frequency Yes Percent Valid Percent Cumulative Percent
11
89 100
No Total
11.0 89.0
11.0 89.0
100 0
11.0 100.0
100 0
Q9
100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO 11% 89%
Fig 9: Number of awareness campaigns attended by the respondents Only 11 persons out of 100 have attended awareness campaigns which show the company has failed to reach to maximum number of customers through campaigns.
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Table 10: information got from NANDINI products in Awareness Campaigns
No Freshness Reliability of brand No adulteration 07 (64%) 05 (45%) 02 (18%) 04 (36%) 07 (64%) 06 (55%) 09 (82%) Hygiene in prod's 04 (36%)
Total 11 (100%) 11 (100%) 11 (100%) 11 (100%)
Note: Figures in the parenthesis indicate % to the total
Q10
8% 7% 7% 6% 5% 5% 4% 4% 3% 2% 2% 1% 0% FRESHNESS HYGIN IN PROD'S RELIABILITY OF BRAND NO ADULTERATION
fig10: information got from NANDINI products in Awareness Campaigns Out of 11 customers who attended the campaigns, freshness of the product was learnt by 7 people, reliability of the Nandini brand was learnt by 5 people, hygiene in production by 4 and no adulteration in Milk and its products by 2 respondents.
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Table 11: Do you purchase NANDINI Milk and Milk Products
frequency Yes No total 72 28 100
percent 72.0 28.0 100.0
Valid percent 72.0 28.0 100.0
Cumulative percent 72.0 100.0
Q11
80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO 28% 72%
Table 11: do you purchase nandini milk and milk products
Out of 100 respondents 72% purchase Nandini Milk and Milk products. And 28% do not purchase Nandini Milk and Milk products.
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Tablel2: Factors influencing for repetitive purchase NANDINI Milk and Milk Products
Parameters Quality Thickness Fat content Price Taste Availability Promotional activity
Yes 53 17 1 1 16 27 23 04 (74%) (24%) (15%) (26%) (22%) (32%) (06%)
No 19 55 61 56 45 49 68 (26%) (76%) (85%) (74%) (78%) (68%) (94%)
Total 72 72 72 72 72 72 72 (100%) (100%) (100%) (100%) (100%) (100%) (100%)
Q12
60% 50% 40% 30% 20% 10% 0% QUALITY THICKNESS FAT CONTENT PRICE TASTE AVAILABILITY PRO activites 17% 11% 4% 16% 27% 23% 53%
Fig 12: Factors influencing for repetitive purchase NANDINI Milk and Milk Products
Out of 72 respondents who purchase Nandini Milk and Milk products 74% feels quality is great it is the main factor which influence them for repetitive purchase. Then 27% says taste, 23 % feels availability, 17% says thickness, 16% feels price which influence them in making purchase decision. Very less importance was given by the customers to fat conten (15%) and promot ional activities(6%)
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Table 13: Reasons which forces for not purchasing NANDINI Milk and Milk Products: Parameters
Quality Thickness Fat content Price Taste Availability Promotional activity
Yes
02 02 03 18 08 09 03 (07%) (07%) (11%) (64%) (29%) (32%) (11%)
No
26 26 25 10 20 19 25 (93%) (93%) (89%) (36%) (71%) (68%) (89%)
Total
28 28 28 28 28 28 28 (100%) (100%) (100%) (100%) (100%) (100%) (100%)
Q13
20% 18% 16% 14% 12% 10% 8% 6% 4% 2% 0% 18%
8% 3%
9%
2%
2%
3%
Figl3: Reasons which forces for not purchasing NANDINI Milk and Milk Products : Out of 28 respondents who do not purchase Nandini Milk and Milk products price was said as the major factor with 64% response which influence their purchase decision. Second and third importance was given to availability and taste by 32% and 29%. Quality 07%, Fat content 11%. thickness 07% and promotional activities 11% are not major factors which prevents them for not being the customers.
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---Findings
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Findings of the study:

