Escolar Documentos
Profissional Documentos
Cultura Documentos
with
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Presentation Outline
Background Methods Results Conclusions/Recommendations
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DC leads nation in highest teen pregnancy Low birth weights District of Columbia Public Schools recently initiated comprehensive sexual education (as of 1/09) ALWAYS ON:
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Health Objectives
Conduct interviews to gain perspectives and demographic data to evaluate effective sexual health communication channels among African American youth in the District of Columbia.
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Specific Aims
1. 2. 3. 4. 5. Cell phone usage & ownership Computer & Internet Ownership/Usage Where youth get their sexual health information Awareness of Sexual Health Campaigns Should hip/hop artists be sending health messages?
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Methods
Intercept Interviews
Materials Procedures
3 part survey
Demographic Survey Sexual Health Survey Awareness Hip/hop disseminating health messages
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52 African Americans*
*bi-racial, m ixed, African, black, other, black/African Americ a n
21%
Chinatown/Galleryplace Metro Stop SW Public Housing Complex Columbia Heights Metro Stop 12 SE: 12
NW: 13
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NE: 15
Yes
No
8 1%
19%
I do
Guardian A lil In the middle
64%
37% 10% 7%
Do you send text messages? Is your plan prepaid? Do you have a computer at home? Is your internet broadband or in other words is it fast?
83% 9 8%
2% 17%
No Yes
No NA
8 3% 8 6%
2% 12%
Yes
No NA
8 7%
1.5% 11.5%
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A. Go to a website that I know has sexual health information and sear ch for the answer B. IM a friend on facebook or MySpace C. Google it D. E-mail a question and wa it for a reply on a website that has information ab out sexual health E. IM a stranger in a c hat room F. L ook for the answer on YouTube
2 4%
8%
4 7%
6%
0%
4%
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The best campaign I saw today during the survey was: A. RealTalk 13% Metro TeenAids B. Rap-it-up 5 0% Black Entertainment Television (BET) C. Get a Wrap District of Columbia Department of 3% Health D. Go Gorilla 0% Streetwize G YT
(Get Yourself Tested)
10%
2 4%
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The best way I receive health information about sex is through: A. My Pare nts/Guardian B. Text Messages from Someone I trust C. School/teachers D. My best friends E. B oyfriend/girlfriend F. My doctor/nurse G. Online information (and where I go online ___ ____ ) H. Community health clinic
29%
8% 13% 4% 2%
3 1%
5% 7.7%
. 3%
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Conclusion
Limited digital divide Google BETs Rap-it-up Youth want to hear from hip/hop artists Youth ARE listening to parents and the health professionals
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Recommendations
1. Create a Micro-Campaign Rap-it-up, DC
2. Hire DC youth, parents, & health professionals to be involved in creating the campaign 3. Incorporate parent/health professional in target audience
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Recommendations Continued
4. Should hip/hop artists be disseminating health messages? 5. Create an extensive sexual health texting campaign
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Acknowledgements
Valerie Fox, Kafui Doe, Alison Shaffer, Kafui Doe, Kiana Bess, Stella Henley, Atlantis Williams, Sombo Pujeh, James Malone Jeff McAllister, my assistant, MPH candidate Gabriel Benn, Hip/Hop Education Lyrics Karyn Pomerantz, Dr. Olga Price, Howard Straker, Jerry Franz, Dr. Lorien Abroms DC youth DC Council Committee on Health WMATAs Metro Transit Police Department Family
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Questions?
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