A P R I L 2 0 1 2

Events
Aakruti Creative Minds

CO NT EN TS

All achievements, all earned riches, have their beginning in an idea.

Napoleon Hill
The students at Arena Andheri had an idea to share, all the joys and updates with everyone, so we came up with Anivolution. We will keep you upto-date about the latest happening of Arena; what we really do and what extra knowledge we acquire. We at Arena Andheri are happy with what we learn, and this clearly reflects our work and its outcome that earns us awards. It shows in the Awards we bagged at events such as Aakruti and Creative Minds which gave students a way ahead. On the whole, it was a great learning experience for everyone with industry reviews acting as icing on the cake. This new revolution is not only about learning, but it is Learning with Fun, thanks to out-of-the-box projects. Putting together this inaugural issue was fun and tiring; we did learn a lot sometimes the hard way. We also met people from our industry, who were more than gracious to share their thoughts and ideas. Their experiences are a goldmine, which we have shared with all of our readers. Like we said, it all began with an idea, and no idea can grow without brainstorming and healthy discussions. We will catch you again with our next issue, and we promise to offer some great experiences and ideas to share.

Student Interview
Out of the Blue!!

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11

Student Work
Piece of Art

New Release
Photoshop CS6 An Apple Bite

14 16 18

Creators Interview
Vaibhav More

Tips A n
Photo s

Photo s

Tutor ia
hop

l ks

d Tric

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hop

Happy Reading!

Photography
Just A Click

News Fun Pa Tips A ges GameT nd s ri cks Q

uiz

- Team Arena

Ad Review
Fanta 3D Ad

Depar t Studn

ments

ets P laced

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Arena Animation Academy, Andheri(W)

Arena Animation Academy, Andheri(W)

Arena Andheri

eader in Animation and Multimedia education in Asia, this powerful education brand caters to the booming multimedia and animation industry. Arena Animation is Asias trains students as well as professionals and entrepreneurs in the latest industry relevant courses. Arena Animation Andheri, imparts intensive training through industry relevant curriculum that prepares students for a career with the best names in the multimedia, animation and entertainment industry thereby enhancing Arena Animation certification is confidence amongst the animation & multimedia aspirants. Students trained Arena Animation Andheri(AAA), are working for biggest the of Multimedia companies such as Prime focus, Zee Network, Star TV Network, UTV, Mukta arts, Times Multimedia, Famous studio, India games, Paradoax and many more. AAA, successfully trained big corporate including Tata consultancy services and Reliance Infocom among other. All this has happened because of one force and one motivation from the centre directorof AAA. Today, from a small time computer education centre to a big brand with State-of-the-art training centre journey was not easy .It happened only because of the constant effort and conviction of Ms. Anita Trivedi our Center Director. Today, AAA has completed 12 Long Years of training in the field of Animation. AAA is still is moving further firmly with the same Dedication, Affection and Motivation and will continue to do so. 4 Arena Animation Academy, Andheri(W)

Join the AwArd winning AnimAtion & VFX Center

Arena Animation Academy, Andheri(W)

Memories
Aakruti
akruti is an annual inter-center event for the students of Arena Animation Academy, Andheri. Competitions are held across various categories such as Print, Animation, Video Editing, and Web Designing. This helps our students to display their talents, and at the same time be judged by experts from the Media Industry. This year, Arena Animation, Vile Parle was a part of the festivities as well. Aakruti is held at Arena Animation Academy, Andheri for all students to help them gain professional knowledge and upgrade their skill sets. Aakruti also hosts an exhibition showcasing all the students work. Experts from the industry are invited to share their experience about their respective industries with students and also offer them useful tips and tricks. Winners across various competitions are awarded trophies along with a certificate. All these events help building up the students portfolio and get them in shape to enter into their chosen profession.

EVENTS

EVENTS
AAKrUTI -MY CreATIoN WINNERS FOR 2011
CATAGORIES
BEST STORy SCRIPT BEST STORy SCRIPT BEST CHARACTER BEST CHARACTER BEST WEBSITE BEST WEBSITE BEST SHOWPACkAgE BEST SHOWPACkAgE BEST RAdIO Ad BEST RAdIO Ad BEST SHORT FILM ANIMATION BEST SHORT FILM ANIMATION BEST PROduCT Ad BEST PROduCT Ad BEST SHORT FILM STOP MOTION BEST SHORT FILM STOP MOTION BEST SHORT FILM VIdEO BEST SHORT FILM VIdEO BEST AdVT CAMPAIgN gRAPHIC BEST AdVT CAMPAIgN gRAPHIC BEST SHORT FILM ANIMATION BEST SHORT FILM ANIMATION

