Running head: FINAL STRATEGIC PLAN AND PRESENTATION

Final Strategic Plan and Presentation Arita Gibbs BUS/475 December 1, 2011 George Taylor III

Final Strategic Plan and Presentation Strategic Plan, Part I: Conceptualizing a Business

I have a child who is artistic and throughout his life I have searched for various programs and facilities that would enhance his learning ability. Now that he is an adult there are only a few places, which offer continued life lessons for adults with autism. Most of the facilities are faced with no money or support. The government has reduced funding to the nonprofit organizations because of the poor economic conditions. There is usually not enough staff to assist an individual with his or her needs. Your loved one can be reduced to sitting in the house all day with no stimulation and nowhere to go. Then the idea came to me that these adults needed some training in how to make it in todays society. Transitions are a large part of any school or work day, as we move to different activities or locations (Hume, K, 2010). Vernons Bright Minds Adult Daycare Center-For Adults with Autism is the new organization I am introducing into the marketplace. In todays society there are many families facing the dilemma of placing a child with autism who has become an adult in a comfortable setting while he or she has to work. Individuals with Autism need to have the opportunity to mingle with other people and take part in challenging activities (Rappeport, 2011). My daycare for these adults will provide different services, including improvement on his or her reading, writing, and social skills, therapeutic classes, cultural activities as well as a place to go to socialize with other people. Mission Statement Vernons Bright Minds Adult Daycare Center-For Adults with Autism mission is to provide a safe and nurturing environment founded upon caring, respect and compassion toward each individuals abilities and disabilities.

Final Strategic Plan and Presentation Vision Statement Vernons Bright Minds Adult Daycare Centers vision is to become the leading service provider of an adult daycare service for Autism in the world. Helping people with disabilities will be the key to our success. Principles and Values Principals are described as the essential truth that functions as the groundwork for a system of ideas or actions or of a chain of reasoning (Pearce & Robinson, 2009). It is also concluded for a chain that values, beliefs or ideas which are important to the organization (Pearce & Robinson, 2009). Both principals and values are vital to any organization. Vernons

Bright Minds Adult Daycare Center is grounded in principles and value of its founder. Vernons Bright Minds Adult Daycare Centers programs and services will provide compassionate care for our customers. Our adult center will provide quality in all programs and be held responsible to those who employ and maintain our services. Making individuals and their families stronger is a key factor on which our organization stands. Everyone linked to our business will be treated with respect and dignity. Activities will be executed in an ethical and truthful way. We are dedicated to improving the skills and talents of our employees and supporting their involvement. Vernons Bright Minds Adult Daycare Centers will provide a one-of-a-kind service. We will accept any opportunity and challenge to provide service by becoming creative, flexible and suitable. Strategic Direction The companys vision, mission, and values are vital to the strategic direction that Vernons Bright Minds wants to achieve. The direction is aim toward promoting independence. Supporting each individual and encouraging him or her to realize his or her hopes and dreams.

Final Strategic Plan and Presentation Our job is to offer flexibility and choice. The ongoing challenge is to provide services that are personalized.

We will also propose ways that do not compromise the future well-being of the company and that will help Vernons Bright Minds Adult Daycare achieve sustainability. One way we will accomplish this goal will be to hire the adequate staff. Each staff member will be professionally trained and certified in counseling, physical fitness, diet, and job training. The National Autism Society offers classes and certification for all areas of autism (The National Autistic Society, 2011). Over the next three years our organization will create and put into operation an external and internal communication strategy that advocates and conveys the importance of early education and care for all individuals with autism. By accomplishing these tasks this will build the internal infrastructure in order to support the companys vision. Customer Needs Vernons Bright Minds Adult Daycare Center will evaluate and screen each customer to meet his or her specific needs. This will be done periodically throughout the customers stay with us in order to continually improve their experience with our organization. The customers needs are the driving force in making this business a success. Because we offer not only a one-on-one service but we also acknowledge each level of improvement with a certificate of excellence award. This award gives the customer a sense of achievement and encourages him or her to move to the next level. Our goal is total independence for our customer. Conclusion To have a successful business one must have a vision, mission and value statement. This describes the organizations strategic direction. The Vernons Bright Mind Adult Daycare has the right foundation, and is sure to attract a multitude of customers. It will continue to remain

