Outline

Mission statement Funding concept Products and services Business model Partner model Value to the mobile eco-system Sales and Marketing Strategy Our team & company Financial outlook

4 5

Your Logo

Mission statement
Business drivers

40,000 new mobile apps released monthly

How to get noticed?

Development costs are increasing

How to assure the funding needs?

Mission statement

Appsfunder wants to provide

a fast and cost-effective funding solution towards mobile app developers, using collective funds and marketing support

Funding concept
The crowdfunding-principle
- Crowdfunding = the collective co-operation, attention and trust by people who network and pool their money together, usually via the internet, in order to support efforts initiated by other people or organizations (Wikipedia) - Project owners pitch and promote their project. Funds are collected against a target amount to be reached in due time. Project owners get the funds only if the target amount is reached in due time. - Investors analyze, challenge and support a project by pledging preorders, cash, in return of an agreed pay-back. Returns are given only of the target amount is reached in time.

Funding concept
Appsfunders approach A hybrid model

Funding concept
Appsfunders approach A hybrid model
Funders by GOLDEN APPS: - To get the app FIRST and CHEAP, IF TARGET AMOUNT IS REACHED IN TIME Funders have no claim on any revenue of the app Funders by PLATINUM APPS: To get a limited and pre-defined cash return, IF TARGET IS REACHED IN TIME Funders are paid out first from the app revenues Limited return, set and published in advance Funders have no claim on any ownership of the app Appsfunder: Screens projects before publishing Tracks project progress and makes available evidence to funders Secures correct pay-out of revenues to funders

Products and services

Roadmap

Crowdfunding

Developer directory

AAA label

New design website

Local versions

Funder Finders Fee

Q32001

Q42011

Q12012

Q32012

Products and services

Crowdfunding
Developers define: - he taget budget and deadline T - he different milestones T -The pay-back terms per pledge Funders can decide: -In which milestone they fund -The amount and return they pledge - olden apps - a small sum for a G free copy of the app - latinum apps a larger sum P for a pre-defined payback from the app revenues

Products and services

Developer directory
App developers profile: -Contact details -Skills & experience -Detailed portfolio documents - . Free 90 days trial listing Subscription fees after trial Free RFQs for subscribers

Products and services

AAA Certificate
Private assessment by panel of industry leaders -Innovation -User relevance -Business potential -Technical performance -Team Only projects with an average score of 7/10 or better get certified -

Products and services

New design website
New design of Appsfunder.com More focus on online market store Increased app-related visuals Better search functionalities Increased social network tools

New features on Appsfunder.com Full funder-accounts Partner and funder dashboard Planned release-date end of March 2012

Products and services

Local versions
Local versions of Appsfunder, with customised -Language interface -User interface -Designs and skins First versions to be launched in Q2 2012 for -Belgium (04/2012) -France (04/2012) -United Kingdom (04/2012)

Products and services

Funder Finders Fee

Funders Finders Fee for -sales partners bringing in new funders -based on 1.5%-share of new funding by partners affiliates -unders making new funders f -based on fix revenue/bonus scheme, still to be developed

Business model
Balanced multiple streams
Crowdfunding Developerdirectory AAACer5cate

Fix
Pricing2012

Submissionfee
$69.00USD

Subscrip5onfee
$10.00USD/month

Cer5ca5onfee
$199.00USD

Variable
Pricing2012

Successfee
8%

Partner model
Shared multiple streams

Our standard model is based on a 70%/30% revenue split for all revenues generated by the sales partner, including submission fees, project success fees and developer directory subscription fees From April 15th on, sales partners will also earn a 1,5% commission on the funds collected by their efforts We make tailored agreements with partners on request, defining different terms

Partner model
Revenue tracking
Revenue tracking is done through a dedicated partner code that is entered when submitting a new project Partner code is entered by partner, or by customer of partner From April 15th on, sales partners will also earn a 1,5% commission on the funds collected by their efforts, using the same partner code

Value to the eco-system

Developers Get funds and downloads Keep 100% of IPRs Diversify terms per milestone Get viral online marketing support Funders Make CASH returns Get involved per milestone Get trust through all-ornothing funding Support AAA Certified projects Angels/Seed/VC funds See proof of concept Validate market relevance Get proof of commercial skills of the project team

Sales & marketing strategy

An integrated approach
Developer networks Crowdsourcing platforms Developer events Investor portals Digital natvies, mobile users 18 to 40 yrs old Always connected

Mobile Developers

Funders

Financial partners
Incubators Contest organisers VC/seed funds

Mobile service providers

Software tools Design tools

Sales & marketing strategy

An integrated approach
Appsfunder Partner Program: using regional partners to deploy the products and services locally, based on a very attractive revenue-share model Database marketing: active retention marketing through newsletters, alerts, .

Event marketing: creating offline visibility at focused developer events, developer meetup groups,

Social media marketing: leveraging online visibility for Appsfunder and its app projects on different social networks through active posting, tweeting, sharing,

Our team

Aykut Karaalioglu Partner USA/Turkey

Toan Nguyen Neil Sisson Associate Director Partner UK & Ireland Partner France/Hong-Kong/Vietnam

Pascal De Keyser Founder & CEO

Arpan Desai Partner India

Our company

Pascal De Keyser Founder & CEO

Company founded in July 2011 Registered brand owned by Interactis CV, a private company following Belgian law Company HQ in Antwerp, Belgium Successful round A funding in January 2012 Ownership structure: 70% P. De Keyser / 30% T. Nguyen Staff of 4 employees, different freelancers

Toan Nguyen Associate Director

Contact
Pascal De Keyser Founder Volkstraat 54 B-2000 Antwerpen M: + 32 494 500 404 pascal@appsfunder.com http://www.appsfunder.com http://be.linkedin.com/in/pascaldekeyser http://twitter.com/pascaldekeyser