Recaptured

PLACE
1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 2d 1ST PRIZE 2d 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 1ST PRIZE 2Nd PRIZE 3d 1ST PRIZE 3d 2Nd PRIZE

TOPICS
HALF LIFE MERA ASTITVA yEH MERA HAI THE EVIL NIgHT ROXyANN gOMES LITTy SuMESH THE CuRSE dIgITAL MEdIA NITIN, RITESH yO yO CONTACT LENS LOVE-u-LuTION JIdd REVENgE FLINT MIRAgE gLASS dARk ANgELS kAIdI NO.? THE LAST MOMENT LOVE yOu ZINdAgEE uTkARSH NgO JALEBI RAdIO BLINd LOVE LOVE yOu dAddy & SAVE ME

Creative Minds

he Jury for Aakruti featured eminent names from the Animation Industry including, Mr John Mathew Matthan [film maker and director] Director of the movie Sarfarosh Mr . Vaibhav More [3D film maker and director] Mr Sushant Kamble: [Advertising film maker and director] Mrs. Bindu Parikh [Managing Partner -3brothers & fils Ad Agency] Mr. Asif [Creative Director in 3brothers & fils Ad Agency] Among others.. Two best entries in each of the categories bagged awards. Students turned up in huge numbers for the award ceremony for the 10th Aakruti-My Creation, which was held at the Iskcon Hall, Hare Krishna Land, Juhu, Mumbai. The students owned the event from start to finish. They hosted the event, and put up some stellar per-

formances, and it was them who received the awards in the event too. To put it simply, Aakruti - my creation was an event for the students, by the students, and of the students. The judges at the event were looking out for students who have shown outstanding commitment to their education and training, through their project output. Each year the, number of entries have grown phenomenally, and it becomes increasingly difficult to select the two winners for each category, such is the level of expertise and competition at Aakruti - my creation. Winners of this event are the cream of students in Animation who have great potential to become experts in their respective fields in the near future. Now, we wait for the 11th Aakruti my Creation to commence!

reative Minds, an event hosted by Arena Animation to showcase professional skill-sets of students in the animation industry, was held on 15th December, 2011 in the West region at Mumbai. The venue was Mumbais Fine Arts Auditorium, Chembur, and entries by students from 33 Arena Animation centres including Maharashtra, Madhya Pradesh, Gujarat and Chhatisgarh. The students of Arena Animation participated in categories such as Cartooning, 3D Character Modelling, Motion Graphics, Short Films in Stop Motion Animation, 2D Digital Animation, 3D Animation & Live Action. Awards were given to the best three entries in each of the categories.

CREATIVE MINDS WINNERS FOR 2011 NAMe :Yasir Ansari CATeGorY: Graphics PLACe: Ist runner up. NAMe :Divyesh Kumbhani CATeGorY: Show Packaging(VFX) PLACe: IInd runner up.

Arena Animation Academy, Andheri(W)

Arena Animation Academy, Andheri(W)

Student Interview

Student Interview

Out of the BLUE !!

Aakruti 2011 winners share their experience of working on projects and being awarded.

BlIND lOVE 3D
his 3D movie revolves around a boy who, under wrong influence of video takes up the bad habit of smoking. He starts believing that smoking will make him look cool and get him a girl by his side. He doesnt realize that he is not heading towards embracing his love but his Death. This movie beautifully symbolized cigarette as love which becomes his Kiss of Death. Heres what the members of the group have to say about their project.

AERO GPS SySTEM

A radio ad on a GPS system which has fast and perfect tracking system, can even track something that is difficult to trace. An interesting ad with an even interesting execution, heres what the group has to say about their project.

While travelling we listen to the radio a lot, so we just thought of making an ad on something different and innovative. So we came up with this idea.

We finalized the concept and recorded it, making the necessary changes by editing and added the required effects. We took just one Day to execute the entire project. The major problem we faced was that we didnt know how to use the software, which background sound to use, different types of vocals to be used etc.

First we finalized with the concept and wrote the story. We later started with the story board, made the characters and the backgrounds. After everything was modeled properly we moved on to the animation part.

-ritesh Pandey, nitin Kuldeep

We faced problems during rendering, as we had very less time left for it. After a particular scene was rendered we realized our mistake. Had to re-animate the scene and render it again. Overall, it was an excellent experience. We learnt about the project pipeline and how rendering is done for animation. We were at top of the world when we realized our project won.

FlINT MIRAGE
The ad is about break-free glass. The ad starts with a burglar who tries to barge into a bungalow where a Golden idol of Buddha is kept. He tries to enter the room by breaking into the glass barrier, but fails in all his attempts. The ad thus describes Break free Flint Mirage glass. Heres the students side of the story.

-Kasturi Birje, mayuri Birje

Arena Animation Academy, Andheri(W) 9

Yippiee!!