Final Strategic Plan and Presentation focused on the needs of the customer. We will function with the utmost integrity because we have an ethical and social responsibility to our customers and the community. Our efforts today will produce independent and productive artistic adults for the future. Strategic Plan, Part II: SWOTT Analysis Vernons Bright Minds Adult Daycare Center-For Adults with Autism is a care facility for the developmentally disable adult. Our facility is a place that is available to individuals, who are over the age of 18; these adults are not able to stay home alone while their parent or parents go to work. We can accommodate 50 adults each of which will have our undivided attention. In our organization adults with autism have the chance to socialize with other people and take part in exciting and challenging activities (Rappeport, 2011). We intend to provide the highest level of patience and care to every individual. Vernons Bright Minds Adult Daycare Center will be an asset to the developmental disable adult community as well as the community as a whole. Our goal is to meet the social, physical, mental, recreational, educational, and vocational needs of each of our customers. We want everyone to leave at the end of the day feeling relax and ready to come back the next day. Parents of autistic adult children can feel relieved knowing their child is in a safe and healthy environment. A SWOTT Analysis is defined as an audit and the analysis of a strategic position of the business and the environment (Pearce & Robinson, 2009). The main purpose is to summarize the conditions that the organizations leadership must address during strategic planning. In week three of my Integrated Business class I was instructed to complete a Strategic plan, Part II: SWOTT Analysis on my business, which is Vernons Bright Minds Adult Daycare Center-For

Final Strategic Plan and Presentation Adults with Vernons Bright Minds Adult Daycare Center-For Adults with Autism, and the details are shown below. Vernons Bright Minds Adult Daycare Center-For Adults with Autism SWOTT Analysis
External Forces and Trends Legal & Regulatory Strength Set guidelines for proposed legislation Weakness Not enough laws to protect the company Territory interest Opportunity Increase knowledge for legislation Add an additional facility Threat Influence of Politics on laws Trends More laws being made to protect the disabled Companys now use resources from other countries Today's economy leads to fewer customers because of job loss Continued new developments for classes and equipment

Global

Expansion More government funds available

Inflation

Economic

Unreliable cash flow

Increase customer base New discoveries and changes Continual education for employees Improve education systems and levels Increase community acceptance

Technological

Advanced equipment

Hesitate to change

Innovation

New products on the market

No new concepts

Increasing cost of care Unable to adapt to changing technology Another facility doing something better

Continuous improvement

Social

Establishing a good reputation Providing Knowledgeable information

No advertisement

Environmental

Improper location

Competitive Analysis

Better understanding of the competition

New company no reputation

Staying ahead of our competitors

Unhappy customers Staffing challenges, government funding Other facilities out performing our organization

Lifestyle changes

Productive and satisfied customers

Knowing the competition

Internal Forces & Trends

Strengths

Weaknesses

Opportunities Growing market for target customers To become better established

Threats

Trends

Strategy

Excellent training programs

Not keeping well trained employees

Limited Liability issues Uncooperative employees

Continuous improvement

Structures

Well organized

Unorganized

Six Sigma

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Not enough knowledge of systems processes Layoffs of employees Unsatisfied customers Untrained Management Disgruntle employees Computer virus Employee takes ideas to another company

Processes and Systems Resources

Goals Strategic Capabilities

High-level process and systems Plenty of available funds Exceeding and maximizing goals Qualified staff Friendly environment Latest equipment Research and Development Department

Broken Processes Not enough funds Goals do not meet the needs of the customer Poor planning Not open minded Faulty equipment

Culture Technologies

Faster improvement plans Increase employee pay To satisfy an unhappy customer Increase focus on planning Culture change for long-term model More advanced than competitor To be first in the business

Periodically check and update Increasing customers Timely completing our goals To stay competitive

Satisfied Customer Maintaining updated equipment Always creating new classes All intellectual properties of the organization copy written Hiring only the best

Innovations

No new Ideas

Intellectual property

Patents and Copyrights Professional Management

Not able to attain rights Poor leadership

Leadership

Leader in your field To advance to the next level for the business

Employee leaves the company When leadership focus is not on the goal

Economic The cost of living has affected everyone. Vernons Bright Minds Adult Daycare Center is aware of the economic crises in America. With rising cost within our organization and a decline of new customers we must look for ways to increase our customer base. This may be in the form of creating new programs or obtaining grants to subsidize the cost.

Legal and Regulatory When considering legal and regulatory forces and trends there are laws that govern treatment of the handicap and what concessions need to be made to the building that houses the company. Politics can cause a threat to these endeavors because no one looks at the problems and the resolutions; they are looking at who brings the issues up. We have an opportunity to

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bring information before the governing body and make changes for the better, for example, better benefits for people with autism and increased federal funding.