There is 100% of the respondents are aware of Nandini brand Nandini Standard milk carries highest of 60% of awareness, the next is Shubham Milk which carries the 58% of awareness. Toned milk is also in the queue with 46% of awareness and the Double Toned Milk is showing very poor awareness with only 15% of respondents are aware of it Curd, Ghee, Pedha and Butter are having the greater awareness i.e.76%, 62%, 55% and 54% of awareness respectively. The Pot curd, Masala lassi and Sweet lassi carry little less awareness as compared to the first 4 products with a response of 43%.48% and 44%. Among all products Khoa and Paneer are the 2 products with very less response of 33% and 29%.
Quality was given more importance with 74%, then the next importance is given for taste with 52% response. Availability thickness and price comes next with 31%. 26% and 26% where as the fat content carries very less importance with only 17% looking while purchasing milk and milk products.
The learning about the products is happened to the great extent by Television 55% and wall paintings 42%. The banners and dealers also contributed in learning process by 36% and 30% respectively. 22% and 21% people came to know about the product s through magazines and radio ads, and only 9% of respondents learn about the products through campaigns.
96% of the respondents have observed the advertisements of Nandini Milk and Milk products.
Among 96 respondents who have observed the advertisements, 77 respondents (80%) feel that the advertisements were informatory.
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Among 77 respondents who felt the advertisements were informatory 58% felt television, 34% says Banners. 30% felt ad boards, and 29% felt wall paintings were more informatory. Radio ads, magazines, and campaigns were felt less informatory to about 15%, 16% and 10% respectively.
Only 11 persons out of 100 have attended awareness campaigns.
Out of 11 customers who attended the campaigns, freshness of the product was learnt by 7 people, reliability of the Nandini brand was learnt by 5 people, hygiene in production by 4 and no adulteration in Milk and its products by 2 respondents.
Out of 100 respondents 72% purchase Nandini Milk and Milk pr oducts. And 28% do not purchase Nandini Milk and Milk products.
Out of 72 respondents who purchase Nandini Milk and Milk products 74% feels quality is great it is the main factor which influence them for repetitive purchase. Then 27% says taste, 23 % feels availability, 17% says thickness, 16% feels price which influence them in making purchase decision. Very less importance was given by the customers to fat content (15%) and promotional activities (6%).
Out of 28 respondents who do not purchase Nandini Milk and Milk products price was said as the major factor with 64% response which influence their purchase decision. Second and third importance was given to availability and taste by 32% and 29%. Quality 07%, Fat content 11%. thickness 07% and promotional activities 11% are not major factors which prevents them for not being the customers.
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---SUGGESTIONS
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SUGGESTIONS:
As there is very less awareness about Double toned milk the company should try to promote this product.
The products like pot curd, Masala lassi. Sweet lassi has a great potential to grow in the market but the awareness is little less. So the company mus t take appropriate steps in order to increase the awareness. And much effort is needed to promote Khoa and Paneer.
During the study I came to know that the availability of the milk products other than milk is very less. So the other milk products also mad e available to customer where ever the milk is available. That certainly increase the sales volume of milk products.
Consumers say they learnt about the product mainly through Television, wall paintings and banners.
And feels television ads. banners, ad boards were more informatory. So the efforts of the company are going in a right direction. But only suggestion is to increase the frequency television ads and ad boards.
The customers expect Quality, taste and availability while purchasing the milk and milk products and the company has reached the expectation in case of quality and taste but a small effort is needed to increase the availability.
The non customers of Nandini says price is the major reason for not being. So the company should make an attempt to make them understand the value for money what they get from Nandini in terms of quality, and healthiness of the products.
Awareness campaigns have failed to reach majority of customers. So the number of campaigns to be increased and to be made in such a place that the maximum number of customers are covered
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Conclusion:
After analysing the data of the study I conclude that the Toned milk is also in the queue with 46% of awareness and the Double Toned Milk is showing very poor awareness with only 15% of respondents are aware of it 29% felt wall paintings were more informatory. Radio ads, magazines, and campaigns were felt less informatory to about 15%, 16% and 10% respectively. Second and third importance was given to availability and taste by 32% and 29%. Quality 07%, Fat content (11%), thickness (07%) and promotional activities (11%) are not major factors which prevents them for not being the customers.
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QUESTIONNAIRE
Dear Sir/ Madam,
I am pleased to introduce myself ANILKUMAR .V. DHARWAD, Student of BBA, in K.H.PATIL college of Business Administration Hubli. As a Part of Curriculum; have undertaken a study on, "Consumer awareness aboat Nandini Milk and Milk Products, and impact of promotional activities on creating awareness". So I kindly request you to invest some part of your valuable time and co-operate.
The information provided by you will be used for academic purpose only.
Name:____________________________________________________ Address: ______________________________________________ Age: ______
1. Do you know NANDINI Brand of Milk and Milk products? a. Yes b. No
2. Which of the following Milk brands of NANDINI are known to you? a. Toned Milk c. Shubham Milk b. Standard Milk d. Double Toned Milk
3. Do you know any of these NANDINI milk products? a. Curd c.Sweet lassy e. Pedha g. Paneer i. Ghee b. Pot curd d.Masala lassy f.khoa h. Butter
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4. What factors you look while purchasing the Milk and Milk Products? a.Quality d.price b.Thicknes e. Taste c.Fat content f. Availability
5. How did you come to know about these NANDINI products? a. Dealers b. Campaigns C. Banners d. Wall paintings e. T.V advertisements f. Radio Advertisements g. Magazines h. Others
6. Have you observed the advertisements of NANDINI products? a. Yes 7. Were they informatory? a. Yes b. No b.No
8. Which of the advertisements were more informatory? a. Banners b. Ad Boards c. Campaigns d. Wall paintings e. T.V advertisements f. Radio Advertisements g. Magazines h. Others
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9. Have you attended any Awareness Campaigns organized by KMF? a. Yes b. No
10. What you came to know about the NANDINI products in Awareness Campaigns? a. Freshness of the product b. Hygeinity in production c. Reliability of the Brand d. No contamination of milk like in Private sector e. Others. If specify. _________________________ .
11. Do you purchase NANDINI Milk and Milk Products? a. Yes If Yes b.No
12. Which of the following factors made you to repetitive purchase NANDINI Milk and Milk Products? a. Quality b. Thickness c. Fat content d. Price c. Taste f. Availability g. Promotional activities
If No 13. Select the following reasons due to which you are not purchasing NANDINI Milk and Milk Products. a.Quality b.Thickness c. Fat content d.Price e.Taste f.Availability g.Promotional activities
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BIBLIOGRAPHY
REFERENCE BOOKS: Marketing research: Tull and Hawkins Economic efficiency on milk products co-operative union in North Bihar. Indian Co-Operative Review
Annual Report, National Dairy Development Board. Anand, Gujarat, India
INTERNET WEBSITES:
www.kmfnandini.com www.mofpi.nic.in
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DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

Statement of the problem

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

Need for the study:

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

Objective of the study:

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

KARNATAKA MILK FEDERATION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

PRODUCT MIX OF KMF

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

VISION AND MISSION DHARWAD MILK UNION VISION STATEMENT OF DMU:

MISSION STATEMENT OF DMU:

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

Providing hygienic and good quality of milk to the consumers.

To make villagers self-viable and build self image.

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

DETAILS OF DHARWAD MILK UNION

The milk in bulk is sent for packing and distribution at Karwar

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

Present Value of Activity

K.H.Patil Collage of Business Administration Hubli

Dharwad Milk Union. (KMF) Dharwad

K.H.Patil College of Business Administration

DHARWAD MILK UNION

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

B) Sub-structure of various departments and their functions:

PROCUREMENT AND INPUT DEPARTMENT:

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

THE STRUCTURE OF P & I DEPARTMENT

Technical Input Wing

Assistant Manager Assistant Manager

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION

PRODUCTION & PROCESS DEPARTMENT

K.H.Patil Collage of Business Administration Hubli

DHARWAD MILK UNION