For This Concept we needed strong pre production, and we dedicated 15 to 20 days just for that. Then, the next step was sketching the character, backgrounds and the scenes. After all that was done rending was the only biggest problem that we faced. Whenever we rendered a scene we realized that we committed some mistake and then we had to make c hanges and put it to re-render. The main thing we learnt is to be very clear with the concept. Rendering, one of the biggest problem; we learnt to tackle well. We also learnt that we have to keep good time flow for rendering and editing. overall, we learnt many new things. -Karishma Parekh, Sonu madhesiya, Chetana Bhoir.

Arena Animation Academy, Andheri(W)

Student Work

New Release

AdoBe PhotoShoP CS6

f ter the grand success of Photoshop CS5.5, Adobe is ready with its new and an advanced version of Photoshop CS6. The release of Adobe Photoshop CS6 Public Beta gives both new and current users, a chance to explore the latest additions to the companys venerable image editing application. After a long period of 22 years, the team at Adobe has given the Photoshop a complete makeover. It has become a norm for Adobe and is intended not only to generate excitement about new features but also full version updates of Photoshop are preceded. Photoshop caters to a wide range of professionals, from designers and illustrators

ADoBe PHoToSHoP CS6 ( BeTA) is new ready to be explored with its interestingly new features.
to forensic scientists and 3D animators. For freshers, the entire user interface has received a makeover, with a new color scheme and redesigned icons. ContentAware technology has been applied to both the Patch tool a brand new Move tool. A collection of photographic blur filters have also been introduced video editing support will be made available in both the Standard and Extended shipping versions of Photoshop CS6. Many other enhancements tool such like larger brush sizes and faster filter performance can be seen. Adobe suggests a video card with a minimum of 512MB VrAM. But CS6 will not support 32-bit machines.

Kadam Name: Pratik : 3D Category

Name:Praful,Sheetal,Avanish, Abhishek Category: 2D

damale esh Khan Name: rak esign Websit D Category:

Borana Name: Hemraj Motion Category: Stop

Name: Govind,onka r,Farhin Category: Grapic Ad campaign

ir h Bho ecture it Avnis ame: : 3D Arch N y tegor Ca

It is the first version of Photoshop to take video editing seriously and to make it into the Standard edition of the product. Its the first version to integrate the companys GPU-accelerating Mercury Graphics Engine (MGE) and for the first time in more than 20 years, Photoshop goes dark. The most important additions in CS6 are Photoshops ability to automatically save your open document(s) at user specified intervals. In addition, you can have Photoshop perform all of its Save operations in the background. When editing large files this allows you to continue working after hitting save instead of waiting for a progress bar to complete. Adobe has essentially turned Photoshop Extended edition into a tool specifically for people who need 3D capabilities, moving the video-editing tools down into Standard edition. 3D capabilities and interface sound like theyve been substantially improved, with faster and better ray tracing and extrusions, interactive shadows and 3D stereo viewing and printing. Overall, Photoshop CS6 looks like a solid update with some really useful additions and improvements.

r Ghose Name: Shekha hic Category: Grap

ents at Art by stud A piece of eri Arena Andh

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Arena Animation Academy, Andheri(W)

Arena Animation Academy, Andheri(W)

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New Release

New Release

teCh-tOniC
An Apple Bite
the new ipAd

3
iPad features:
size : 9.65x7.47x0.5 inches. weight : 1.5 pounds. multi-touch screen. 1024 x 768 pixel resolution. Battery life : 10hrs with wi-fi. 3.5 mm stereo headphone jack. Accelerometer light sensor. Built in speakers. Supports range of file formats including WAV, MP3, AAC, MP4, MPEG 4 and more. New ibooks reading/store

CAMERA
The iSight camera. Your memories have never been clearer. The new iPad features Apples 5Megapixel iSight camera. Designed with advanced optics, it let you shoot gorgeous photos and 1080p HD video. The 5 Mega-pixel camera features a backside illumination sensor that captures great looking pictures whether by sunlight or candle-light. Auto-focus, tap to focus and tap to set exposure fucntions mean every photo you take instantly becomes frameworthy gem.
And with built-in face detection that automatically balances focus and exposure across upto 10 faces, theres more room for more grins. So everyone look at iPad and say Cheese.

4G LTE
Ultrafast 4G lTE. Full speed ahead. Built with latest in wirelss technology, the new iPad lets you connect to fast data network around the world. You use your iPad a lot, so you want it with you wherever you go. The new iPad is designed with cellular antenas that acess a large frequency spectrum. That means you can get online almost anywhere you are whether you are on AT&T or Verizon.
You can have even pop in local SIM card to get a connection when you are travelling. You can browse web, stream content, or download a movie at blazzing speeds. It also works on GSM/Umts worlwide network technologies including, DC-HSDPA the fastest 3G network.