Culture The culture of Vernons Bright Minds is one that promotes, trust and learning. Everyone has a welcoming nature. It is our idea that everyone has that attitude for years to come. Any employees who are disgruntled will be worked with on an individual basis. We will have morning progress meetings to review the customers previous days activities as well as stress relief activities for the employees and the daycare adults at the center. By being available and honest with our clients we will build trust.

Competitive Analysis It is important to know what the competition is doing soon because an analysis will help to keep Vernons Bright Minds in the front running. The biggest threat is if another company offer things that cause us to be out performed. We must keep an open mind and keep abreast of all new ideas in this area.

Goals Our goal is to have superior customer service, which will include zero complaints. In the event there is a lack of satisfaction Vernons Bright Minds Adult Daycare will put the customer first and show respect and compassion to every opinion and concern an individual has. We are dedicated to our mission in providing a safe environment to every individual. One of our main concerns is to educate parents and the community about autism. Vernons Bright Minds Adult Daycare Center will increase its annually revenue by 10% per year and will ultimately be number one in the next five years.

Final Strategic Plan and Presentation Technological

Technological changes happen every day, and we will try to keep up with all updates. If we are not able to make the necessary changes we could become behind and lose business. We must continue training for our employees by requiring them to take two continuing education classes each year. Our employees will need to be people who except change and can move forward in a timely manner. Our organization is working with a team of scientist to research ways to make autism less challenging for customers.

Resources With the economy the way it is today resources could present a problem. There may not be as many customers as expected, which would lead to reduction in the workforce. This would cause the customer to get a lesser quality of service. We would have to put in a contingency plan in order that we adequately use our monetary resources and also our people resources.

Organizational Change Adaptation Our facility is one that has to adapt well to change because this is what keeps our organization functioning and factor helps Vernons Bright Minds Daycare Center to stay in business. Vernons flat structure and team centered on functions will allow us to develop a competency in providing comprehensive care that centers on the quality of life needs of clients.

Value Chain Operations As we look at the value chain operations the company will take excellent care of each individual from the time he or she enters the building and until they become a functioning member of society. Each step of the process will be reviewed for continuous improvement.

Final Strategic Plan and Presentation Hypothesis H0- Adults with autism will have no change in quality-of-life or emotional well-being. H1- Creative activities cause adults with autism the ability to become more creative. H2 -Creative activities do not cause adults with autism the ability to become more creative. Conclusion Vernons Bright Minds Adult Daycare Center will pursue the strategic plans, which are

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listed above. It is our duty to fulfill every goal and objective in the organization. Our facility will continue to support people with disabilities and their families as well as providing educational knowledge to the community. Internal and external factors are important in starting a new business this determines how successful the organization will be become.

Strategic Plan, Part III: Balanced Scorecard This weeks assignment is to prepare a balance scorecard to determine the business strategic objective. A balance scorecard is designed to develop a clear vision and plan; it also can identify strategies that originate from the businesss vision and mission statements. The four main objectives of a balance scorecard are financial perspective, the customers perspective, and processes or internal operations perspectives, and the growth, and learning perspective (Pearce &Robinson, 2009). Financial Perspective is a very important tool to the business because of how situations are handled. Financial perspectives answer the question: Is the companys strategy, operation, and implementation connecting to the end result. The financial perspectives include financialbased measures that indicate if the pursued strategy is working.

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Customer Perspective focuses on the viewpoint of the customer. The challenge is how well the business is serving its target customers to meet the financial objectives. Customers look at businesses; by the way they handle time, customer satisfaction, customer retention, and measures connected by service availability and price (Business Excellence, 2011). Processes or Internal Operations Perspectives are crucial to the success of the company. This process determines if the customers and shareholders are happy. Applying the balance scorecard adds the feature of incorporating improvement (Business Excellence, 2011). Learning and Growth Perspective is mainly centered on the employee. It focuses on the human capital, culture, and information elements that contribute to the firms ability to create value and implement its strategy. Vernons Bright Minds Adult Daycare-For Adults with Autism vision statement: Vernons Bright Minds Adult Daycare vision is to become the leading service provider of an adult daycare service for autism in the world. Helping people with disabilities will be the key to our success. Vernons Bright Minds Adult Daycare mission statement: Vernons Bright Minds Adult Daycare mission is a safe and nurturing environment founded upon caring, respect, and compassion toward each individuals abilities and disabilities, which will in turn help him or her achieve their independence. Our organization will also offer professional assistance to better educate parents and professionals in the community about autism.