I C Loud

he Apple iPad is one of the best-selling tablets in the world. New iPad 3, is one of the most anticipated devices from Apple is collection of this year. The launch of iPad3 has not only created excitement but has also given a new users a chance to try something new. In a nutshell , Apple iPad3 featuring a new, thinner and sleeker design. It is down nearly 20% in size as compared with iPad2. The new iPad3 sports a full touchscreen HD display with a sceen resolution of 20481536. The touch screen will be coated with oleophobic materials, which will reduce the oil and fingerprints on the screen. The iPad 3 will one run on latest ioS 5, which supports the multi-touch gesture technology, since it is pow-

ered by a quad-core processor, Display feature, the screen resolution of the iPad3 is 2048 x 1536 pixels. It includes multitasking features, such as notifications, task-finishing, app-switching, location and background sound with 3D Feature and New retina DisplayiPad3 . Apart from these features, the battery life is amazing! The iPad 3 has a lighter battery, which reduces the weight of the tablet. It comes with an 42.5 watt-hour battery, which is made up of lithium polymer. Lasts up to 10 hours while surfing web on Wi-Fi, listening music and watching videos. The built-in speaker gives a brilliant stereo effect . The iPad 3 has a wireless charging technology, which will be able to charge the battery and transfer data wirelessly.

iCloud stores your music, photos, apps, mail, contacts, calendars, documents, and more and wirelessly pushes them to all your devices.4 So if you buy a song, take a photo, or edit a calendar event on your iPad, iCloud makes sure it appears on your Mac, iPhone, and iPod touch, too. You dont have to do a thing.
iCloud backs up your iOS device daily over Wi-Fi when its connected to a power source. From your Camera Roll and messages to your device settings and ringtones, everything is backed up quickly and efficiently. And since iCloud is built into iPhone, iPad, and iPod touch, you can restore your personal data on a new iOS device.

Apple iPad has a good focus setup on its camera. The new iPad3 has come with an improved camera of 5MP with 1080p and 720p video recording quality of 60 frames per second. Which includes LeD flash support system. Which has processors backing and IR filters, which are capable of capturing crisp images. It looks amazing on the Retina HD display . The technology is made by OmniVision which reduces the size of the table by 20 percent. Out of this the best things are iPhoto and updated iMovies, which brings new features such as storyboard and new editing chops. Making movies is even amazing. The iPhoto is a world of its own. It brings awesome changes to the edited photos, share them and performes actions on the photos.

White iPad is also available!

In the new iPad3 there is icloud too, in which you can save and share your documents, photos, videos, contacts, bookmarks and almost everything. There are also some of new features such as Garage Band across four devices connecting via iCloud and helping in a jamming session which can also be recorded!! Best Cases for New iPad 3 is also available which is a very important to keep iPad stay well-protected. Such as Belkin Pro Tri-Fold Folio, which comes in three colors ,

Cygnett Alumni , Case-mate POP (with Stand), Spigen Dresden Klaus 9i Messenger Bag , Sena Ultraslim. The best is Retina display ready iPad apps and games optimized for the highresolution. Which includes iPhotoiPhoto , Ever note , Tweet bot and NYTimes for iPad. iPad3 comes out with new imagination and exciting experience.

AIRPLAY
Airplay You have great photos on your iPhone ,iPad or iPod touch and some friends on your couch. Or you are in the middle of an epic action scene that could use a little more screen. Tap the AirPlay icon in a specific app- Photos, Videos, Music, Safari or any AirPlay -enabled app - and everything streams to your HDTV via your Apple TV are connected to same wi-fi network, and AirPlay icon appears automatically . AirPlay Mirroring lets you share exactly whats on your iPad or iPhone 4S with everyone in the room.

A5X
The A5X chip with quadcore graphics drives four times the pixels of iPad 2 yet it delicers the same smoothness fluidity and which the iPad is known for. Even with all extra oomph, the new iPAd still gets an amazing 10 hours of battery life. The Retina display on the new iPad wouldnt be possible without the new and powerful A5X chip. It drives power to every one of the 3.1 million pixels in the display. And its quadcore graphics processing makes everything you do on iPad feel incredibly responsive. From the little things like swiping, scrolling, and pinching to the big things like editing photos in the new iPhoto, applying titles and transitions in iMovie, and, of course, playing games.

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Arena Animation Academy, Andheri(W)

Arena Animation Academy, Andheri(W)

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INduSTRy INTERVIEW

INduSTRy INTERVIEW

C
V

hat with reators

I did storyboard designing for ad agencies, screen printing for visiting cards, I even helped for making miniature models of buildings. I used to sharpen the doors and windows of the blades for the entire day.I developed my skills in designing and animation. I like drawing characters which help me in my animation as well as help modelers for their model sheets.

my seniors miniature with

Vaibhav More, the proud owner of Vaibhav More Film Studio reveals the path to his successful career.

What does your portfolio include?

Animation interested me to a great deal. You will see my portfolio will majorly include 20-30 sec TV promos which I made it for MTV, Vh1. My current project is a TV commercial which includes live shoot as well as animation.

What was your first project that you worked on?

The first project I did was for Microsoft Vista, which was quite challenging for me as I didnt know the basic principles of animation and editing applications. It was a great learning experience. I keep learning and finding out what comes new in 2D and 3D animation as this field is so dynamic that the more you learn, the better it gets for you

aibhav More is an eminent personality in the industry to look forward to. He has been catering to the animation industry with best of his works. His immense knowledge about animation, be it 2D or 3D, got us interested in finding out the key to his success.

Besides having a small studio, how do you manage to complete your projects in deadline?
Whenever I take up a project in my hand I take a day to analyse as how much of time would it take to complete the work. Then I dissect it in into 3 parts: pre-production, production and post-production, then decide how much time it will take to complete each section and finish it as per the stipulated deadline. In order to complete my work, I stay in my office for the entire night, just to finish my projects on time.

Vaibhav More, a graduate from Sir J.J Institute of Applied Arts, Mumbai is specialized in 2D as well as 3D animation. He has worked for various brands including MTV, Vh1, Nickelodeon, Disney, Zee TV, Star movies, Cartoon Network, and the list goes on. Besides this he has even done an animated promo for the movie Peepli live on Zee TV with Aamir Khan and viral animation for Yash raj films. He started his career at the age of 19, as a freelancer with Times of India and Femina. In 13 years of his successful career, he won many awards. His recent achievements include 4 Promax Gold Asia awards for 2011.Vaibhav More, is now a proud owner of Vaibhav More Films Studio and is also an idol for many students as well as professional animators. Now lets dive in a little into his life, to know what it takes to be Vaibhav More.

Vaibhav More Films is now a brand. How does that make you feel?
I feel good to see Vaibhav More Film studio climbing a ladder to great success. But I would always say its just the beginning as my ambition is to deliver quality animation work, not only as 2030 second ads, but to make short animation films and cater to big companies in the industry.

What skills you would look up in a person for recruiting?

I look forward to work with the people who are passionate about their work and have a desire to move ahead in their lives. I will also go through their show reel to see how passionate they are. If the person passionate about his work he can do anything and can complete his work on time.

How did your career begin?

I started my career as a freelancer with Times of India and Femina. With Times I worked as a caricature artist and an illustrator with Femina when I was student of Sir J.J institute of Applied arts, Mumbai. As a student that was my first project. As I developed in my professional life my first project was an ad for Microsoft Vista on MTV. is

What advice would you give to the youngsters who want to make a career in the animation industry?
Just to add a last word, people who want to make a career in the animation industry should first find their passion and love for animation. Not only that, but also get certain information on the field. If the person is passionate about their work and thinks they can do justice to their work, they will find their way within this industry.

Where did you work before you opened your own studio?

Arena Animation Academy, Andheri(W)

Arena Animation Academy, Andheri(W)

Photography

Photography

Just A Click

Minds EyE

emories are integral part of every individuals life be it a child, a youngster or an old person. These memories become a mirror of your past which helps us to re-live the moments. Moments once gone never come back. Then why not to capture and treasure them. The art of capturing memories is been practised since ages. Initially it was done by carving on the walls or painting on canvas. It was difficult to capture everything at that particular moment. Now, after the invent of cameras it has become easy to capture and gather and draw what you see digitally. There are different types of photography and apecialize to develop and excellent career:

Fashion Photography:
This genre of photography is one of the most lucrative kinds. Photographs are one of the most effective ways of communication in the world of fashion. Here, photography is used to bring attention to the clothes and the accessories. Models are exclusively selected to showcase products in the best way possible. Fashion photographers today create the particular look, either in natural environment or one that is created in the studio.

lent sense of composition and lighting.

Nature Photography

Nature photographers are very much sought-after by media houses. Works of these creative geniuses can be seen in magazines like National Geographic. Nature photography enco passes various other types of photography, such as Landscape Photography, Wildlife Photography, Underwater Photography.