Final Strategic Plan and Presentation Vernons Bright Minds Adult Daycare Balanced Scorecard Financial Prospective: When starting a business there is limited capital for what the business wishes to accomplish. An adult daycare center is no different. Therefore, it is vital to

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target the financial resources that are available for the achievement of the goals that has been set for the organizations mission and vision statement. Our objectives are to increase our target customer market by 10% within the next two years, and our goal an additional 5% in our sales within one year. Each of these objectives will help increase the companys market share to 51% and make Vernon Bright Minds Adult Daycare become number one in the adult daycare field. Customer Prospective: The customers of our business are the adults, and the parents who bring his or her adult child to our facility. Before Vernon Bright Minds Daycare can increase our customer base of 20% within a two-year period we will have to maintain and develop a relationship with our existing customers as well. It is important to meet and exceed our customers goals. This is one reason if there are any of our parents or clients unhappy it is our duty to fix whatever issues and give 100% satisfaction within a 90-day period. We know that it is not always easy to satisfy everyone but at Vernons Bright Minds we believe in the highest level customer service. Adults with autism are not easily accepted in the community mainly because most people are not aware or have any knowledge of autism. These individuals are human beings just like everyone else. Our organization will increase community acceptance by 50% within one year by becoming an active networking participate through completing a pre and post survey. Processes: One of the key factors to a companys success is its organizational processes. Processes are the key processes (not all) that contribute to the firms help your organization meet its financial targets and deliver on its customer value proposition. Vernons Adult Daycare

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Center will increase the education systems and levels by 10% within one year by demonstrating to the parents of an autistic adult our center is providing a safe, wholesome environment whereas other centers may have a similar objective. We will have a 1 to 2 ration with clients and instructors this will put us at an advantage having less than others organizations by working with individuals one-on-one. Vernons Bright Minds Adult Daycare will continue to monitor activities on participates of the program. In todays society technology is advancing daily. We will update new discoveries and changes of 100% by 60 days in our customer preference and buying patterns. The market focuses on businesses that continue to provide a different kind of value and benefit to the customers need and his or her expectation of our service. This way we can keep a handle on our competitors from stealing the companys market share, customers, or any new market in creation. Learning and Growth: Vernons Bright Minds Adult Daycare can only achieve when team players are involved in the centers operating processes. We are geared to fulfilling the wants, and needs of the individuals under our care as well as the parents and the requirements of the legal system. Vernons bright Minds Daycare will increase employee pay annually by one percent, and no employee layoffs are effective immediately. This will boost morale and attendance within the company. To keep our competitive edge there will be continual training for our employees to help better educate him or her on the care for adults who have autism this will consist of taking one course every six months. Incorporating the four objectives into a balance scorecard is a way the business plan can establish and manage an adult daycare. Vernons Adult Daycare Center has provided below a balanced score card to provide a better understanding of the companys mission and growth to become successful.

Final Strategic Plan and Presentation Balanced Scorecard Balanced Scorecard Category Objective Metric Target

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Financial

Growing target customer market Number one in field

10% Increase

Two-year period

51% of market share

Within five-years

Increase sales

5%

One- year

Increase customer base Customer To satisfy an unhappy customer

20% Increase

Two-year period

100% satisfaction

90-day period

Increase community acceptance Improve education systems and levels New discoveries and changes update

50% acceptance 10%

One-year Within one-year

Processes

100%

Every 60 days

Evaluate processes

100%

Every six months

Learning and Growth

Increase employee pay

1%

Annual evaluation

No employee layoffs

Zero layoffs

Effective immediately

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Continual education for employees

One course

Every six months

Strategy is about change and getting the organization to change is not always easy. Developing a balance scorecard by including the vision, mission, values, and SWOTT Analysis helps to create various objectives in a business strategy. Our organization will implement the four perspectives financial, customer, process, learning, and growth for Vernons Adult Minds Daycare Center-For Adults with autism because these tools will be a powerful way to set, and measure success to identify problems as they come up. Final Strategic Plan and Presentation My final goal in this endeavor is to provide a strategic plan in which I implement the strategies, and tactics for my strategic objectives, measures and targets. I will include the marketing and information technology strategies and tactics as well as a plan in developing three methods to monitor and control a proposed plan. As a final point, I will recommend actions needed to address ethical, legal, and regulatory issues Vernon Bright Minds Daycare Center faces and how we can improve corporate citizenship. The success of the company is dependent upon the strategic planning and decisionmaking skills. Vernons Bright Minds Adult Daycare will focus on the companys mission, vision, value, and goal set as well as the short and long term goals set for the company. Our plan is to center on measurable milestones to guide ongoing adjustments in course and action.