Fashion Photographer - SrK Studio. Mumbai 1.)What are the initial settings that needs to be set when a project is to be executed? A)In this line project is never executed . Space , appearance of the people should be set in such a way that the picture talks. 2.)Is there any difference in settings for indoor and outdoor photography? A)Both the settings are different. outdoor needs sun light and indoor needs artificial lights. Seeing the sunlight you need to be setting for outdoor shoots. In indoor you can play as much as you can. It i want to shoot in one light , i can shoot a piacture in indoor.and this is not possible in outdoor shoots. 3.)What are the light setups used in indoor photography? A)In indoor shoots , lights depends on person to person, product to product and what the theme is. Portfolio for female is been shoot on minimum 2 lights specially for garments shoot. 4.)How can one adjust lights in an outdoor photography? A)Clicking in different angles helps. Scemers, it is like little transperant butter paper used to reflects lights on the face through which direct light is controlled. Black cutter sheets are also used to control light. 5.)While clicking at night, what are the things that need to be kept in mind? A)If it is a commercial shoots we need background lights and artificial lights. 6.)How do i adjust proper depth of field for a photograph? A)Depth of field is like when taking a photograph of a person,the surrounding view is blurred. Different lenses are used for this matter. 7.)How are the adjustments done post clicking? A)All are done in photoshop It helps create contrast, sharpness and set color tones as desired. 8.)What is the scope for an amateur to take up photography as a professional ? A)This is a vast field.It is not just about Fashion Photography, there are nature photography, product photography, Macro Photography etc. Any one can be a photographer. It has become very much digital and easy. A person just needs to be very clear with basics.

KETKi MAJETHiA

Portrait Photography

Portrait photography is all about capturing the mood of a person with an emphasis on the face and expression of a person. This style of photography need not only be about professional models, it can encompass any kind of a person. Family portrait photographs are very much in demand but this does not mean its all about a basic snapshot. There are many creative ways a photographer can use to make a portrait photograph look equally stunning!

Photojournalism

This genre of photography is used mainly by publications to represent the latest news. In this case, the photographers visuals and the writers story should compliment each other.

Macro Photography

This style of photography is completely about close-up images of the particular subject. This style is used particularly to capture details of organisms or nature that may not be visible to the naked eye. A photographer in the aerial photography, needs to be an expert at capturing images from an elevated position. There are various techniques used to obtain these images; a photograAdvertising Photography: pher can click these images from a helicopter or an aircraft and Advertising photography is all about creating the right environ- more recently, kites are also being used wherein the camera is ment to highlight the product to be advertised in the best way pos- attached to the kite to click photographs when the kite is in the sible. air.

Aerial Photography

Still life Photography:

Still life photography is all about capturing objects on camera that are deliberately grouped together to create a particular composition. This form of art requires the photographer to have an excel-

Now, since we know there are different types of photography.

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Arena Animation Academy, Andheri(W)

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Ad REVIEW

TOONWOOD BUZZ
Fanta
mAnn UChhAl UChhAl JAAye
his melody is simply awesome. The idea is very nicely put, with no celebrity, no seduction , no urging to sip. Just a bunch of cute 3D characters which inflicts fun and mischief onto the screen . One of the best ads running these days. taste ka jadoo chhaye, mann uchhal uchhal jaaye! Jump!. As part of this initiative, consumers will get a taste of the Fanta experience through interactive games like trampoline, crystal ball, Fanta milestones, etc, at mostly youth hangouts, key colleges and select malls. The theme has been kept with the Taste that makes you jump. Fanta, positioned worldwide as a more bubbly, less serious drink, reverts to its playful-animation-without any-solid-script approach. The thump in the tune blends with the jumpy characters, cars and buildings in the visuals. As compared to 2011s ad there is a memorable linemann uchal uchal jaaye there is enough feel-good in this one. Very catchy lyrics with usage of hindi diction. This ad is of 30sec. Rigging, lighting , texturing and animation of ad is so effective even after the ad is over, the song lingers on. This ad is very much effective on children as well as elders. Music compiled by Amit Trivedi and lyrics by Amitabh Bhattacharya. They hav given a youthful flavour to it.

The 3D characters are created by psycop from new york based animated agency .the coca cola indian company has been thriving to continue on fantas less serious , more fun image. Thus resulting in their ZFZM concept for the indian screens including unlimited fun and mischief. Brand Fanta is known for its distinct playful imagery and its great orange taste. Fanta aims at inviting everyone to increase Play in their life. The communication also reminds the consumers to enjoy the magic of its delicious taste.

exeCution:
After the concept and story is developed they started working on the storyboard which is done manually and created digitally also and in technical words it is known as animatics. Animatics helps the modellers to do proper modelling as it includes character expressions and the camera angels. As the process was going on they designed cartoonic characters of different ages in 3d were created but they had some similarities to make the ad look simple. Different textures for different people according to their ages were been used. Animation is smoothly done. Principles of 3d work as been taken. Such as camera angles animation, object animation, force to force , trancperency, after effects such as fluid effects for bottle is also taken. In this ad they have used day lights for each scene. Character rigging is done very simply and they have used the same bone setup for each character. Bouncing of the characters have been done to attract the peoples attention.

VerdiCt:
Animation is very nicely done. Like the previous campaign, the new ad film for Fanta is an international creative adapted for the Indian market. The bounce effect is so clearly done that no one can ignore the ad. It enjoys watching this ad again and again. This time to play around the strategy was to highlight theTaste that makes you jump. It is fun to see the characters play around sipping on their orangey drink. One of the fantastic ad of this year ,mann uchal uchal jaaye. The tempo is simply superb.

ConCept:
The story is inspiring, interesting and entertaining for everyone and specially for exclusive consumers. As it is summer, it was released at proper time. In this ad they have shown that after drinking fanta they get more enthusiastic and feel more refreshing. Even current generation theme is been used.

Story:
The stroy brings out how the taste of Fanta sparks fun. The 3D animated film features two characters Gigi and Tristan. Gigi is getting bored, when Tristan lands up with a bottle of Fanta. Everything is energised as soon as he opens the bottle. Everybody starts jumping with fun. The party comes to an end as soon as they run out of Fanta. But Tristan comes up with more Fanta and everyone jumps in the fun once again.

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TuTorial
Creating a water droplets Using Photoshop
STEP - I Take a new image (one on which you want to apply the effect). Refer to the image beside.

TuTorial

Step IV Now since we are done with the shaping of the water droplet, so we will focus on texturing the droplets. With the second layer still selected go to the Blending options in Layer Styles and do the changes as instructed in next step.

Step II Take a new layer and select brush tool, foreground colour : black, and randomly assign spots at different places and in different size. As seen in the image below:

Step IV (a): First we will start with the DropShadow Effect with the following settings: opacity : 14; Angle : 120; Distance : 3; Size : 5px; Spread : 0; Noise : 0px

Step III Assign Filter to the newly formed layer and use the following calculations : Filter - > Distort - > Waves (Number of generation = 6; Wave length max : 62 min : 220; Amplitude max : 34, min : 62; Scale horiz : 100% vert : 100%; Type = sine; Area : repeate edge Pixel). See in the image below:

Step IV (b): Next we will select the Inner Shadow check box and set the value as below: opacity : 9px; Angle : 120degree ; Distance : 5; Choke : 40; Size : 0

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Arena Animation Academy, Andheri(W)

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TuTorial

TuTorial

Step V: Step IV(c ): Select Blending option Inner Glow (Keep the default setting on, change only the color to black) Click oK. Now change the Blending Mode of the layer from Normal to Lighten as shown Below:

Step 6: Step IV(d): Next Blending option will be using is Bevel and emboss and set the changes as below: Depth Mode : 71% Size : 10 px Soften 1px Highlight Mode o Blending mode : Normal o Colour : White o opacity : 100 Shadow Mode o Blending Mode : Lighten o Colour : White o opacity : 100 You are now ready with your droplets. You can Play with the Backgrounds and the final output will look something like this.

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Abra
Photoshop

TIPS N TRICkS

NEWS

ka Dabra
Layers
When ther e are two or more la the Layer yers in palette, th e active la reposition yer can be ed in the la yer stack w + ] and Ctr ith Ctrl l+[

SpongeBob SquarePants is set to go where he is never gone before

Nick channel has just announced that they will be making a stop-motion Christmas special starring the cable network's most popular character, the first time that the show has ever been animated in a form other than traditional animation. It will also mark SpongeBob's first holiday special in more than ten years. It is set to be on air this November 2012.

Zoom Inn
Once the Info palette is on the screen, any tool will provide a colour reading. For a precise reading, press Caps Lock.

glen Keane leaves disney

Veteran Disney animator Glen Keane is leaving the company that he's called home for many year. The man who worked on such Disney movies as The Little Mermaid, Tarzan and most recently Tangled gave the news through a public statement. "I owe so much to those great animators who mentored me...as well as to the many other wonderful people at Disney whom I have been fortunate to work with in the past nearly 38 years," he said. It is unknown why Keane is leaving the Mouse House, but it's apparently not because he's done with animation. I am convinced that animation really is the ultimate form of our time with endless new territories to explore, he said. I cant resist its siren call to step out and discover them.

To scroll through the mod use shif t + = (eq e uals sign s of a layer, To scroll ). back thr o + (min us sign). ugh the list, use shift

Blending

Modes

A camera raw file co nta uncompre ssed graysc ins unprocessed, ale picture from a dig data ital camer as image along with sensor, informatio n about ho image was w the captured.