Final Strategic Plan and Presentation An important part of our marketing strategies consist of advertisement, direct mail, and communications with other families with autistic family members. We will search different health-related databases, and call several national organizations to be familiar with autism and can provide additional documentation. To become successful we will focus on the basic foundation of our business, for instance, the mission and vision statement, our short, and long

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term goals, values and most important strategy. This is a part of the guidelines our organization plans to accomplish. We will monitor our success through technology. Vernon Bright Minds Adult Daycare will set-up a webpage with details about our organization, location, hours of operation, and staffing. Our webpage will also offer a questionnaire to our customers to receive feedback on any concerns and ways to improve the business. Another idea, which will capture our audiences attention is by offering discounts to our web base members. In addition to putting out fliers in public areas such as stores, gas stations, churches, and billboards are just a few of the ways to gain new customers. Next our company will have weekly meetings for managers as well as the employees to discuss new plans to help improve the business strategic plans. Monitoring and controlling meetings can bring out new ideas that can help increase public awareness for the company. In these meetings there will be discussions on guidelines, effectiveness, new products, and daily and weekly schedules for the staff. Being consist with these meetings will be vital to the success of the company because it is a way to monitor and measure the goals financially and operationally.

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In addressing the ethical, legal, and regulatory issues facing the company Vernons Adult Daycare Center will hold the highest standards in given quality care, service to everyone in our organization and the community. We are making a commitment to ongoing education and professional growth. Our staff will be properly trained and certified. They will respect the rights of each individual and maintain a confidentiality concerning each member, which is required by law. Our members and staff will have the training to recognize abuse or any harmful acts to our members and immediately report to the proper authorities. The company will comply above and beyond with the state board concerning any regulatory issues we face. At all times our organization will be properly staffed and secure a safe and healthy environment for each member. Corporate Citizenship is recognition that a business, corporation or business-like organization, has social, cultural and environmental responsibilities to the community in which it seeks a licence to operate, as well as economic and financial ones to its shareholders or immediate stakeholders (Corporate Citizenship Research Unit, 2005).This simply means to Vernon Bright Minds Adult Day-care that we aim toward higher stands and provide a means for a better quality of life for the community where we operate and to our shareholders (Corporate Citizenship Research Unit, 2005). Identifying the strategic and tactics and applying the strategic objectives, measures, and targets of Vernons Bright Minds Adult Daycare are vital to the success of our company. We will not forget our mission and the reason we exist. Vernons Bright Minds Adult Daycare is grounded in providing a safe and nurturing environment, which embodies care, respect, and compassion toward our clients. Our strategies and goals reflect our mission statement, and we

Final Strategic Plan and Presentation continue to progress even in a down economy we will know that all our planning is right on target.

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Final Strategic Plan and Presentation References Business Excellence (2011). The balance scorecard. Retrieved from November 17, 2011 http://www.bexcellence.org/balanced-scorecard.html# Carroll County MH/DD Management Plan. (2009). Retrieved from November 02, 2011http://www.dhs.state.ia.us/mhdd/docs/PP14.pdf

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CCRU (Corporate Citizenship Research Unit) at Deakin University in Australia (n.d.). Retrieved November, 17, 2010 from http://www.deakin.edu.au/arts/ccr/index.php Hume, K. (2010). Transition time: helping individuals on the autism spectrum move successfully from one activity to another. Retrieved from November 17, 2011 http://www.partnerstx.org/Resources/Autism/autism_activityTransition.html

Management Study Guide, (2011). SWOTT Analysis. Retrieved from November 08, 2011 http://www.managementstudyguide.com/swot-analysis.htm NetMBA (2010). The balanced scorecard. Retrieved from November 17, 2011 http://www.netmba.com/accounting/mgmt/balanced-scorecard. Pearce, A., & Robinson, R. (2009). Strategic management. formulation, implementation, and control (11th ed.). Boston, MA: McGraw-Hill. Rappeport, L. (2011). How to design an adult day care facility. Retrieved from October 30, 2011 http://www.ehow.com/how_5937742_design-adult-day-care-facility.html

Final Strategic Plan and Presentation The National Autistic Society, (2011).Training for individuals. Retrieved from November 17, 2011 http://www.autism.org.uk/Our-services/Services-for-professionals/Training-forprofessionals/Training-for-individuals.aspx

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