Camera Ra

noise industries introduces nattress Film transitions

Boston, MA Noise Industries, developer of visual effects tools for the post-production and broadcast markets, introduces Nattress Film Transitions to FxFactory, available now for Final Cut Pro, Motion and After Effects. Users can easily add dynamic transition effects to footage, simulating burning film, jumpy splicing, overexposure, and optical dissolves for a unique look. Users can test the plugins free of charge in trial mode.

Cloud
To create clouds, use a very soft white airbrush. Spray on a new layer, over a blue sky. Use the Liquify filter to reshap e the clouds. The Twirl and Blo at tools can deal with the edges; followed by the Warp tool, und er Edit > Transform.

Magic h the se er wit l similar y Era in a la nges al click a n you the tool ch Whe tool, t. r en Erase o transpar ixels t p

magic n Colors
With its production, sales, licensing, and distribution center in Hyderabad is supported by a workforce of over 50 creative professionals. The company is rapidly expanding to keep up with its ambitious growth plans.

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gAMES

QuIZ

1)What was the first successful Mic

key Mouse called?

a) Steam Train Willie b)Steam Boat Willie c)Mickey Mouse use d)The Adventures Of Mickey Mo

1
2 3 4

2) What

was the fi

rst

D anim full CG 3

ation call

ed?

5 7

8 9 10 11

oy a)Story T y tor b)Long S oy c)Book T ory d)Toy St

12

13

14

3) What was the name of the thomas edison viewing machine called? a)Kenetoscope b)Kinetoscope c)Kalaedricope d)Zoetrope

15

16

17 19

18

20

ACRO 3) Ch hota SS bh 4) 1st anim eem is pr oduc ated 6) Jo ed fea ke 8) VF rs real na ture film by me X com 10) i am sm pany of av atar 11) D art, b on u 12) 1s ald ducks t tiny t midd 15) 1s indian 3d le nam t indi a e an an nimated 16) 1s movi imate t com e d i 17) F amou c superhe television ro s arti 18) C series st re 19) o ator of ba of india scar w tman 20) W ining a h contr ich was t nimated fi he las ibute lm d the t most disney m ovie, wher ew

4)Whe

e rst Simpson n was the fi

pisode show

n?

DOWN
1)Director of jurrasic park 2)1st 3d animated movie 4)1st indian animated film es 5)1st indian 3d vfx animated seri i lived apple 7)i loved apple, thats why 9)founder of adobe 10)1st fantasy land built 13)chairman of mavel comics 14)godfather of indian animation

a)1989 b)1977 c)1990 d)1997

5) What was the name of 1999 film about a boy becoming lost in the jungle and was raised by apes? a)Hercules b)Mulan c)Tarzan d)Pocahontas

alt di

sney

Check for the answers in the next issue...

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Arena Animation Academy, Andheri(W)

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departmental information
(Center Director)

Students Placed
Placement Of Th

Anita Trivedi
anitaandheri@gm ail.com

e Month

Rajeev Thakre
(Center Head)

arenaandheri@yahoo.co.in

Name: Samir Mohite Company: Gloob.in

Name: Adriel Dsouza Company: Aprgames

(Center Academic Head)

Sumeet Shrivastava

sumeets@arenaandheri.co.in

Name: Ritesh Lad Company : Prolite Autoglo Ltd

Name: Anoli Shah Company : SRK studio

tre Nimisha M & Chetan Mah

(Exam Co-ordinators)

.co.in nimisham@arenaandheri .in chetanm@arenaandheri.co

Name: Abhinav kumar Tivari Company : Air India

Name: Sajjidanand Sharma Company : Aptech LTD

(Industry Visit Co-ordinator)

Megha Chhabra

meghac@arenaandheri.co.in
Name: Swapnil Tumbade Company: Paulmiger Design Name: Nimish Pataliya Company : StepUp Studio

Nimisha M
(Certifications)

nimisham@arenaandheri.co.in
Name: Adesh Dalvi Company : M A ADVT

(E-Projects Co-ordinator)

Tanvi Vasani

tanviv@arenaandheri.co.in

Name: Kunal Neman Company Name: Crystal Art

Rupa Dhakan
(F

nager ront Office)Marketing Ma

rupad@arenaandheri.co

.in

Name: Roxyann Gomes Company :Aircheck Pvt.Ltd

Name: Tushar Advade Company Name: UTV Movies

(Placement Co-ordinator)

Ahsutosh Mishra

ashutoshm@arenaandheri.co.in
co.in tanviv@arenaandheri. co.in meghac@arenaandheri.
Arena Animation Academy, Andheri(W)

Name: Manish Shuri Company: Tikram bawa Photography

Name: Shaikh Mustafa Company: Skylark International

Chhabra Tanvi Vasani & Megha

(Library Co-ordinators)

Arena Animation Academy, Andheri(W)

29

do Send your feedback at:

anivolution@arenaandheri.co.in
Arena Animation Andheri (W)